Facebook Is Adding PayPal as a New Peer-to-Peer Payment Option in Messenger

Facebook is adding PayPal as a new peer-to-peer payment option within Messenger, expanding its eCommerce potential.

By Andrew Hutchinson • Oct. 21, 2017

How to Conduct a Social Media Audit

Auditing your social media presence can be a key step in clarifying and improving your strategy.

By Dhariana Lozano • Oct. 20, 2017

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

Color psychology can play a significant part in boosting your website conversions, as outlined in this infographic.

By Irfan Ahmad • Oct. 20, 2017

4 of the Best Marketing Automation Tools that You Need to Know About

Here's an overview of some of the best marketing automation tools for small businesses.

By Lilach Bullock • Oct. 20, 2017

Micro-Influencers, Maximum Benefit

Micro-influencers can be more effective in marketing than those with millions of followers.

By Lucy Rendler-Kaplan • Oct. 20, 2017

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

Twitter has announced a new Brand Strategy team to help you maximize their on-platform video efforts. 

By Andrew Hutchinson • Oct. 20, 2017

The Evolution of Instagram Ads [Infographic]

This infographic takes a look at the evolution of Instagram and the development of their ad products.

By Will Price • Oct. 20, 2017

5 Reasons Why Your Business Should Consider Facebook Stories for Pages

Facebook recently announced that Pages will soon be able to post Facebook Stories, which could provide some key benefits.

By Andrew Hutchinson • Oct. 19, 2017

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

This infographic looks at the role different types of video content can play in the path to purchase.

By Irfan Ahmad • Oct. 19, 2017

The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]

This infographic outlines some key social media demographics, with platform by platform audience breakdowns.

By Mark Walker-Ford • Oct. 19, 2017

The Ultimate Guide to LinkedIn Profile Optimization

Contributor Melonie Dodaro shares her framework for LinkedIn profile optimization. 

By Melonie Dodaro • Oct. 19, 2017

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Facebook's custom Frames can be a great way to boost engagement - here's how to use them.

By Andrew Macarthy • Oct. 19, 2017

Pinterest Adds Search Ads to Their Self-Serve Platform, Providing New Opportunities

Pinterest has added search ads to their self-serve ad options, while also adding new targeting tools.

By Andrew Hutchinson • Oct. 19, 2017

Has Facebook Suddenly Ditched Facebook Authorship?

The feature that allowed journalists and bloggers to have their byline attached to their authored content every time it was shared to Facebook is gone. What happened?

By Mike Allton • Oct. 19, 2017

Facebook Adds 'Explore Feed' to Desktop, Which Could Provide Reach Benefits

Facebook's expanding access to its 'Explore Feed', which could help marketers boost exposure.

By Andrew Hutchinson • Oct. 19, 2017

7 Types of Content Marketing Metrics Worth Tracking

Are you tracking the right metrics for your digital marketing goals?

By Katrina Padron • Oct. 18, 2017

Snapchat Announces New Deal with NBCUniversal, Adds NBA Lenses

Snapchat has announced a new deal with NBCUniversal, and unveiled a new NBA-themed Lens.

By Andrew Hutchinson • Oct. 18, 2017

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter has added a new type of website card for advertisers.

By Andrew Hutchinson • Oct. 18, 2017

How One Business Boosted Facebook Ad Return by Switching to Video

This post looks at how one brand drove significant return with Facebook video ads.

By Sean Clark • Oct. 18, 2017

The Advertisers' Guide to the Holiday Shopping Season [Infographic]

This infographic outlines some key holiday shopping season stats and insights to help you plan your marketing strategy.

By Ligia Aguilhar • Oct. 18, 2017

4 Tips to get up to 37% better CPIs with Instagram's Story app install ads

Long gone are the days of single-click attribution models, especially in the world of Stories ads. Now it's all about swiping up and the first 1 second of an ad.

Oct. 17, 2017

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

Facebook is adding some new Custom Audience ad targeting options to help better focus your outreach efforts.

By Andrew Hutchinson • Oct. 17, 2017

Instagram's Changing the Look of Their Ad CTAs to Better Merge with User Feeds

Instagram is changing their ad format to make it a little more subtle in user feeds. 

By Andrew Hutchinson • Oct. 17, 2017

What is a 'Buyer Persona' and Why is it Important?

You can't expect to hit your target if you don't know what you're aiming for. Learn what buyer personas are and why they matter to every business.

By Amy Wright • Oct. 17, 2017

Snapchat Increases Lead in Teen Usage According to New Report

A new report has shown that Snapchat is more popular than ever amongst US teens.

By Andrew Hutchinson • Oct. 17, 2017