Why User Experience Matters to Marketing [Infographic]

Have you prioritized the user experience of your website? This infographic outlines why UX is critical to marketing. 

By Irfan Ahmad • Nov. 1, 2017

Facebook Provides New Ways for Travel-Based Businesses to Reach Interested Users

Facebook has announced a set of updates for their Dynamic Travel Ads option.

By Andrew Hutchinson • Nov. 1, 2017

Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases

Pinterest has released a new study which looks at how Pinners use the platform to plan for purchases.

By Andrew Hutchinson • Nov. 1, 2017

How to 3X AdWords Conversion Rates Without Touching AdWords

Larry Kim looks at the impact of brand affinity on conversion rates, and the significant impact it can have on performance.

By Larry Kim • Nov. 1, 2017

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]

In a new podcast, Pam Moore looks at Facebook's various ad policies, and how to avoid having your Facebook ad rejected.

By Pam Moore • Nov. 1, 2017

6 Ways to Optimize Hashtags for Business [Infographic]

Hashtags can be an effective way to boost your brand message - here are six tips on how to maximize your brand hashtag use.

By Irfan Ahmad • Oct. 31, 2017

3 Key Considerations in Facebook's Latest News Feed Tests

Facebook's testing a new option which would split Page posts from the main News Feed - but the new option may also present new opportunities.

By Andrew Hutchinson • Oct. 31, 2017

Top Brands Share Secrets to Successful Influencer Marketing [Video]

A group of prominent digital marketers share their thoughts on influencer strategy in this new video. 

By John Bohan • Oct. 31, 2017

Instagram Adds New Stories Preview Format to Prompt More Engagement

Instagram is rolling out a new preview option for Stories which will display the first frame of the Stories content. 

By Andrew Hutchinson • Oct. 31, 2017

Snapchat Releases New Data on Usage (and Influence) Among Friends and Family

Snapchat has released a new report which underlines the influential power of the platform. 

By Andrew Hutchinson • Oct. 31, 2017

How to Use Twitter to Boost Your Black Friday and Cyber Monday Marketing [Infographic]

Twitter has released a new infographic outlining the opportunity for marketers around Black Friday and Cyber Monday.

By Andrew Hutchinson • Oct. 31, 2017

Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps

Pinterest can be a powerful tool for personal branding and lead generation. Follow these steps to get your personal profile ready.

By Jessica Swanda • Oct. 31, 2017

How to Use Facebook's Free Fundraising Tools on #GivingTuesday

Here are 5 steps you can take to effectively incorporate Facebook tools into your #GivingTuesday campaign.

By Julia Campbell • Oct. 31, 2017

3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]

With Facebook putting more emphasis on user engagement, UGC is generating better returns for many brands.

By Irfan Ahmad • Oct. 30, 2017

Turning Disruption and Change into Opportunity and Advantage [Podcast]

In a new episode of the 'Social Business Engine Podcast', Bernie Borges speaks with Daniel Burrus, author of 'The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage'.

By Bernie Borges • Oct. 30, 2017

4 Ways to Generate Leads from Facebook (Which Most Businesses Aren't Using)

Facebook offers various options for generating leads - here are four such processes to consider.

By Stefan Des • Oct. 29, 2017

5 Ways to Use Instagram's New 'Go Live with a Friend' Feature for Your Business

Instagram recently rolled out their live guests option to all users - here are some ideas for how brands can use it.

By Dhariana Lozano • Oct. 29, 2017

The Rising Power of Visual Content [Infographic]

Focusing on visual elements can significantly boost your content efforts, as outlined in this infographic.

By Irfan Ahmad • Oct. 28, 2017

Facebook's Expanding Marketplace with a New Dedicated Section for Vehicles

Facebook's adding a new 'Vehicles' section to Marketplace, and experimenting with other options. 

By Andrew Hutchinson • Oct. 27, 2017

Instagram and Facebook Add New Features for Halloween, Including 'Super Zoom'

Facebook has released a range of Halloween-themed options to help users participate in the event. 

By Andrew Hutchinson • Oct. 27, 2017

Facebook Adds New Tools for Groups to Help Admins Grow Their Communities

Facebook has added a new set of tools for groups, helping to further enhance the option. 

By Andrew Hutchinson • Oct. 27, 2017

The Holiday Season on Snapchat [Infographic]

Snapchat has released a new infographic outlining the way in which Snapchatters use the app in the holiday season.

By Andrew Hutchinson • Oct. 27, 2017

5 Predictions for Social Media Marketing on LinkedIn in 2018

How will LinkedIn change in 2018? Here are our predictions.

By Andrew Hutchinson • Oct. 27, 2017

4 Predictions for Social Media Marketing on Pinterest in 2018

What's coming next for Pinterest? Here are our 2018 predictions for the platform. 

By Andrew Hutchinson • Oct. 27, 2017

Twitter Posts Increase in Users, Better Than Expected Revenue in Q3

Twitter has posted better than expected numbers in their 2017 Q3 earnings, while also clarifying their MAU counts.

By Andrew Hutchinson • Oct. 26, 2017