Social Marketing: Page 256

  • Social Media, PR and Pizza: A Case Study on Local Community Building

    Getting a business involved and meeting the needs of a community is a sure fire way to do just that. Let's explore Belles Creative, and the social media and PR buzz they were able to create for one of their clients, Pure Pizza - Central Avenue, by connecting with the community in a real and needed way.

    By • Jan. 25, 2016

  • 4 Pivotal Elements of Engaged Leadership in a Digital World [PODCAST]

    In a new episode of The Social Business Engie podcast, Bernie Borges speaks with Charlene Li, the founder and CEO of Altimeter Group, to discuss the four key elements to becoming an engaged leader

    By • Jan. 23, 2016
  • SMT Expert

    How to Get Value Out of LinkedIn Sales Navigator

    Have you ever used LinkedIn's sales tool 'LinkedIn Navigator'? In this post, Bob Carver breaks down the pros and cons of Navigator, and how it differs from using LinkedIn's regular platform to deliver business results.

    By • Jan. 23, 2016

  • Facebook Seeks to Help Brands Maximize Post Performance with New Audience Optimization Tools

    If you only have time to focus on one social media update this week, this is the one - Facebook has today announced a new post-specific audience targeting tool which enables publishers to add in specific qualifiers to ensure that each of their posts reaches the most relevant audience.

    By • Jan. 22, 2016

  • 10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now

    In a new episode of The Social Zoom Factor podcast, Pam Moore discusses ways to get wider company buy-in into social media planning and execution.

    By • Jan. 21, 2016

  • LinkedIn Hits 20 Million Users in the UK [Infographic]

    LinkedIn, the professional social network, has this week reported that it now has more than 20 million users in the UK alone - almost 60% of the UK's student and working population. This infographic outlines some key stats on the platform's UK userbase.

    By • Jan. 21, 2016

  • Twitter's Latest Event Integration Highlights New Approach to Fan Interaction

    Twitter's latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.

    By • Jan. 20, 2016

  • 4 Tips for Startups Looking to Maximize Their Social Media Marketing Efforts

    For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms, combined with seemingly endless rule changes, it's little wonder that many startups feel it's too challenging to launch a social media marketing campaign.

    By • Jan. 20, 2016

  • How Social Media Managers Can Help In Customer Service Employee Retention

    Working at a call center as a customer service representative has quite a high turnover. Many people do not have the patience to deal with people calling and complaining constantly throughout their days. Social media managers and those who manage social accounts can actually lessen the blow by being proactive and responding to complaints. The following are some ways that social media managers can actually help in employee retention for call center customer service agents.

    By • Jan. 20, 2016

  • Using Social Media For Customer Relationship Management

    If you're not already using social media for customer relationship management (CRM), now is the time to start. Research shows that users post half a billion tweets on Twitter every day. These tweets are not just scathing political commentary or a funny GIF. A good portion of theses tweets include interactions between businesses and their customers.

    By • Jan. 18, 2016

  • Instagram Growth And Engagement: 2015 Year In Review

    Instagram was the hot platform to be on in 2015, but new numbers from Locowise indicate that the platform could be in for a change over the next year, with growth and engagement down and a shift towards more of a 'pay-to-play' model.

    By • Jan. 16, 2016

  • Is Content Shock Real?

    The concept of "Content Chock" stipulates that reaching people through content will eventually become too difficult due to the vast amount of noise created by everyone producing content. But in this post, Randy Milanovic suggests that may not be the case, and that great content will always cut through.

    By • Jan. 16, 2016
  • SMT Expert

    How to Launch a Brand on Social Media in 5 Simple Steps

    It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social media sites some of the most competitive marketing channels out there. With so many players on the field, how does one launch a new brand successfully on social media?

    By • Jan. 15, 2016

  • How Marketing With Whatsapp Can Be an Effective Way to Connect With Your Potential Customers

    Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.

    By • Jan. 15, 2016

  • 10 Questions You Must Answer Before Hiring a Social Media Agency in 2016

    Before contacting a social media agency for help, brands need to first answer some foundational questions about their business, team and goals in order to know what they need, what their strengths and weaknesses are, and where they require the agency's help.

    By • Jan. 14, 2016

  • 2016 Social Media Image Size Cheat Sheet

    To ensure your designs are really ready for posting, this infographic from Constant Contact breaks down the dimensional requirements for each social media platform - a great reference point.

    By • Jan. 14, 2016

  • Why Periscope's Latest Announcement is a Big Deal (and Why You Should be Paying Attention)

    Periscope made one of the most significant announcements in the app's short history this week, though the full significance of it may not be immediately clear.

    By • Jan. 14, 2016

  • 7 Ways to Reach Your Target Market on Facebook

    Facebook is the second largest website on the internet, and as such, having a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence.

    By • Jan. 14, 2016

  • LinkedIn Currency: The Collaboration Economy

    Establishing relationships via two-way conversation is critical in social business - but you know what's even more important than having a two-way conversation (versus just broadcasting on social media)? Action. In this post, social media expert Melonia Dodaro outlines some key steps in collaborating and taking action on LinkedIn.

    By • Jan. 14, 2016

  • Social Media Marketing Lessons from the US Presidential Campaign

    Obama gave his last State of the Union this week. As his 8-year tenure enters its final year, the candidates vying to replace him are beginning to cross swords and even draw blood. Early voting states start casting ballots in less than a month. With so many users getting their news and information from social media, it's no surprise that every major campaign has a big focus on getting their social media right.

    By • Jan. 14, 2016

  • How to Make Better Use of Pinterest Analytics

    KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitter, YouTube, Pinterest, and Google+.Pinterest, and Google+. But, how intelligent, sufficient or intuitive are the built-in analytics sections of these popular social media platforms?

    By • Jan. 13, 2016

  • Harnessing the Power of Images in Social Media

    This is a huge opportunity for businesses both small and large to jump in and find new ways to expand their social media footprint. But how? How important is it to use visuals in social media? And what are the best ways to use it?

    By • Jan. 13, 2016

  • Are Twitter's New 'Conversational Ads' Really Conversational?

    Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?

    By • Jan. 12, 2016

  • How to Build and Grow Your Snapchat Community

    Do you Snapchat? If not, you are definitely missing out on one of social media's biggest success stories. In this post, renowned social media strategist and author Bryan Kramer looks at how to succeed via snap.

    By • Jan. 12, 2016

  • The 8 Lessons About Employee Advocacy I Learned in 2015

    Was 2015 the year of employee advocacy?

    By • Jan. 8, 2016