Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]

This inflographic provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy. 

By Emma Wiltshire • Oct. 9, 2018

The Role of the CEO on Social Media

Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.

By Jeff Rum • Oct. 9, 2018

How to Make the Most of Influencer Marketing This Holiday Season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

By Natalie Black (Koltun) • Oct. 9, 2018

How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.

By Mark Walker-Ford • Oct. 8, 2018

11 Facebook Updates You Need To Know for 2019

From product stickers, to Facebook Stories, to allowing on and offline behavioral targeting, these are the Facebook updates you need to be aware of.

By Nathan Mendenhall • Oct. 7, 2018

7 Unexpected Ways Instagram Has Changed the World

The growth of Instagram has sparked a range of changes in how we discover things, how we see things, and even how we act. 

By Aaron Brooks • Oct. 7, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018

Snapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?

Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track? 

By Andrew Hutchinson • Oct. 6, 2018

Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches

Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.

By Andrew Hutchinson • Oct. 5, 2018

Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'

Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.   

By Andrew Hutchinson • Oct. 5, 2018

How to Gain a Massive Following on Instagram [Infographic]

Looking to build your audience on Instagram? Check out these tips. 

By Mark Walker-Ford • Oct. 5, 2018

Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests

Pinterest is adding a new discovery tool to help highlight more relevant content to users.

By Andrew Hutchinson • Oct. 4, 2018

It's All About the Images [Infographic]

As you're no doubt aware, visuals are important in social media marketing - but you might not realize just how important they can be.

By Andrew Hutchinson • Oct. 4, 2018

Facebook's Adding a Range of New Tools to Marketplace to Mark the Option's Second Anniversary

Facebook's evolving its Marketplace options, which could make it a much more significant consideration in future.

By Andrew Hutchinson • Oct. 4, 2018

6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]

Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models.

By Mark Walker-Ford • Oct. 4, 2018

50 Social Media Tips to Help You Promote Your Brand [Infographic]

Looking to get your social media marketing strategy off to a good start - or to refresh your approach? Check out this graphic.

By Mark Walker-Ford • Oct. 3, 2018

The Importance of Holiday Marketing in October [Infographic]

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.

By Irfan Ahmad • Oct. 3, 2018

Reddit's Now Serving a Billion Video Views, Underlining Opportunities

Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit.

By Andrew Hutchinson • Oct. 3, 2018

Facebook Adds New Video Tools to Foster Community Engagement

Facebook's adding some new video tools to help boost engagement and build community around video content.

By Andrew Hutchinson • Oct. 3, 2018

How to Maximize Video Content Across the Major Social Networks

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

By Agustín Esperón • Oct. 3, 2018

3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach.

By Becky Brooks • Oct. 3, 2018

LinkedIn Flags Coming Updates for Sponsored Content Aimed at Improving ROI

LinkedIn has announced a coming series of tests and updates for Sponsored Content which may lead to changes in ad performance.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.

By Andrew Hutchinson • Oct. 2, 2018

Pinterest Releases Insight into Key, Emerging Trends [Infographic]

Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts.

By Andrew Hutchinson • Oct. 2, 2018

Twitter Expands In-Stream Video Ads to All Regions

Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions.

By Andrew Hutchinson • Oct. 2, 2018