Snapchat Rolls Out 6-Second, Unskippable Ads in Shows

Snapchat is rolling out its new 6-second, unskippable ads, which may not be a great sign for the platform.

By Andrew Hutchinson • May 15, 2018

Building a Personal Brand to Elevate a Corporate Brand [Podcast]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational.

By Bernie Borges • May 14, 2018

10 Influencer Marketing Strategies You Should Know [Infographic]

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message?

By Irfan Ahmad • May 13, 2018

Here are the Reasons Why Your Facebook Ads are Getting Denied

Facebook's getting more sensitive when it comes to advertising policies, and it's important you know why your Facebook Ads are getting denied.

By Nathan Mendenhall • May 13, 2018

How to Leverage Social Media to Boost In-Store Sales [Infographic]

Social media can be a great medium for connecting with your audience, and boosting in-store sales. Here are some tips.

By Irfan Ahmad • May 12, 2018

Facebook Takes Action Against Instagram 'Pod' Groups

Instagram 'pods' could come under more scrutiny after Facebook suspended various pod organization groups.

By Andrew Hutchinson • May 12, 2018

Social Influence Platform Klout Will Shut Down at the End of the Month

The online world is about to lose one its most prominent influence measures, with Klout to shut down later this month. 

By Andrew Hutchinson • May 11, 2018

7 Common Social Media Mistakes Brands are Still Making in 2018

While social media marketing is evolving, many brands are still making some fundamental errors in their process. 

By Dhariana Lozano • May 11, 2018

2018 Social Media Image Size Cheat Sheet [Infographic]

Using the right image sizes is key to optimizing your presence on each social platform - check out this listing of the latest optimal image specs.

By Irfan Ahmad • May 11, 2018

5 Social Media Marketing Tips that Businesses Can Learn from Influencers

More and more businesses are turning to influencers because they understand their audience. Here are some tips you can take from how successful influencers build their followings. 

By Aaron Brooks • May 11, 2018

Instagram Adds New 'Emoji Slider' Polling Option for Instagram Stories

Instagram has added yet another new Stories option, this time in the form of an 'emoji slider' sticker.

By Andrew Hutchinson • May 11, 2018

How to Market to Moms: 5 Key Insights for Brands [Infographic]

Mother's an extremely influential demographic, and are increasingly active online. Check out these key insights.

By Andrew Hutchinson • May 10, 2018

6 User-Generated Content Campaigns Which Inspired Audiences, and Drove Results

Need to improve your marketing visuals but don't have the time or resources? See how these six brands scavenge the social web and surface the best customer content to use as their own brand visuals. 

By Megan DeGruttola • May 10, 2018

6 Social Media Tools to Help Grow Your Small Business

As a small business owner, you have a lot on your plate -- and often social media marketing is not your top priority. Make marketing on social media more effective by using these six social media tools.

By Aleh Barysevich • May 10, 2018

The Key Elements of an Effective Digital Marketing Campaign in 2018

What goes into planning, managing and measuring an effective digital marketing campaign? We talked to co-founder of marketing blog and consultancy Smart Insights, Dr. Dave Chaffey, to find out.

By Richard Sunley • May 10, 2018

Instagram Adds New Business Tools, Including Improved Inbox Management Options

Instagram's adding some new tools to better facilitate business interactions on the platform, which could prompt brands to invest more heavily in their presences.

By Andrew Hutchinson • May 9, 2018

Instagram Testing a New Music Sticker Option for Stories

Instagram continues to add more Stories tools, this time experimenting with a new songs feature.

By Andrew Hutchinson • May 8, 2018

How to Create and Promote a Facebook Event

Facebook events can be a great way to build awareness for your brand functions - here's a guide on how to make best use of the option.

By Isabella Andersen • May 8, 2018

11 Highlights from Facebook's 2018 F8 Conference

Facebook announced a heap of new and coming features at their recent F8 conference - here are some of the highlights.

By Larry Kim • May 8, 2018

Social Media Etiquette for Business: 20+ Tips for Success [Infographic]

Looking for a listing of quick tips to help make the most of your social marketing efforts? Check out this platform-by-platform list of notes.

By Mark Walker-Ford • May 8, 2018

All of Facebook's Ad Targeting Options in One Epic [Infographic]

Facebook offers a vast array of ad targeting options to reach your ideal audience - here's a listing of them in one graphic. 

By Irfan Ahmad • May 8, 2018

The Ultimate Guide to Hashtag Contests

Hashtag contests can be a great way to boost brand awareness and engagement - here's what you need to know about running one on Instagram or Twitter.

By Dana Kilroy • May 8, 2018

7 Advertising Trends to Look Out for in 2018 [Infographic]

What are the latest advertising trends to be aware of? Check out this infographic.

By Irfan Ahmad • May 7, 2018

How to Drive More Sales Through LinkedIn and Social Selling [Infographic]

LinkedIn has become a hugely important piece of the social selling puzzle - here are some key tips on how to succeed with the professional social network. 

By Melonie Dodaro • May 6, 2018

How Facebook's News Feed Works - and What's Coming Next

Facebook's head of News Feed Adam Mosseri gave a new presentation on the platform's infamous algorithm at this week's F8 conference.

By Andrew Hutchinson • May 5, 2018