Social Marketing: Page 304

  • How Social Media and Content Marketing Fail-and How to Fix the Problems

    (Please click here to read Part Two, which outlines my solutions to the following content marketing problems.)The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of "earned" impressions, thus ma...

    By • Oct. 6, 2014

  • 5 Ways You Can Help Your Employees on Social Media

    Quite a few have also discovered the potential of getting their employees involved, as ambassadors, thought leaders and so on. But they have not been as quick when it comes to helping their employees deal with social media in a way that benefits both them and the organization. I believe it's impo...

    By Aravinth Enrique • Oct. 6, 2014

  • Content Marketing Statistics Every Small Business Should Know

    If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your ...

    By • Oct. 5, 2014

  • What Citizen Kane Taught Me About Bad Leadership

    Citizen Kane is a classic film that has captured audiences long after its release in 1941. It tells the rise and fall of a fictional newspaper tycoon, Charles Foster Kane. While set at the beginning of the 20th century, Kane could easily be a 21st charismatic leader of a company. In his fall, Kan...

    By • Oct. 5, 2014

  • Great Customer Service Doesn't Equal Great Customer Experience

    I have to admit writing this post out of frustration. I've been, at the encouragement of the service provider, changing our mobile plans to save money. I'm not changing vendor, just the plans.At this point, I'm beginning to believe what it is costing me in time and frustration will far exceed t...

    By • Oct. 4, 2014

  • Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

    The popular user generated content site reddit just killed off their remote worker program and issued a mandate that everyone must move to San Francisco or they are no longer going to be employed by the company. Clearly this is causing a lot of discussion and while I don't think we have the exact...

    By • Oct. 4, 2014

  • Are You Building Social Media Community or a Self-Serving Empire?

    Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?Many marketing and brand leaders struggle with success in building community. They spend hours a day creating content, posting updates, engaging with community...

    By • Oct. 3, 2014

  • Community Management Is No Longer a Mystery

    Communities have been around since the beginning of time and online communities sprung up very soon after the Internet was developed. Humans have a visceral need to seek out commonality and connect around shared interests - and it is so instinctive that most people cannot articulate how communiti...

    By • Oct. 3, 2014

  • Proactive Community Management: How Social Networks Can Help Protect Kids Online

    Amy Williams was fixing breakfast one morning when her 12 year-old daughter Emma burst into tears. It turned out that Emma, who was active on a popular social networking site, was being harassed online. This came on the heels of some pornographic content having made it onto Emma's friend feed bef...

    By • Oct. 2, 2014

  • Overcome Content Shock by Marketing to an Audience of One

    As pundits lament the volume of content online and the challenge marketers face of getting noticed amid all the noise, one tactic is demonstrating a lot of power but not getting all that much attention. Organizations that communicate to an audience of one using novel and creative approaches are g...

    By • Oct. 2, 2014

  • Social Media for Business: Facing Reality

    Many of us are familiar with the quote "If you build it they will come" from the 1989 movie "Field of Dreams" with Kevin Costner. While this saying may have held true in the movie, real life doesn't usually work that way!Just building something ... whether it's a product, a business, a website or...

    By • Oct. 1, 2014

  • Can't Find Time for Social Media? This Approach Will Help

    According to Social Media Today, the most common reasons cited by many small businesses for not taking advantage of social media is simply not having enough time. This is a common problem faced by many businesses today. Operating a business of any size often requires working excessive hours each ...

    By • Sept. 30, 2014

  • What Does It Mean to Be a Woman in Technology? Let's Think Bigger

    We've been hearing a lot about "women in technology" over the past few years. Some of the most memorable stories focus on scandals related to inappropriate behavior among male coders and within the tech industry. In 2013, for example, there was the Donglegate controversy at PyCon and the brouhaha...

    By • Sept. 30, 2014

  • 6 Ways to Turn Your Small Business into a Media Hub

    Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.In the early days of the Internet the web ...

    By • Sept. 30, 2014

  • People Don't Just Buy Things, They Join Things! [PODCAST]

    Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals.Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To...

    By • Sept. 30, 2014

  • 10 Top Tips to a Successful Facebook Business Page

    Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.Post a Relevant Article Once a WeekIt is so important for your business t...

    By • Sept. 30, 2014

  • 5 Ways to Boost Your Landing Page Conversion Rate

    Creating appealing, attention-grabbing landing pages on your website is only half the battle. High-quality design won't get you very far unless the pages are optimized to convert. However, conversion rate optimization doesn't need to be excessively complicated. Here are some tips to improve landi...

    By • Sept. 30, 2014

  • Customer Strategy Should Begin and End with Community

    Social customer care means engaging in detailed and ongoing conversations with customers, prospects, and even those who are "just looking"-with ongoing being the key word. The panel at The Social Shake-Up 2014 started the session sharing their perspective on the session title. Should customer str...

    By • Sept. 30, 2014

  • 8 Internet User Statistics Every Small Business Should Know About

    There's no denying the importance of online reviews, ratings, and social media for small businesses. Consumers are using those signals more and more before, during, and after the buying process.From vetting a company or product to rating the website and social media content, consumers are using o...

    By • Sept. 29, 2014

  • Why Leadership Should Be a Collaborative Exercise

    In social business circles, there is a strong disposition towards inclusivity in decision making. The notion is that when you involve people in decisions that effect them, then it is much more likely that they will be on board with any changes that are required. What's more, you're also much mo...

    By • Sept. 29, 2014

  • Customer Service Is the New Marketing: Turning Satisfaction into ROI

    Social media has fundamentally changed the world of customer service and marketing. Customers control the conversation, and the service you provide can no longer be an unsatisfactory or merely an acceptable experience. It's not even enough to provide unique products or services. Customers have sh...

    By • Sept. 29, 2014

  • Is the Social Business World Fulfilling its Goals?

    The illusory superiority bias is one of the more common psychological biases to emerge in our working lives. For those that aren't familiar with it, it suggests that we tend to think we're an awful lot better at things than we actually are. In a professional context, research has shown it to be...

    By • Sept. 28, 2014

  • 5 Ways to Use Social Media Like a Leader

    In April 2013, Kevin Kruse wrote a piece for Forbes on the definition of "leadership." Kruse pulled in perspectives from luminaries such as Bill Gates, Peter Drucker and others, ultimately landing on this definition for the concept: Leadership is a process of social influence, which maximizes the...

    By • Sept. 26, 2014

  • Sandy Carter's 6 Social Business Lessons to Learn from Candy Crush

    Sweet! Tasty!Maybe you play the Candy Crush Saga and can hear those satisfying voices in your head. Maybe you've only been invited to the match-three puzzle video game from your Facebook friends.Either way, the 97 million people who've downloaded the free app crave the vibrant candy world every d...

    By • Sept. 26, 2014

  • Gender vs. Generational Divide Tops Findings from the Social Consumer Study

    Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that bran...

    By • Sept. 25, 2014