Instagram Is the Most Active Influencer Channel…and Snapchat Doesn't Even Come Close

A recent study shows the increasing focus of brands on micro-influencers and Instagram as their channel of choice.

By Jerry Ascierto • April 24, 2018

4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

We all understand the value of Instagram Stories, but recently this feature has become rather congested. Here are four simple, easy to follow ways to get your Instagram story to the top of your followers' newsfeed.

By Chris Kyriacou • April 24, 2018

Facebook Outlines New Video Monetization and Promotion Tools, Focusing on Facebook Watch

Facebook has outlined new video monetization options as it seeks to build interest in its Watch platform. 

By Andrew Hutchinson • April 21, 2018

3 Notes on Facebook's News Feed Changes Thus Far

What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.

By Andrew Hutchinson • April 20, 2018

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy. 

By Andrew Hutchinson • April 20, 2018

3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof

Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.

By Tabitha Jean Naylor • April 20, 2018

8 Elements Behind Every Successful Social Media Strategy

Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.

By Dhariana Lozano • April 20, 2018

Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat's launching a new, direct call to action ad unit within its popular Lenses, while they continue to refine their new app layout.

By Andrew Hutchinson • April 19, 2018

How to Leverage Visual Marketing Strategies to Craft Engaging Content [Infographic]

Including images-based elements has become key to effective content marketing. Check out this listing of ways in which you can incorporate effective visuals.

By Irfan Ahmad • April 19, 2018

10 Types of Posts to Help You Stand Out Online [Infographic]

Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response.

By Mark Walker-Ford • April 19, 2018

Facebook Adds New QR Code Option for Pages

Facebook's testing out a new QR code option to help connect people with Pages.

By Andrew Hutchinson • April 18, 2018

Facebook Usage Rates Remain Stable After Cambridge Analytica

Facebook says its seen no significant changes in usage and adoption since the Cambridge Analytica scandal broke. 

By Andrew Hutchinson • April 18, 2018

Snapchat Adds Advanced Lens Creation to Lens Studio

Snapchat is giving users the capacity to build their own face-altering Lenses which respond to user movement.

By Andrew Hutchinson • April 18, 2018

6 Effective Elements to Add to Your Social Media Strategy

Social media is always changing, and so your social media strategy should be updated regularly too. Here are some newer options to consider.

By Elizabeth Harmon • April 18, 2018

5 Steps to Creating Targeted Content on LinkedIn Using the Sales Navigator

By utilizing insights from LinkedIn Sales Navigator, you can create targeted content that your network will be keen to engage with.

By Virginia Bautista • April 18, 2018

The Benefits of Video Marketing: 9 Reasons Your Business Needs Video [Infographic]

If you haven't heard, video is a big deal. Check out these stats on the growth and benefits of video marketing.  

By Mark Walker-Ford • April 18, 2018

An Updated Guide to Facebook Advertising Placements [Infographic]

What's the best approach to take to placement of your Facebook ads? Check out this overview and guide. 

By Irfan Ahmad • April 18, 2018

Instagram Adds New Profile to Showcase Design and Creativity on the Platform

Instagram's added a new @design profile which will showcase the company's own design and creative teams, providing insight and inspiration.

By Andrew Hutchinson • April 17, 2018

How Brands Can Connect with Gamers on Twitter [Infographic]

Gaming is on the rise, which is opening up new opportunities for marketers. Check out this infographic on the rising gaming conversation on Twitter.

By Andrew Hutchinson • April 17, 2018

Facebook Releases 'Topics to Watch' Report for March, Highlighting Key Trends

Facebook's released its latest 'Topics to Watch' report, highlighting key trends of note based on increases in mention volume across the social network.

By Andrew Hutchinson • April 17, 2018

Facebook Explains Data Collection from Non-Users to Quell Concerns

Amidst concerns following Zuckerberg's testimony, Facebook has sought to explain its off-platform data tracking methods.

By Andrew Hutchinson • April 17, 2018

3 Ways To Monetize Social Media That Actually Work

A successful social media strategy is not about how many followers or likes you have - it's about improving your bottom line by generating actual conversions.

By Elijah Masek-Kelly • April 17, 2018

4 Marketing Strategies to Make Consumers Love Your Brand

Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion.

By Lucy Rendler-Kaplan • April 17, 2018

4 Tips to Help Your Business Generate More Clients via Social Media

Social media can be a great tool for lead generation - if you're using it correctly.

By Itamar Gero • April 15, 2018

Facebook's Working on a Powerful New Ad Targeting Option - But Will it be Released?

A new report suggests Facebook's working on a powerful new, data-backed ad option, but amidst the backlash over Cambridge Analytica, will we see them change course?

By Andrew Hutchinson • April 14, 2018