The Social Media Universe 2018 [Infographic]

As social media usage continues to rise, it's interesting to take a step back and look at the broader landscape, and how it's expanding.

By Irfan Ahmad • Sept. 5, 2018

Instagram's Looking to Launch a Standalone App for Online Shopping

Instagram is reportedly looking to launch a separate app to facilitate shopping from brands you follow, which could open up a range of new opportunities.

By Andrew Hutchinson • Sept. 5, 2018

8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Make sure your landing pages are optimized for conversion with these tips.

By Mark Walker-Ford • Sept. 4, 2018

How to Use Social Media to Improve Your SEO and Rank Higher on Google [Infographic]

How can social media platforms improve your SEO efforts? Check out this infographic.

By Mark Walker-Ford • Sept. 2, 2018

Twitter's Testing a New Layout for Replies, Focused on Improving Engagement

Twitter's testing out a new way to show tweet replies, and indicate when users are active.

By Andrew Hutchinson • Sept. 1, 2018

Facebook Publishes New Report on How to Maximize Video Ad Performance

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips.

By Andrew Hutchinson • Aug. 31, 2018

How to Use Facebook Pages for Business [Infographic]

Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips.

By Andrew Hutchinson • Aug. 31, 2018

LinkedIn Publishes Paid Media Optimization Worksheet to Help Businesses Maximize their Ads

LinkedIn has published a new worksheet to help businesses make the most of their on-platform ads.

By Andrew Hutchinson • Aug. 31, 2018

New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Buffer recently conducted an experiment to see if re-tweeting your own tweets can have a positive impact on engagement.

By Andrew Hutchinson • Aug. 31, 2018

LinkedIn Adds Automated Bidding for Sponsored Content

LinkedIn has added a new automated bidding option for Sponsored Content to help optimize performance.

By Andrew Hutchinson • Aug. 30, 2018

Facebook Watch is Now Available to All Users Globally

Facebook is expanding access to its Watch video platform to all users globally, a major step for the platform. 

By Andrew Hutchinson • Aug. 30, 2018

Useful Tips and Tools for Measuring and Learning from Your Social Media Analytics

In order to improve your digital marketing performance, you need to refer to your analytics. Here are some tips.

By Lilach Bullock • Aug. 30, 2018

Twitter Has Been Recommending Profiles to Unfollow to Improve Engagement

Twitter has been testing a new list of account 'unfollow' recommendations in an effort to improve user experience.

By Andrew Hutchinson • Aug. 30, 2018

Facebook's Testing Links in Facebook Stories, Which Could Give the Option a Boost

Facebook is testing a new option to add links to Facebook Stories, which could see interest in the option ramp up significantly.

By Andrew Hutchinson • Aug. 30, 2018

5 Ways to Win the War of Brand Relevance for B2B Brands

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

By Michael Brito • Aug. 30, 2018

12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts [Infographic]

The right social management tools can make a world of difference - here are 12 social tools to consider.

By Mark Walker-Ford • Aug. 30, 2018

Why Video is a Must-Have Sales Tool [Infographic]

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

By Irfan Ahmad • Aug. 29, 2018

Instagram Adds New Account Transparency Tools and Opens Up Verification Application Process

Instagram has added a new set of account transparency tools, helping to provide more insights to users.

By Andrew Hutchinson • Aug. 29, 2018

10 Reasons Why Your Instagram Audience Isn't Growing

Are you struggling to grow your Instagram following? Here are some common Instagram mistakes - and what you can do to fix them.

By Johannes Kanter • Aug. 29, 2018

Forget the Click: Why You Need Facebook's Website Conversion Campaigns

If you're a social media manager looking to control costs while maintaining the quality of incoming web traffic, an option worth considering is Facebook's Website Conversion Ads.

By Nathan Mendenhall • Aug. 29, 2018

New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App's Business Potential?

New reports show that Snapchat continues to lead Facebook in teen usage - but there's still a need for the app to show how that relates to purchase behavior. 

By Andrew Hutchinson • Aug. 29, 2018

Twitter Releases Major Events Calendar for September to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the tweet-worthy dates to be aware of in September.

By Andrew Hutchinson • Aug. 29, 2018

5 Video Best Practice Notes from Facebook

Facebook has outlined a range of video best practices in a new guide, including notes on community-building and monetization.

By Andrew Hutchinson • Aug. 28, 2018

11 LinkedIn Experts Share Their Best Tips for LinkedIn Marketing

What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance. 

By Larry Kim • Aug. 28, 2018

5 Ways to Use Pinterest to Boost Your Brand

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration.

By Tabitha Jean Naylor • Aug. 28, 2018