3 Effective Strategies for Improving Your Facebook Reach and Engagement

Here are some helpful tips on how to boost your organic reach and engagement on Facebook.

By Lilach Bullock • Oct. 25, 2017

Twitter's Adding a New Transparency Center to Provide Insight into Ad Targeting

Twitter is launching a new Transparency Center to provide more oversight into how ads are targeted on their platform. 

By Andrew Hutchinson • Oct. 25, 2017

5 Predictions for Social Media Marketing on Facebook in 2018

Here are five predictions for what you can expect to see from Facebook in 2018.

By Andrew Hutchinson • Oct. 24, 2017

The Most Discussed Issues on Facebook and Instagram in September [Infographic]

Facebook has released the latest version of it's 'Hot Topics' report, highlighting the most discussed issues across The Social Network. 

By Andrew Hutchinson • Oct. 24, 2017

Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Twitter has released it's major events calendar for November, highlighting all the key dates (and projected tweet volumes).

By Andrew Hutchinson • Oct. 24, 2017

How to Become a LinkedIn Power User [Infographic]

Looking to boost your LinkedIn presence? This infographic outlines some key tips.

By Marilyn Vinch • Oct. 24, 2017

4 Ways To Creatively Partner with Instagram Influencers

Here are some prompts to get you thinking about how to better engage Instagram influencers in your campaigns.

By Kristen Matthews • Oct. 24, 2017

Snapchat Outlines Opportunities for Beverage Marketers [Infographic]

This new infographic looks at the opportunity for beverage marketers on Snapchat.

By Andrew Hutchinson • Oct. 24, 2017

Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed

Facebook is testing out a new option which could see direct Page posts removed from the main News Feed.

By Andrew Hutchinson • Oct. 24, 2017

Marketing Cyber Security Software through Account-Based Marketing [Podcast]

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Mike Volpe, CMO at Cybereason.

By Bernie Borges • Oct. 23, 2017

Do Longer YouTube Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? 

By Irfan Ahmad • Oct. 23, 2017

The Top 8 Social Media Fails of 2017

There are lessons to be learned from high profile social fails - here are some of the biggest blunders from 2017.

By Albizu Garcia • Oct. 22, 2017

The Advertiser's Guide to Social Media Demographics

Looking for your audience? Here's an overview of the demographic make-up of each of the major social platforms.

By Taylor Schaller • Oct. 21, 2017

Facebook Is Adding PayPal as a New Peer-to-Peer Payment Option in Messenger

Facebook is adding PayPal as a new peer-to-peer payment option within Messenger, expanding its eCommerce potential.

By Andrew Hutchinson • Oct. 21, 2017

Micro-Influencers, Maximum Benefit

Micro-influencers can be more effective in marketing than those with millions of followers.

By Lucy Rendler-Kaplan • Oct. 20, 2017

How to Conduct a Social Media Audit

Auditing your social media presence can be a key step in clarifying and improving your strategy.

By Dhariana Lozano • Oct. 20, 2017

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

Color psychology can play a significant part in boosting your website conversions, as outlined in this infographic.

By Irfan Ahmad • Oct. 20, 2017

4 of the Best Marketing Automation Tools that You Need to Know About

Here's an overview of some of the best marketing automation tools for small businesses.

By Lilach Bullock • Oct. 20, 2017

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

Twitter has announced a new Brand Strategy team to help you maximize their on-platform video efforts. 

By Andrew Hutchinson • Oct. 20, 2017

The Evolution of Instagram Ads [Infographic]

This infographic takes a look at the evolution of Instagram and the development of their ad products.

By Will Price • Oct. 20, 2017

The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]

This infographic outlines some key social media demographics, with platform by platform audience breakdowns.

By Mark Walker-Ford • Oct. 19, 2017

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Facebook's custom Frames can be a great way to boost engagement - here's how to use them.

By Andrew Macarthy • Oct. 19, 2017

The Ultimate Guide to LinkedIn Profile Optimization

Contributor Melonie Dodaro shares her framework for LinkedIn profile optimization. 

By Melonie Dodaro • Oct. 19, 2017

5 Reasons Why Your Business Should Consider Facebook Stories for Pages

Facebook recently announced that Pages will soon be able to post Facebook Stories, which could provide some key benefits.

By Andrew Hutchinson • Oct. 19, 2017

Pinterest Adds Search Ads to Their Self-Serve Platform, Providing New Opportunities

Pinterest has added search ads to their self-serve ad options, while also adding new targeting tools.

By Andrew Hutchinson • Oct. 19, 2017