10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign

Struggling with Facebook Ads? Here are ten questions you need to ask yourself to get your Facebook campaigns right.

By Aaron Agius • Oct. 16, 2018

3 Social Media Marketing Tactics Which Need to be Retired

As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.

By Kelly Shelton • Oct. 16, 2018

5 Types of Social Media Content that Convert

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

By Aashish Sarma • Oct. 12, 2018

Having a #BadHairDay? Pantene offers consultations on social media

What we can learn from P&G's "14-Day Challenge" which asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.

By Emma Wiltshire , Robert Williams • Oct. 12, 2018

The Importance of Social Media in Ecommerce [Infographic]

Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts.

By Emma Wiltshire , Mark Walker-Ford • Oct. 11, 2018

New Rules for Measuring Page Speed: What Social Media Marketers Need to Know

Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal.

By Aleh Barysevich • Oct. 11, 2018

4 Ways to Optimize your Website to Drive Pinterest Conversions

Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.

By Sarah Aboulhosn • Oct. 10, 2018

Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

By Ann Newland • Oct. 10, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Oct. 10, 2018

Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]

This inflographic provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy. 

By Emma Wiltshire • Oct. 9, 2018

The Role of the CEO on Social Media

Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.

By Jeff Rum • Oct. 9, 2018

How to Make the Most of Influencer Marketing This Holiday Season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

By Natalie Black (Koltun) • Oct. 9, 2018

How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.

By Mark Walker-Ford • Oct. 8, 2018

7 Unexpected Ways Instagram Has Changed the World

The growth of Instagram has sparked a range of changes in how we discover things, how we see things, and even how we act. 

By Aaron Brooks • Oct. 7, 2018

11 Facebook Updates You Need To Know for 2019

From product stickers, to Facebook Stories, to allowing on and offline behavioral targeting, these are the Facebook updates you need to be aware of.

By Nathan Mendenhall • Oct. 7, 2018

Snapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?

Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track? 

By Andrew Hutchinson • Oct. 6, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018

How to Gain a Massive Following on Instagram [Infographic]

Looking to build your audience on Instagram? Check out these tips. 

By Mark Walker-Ford • Oct. 5, 2018

Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches

Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.

By Andrew Hutchinson • Oct. 5, 2018

Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'

Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.   

By Andrew Hutchinson • Oct. 5, 2018

6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]

Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models.

By Mark Walker-Ford • Oct. 4, 2018

Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests

Pinterest is adding a new discovery tool to help highlight more relevant content to users.

By Andrew Hutchinson • Oct. 4, 2018

It's All About the Images [Infographic]

As you're no doubt aware, visuals are important in social media marketing - but you might not realize just how important they can be.

By Andrew Hutchinson • Oct. 4, 2018

Facebook's Adding a Range of New Tools to Marketplace to Mark the Option's Second Anniversary

Facebook's evolving its Marketplace options, which could make it a much more significant consideration in future.

By Andrew Hutchinson • Oct. 4, 2018

How to Maximize Video Content Across the Major Social Networks

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

By Agustín Esperón • Oct. 3, 2018