5 Social Media Mistakes (Plus the Number One Mistake to Avoid)

Avoid these social media marketing mistakes in order to maximize your efforts. 

By Rachel Strella • Aug. 16, 2018

Facebook Reports that Birthday Fundraisers Have Raised Over $300 Million for Charity

Facebook's birthday fundraisers, which the platform launched last year, have already raised more than $300 million for non-profits.

By Andrew Hutchinson • Aug. 16, 2018

Leveraging Emotions in B2B Marketing on LinkedIn [Infographic]

LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing.

By Andrew Hutchinson • Aug. 16, 2018

Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity

Pinterest is improving its content recommendation tools, which has already seen the platform boost engagement rates.

By Andrew Hutchinson • Aug. 16, 2018

LinkedIn Announces Re-Focus on Groups with New Tools and Options

LinkedIn is refreshing its groups option, adding in new tools while also focusing on limiting spam.

By Andrew Hutchinson • Aug. 16, 2018

5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]

Social ROI can be tricky to calculate - here are some tips to ensure you're on the right track.

By Mark Walker-Ford • Aug. 16, 2018

5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online.

By Jeff Rum • Aug. 15, 2018

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.

By Andrew Hutchinson • Aug. 15, 2018

Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'. 

By Andrew Hutchinson • Aug. 15, 2018

Instagram Adds Private Polls to Direct Messages

Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups.

By Andrew Hutchinson • Aug. 15, 2018

Twitter Continues to Qualify its User Counts by Removing Bad Actors

Twitter has announced another wave of account removals as it continues to clean up its platform data. 

By Andrew Hutchinson • Aug. 15, 2018

YouTube Offers Platform Creators Incentives to Try New Revenue Generation Tools

YouTube is offering big money payments to platform stars to get them to try out the latest revenue generation options.

By Andrew Hutchinson • Aug. 14, 2018

Twitter's Data-Friendly 'Twitter Lite' is Now Available in More Regions

Twitter is making its data-friendly 'Lite' version available in a heap more markets, expanding the platform's audience potential.

By Andrew Hutchinson • Aug. 14, 2018

The Top 10 LinkedIn Company Pages of 2018 [Infographic]

LinkedIn has announced the winners of its top company pages 2018 competition, with each providing pointers on how to boost your platform performance.

By Andrew Hutchinson • Aug. 14, 2018

The Science of Sharing on Social Media [Infographic]

Which content type sees the most shares on social, and who, specifically, is sharing it? Check out this infographic.

By Irfan Ahmad • Aug. 14, 2018

8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

Social media usage continues to grow - check out these stats on the rising reliance on social media.

By Nancy Kapoor • Aug. 12, 2018

Facebook Adds New Authorization Process for Page Managers

Facebook is adding new authorization requirements for managers of large Pages.

By Andrew Hutchinson • Aug. 11, 2018

5 Ways That Facebook Groups Can Help Marketers Thrive

Facebook groups offer brands an alternative method to offset traffic losses associated with News Feed reach declines - here are some tips on how to use them.

By Larry Kim • Aug. 10, 2018

Facebook Announces New Ad Restrictions, Outlines 'Free Speech' Policy

Facebook has announced new restrictions on ads relating to bail bonds and addiction treatment, while also offering new insight into its policies on free expression.

By Andrew Hutchinson • Aug. 10, 2018

Facebook Provides Tips on How to Enhance Audience Connection

Facebook has provided some new tips on how publishers can build better connection with their audiences - but many of the lessons apply to all brands.

By Andrew Hutchinson • Aug. 10, 2018

The #1 Reason Why Your Social Media Efforts are Providing Zero Return on Investment in 2018

Not seeing any bottom-line impact from your social marketing efforts? Contributor Pam Moore provides some key advice in a new podcast.

By Pam Moore • Aug. 9, 2018

How to Drive More Event Engagement Using Social Media

Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano.

By Dhariana Lozano • Aug. 9, 2018

LinkedIn Reaches 575 Million Members

LinkedIn now has more than 575 million members worldwide, expanding opportunities through the app.

By Andrew Hutchinson • Aug. 9, 2018

Pinterest Rolls Out Max Width Video Ads to All Businesses

Pinterest has announced that its new, max width video ads are now available to all businesses.

By Andrew Hutchinson • Aug. 8, 2018

10 Pinterest Statistics Every Marketer Should Know [Infographic]

Pinterest drives significantly more purchase behavior than other social platforms. Have you considered where pins may fit into your social marketing strategy?

By Irfan Ahmad • Aug. 8, 2018