5 Reasons Why Your Business Should Consider Facebook Stories for Pages

Facebook recently announced that Pages will soon be able to post Facebook Stories, which could provide some key benefits.

By Andrew Hutchinson • Oct. 19, 2017

The Ultimate Guide to LinkedIn Profile Optimization

Contributor Melonie Dodaro shares her framework for LinkedIn profile optimization. 

By Melonie Dodaro • Oct. 19, 2017

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Facebook's custom Frames can be a great way to boost engagement - here's how to use them.

By Andrew Macarthy • Oct. 19, 2017

Snapchat Announces New Deal with NBCUniversal, Adds NBA Lenses

Snapchat has announced a new deal with NBCUniversal, and unveiled a new NBA-themed Lens.

By Andrew Hutchinson • Oct. 18, 2017

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter has added a new type of website card for advertisers.

By Andrew Hutchinson • Oct. 18, 2017

How One Business Boosted Facebook Ad Return by Switching to Video

This post looks at how one brand drove significant return with Facebook video ads.

By Sean Clark • Oct. 18, 2017

7 Types of Content Marketing Metrics Worth Tracking

Are you tracking the right metrics for your digital marketing goals?

By Katrina Padron • Oct. 18, 2017

The Advertisers' Guide to the Holiday Shopping Season [Infographic]

This infographic outlines some key holiday shopping season stats and insights to help you plan your marketing strategy.

By Ligia Aguilhar • Oct. 18, 2017

4 Tips to get up to 37% better CPIs with Instagram's Story app install ads

Long gone are the days of single-click attribution models, especially in the world of Stories ads. Now it's all about swiping up and the first 1 second of an ad.

Oct. 17, 2017

What is a 'Buyer Persona' and Why is it Important?

You can't expect to hit your target if you don't know what you're aiming for. Learn what buyer personas are and why they matter to every business.

By Amy Wright • Oct. 17, 2017

Instagram's Changing the Look of Their Ad CTAs to Better Merge with User Feeds

Instagram is changing their ad format to make it a little more subtle in user feeds. 

By Andrew Hutchinson • Oct. 17, 2017

Snapchat Increases Lead in Teen Usage According to New Report

A new report has shown that Snapchat is more popular than ever amongst US teens.

By Andrew Hutchinson • Oct. 17, 2017

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

The holidays are coming - have you got your marketing strategy locked in?

By Andrew Hutchinson • Oct. 17, 2017

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

Facebook is adding some new Custom Audience ad targeting options to help better focus your outreach efforts.

By Andrew Hutchinson • Oct. 17, 2017

How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]

Here's how you can build customer loyalty through your brand's Twitter account.

By Irfan Ahmad • Oct. 15, 2017

4 Social Advertising Tactics You Aren't Using

Technology is constantly evolving and there are a few social advertising tactics that are often overlooked. Here are 4 of my best tips.

By Nathan Mendenhall • Oct. 14, 2017

25 Digital Marketing Blogs You Need to Follow [Infographic]

Here are 25 marketing blogs you need to follow (including Social Media Today).

By Mark Walker-Ford • Oct. 14, 2017

How to Host Your First Twitter Chat

How do you run a Twitter chat? Here are 8 steps to help you get ready for your first chat.

By Emma Wiltshire • Oct. 13, 2017

What You Need to Know About Facebook's New 'Dynamic Creative' Ads Tool

This week, Facebook announced the release of the new dynamic creative tool. Here's what you need to know.

By Jenny Rothenberg • Oct. 13, 2017

6 Ways to Improve ROI From Branding Campaigns on Social Media

Here are 6 tactics that leverage attributable metrics to improve the ROI of your branding campaigns on social media.

By Diana Mackie Wertz • Oct. 13, 2017

6 Free Twitter Management Tools for Marketers [Infographic]

Here are six tools that can help you to build followers, schedule posts and generate engagement on Twitter.

By Mark Walker-Ford • Oct. 13, 2017

How to Create a System for LinkedIn Lead Generation

Contributor, Melonie Dodaro shares her company LinkedIn Domination strategy that is structured to capture and win leads.

By Melonie Dodaro • Oct. 13, 2017

Stop Feeding the Beast: Why Micro-Influencers Matter More

It’s time to re-think your approach to social marketing and shift your mindset towards smaller, but trusted, brand advocates.

By Jenna Manula Linares • Oct. 12, 2017

Why Going Viral Doesn't Guarantee Social Media Success [Infographic]

Learn how going viral won’t necessarily benefit a company unless a strategy for coping with that sudden popularity is in place. 

By AJ Ghergich • Oct. 12, 2017

A Small Business Guide to Facebook Video Marketing [Infographic]

If your small business has yet to jump on board the Facebook video trend, then it’s safe to say you’re missing out on a serious opportunity. Here's what you need to know to get started.

By Marilyn Vinch • Oct. 12, 2017