Facebook Now Lists Page Posting Frequency in Search Results

Facebook is now listing the amount of times Pages post per day, on average, giving marketers a new comparison point.

By Andrew Hutchinson • Jan. 3, 2018

The Logan Paul Incident Highlights a Key Concern for Influencer Marketing

The recent controversy surrounding YouTuber Logan Paul highlights the need for brands to vet influencers.

By Andrew Hutchinson • Jan. 3, 2018

Twitter Releases Major Events Calendar for January to Help with Strategic Planning

Twitter has released its major events calendar for January, highlighting all the key events likely to drive conversation.

By Andrew Hutchinson • Jan. 3, 2018

18 Digital Strategy Tips to Consider for 2018

As you go about planning your 2018 strategy, consider these digital marketing trends and notes. 

By Jeff Rum • Jan. 2, 2018

Improve Your Facebook Ad Performance with Dynamic Creative

You can now test hundreds of different Facebook ad variations with a few simple steps. 

By Nathan Mendenhall • Jan. 2, 2018

7 Ways to Get More Followers on Instagram

Contributor Larry Kim provides some easy tips to help boost your Instagram audience.

By Larry Kim • Jan. 2, 2018

Snapchat's Looking to Add New Options for Sharing Snap Content Outside the App

Snapchat's reportedly looking to enable sharing of Snap content outside the app in another move away from its ephemeral roots.

By Andrew Hutchinson • Dec. 29, 2017

Why Twitter Threads Will Boost Narratives

Twitter's 'Threads' will provide a range of new opportunities - here are some key notes to consider.

By Ben Shute • Dec. 22, 2017

Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos

Facebook has signed a new deal with Universal Music which will enable users to include popular tracks in their videos. 

By Andrew Hutchinson • Dec. 22, 2017

7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays

How should you change your digital marketing strategy for the holidays? Contributor Bob Carver offers some tips.

By Bob Carver • Dec. 22, 2017

Social Media Interactions are Changing - Here's Why That's Important

Latest data shows that there's a significant shift in social media sharing - and that's important for businesses to note. 

By Andrew Hutchinson • Dec. 22, 2017

What Sort of Performance Should You Expect from Your Facebook Ads? [Study]

What level of performance should you expect from your Facebook ads? Wordstream recently conducted a study to find out. 

By Larry Kim • Dec. 22, 2017

Writing for the Web Means Following a New Set of Rules

Creating online content can often require a different approach to writing than traditional journalism.

By Rachel Strella • Dec. 21, 2017

Twitter's Adding More Notification Types to Boost Awareness and Engagement

Twitter's adding more notifications and alerts in order to prompt further on-platform engagement.

By Andrew Hutchinson • Dec. 21, 2017

Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots

Facebook has released a new listing of data on Facebook Messenger business use in 2017, including the rise of Messenger Bots.

By Andrew Hutchinson • Dec. 21, 2017

Top 10 Lead Generation Tools in Digital Marketing [Infographic]

This infographic shares 10 lead generation tools which can help enhance your work. Helpful as you plan your 2018 strategy.

By Cent Muruganandam • Dec. 21, 2017

9 Things We Learned from the 2018 User Generated Content (UGC) Report

This new report looks at the rise of user-generated content, and how brands are incorporating UGC into their strategies.

By Jose Angelo Gallegos • Dec. 20, 2017

Facebook Announces News Feed Update to Crack Down on 'Engagement Baiting' Posts

Facebook's announced a new News Feed algorithm update which will crack down on posts that ask users to react, tag and share to boost reach.

By Andrew Hutchinson • Dec. 19, 2017

How to Combine Instagram Stories Highlights and Story Links to Increase Conversions

Instagram recently introduced two new tools for Stories, which may have significant implications for business use.

By Andrew Macarthy • Dec. 19, 2017

6 Ways to Get More Likes on Your Instagram Posts

Here are six simple tips to help you get more Likes for - and generate more reach with - with your Instagram posts.

By Mitt Ray • Dec. 19, 2017

Why You Should Create a Social Media Content Bank (and How to do it)

Building up a bank of social media content can save you a heap of time and effort - here's how to do it.

By Dhariana Lozano • Dec. 19, 2017

How to Improve Your Instagram Hashtag Strategy

With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love. What does this mean for social marketers?

Dec. 18, 2017

How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast]

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Alex Terry, CEO at Conversica.

By Bernie Borges • Dec. 18, 2017

3 Examples of Holiday Campaigns that Crushed It

It's not too late to maximize your holiday campaigns - here are some examples of effective Christmas tie-ins.

By Tabitha Jean Naylor • Dec. 17, 2017

Social Media Today Predictions for 2018 [Infographic]

Here is a visual collection of all of our social media predictions that will affect digital marketers in 2018.

By Emma Wiltshire • Dec. 15, 2017