Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]

This episode of the Social Zoom Factor shares 10 key foundational elements to successful brand storytelling.

By Pam Moore • Oct. 12, 2017

12 Facebook Tips You Might Not Know About

Here are some key ways you can use Facebook tools and ad options to best effect.

By Scott Sims • Oct. 11, 2017

Is Ethical Marketing Extinct?

Contributor Melonie Dodaro outlines some common unethical marketing practices to avoid.

By Melonie Dodaro • Oct. 11, 2017

Snapchat Adds Context Cards, a Significant Shift for the App

Snapchat has added a new tool which will help users find more information about locations and events.

By Andrew Hutchinson • Oct. 11, 2017

Mastering the Art of Generating Leads via Social Media [Infographic]

In order to generate leads via social, you need to understand the key steps in the process.

By Irfan Ahmad • Oct. 11, 2017

11 Creative Ways To Use Twitter's New 280 Character Limit

Here are some ideas on how to utilize Twitter's new 280 character limit.

By Ross Simmonds • Oct. 10, 2017

How to Make Time for Social Media [Podcast]

In a new 'Social Zoom Factor' podcast, Pam Moore looks at how you can make time to focus on social media marketing.

By Pam Moore • Oct. 10, 2017

5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]

This infographic outlines five helpful ways you can utilize Facebook's Custom Audiences to expand your ad reach and improve your Facebook campaigns. 

By Mark Walker-Ford • Oct. 10, 2017

6 Tips for Engaging Facebook Ad Creative

Facebook Ads are a great way to drive business, however, you need to make sure your visuals are attractive and engaging.

By Nathan Mendenhall • Oct. 10, 2017

The Most Popular Quotes on Instagram [Infographic]

Quote images are popular on Instagram - but are they relevant to your audience?

By Irfan Ahmad • Oct. 10, 2017

Facebook Is Testing Out Image-Based Search for Related Products

Facebook is testing out a new use for their advanced image recognition tools. 

By Andrew Hutchinson • Oct. 10, 2017

4 Halloween Marketing Tips from Twitter

Twitter released some tips to help you run a killer Halloween marketing strategy.

By Andrew Hutchinson • Oct. 10, 2017

A Love Story: When Marketing and Sales Get Aligned [Podcast]

In a new episode of 'Social Business Engine', Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss the “love story” between marketing and sales.

By Bernie Borges • Oct. 9, 2017

8 Things You Should Never Share on Social Media [Infographic]

There's a lot of advice on what you should post, but what about what you should avoid?

By Mark Walker-Ford • Oct. 8, 2017

6 Instagram Poll Sticker Ideas for Your Brand or Business

Here are some ideas on how to use Instagram Stories polls in your digital marketing efforts.

By Dhariana Lozano • Oct. 8, 2017

The Psychology of Trust and Inbound Marketing

Inbound marketing is about establishing trust - as contributor Brad Friedman explains in this post.

By Brad Friedman • Oct. 8, 2017

15 Best Growth Hacking Techniques and Ideas [Infographic]

Here are some of the best growth hacking techniques to boost your digital marketing efforts.

By Irfan Ahmad • Oct. 7, 2017

The Latest Social Media Marketing Best Practices You Need to Know [Infographic]

This infographic provides an overview of social media marketing best practices to keep in mind.

By AJ Ghergich • Oct. 6, 2017

9 Digital Marketing Trends Coming In 2018

Contributor Bob Carver provides an overview of some of the key themes discussed at the INBOUND 2017 conference.

By Bob Carver • Oct. 6, 2017

Your Complete Guide to Advertising on LinkedIn [Infographic]

This infographic provides an overview of LinkedIn's various ad targeting options.

By Andrew Hutchinson • Oct. 6, 2017

Snap Inc.'s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.

By Andrew Hutchinson • Oct. 5, 2017

The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails

Here are some key tips on creating effective YouTube video thumbnails.

By Andrew Macarthy • Oct. 5, 2017

Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]

A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.

By Andrew Hutchinson • Oct. 5, 2017

LinkedIn Adds New 'Talent Insights' to Help Employers Improve Hiring and Recruitment Efforts

LinkedIn is launching a new tool to provide more data and insights to recruiters.

By Andrew Hutchinson • Oct. 5, 2017

Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

Instagram's adding new shopping tags via an expanded integration with Shopify.

By Andrew Hutchinson • Oct. 4, 2017