Snapchat Adds User Tagging in Snaps, Following Instagram's Lead

Snapchat is testing out user tagging in Stories, which Instagram added over a year ago. 

By Andrew Hutchinson • March 9, 2018

5 Tools to Help You Build a Better Influencer Marketing Campaign

Contributor Lilach Bullock takes a closer look at some of the best tools to help you find and connect with social influencers.

By Lilach Bullock • March 9, 2018

Is YouTube Being Threatened By OTT Services?

The OTT revolution is rapidly changing how businesses monetize their video, with new services driving brands away from YouTube to new embrace alternatives that offer greater control and profitability.

By Barry Feldman • March 8, 2018

2018 Logo Design Trends [Infographic]

Is it time to give your logo a refresh? Here's a listing of some of the latest logo trends.

By Irfan Ahmad • March 8, 2018

Facebook Adds Video to Messenger Lite, Expanding Access to Video Communication

Facebook's adding a new video calling option to Messenger Lite, expanding access to video connection options.

By Andrew Hutchinson • March 8, 2018

A Brand Safety Analysis of Top YouTube Influencer Channels [Infographic]

After various controversies surrounding YouTube stars, Delmondo recently analyzed the 'brand safety' of the top platform influencers.

By Nick Cicero • March 8, 2018

9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them

Looking to improve your social media marketing strategy? Check out this guide of essential tips and resources from contributor Will Blunt.

By Will Blunt • March 8, 2018

3 Ways Businesses Can Utilize Twitter's New "Bookmarks" Feature

Twitter's new Bookmarks feature is great for general users, but it also provides new opportunity for marketers.

By Meera Sapra • March 7, 2018

Facebook Adds New Options for Travel Advertisers to Help Reach Interested Users

Facebook's rolling out some new tools to help travel business reach interested users earlier in the planning process.

By Andrew Hutchinson • March 7, 2018

The Building Blocks of an Employee Advocacy Engine [Infographic]

Employee advocacy is an important, and effective way to boost your brand messaging - but it requires a dedicated approach.

By Andrew Hutchinson • March 7, 2018

How Self-Deprecating Advertising Creates More Meaningful Consumer-Brand Connections

Being able to laugh at ourselves is a tricky trait to nurture, but it helps people connect with us more – and it’s the same for brands and consumers. 

By Jose Angelo Gallegos • March 7, 2018

It Was All About The Customer at Social Media Marketing World 2018

If there was a single takeaway amidst all the workshops and how-to sessions of Social Media Marketing World, it was the reminder that “social media” is two words – and both of them are critical to success.

By Dan Gingiss • March 7, 2018

Build Your Reputation Management Plan in 5 Steps [Infographic]

Your online reputation is too important to ignore - here's a five-step plan to ensure you're doing all you can to ensure your brand safety.

By Patrick Whatman • March 7, 2018

How to Choose a Messaging App for Your Marketing Campaign [Infographic]

Messaging apps can now boast a bigger user base than social networks - and marketers should be where their users are.

By Anastasia Sviridenko • March 7, 2018

5 of the Most Common Facebook Ad Mistakes - and How to Avoid Them

Facebook ads are big for growth-hungry brands. Still, many are making the same, basic mistakes.

By Lucas Miller • March 6, 2018

11 of the Best Social Media Management and Reporting Tools to Consider

Here's a listing of some of the best social media management tools to consider, as compiled by contributor Chad Pollitt.

By Chad Pollitt • March 6, 2018

The State of Video Marketing in 2018 [Infographic]

Video content has become a key consideration for all marketers, with video driving significantly better response than other formats. Check out these video marketing stats.

By Irfan Ahmad • March 6, 2018

Twitter's Getting Serious About its Bot Problem – Which is Good News for Social Media Marketers

Twitter is removing bots at a higher rate than ever - which is good news for social media marketers. 

By Andrew Hutchinson • March 6, 2018

5 Ways Facebook Groups Can Help Marketers Weather Reach Declines

With Facebook shifting the focus of its algorithm to person-to-person engagement, groups may be a key way to maintain your reach and performance.

By Larry Kim • March 6, 2018

3 Brands Who Sell Their Culture Through Social Media Storytelling

Here are three examples of brands using storytelling improve their social media game and appeal to their audience on a deeper level.

By Tabitha Jean Naylor • March 5, 2018

Here are the Winners of Tonight's Academy Awards - as Predicted by Social Data

Can social media predict the winners of the Academy Awards? Here's which films and actors social data points to.

By Andrew Hutchinson • March 4, 2018

New Reports Suggest Snap is Working on an AR-Enabled Version of Spectacles

New reports have indicated that Snapchat is working on two new versions of their Spectacles device.

By Andrew Hutchinson • March 3, 2018

Latest Pew Research Data Shows Snapchat Continues to Maintain Hold on Younger Audiences

Pew Research has published its latest state of social media report which shows that while Facebook continues to lead, Snapchat has maintained its allure among younger users. 

By Andrew Hutchinson • March 3, 2018

Personalized Marketing is More Than Just a Name [Infographic]

Consumer demand for marketing personalization is growing - here are some key areas in which personalization should be a focus for your brand. 

By Irfan Ahmad • March 2, 2018

Facebook Publishes New Research on How to Create Effective Instagram Stories Ads

Facebook has published a new report which looks at what users are most responsive to in Instagram Stories ads.

By Andrew Hutchinson • March 2, 2018