8 Do's and Don'ts for Marketing with Emojis [Infographic]

Used well, emojis can add to your digital marketing campaigns - but you do need to approach them with caution.

By Mark Walker-Ford • Sept. 25, 2018

7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic]

Looking to improve your landing page effectiveness? Check out these tips.

By Mark Walker-Ford • Sept. 24, 2018

How to Win Online Marketing with Memes [Infographic]

You need to tread carefully, but you can use trending memes to boost your marketing efforts. Check out this infographic.

By Andrew Hutchinson • Sept. 23, 2018

Facebook Looks Set to Launch its Smart Speaker, Called 'Portal', Next Week

Could Facebook be set to play an even bigger part in our everyday lives? Reports suggest that a new Facebook home speaker is coming soon. 

By Andrew Hutchinson • Sept. 22, 2018

Facebook Launches Updated Education Courses for Instagram Marketers

Looking to get a better understanding of how Instagram can help your business? Check out these new education courses from Facebook.

By Andrew Hutchinson • Sept. 22, 2018

Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report

Facebook has launched the latest version of its' Topics to Watch' report, which highlights emerging conversation trends from across The Social Network. 

By Andrew Hutchinson • Sept. 21, 2018

Pinterest Opens Up 'Shop the Look' Pins to All Businesses

Pinterest has announced that its buyable 'Shop the Look' Pins are now available to all businesses.

By Andrew Hutchinson • Sept. 21, 2018

Google Announces That its Data Studio Tool is Now Available to All Users

Google has announced that its data query and presentation tool Data Studio is now available to all users. 

By Andrew Hutchinson • Sept. 21, 2018

Twitter's Testing Ads within Timelines Embedded on Third-Party Sites

Twitter's trying out a new ad option which would enable businesses to reach visitors to third-party websites which use embedded Twitter timelines.

By Andrew Hutchinson • Sept. 21, 2018

Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

Instagram continues to add and test new features, providing new interactive and engaging options within the app.

By Andrew Hutchinson • Sept. 21, 2018

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

By Andrew Hutchinson • Sept. 20, 2018

Instagram Stories Ads Present New Opportunities for Marketers [Report]

New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them.

By Andrew Hutchinson • Sept. 20, 2018

Facebook Will Now Allow Pages to Join Facebook Groups

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers.

By Andrew Hutchinson • Sept. 20, 2018

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process.

By Andrew Hutchinson • Sept. 19, 2018

Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform. 

By Andrew Hutchinson • Sept. 19, 2018

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case.

By Andrew Hutchinson • Sept. 19, 2018

7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy

Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.

By Larry Kim • Sept. 18, 2018

6 Strategies for Setting Goals That'll Fast-Track Your Marketing Strategy Success

Setting the right goals is key to maximizing your digital marketing performance. Here are some tips on how to do it.

By Tabitha Jean Naylor • Sept. 18, 2018

Facebook Ad Frequency: How High Is Too High?

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates.

By Ben Harper • Sept. 18, 2018

Your Ultimate Social Media Checklist [Infographic]

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis.

By Nadia Nazarova • Sept. 18, 2018

Twitter's Adding a New Option to Switch Back to a Reverse Chronological Timeline

Twitter has announced that it will let users opt into a chronological feed of tweets, as opposed to the algorithm defined 'best tweets first' process.

By Andrew Hutchinson • Sept. 18, 2018

Which Social Platforms Are SMT Readers Spending More Time On? [Report]

Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said.

By Andrew Hutchinson • Sept. 18, 2018

Instagram Adds New Shopping Options to Boost Revenue Potential

Instagram is expanding its shopping options to encourage more business activity within the app.

By Andrew Hutchinson • Sept. 18, 2018

Up and Downvotes for Tweets? Twitter has Reportedly Been Testing a New Engagement Option

Twitter has been experimenting with Reddit-style up and downvotes for tweets, though it may never be rolled out to the public.

By Andrew Hutchinson • Sept. 18, 2018

15 Reasons Your Business Needs Online Reviews [Infographic]

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy.

By Mark Walker-Ford • Sept. 17, 2018