Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them

Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.

By Andrew Hutchinson • June 18, 2019

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 

By Andrew Hutchinson • June 14, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat's recently launched baby and gender-swap Lenses have sparked a significant increase in app downloads.

By Andrew Hutchinson • June 12, 2019

Snapchat's Testing a New 'Multi-Snap' Feature, Event Invites and New Sticker Options

Snapchat's working on a couple of new updates, including in-app event pages and a new 'Multi-Snap' option.

By Andrew Hutchinson • June 11, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' trends report, highlighting all the key discussion points among Snapchat users in May 2019.

By Andrew Hutchinson • June 8, 2019

Snapchat's Working on a New 'Join Group Chat' Sticker - Just Like Instagram

Snapchat is working on a new sticker option that would enable viewers to join a group chat - which Instagram is also developing. 

By Andrew Hutchinson • June 8, 2019

Snapchat Launches New Game from FarmVille Creator Zynga

Snapchat has announced its first big gaming push with a new, group shooter game from Zynga.

By Andrew Hutchinson • June 6, 2019

Snapchat's New-Style TV Shows are Seeing Millions of Viewers

Snapchat says that some of its more popular Snap Originals shows are seeing audiences in the 28 million+ range.

By Andrew Hutchinson • May 31, 2019

Snapchat's Working on New Music Rights Deals to Enable Users to Add Songs to Their Snaps

Feeling the pinch from TikTok, Snapchat is working to establish new music rights deals with the major labels.

By Andrew Hutchinson • May 25, 2019

Snapchat Publishes New Report on Optimal Ad Frequency to Drive Recall and Action

Snapchat has published a new research report which looks at how many times consumers need to see ad content before being inspired to take action.

By Andrew Hutchinson • May 16, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending discussions on the platform, which may help you better target your Snap marketing strategy. 

By Andrew Hutchinson • May 5, 2019

Snapchat Announces New Shopify Ads Integration, Expanding Advertising Opportunities

Snap Inc. has announced a new advertising partnership with Shopify which will enable small businesses to purchase ads on Snapchat.

By Andrew Hutchinson • April 30, 2019

Snapchat Announces Bitmoji Characters for Snap Games to Add More Personalization

Snapchat is adding a new option which will enable users to add their own Bitmoji avatars as playable characters in Snap games.

By Andrew Hutchinson • April 26, 2019

Snap Inc. Reports Improved Usage and Revenue in Q1 '19 Update

Snap Inc. has posted its Q1 2019 report, showing increases in both revenue and usage.

By Andrew Hutchinson • April 24, 2019

Snapchat's New Creator Profiles are Now Appearing in the App

After previewing their Creator Profiles at the recent Snap Partner Summit, some users have now reported seeing them in the app.

By Andrew Hutchinson • April 20, 2019

Snapchat Publishes New Report on the Evolution of Video Consumption

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend.

By Andrew Hutchinson • April 16, 2019

Report Predicts Snapchat Usage will Continue to Decline in the US

eMarketer's latest trend reports predict an ongoing decline in Snapchat usage in the US this year, before stabilizing in 2020.

By Andrew Hutchinson • April 11, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its monthly 'Snap Chatter' trends report, covering the key topics gaining discussion momentum in the app.

By Andrew Hutchinson • April 9, 2019

Snapchat Launches Updated, Faster Android Version

Snapchat has released an updated version for Android, which will help the app expand its opportunities, and gain more users.

By Andrew Hutchinson • April 9, 2019

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.

By Andrew Hutchinson • April 5, 2019

Snapchat's Testing New Snap Map Tools and Mention Stickers

Snapchat is working on some new tools for its maps feature, including a 'Passport' tool to track where you've been.

By Andrew Hutchinson • April 3, 2019

Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'

Snapchat has launched a new, voice-activated lens as part of a new promotion for the movie 'Shazam'.

By Andrew Hutchinson • March 22, 2019

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue.

By Andrew Hutchinson • March 16, 2019

Google's Adding New, Advanced AR Masks to YouTube Stories

Google has outlined its advanced AR effects process, which it will use to power new creative tools for YouTube Stories.

By Andrew Hutchinson • March 9, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

What were Snapchat users talking about in February? Check out the latest 'Snap Chatter' trends report.

By Andrew Hutchinson • March 7, 2019