Social Marketing: Page 179
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Reddit's Rolling Out Promoted Posts Within its Mobile Apps
Reddit's expanding its ad options with Promoted Posts being added to its mobile apps.
By Andrew Hutchinson • March 15, 2018 -
SMT Expert
7 Simple Interactive Content Ideas You Can Steal
Interactive content can help spur engagement on your social channels - and engagement is becoming increasingly important in generating reach.
By Dhariana Lozano • March 15, 2018 -
Why Instagram Contests Rule - and How to Play by the Rules [Infographic]
Instagram contests can be a great way to boost awareness - but you have to play by the rules. This infographic provides an outline of the parameters.
By Irfan Ahmad • March 14, 2018 -
13 Characteristics of Human Brands - and Why They're Important
Creating better connection with your audience in social comes down to how you connect. In this post, Pam Moore outlines how businesses can take a more human approach to outreach.
By Pam Moore • March 14, 2018 -
Facebook's Looking to Air Exclusive News Content on Watch - Though Publishers May be Wary
Facebook's reportedly in talks with publishers to have them air exclusive news programming on Watch - but their recent News Feed shifts could pose a challenge.
By Andrew Hutchinson • March 14, 2018 -
The Crackdown on Social Bots, and How that Will Change Influencer Marketing
The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing.
By Andrew Hutchinson • March 14, 2018 -
5 St. Patrick's Day Digital Marketing Tips
With St. Patrick's Day coming up fast, here are some tips to help you tap into the event with your social media marketing efforts.
By Brad Friedman • March 14, 2018 -
Facebook's Adding Image-Recognition Triggered AR Experiences to AR Studio
Facebook's adding a new trick to their AR Studio options, with 'target tracking' which will enable AR experiences triggered by image recognition.
By Andrew Hutchinson • March 14, 2018 -
Instagram Provides Tips on Creating Effective Vertical Video Content
Instagram has provided some new tips on how to create effective, stand out, videos in vertical format.
By Andrew Hutchinson • March 13, 2018 -
LinkedIn Provides Data on Top Performing Content on their Platform in 2017
LinkedIn has provided a listing of the key content trends on the platform over the last year to help inform your approach.
By Andrew Hutchinson • March 13, 2018 -
4 Key Benefits of Social Listening - and How to Take Advantage of Them
Here are four strategic tools and tactics to boost your social listening efforts.
By Brian Hughes • March 13, 2018 -
Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]
Pinterest has released new research which underlines the platform's value as a key channel for driving purchase behavior.
By Andrew Hutchinson • March 11, 2018 -
SMT Expert
Lessons Learned from Brands That Got it All Wrong on Social Media
Social media campaigns can, and will backfire if you're not paying attention to the details. Here are some examples of missteps, and how to avoid them.
By Tabitha Jean Naylor • March 11, 2018 -
Facebook's Announced a New Agreement with Warner Music, Expanding their Audio Options
Facebook has announced another music partnership, this time with Warner Music, expanding the platform's audio options.
By Andrew Hutchinson • March 10, 2018 -
Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push
Facebook continues to boost its video ambitions with a new deal to stream MLB content - which could signal the next phase of their push.
By Andrew Hutchinson • March 10, 2018 -
Twitter Has a Big Problem - But Can it be Fixed?
A new report shows Twitter users are sharing fake news at a much higher rate than facts - so how can Twitter improve their platform?
By Andrew Hutchinson • March 10, 2018 -
8 Tips for Eye-Catching Social Media Design [Infographic]
Looking to create better, scroll-halting images to boost your content on social? Check out these tips.
By Irfan Ahmad • March 9, 2018 -
LinkedIn Offers Tips to Help Telco Marketers Succeed in 2018 [Infographic]
LinkedIn's latest research report provides tips for telco marketers - but many of the lessons can be applied to other sectors too.
By Andrew Hutchinson • March 9, 2018 -
Snapchat Adds User Tagging in Snaps, Following Instagram's Lead
Snapchat is testing out user tagging in Stories, which Instagram added over a year ago.
By Andrew Hutchinson • March 9, 2018 -
SMT Expert
5 Tools to Help You Build a Better Influencer Marketing Campaign
Contributor Lilach Bullock takes a closer look at some of the best tools to help you find and connect with social influencers.
By Lilach Bullock • March 9, 2018 -
2018 Logo Design Trends [Infographic]
Is it time to give your logo a refresh? Here's a listing of some of the latest logo trends.
By Irfan Ahmad • March 8, 2018 -
Facebook Adds Video to Messenger Lite, Expanding Access to Video Communication
Facebook's adding a new video calling option to Messenger Lite, expanding access to video connection options.
By Andrew Hutchinson • March 8, 2018 -
A Brand Safety Analysis of Top YouTube Influencer Channels [Infographic]
After various controversies surrounding YouTube stars, Delmondo recently analyzed the 'brand safety' of the top platform influencers.
By Nick Cicero • March 8, 2018 -
Is YouTube Being Threatened By OTT Services?
The OTT revolution is rapidly changing how businesses monetize their video, with new services driving brands away from YouTube to new embrace alternatives that offer greater control and profitability.
By Barry Feldman • March 8, 2018 -
9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them
Looking to improve your social media marketing strategy? Check out this guide of essential tips and resources from contributor Will Blunt.
By Will Blunt • March 8, 2018