Facebook Suspends Potentially Discriminatory Ad Targeting Options, but Further Concerns Remain

Facebook has announced that they're suspending potentially discriminatory ad targeting options, yet there are others not under examination.

By Andrew Hutchinson • Dec. 1, 2017

7 Bold Predictions for Digital Marketing in 2018

Contributor Chad Pollitt offers his predictions on what to expect in digital marketing over the next 12 months.

By Chad Pollitt • Nov. 30, 2017

10 Visual Marketing Ideas to Generate Insane Results [Infographic]

This infographic outlines 10 ways you can use images to boost your social media performance

By Irfan Ahmad • Nov. 30, 2017

Twitter Releases Major Events Calendar for December to Help with Strategic Planning

Twitter's released it's latest monthly major events calendar, covering December 2017.

By Andrew Hutchinson • Nov. 30, 2017

5 Facebook Power User Tips You Should be Utilizing

In order to maximize your use of Facebook, you need to know all the various tips and tactics - here are some you may not be aware of.

By Larry Kim • Nov. 30, 2017

Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities

Instagram has released a listing of 2017 usage trends, including the most used filters, the latest trending hashtags and the most popular posts.

By Andrew Hutchinson • Nov. 30, 2017

The Influence of Instagram [Infographic]

This infographic looks at the growth of Instagram, and the rise of influencer marketing on the platform. 

By Irfan Ahmad • Nov. 29, 2017

10 Social Media Predictions for 2018 [Infographic]

What's coming for digital marketing in 2018? Talkwalker recently asked a group of experts - this infographic charts their responses. 

By Liesa Opitz • Nov. 29, 2017

Facebook Releases Data on Thanksgiving Weekend Shopping Conversation on Facebook and Instagram

Facebook has released new data on the Thanksgiving weekend shopping conversation across both Facebook and Instagram.

By Andrew Hutchinson • Nov. 29, 2017

LinkedIn Marketing: 7 Really Easy Steps to Turn Cold Leads into Clients [Infographic]

This infographic outlines a simple process on how to use LinkedIn to generate leads.

By Mark Walker-Ford • Nov. 29, 2017

A Simple Way to Improve Your Facebook Ad Relevance Score (and Performance)

Contributor Larry Kim outlines an interesting Facebook ad strategy which could help improve your ad relevance score - and overall performance.

By Larry Kim • Nov. 29, 2017

When is it Acceptable to Add Social Media to Your Resume?

Before adding your social media skills to your resume, ask yourself these five questions to avoid potential employees rolling their eyes at your work experience.

By Kristina Kelly • Nov. 29, 2017

7 Ways To Create A Killer Marketing Video [Infographic]

This infographic outlines some key steps in your branded video creation process.

By Andrew Hutchinson • Nov. 29, 2017

Pinterest Autoplay: What it Means for Video Marketing

Pinterest's video options are a largely under-rated marketing tool. Here are some tips on how to utilize Pinterest video to best effect.

By Stanley Meytin • Nov. 28, 2017

Snapchat's Rolling Out New Filters Based on Automated Object Identification in Images

Snapchat's rolling out new image-recognition tools to provide relevant filters based on Snap content.

By Andrew Hutchinson • Nov. 28, 2017

A Small Business Guide to Instagram Stories [Infographic]

This infographic provides some key stats and tips on how small businesses can utilize Instagram Stories.

By Andrew Hutchinson • Nov. 28, 2017

Facebook Releases Listing of Ad Principles to Reassure Both Users and Brands

Facebook has released a listing of their ad principles in order to reassure users and brands amid ongoing investigation.

By Andrew Hutchinson • Nov. 28, 2017

How Testimonials Can Improve the Customer Experience

By using testimonials appropriately to improve your CX, you increase your chances of creating a loyal customer following.

By Tomer Harel • Nov. 27, 2017

A Top-Down Approach to Employee Engagement on Social Media [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Karin Aviles, Sr. Manager of Demand Generation & Field Marketing at Direct Energy Business.

By Bernie Borges • Nov. 27, 2017

How to Convert Your Social Media Followers into Paying Customers

You can have the most educational and engaging social media content in the world - but it won’t matter if your business isn’t making a profit.

By Aaron Agius • Nov. 26, 2017

Should You be Using Interest Tagging on Facebook?

Do Facebook's post-level Audience Optimization improve performance? Echobox conducted a study to find out.

By Sebastian Huempfer • Nov. 26, 2017

How to Use Intent-Based Social Listening to Improve the Customer Experience

To implement a truly effective social listening strategy, you need to be structuring your process to capture intent.

By Ben Shute • Nov. 26, 2017

Snapchat Adds Two New Ad Options to Boost Revenue Potential

Snapchat is adding two new ad formats for marketers hoping to boost their revenue potential.

By Andrew Hutchinson • Nov. 25, 2017

Facebook Releases New Data on Trends Among Fashion Buyers

Facebook has released a new report on how social platforms influence fashion purchases.

By Andrew Hutchinson • Nov. 22, 2017

Instagram Adds Live Requests, Providing New Options for Live Guests

Instagram has added a new option for live-stream viewers to request to join an in-progress stream.

By Andrew Hutchinson • Nov. 22, 2017