The Road to Marketing as a Contributor to Revenue in the Business

In a new podcast, Bernie Borges speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam.

By Bernie Borges • Aug. 24, 2018

30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic]

Considering whether you should add Instagram Stories into your content mix? Check out this new infographic.

By Mark Walker-Ford • Aug. 24, 2018

Push or Pull Marketing - Which Drives Better Brand Consideration? [Infographic]

With more media choices at your disposal, which channels are best for marketers at driving brand consideration?

By Angela Southall • Aug. 23, 2018

The Power of Micro-Influencers on Instagram

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions. 

By Brett Farmiloe • Aug. 23, 2018

Facebook Group Admins Can Now Pin Comments to Focus Discussion

Facebook will now let group admins pin comments, enabling them to spark further discussion based on specific threads. 

By Andrew Hutchinson • Aug. 23, 2018

How to Measure Social ROI [Infographic]

Having trouble measuring the ROI of your social media marketing efforts? Check out this new infographic.

By Andrew Hutchinson • Aug. 23, 2018

Facebook Rolls Out New Options for Creating Video from Still Image and Text Assets

Facebook's rolling out some new options which will enable brands to create video content from still image and text assets.

By Andrew Hutchinson • Aug. 23, 2018

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list.

By Mark Walker-Ford • Aug. 23, 2018

How to Choose the Right LinkedIn Ad Option for Your Business [Chart]

LinkedIn has released a new flowchart to help brands determine which platform ad type is best suited to their goals.

By Andrew Hutchinson • Aug. 22, 2018

Online Video Watching Habits 2018 [Infographic]

This new study looks at evolving video consumption behaviors, including viewing preferences and how video drives action.

By Andrew Hutchinson • Aug. 22, 2018

Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination

Facebook's removing thousands of ad targeting options which could be used to exclude or target people in a discriminatory way.

By Andrew Hutchinson • Aug. 22, 2018

Instagram Tests a New Recommendations Feature to Boost Content Discovery

Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.

By Andrew Hutchinson • Aug. 21, 2018

New Report Looks at the Importance of Transparency in Brand Communications on Social Media

Sprout Social's latest report looks at consumer demand for transparency on social, and what that means for brand strategies.

By Andrew Hutchinson • Aug. 21, 2018

7 Powerful Pinterest Strategies to Implement Right Now [Infographic]

Have you considered the benefits of Pinterest for your business? Check out these tips on how to use Pins to your advantage.

By Mark Walker-Ford • Aug. 21, 2018

Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands. 

By Andrew Hutchinson • Aug. 21, 2018

LinkedIn Groups Vs. Facebook Groups: The Ultimate B2B Marketing Showdown

Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers?

By John Wieber • Aug. 21, 2018

New Report Suggests Optimal Facebook Posting Frequency Following Algorithm Shift

Buffer and BuzzSumo recently teamed up to analyze more than 43 million posts from the top 20,000 brands on Facebook. Here's what they found.

By Andrew Hutchinson • Aug. 21, 2018

5 Golden Marketing Tips for Ruling Instagram

Looking to improve your Instagram performance? These tips will help set you on the right path.

By Phil Butler • Aug. 19, 2018

5 Tips for Brands on How to Use Facebook's New 'Brand Collabs Manager' Tool

Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works.

By Alice Oh • Aug. 19, 2018

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network.

By Andrew Hutchinson • Aug. 18, 2018

A Beginners Guide to Facebook Messenger Chatbots [Infographic]

Have you considered the potential of a Facebook Messenger chatbot for your business?

By Mark Walker-Ford • Aug. 17, 2018

5 Steps to Improving Your Brand's LinkedIn Presence [Infographic]

Looking to get more out of your LinkedIn presence? Check out these five simple, actionable tips - direct from LinkedIn.

By Andrew Hutchinson • Aug. 17, 2018

5 Tips for Incorporating Video into Your Social Media Strategy

Looking to add video into your social media marketing approach? Here are some tips on how to do it.

By Dhariana Lozano • Aug. 17, 2018

Twitter's Considering Big Changes to Address User Concerns - But Are They Taking the Right Approach?

Twitter CEO Jack Dorsey says that they're open to making big changes to address concerns - but there are still many questions about the platform's process.

By Andrew Hutchinson • Aug. 17, 2018

Twitter Implements New API Restrictions, Which May See Changes to Your Favorite Twitter Apps

Twitter's implementing new API restrictions, which will see some third party tools lose functionality.

By Andrew Hutchinson • Aug. 17, 2018