How to be a Modern Marketer in the Age of Data And Analytics

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Victor Belfor, SVP of Channel Sales and Business Development at Conversica.

By Bernie Borges • Oct. 23, 2018

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which would enable advertisers to add video polls to their Facebook ads.

By Andrew Hutchinson • Oct. 23, 2018

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

Facebook's Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook's testing out new ad units which would include multiple advertisers within a single promotion.

By Andrew Hutchinson • Oct. 23, 2018

Snapchat Adds New Lens Options, Expanding Creative Potential

Snapchat continues to build on its creative tools, this time with a range of updated Lens options.

By Andrew Hutchinson • Oct. 23, 2018

Why You Should Create a Calendar to Manage Your Social Media Posts [Infographic]

A social media calendar provides a range of benefits, and will help keep your strategy on track. Check out this infographic.

By Mark Walker-Ford • Oct. 21, 2018

9 Productivity Tips for Social Media Managers

These digital marketing tools and tips will help you maximize your limited time and capacity. 

By Larry Kim • Oct. 21, 2018

8 Holiday Social Media Marketing Campaigns to Try This Season

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts.

By Dhariana Lozano • Oct. 20, 2018

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content. 

By Andrew Hutchinson • Oct. 20, 2018

3 No-Nonsense Social Media Tips Your Business Can't Ignore

Brands which have built a large and engaged following didn’t do so by accident - they strategize and have a plan for their social media channels.

By Rachel Strella • Oct. 19, 2018

Twitter's Trying Out Annotations and TV Show-Specific Collections to Provide Additional Context

Twitter's trying out two new options to add more context to trending conversations on the platform.

By Andrew Hutchinson • Oct. 19, 2018

YouTube Partners with Eventbrite to Add Ticket Links to Music Videos

YouTube has added a new integration with Eventbrite which enables users to purchase tickets for upcoming live shows direct from a video link.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Provides New Ad Targeting Options for App Marketers

Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads.

By Andrew Hutchinson • Oct. 19, 2018

How to Win Friends and Drive Business in the Age of Social Media

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Jon Ferrara, Founder and CEO of Nimble.

By Bernie Borges • Oct. 18, 2018

Facebook Watch Looks to Bigger Name Programming to Lure Viewers

Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.

By Andrew Hutchinson • Oct. 18, 2018

New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics

Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant.

By Andrew Hutchinson • Oct. 18, 2018

Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'Follow'

LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.

By Andrew Hutchinson • Oct. 17, 2018

Pinterest Adds New Shopping Options to Boost eCommerce Potential

Pinterest is adding even more new options to make it easier to discover and buy products on the platform.

By Andrew Hutchinson • Oct. 17, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

By Andrew Hutchinson • Oct. 17, 2018

3 Social Media Marketing Tactics Which Need to be Retired

As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.

By Kelly Shelton • Oct. 16, 2018

Snapchat Releases New Data on User Shopping Trends [Report]

Snapchat has released a new series of reports which highlight how the app influences shopping behaviors.

By Andrew Hutchinson • Oct. 16, 2018

Facebook Opens Up Audience Network SDK to All Developers and Publishers

Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features.

By Andrew Hutchinson • Oct. 16, 2018