4 Tools to Help Boost Your Social Media Marketing Productivity

The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways.

By Lilach Bullock • April 24, 2019

10 Statistics you Need to Know About Weibo for Influencer Marketing [Infographic]

If you're looking to reach Chinese internet users, you need to understand the local social landscape. Here are some stats and tips on Weibo for influencer marketing.

By Andrew Hutchinson • April 23, 2019

The Future of Social Customer Experience - a Q&A with Dan Gingiss

We sat down with Dan Gingiss to learn about his journey in the industry, and his predictions for the future of social media marketing and customer experience.

By Phoebe Bain • April 21, 2019

How Can You Measure Your Social Brand Equity?

Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it?

By Joei Chan • April 21, 2019

How to Actualize Real Results from Your Social Media Marketing Efforts

Any company seeking to actualize results from social media marketing must align their efforts with the values of the business.

By Rachel Strella • April 18, 2019

New Study Looks at the Impact of Influencers and Video on Consumer Decision Making [Infographic]

Olapic has conducted a new study to glean more insight into how consumers view influencer content, and how brands can utilize it to advantage.

By Andrew Hutchinson • April 18, 2019

LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video

LinkedIn has created a new guide to help B2B marketers create better, more effective video content.

By Andrew Hutchinson • April 18, 2019

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Facebook has published a new report which looks at Stories best practices and how to maximize performance.

By Andrew Hutchinson • April 16, 2019

Snapchat Publishes New Report on the Evolution of Video Consumption

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend.

By Andrew Hutchinson • April 16, 2019

18 Influencer Marketing Dos and Don'ts Businesses Should Follow in 2019 [Infographic]

Influencer marketing has grown to become a key digital marketing trend, but there are some key do's and don'ts that you need to follow.

By Mark Walker-Ford • April 14, 2019

What is Influencer Marketing and When Should You Use It? [Infographic]

Looking to take advantage of influencer marketing? Here's an overview of the essential influencer campaign elements, and how to use them to best effect.

By AJ Ghergich • April 14, 2019

The Ultimate LinkedIn Cheat Sheet [Infographic]

Looking to maximize your LinkedIn performance? Check out this huge list of profile and platform tips. 

By Mark Walker-Ford • April 12, 2019

The 5 Minute Guide to Mastering Audiences on Twitter [Infographic]

Twitter can be an invaluable resource for market research and audience targeting - if you know what you're looking for.

By Andrew Hutchinson • April 12, 2019

Report Predicts Snapchat Usage will Continue to Decline in the US

eMarketer's latest trend reports predict an ongoing decline in Snapchat usage in the US this year, before stabilizing in 2020.

By Andrew Hutchinson • April 11, 2019

5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game.

By Nathan Mendenhall • April 11, 2019

How to Plan a Gen Z Focused Influencer Marketing Campaign

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials.

By Heidi Yu • April 11, 2019

Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

Pinterest has released updated usage figures ahead of its IPO, showing solid, steady growth.

By Andrew Hutchinson • April 11, 2019

Social Media Statistics That Matter for Your Business in 2019 [Infographic]

How significant a part of our daily lives has social media become? Check out these stats.

By Andrew Hutchinson • April 10, 2019

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools.

By Adina Jipa • April 10, 2019

The ROI of Social Media: Measuring What Matters

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.

By Melonie Dodaro • April 10, 2019

15 Ways to Fail at Social Media Marketing [Infographic]

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list.

By Mark Walker-Ford • April 9, 2019

How to Test Content Marketing and Digital Campaigns with Social Media

Are you utilizing the full power of social media for audience research and testing? Take a listen to this podcast to find out.

By Pam Moore • April 9, 2019

Why is Digital Marketing so Important for Business in 2019? [Infographic]

Why is digital marketing important for business? Check out this huge list of stats and data points.

By Andrew Hutchinson • April 7, 2019

How Brands Can Connect with Gen Z through Social Media Marketing

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet.

By Aaron Brooks • April 7, 2019

WhatsApp Makes its Business App Available on iOS, and in More Regions

WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android.

By Andrew Hutchinson • April 5, 2019