Facebook Reportedly Testing a 'Downvote' Option for Comments

Facebook is reportedly testing out a new option which would enable users to 'Downvote' comments, which could have significant implications in the revised News Feed.

By Andrew Hutchinson • Feb. 8, 2018

Twitter Posts Solid Profit Result in Q4, User Growth Remains Static

Twitter has reported it's Q4 2017 numbers, showing solid increases in revenue performance, though struggles remain in user growth. 

By Andrew Hutchinson • Feb. 8, 2018

11 Reasons You Don't Have More Followers [Infographic]

Looking to boost your Twitter following? Check out these notes on what to avoid in your tweet process.

By Mark Walker-Ford • Feb. 8, 2018

What We Learned Merging Multiple Social Media Accounts

Merging social accounts can be tricky - here's what we learned from integrating two high profile eCommerce websites into a single online presence.

By Anand Srinivasan • Feb. 8, 2018

Yellow Pages vs. Digital Marketing: Is the Phone Book Really Dead?

In this post, contributor Isabella Andersen explores the numbers behind phone book advertising, and how it stacks up against digital marketing for local businesses.

By Isabella Andersen • Feb. 8, 2018

LinkedIn Lead Generation Tips, Direct from the LinkedIn Sales Solutions Team [Podcast]

LinkedIn Sales Executive Doug Camplejohn shares the science and strategy behind boosting your engagement on the world's largest platform for professionals.

By John Nemo • Feb. 8, 2018

11 Reasons Why no One is Watching Your Video Content [Infographic]

Not seeing the results you want from your video efforts? Check out this infographic of common video marketing mistakes, and how to correct them. 

By Irfan Ahmad • Feb. 8, 2018

Instagram's Adding Some New Stories Tools, Including an Option to Share Other People's Posts

Instagram is adding some new Stories tools, including options to share other people's posts and add cinemagraphs to your collections.

By Andrew Hutchinson • Feb. 8, 2018

4 Signs That You Need an Instagram Hashtag Makeover

Find out if your Instagram hashtag strategy is up to par with the latest platform updates.

By Kristina Kelly • Feb. 7, 2018

How to Improve Your Relationship Marketing

Relationship marketing is one of the lesser talked about marketing strategies out there, but it's what can help keep your customers coming back. This post explains why relationship marketing is important and strategies.

By Megan Mosley • Feb. 7, 2018

Pinterest Launches New Planning Calendar to Assist with Campaign Optimization

Pinterest has released a new guide to help marketers plan out their Pin campaigns for optimal impact.

By Andrew Hutchinson • Feb. 7, 2018

The Top 5 Free Online Courses for Digital Marketers

Looking for a digital marketing course to improve your marketing game and take a step forward in your career? Here are a few options.

By Larry Kim • Feb. 7, 2018

What do the Latest Social Media Algorithm Updates Mean for Small Businesses?

With social media algorithms evolving, brands need to strike a balance between an on and off platform content approach.

By Michael Altiero • Feb. 7, 2018

Facebook's Coming Changes Could Actually Help Small Nonprofits

Facebook's latest shift in focus will have significant implications for nonprofits, brands, and businesses who post content on Facebook Pages. 

By Julia Campbell • Feb. 7, 2018

Snap Inc. Releases Better Than Expected Q4 Numbers, Showing Growth in Users and Revenue

Snapchat's parent company Snap Inc. has released its latest performance report, showing positive signs across the board.

By Andrew Hutchinson • Feb. 6, 2018

Facebook Planning Changes to Watch, Adding More Incentive for User-Created Content

Facebook's looking to shift the business model for their Watch video platform to better incentivize user-generated content. 

By Andrew Hutchinson • Feb. 6, 2018

Where Do Fake Social Media Profiles Come From? [Infographic]

Fake social media profiles aren't just a political problem, they impact all of us in some way - as demonstrated in this infographic.

By Brian Wallace • Feb. 6, 2018

5 Unusual Personal Branding Tips

Personal branding is important, and you have more opportunities than ever to build your profile. Here are some tips from contributor Larry Kim.

By Larry Kim • Feb. 6, 2018

Facebook Reports on Super Bowl Related Conversation and Brand Opportunities

Facebook has released data on Super Bowl-related conversation across The Social Network, and what it means in terms of marketing opportunities.

By Andrew Hutchinson • Feb. 6, 2018

Twitter Announces Winners of its First Ever #BrandBowl Awards

Twitter has announced the winners of its first ever #BrandBowl awards for tweet discussion surrounding Super Bowl ads.

By Andrew Hutchinson • Feb. 6, 2018

Social Media Trends to Put Into Practice in 2018 [Infographic]

What social media tactics will you spend your time and money this year? Here are a few emerging trends to consider. 

By Mark Walker-Ford • Feb. 5, 2018

Managing Your Brand's Facebook Page in 2018 [#SMTLive Recap]

During our last Twitter chat, we discussed smart ways to manage your Facebook page in 2018. This recap of the chat dives into some of the basics.

By Emma Wiltshire • Feb. 4, 2018

How @HiltonSuggests Succeeds in Surprise and Delight

An interview with the director of social media planning and integration at Hilton sharing her advice on surprise and delight on Twitter.

By Samantha Wood • Feb. 3, 2018

The Rise of the Story Format [Infographic]

This infographic presents a visual timeline and guide to the rise of the Story format on social media.

By Emma Wiltshire • Feb. 2, 2018

Why You Shouldn't Freak Out About Facebook's Algorithm Change

Stop freaking out about Facebook's algorithm change. It is no more different than all the others. Here's what you can worry about instead.

By Carmen Collins • Feb. 2, 2018