5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

By Lilach Bullock • April 5, 2019

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.

By Andrew Hutchinson • April 5, 2019

WhatsApp Makes its Business App Available on iOS, and in More Regions

WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android.

By Andrew Hutchinson • April 5, 2019

Influencer Marketing Benchmarks 2019 [Infographic]

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic.

By Mark Walker-Ford • April 5, 2019

SMT's State of Marketing Automation Survey 2019 - Part 4: Future of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 5, 2019

8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

By Andrew Hutchinson • April 4, 2019

7 LinkedIn Mobile Features That Accelerate Relationship Building and Lead Gen

Are you making best use of these features within LinkedIn's mobile app? 

By Melonie Dodaro • April 4, 2019

On the Demise of Facebook's News Feed, and the Rise of Messaging

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.

By Larry Kim • April 4, 2019

SMT's State of Marketing Automation Survey 2019 - Part 3: Opportunities of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 4, 2019

Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]

Facebook is the largest social platform in the world, by a big margin. Here are some key stats to consider in your planning.

By Irfan Ahmad • April 3, 2019

SMT's State of Marketing Automation Survey 2019 - Part 2: Marketing Automation Concerns

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 3, 2019

Ready, Set, Activate Your Digital Audience to Fall in Love with Your Brand

Want to maximize your social media marketing results? You need to 'activate' your audience - take a listen to these tips.

By Pam Moore • April 2, 2019

5 Tips for Managing a Social Media Crisis

Social media mishaps can, and will, happen. Make sure you're prepared for the worst with these tips.

By Lucy Rendler-Kaplan • April 2, 2019

SMT's State of Marketing Automation Survey 2019 - Part 1: Current State of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 2, 2019

How to Perfect Your LinkedIn Profile and Generate Sales Leads [Infographic]

Looking to get more out of LinkedIn for your business? Check out these tips to help optimize your LinkedIn presence.

By Mark Walker-Ford • April 2, 2019

What Marketers Need to Know About TikTok

What is TikTok, who's using it, and why should brands be paying attention? Here's an overview of the latest hot social app.

By Mikey Dunn • March 31, 2019

LinkedIn Launches New Guide to Audience Targeting for LinkedIn Ads

LinkedIn had released an updated guide on how to make best use of its various ad targeting options.

By Andrew Hutchinson • March 30, 2019

This is What Happens in an Internet Minute in 2019 [Infographic]

It's amazing to look over what happens every minute online - check out this updated 'What Happens in an Internet Minute" chart.

By Mark Walker-Ford • March 29, 2019

Why Your Brand Needs to Invest in Social Media [Infographic]

Why does your business need to be on social media? Check out this overview of some of the key potential benefits.

By Andrew Hutchinson • March 29, 2019

5 Tips to Help Maximize Instagram Stories for Your Business

Looking to make better use of Instagram Stories for your business? Here are some tips to set you on the right track.

By Darnelle O'Brien • March 29, 2019

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty.

By Dan Gingiss • March 28, 2019

21 Secrets to Social Media Marketing for Small Business [Infographic]

Looking for a framework to build your social media marketing strategy around? Check out this infographic.

By Andrew Hutchinson • March 28, 2019

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance.

By Matt Smith • March 27, 2019

5 Essential LinkedIn Strategies for Small Businesses

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro.

By Melonie Dodaro • March 27, 2019

3 Reasons Why You Should Never Underestimate the Value of Instagram Captions [Infographic]

The words you choose to accompany your Instagram posts have the power, and shouldn’t be wasted. 

By Aaron Brooks • March 27, 2019