Social Marketing: Page 304

  • What We Learned After Using Twitter for B2B Lead Generation

    Twitter is a peculiar platform. For B2B marketers, it doesn't provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it's no wonder B2B marketers look at Twitter lead generation and think: meh...

    By • Feb. 22, 2015

  • Who Are Your Employee Advocates? [INFOGRAPHIC]

    There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.

    By • Feb. 22, 2015

  • Social Media Amplification Works: Ask Microsoft Channel Partners

    Like many brands, amplifying your message on social media is crucial in order to remain competitive and promote your brand to end-users. But how is this best achieved? Here we will delve into Microsoft's best practice for achieving social media amplification through their resellers

    By • Feb. 22, 2015

  • Why the Future of Stock Markets Hinges on Social Networks

    The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.

    By • Feb. 21, 2015

  • Domino's Rebrands in Glass House

    Domino's is adamantly proud of their new branding effort, in which they have brilliantly removed the word "Pizza" from their name. In an assumed attempt to bolster awareness for their brand, Domino's has announced a kind of scavenger hunt contest via hashtag. "Hello, user generated content!" is what I'm sure you all just thought gleefully, but sadly ... we'll have to file this one under #brandfail instead.

    By • Feb. 21, 2015

  • Businesses Flock to Facebook Mobile Ads: Should Yours?

    Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world's biggest social network openly acknowledged it had a mobile ad monetization problem.

    By • Feb. 21, 2015

  • The Biggest Mistake Businesses Make In Social

    No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I'm still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the "too big to answer" theory.

    By • Feb. 20, 2015

  • Employee Advocacy Should Come from Pride, Not Pity

    Your employees are one of your brand's greatest assets. Their morale, spirit and willingness to engage the public on your behalf affects your bottom line as much as any other department. When your brand can clean up, consolidate and focus it's outward social activity, it sets the foundation for employee advocacy and engagement programs to flourish. Ask your employees to advocate for you, but when they do, make sure they're doing it out of pride and not out of pity.

    By • Feb. 20, 2015

  • U.S. Social Commerce Trends

    The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics.

    By • Feb. 20, 2015

  • Top 7 Reasons to Let Your Employees Work Remotely

    Studies have shown that there are in fact significant advantages to letting some of your team members and other employees work remotely. Additionally, many entrepreneurs and managers have reported that productivity and the quality of the work has actually improved when some employees are allowed to work from home or another location during part of the day.

    By Peter Davidson • Feb. 20, 2015

  • 5 Ways to Setup Your Business Online

    Looking for information on how to create a website? Then, you have come to the right place. As the owner of a small business, you need to ensure that your enterprise has an effective and distinctive presence on the internet. The only way to do this would be to create the right type of website.

    By • Feb. 20, 2015

  • A Digital Transformation Framework Using a Bricks and Mortar Metaphor

    In addition to questions about the barriers to digital engagement and transformation, I'm also often asked what I think are the primary components of organizational success in the Digital Era. Building on the ideas in Becoming a Digital Organization: A Three-Phase Journey, I've developed a digital transformation framework that leverages a bricks and mortar metaphor

    By • Feb. 20, 2015

  • The 7 Sins of Using Digital in Retail

    With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. Having visited over 100 stores around the world that have implemented some form of digital in retail ("digitail") initiative, here are some of the most prevalent errors and sins that are frequently committed.

    By • Feb. 20, 2015

  • The Future Social Media Guru

    This year's list of top social media power influencers has been compiled by looking at the number of followers who are interested in important aspects of social media and social marketing. Are there any future social media stars lurking in there?

    By • Feb. 20, 2015

  • Discipline Your Inside Sales Process: A How-To Guide

    How do you keep your team disciplined to their inside sales process? Here is an 8-step guide.

    By • Feb. 20, 2015

  • How to Write the Perfect LinkedIn Invite [INFOGRAPHIC]

    Personalize your message. It really isn't hard to add a simple 'Hi [Name]'. Here's a great example of a request I received not too long ago.

    By • Feb. 19, 2015

  • A Rebuttal: Social Media Is Not a Waste of Time

    Today, I read a Huffington Post article that asked if "social media is sucking the life out of you." In her article, Ms. Billman declares that she hates social media and that it is an anti-social waste of time.

    By • Feb. 19, 2015

  • Facebook Relevance Scores: What's Actually Changed?

    Last week, Facebook announced the rollout of Relevance Scores on ads, a newly surfaced metric ranking (on a scale of 1-10) how "relevant" your ad is to your audience. It functions similarly to Google's Quality Score, and is influenced by a number of positive and negative indicators depending on your advertising objective.

    By • Feb. 19, 2015

  • Social Media Is a Customer Channel Before It Is a Marketing One

    There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is a customer channel before it is a marketing one.

    By • Feb. 19, 2015

  • Is SocialDraft Setting the New Standard in Social Media Management?

    We knew there had to be other SMM players in town, and in walked SocialDraft. It's a fairly new platform with high hopes and a great plan to becoming your one-stop shop for everything social media management.

    By • Feb. 19, 2015

  • And the Academy Award for Advertising Engagement Goes to...

    Last year the Academy Awards captured nearly 46 million viewers, an 8% increase YOY, making it the most-watched entertainment telecast in the past ten years.

    By • Feb. 19, 2015
  • SMT Expert

    Chat Apps and Social Media: What All the Fuss Is About

    There are other disruptive technologies coming. Desktop computer interactions are moving to TVs. Content providers are building integrations to online and social apps. You will soon be able to watch the game on one part of your TV screen, have a Twitter chat up displayed on-screen next to the game, and a WhatsApp chat directly under the Twiitter chat.

    By • Feb. 18, 2015

  • How to Respond to Comments

    ​Whether on your blog post page or via social media, comments are a welcome indication that you are engaging your audiences. But comments are a double-edged sword. If you consistently put out great content you will get a lot of positive, insightful and flattering feedback. But that is not a guarantee that the comments you receive will be favorable.

    By • Feb. 18, 2015

  • 5 Ways to Empower Your Social Team

    You've interviewed dozens of companies and finally found the right team to manage your brand's social media presence. Now comes the hard part: handing over the keys and letting them drive the bus. It's difficult to do but it's important to empower your social team so they can shine for you. Here are some tips for letting go of the reins.

    By • Feb. 18, 2015

  • How to Make Sure Your Brand Is Tracking the Right Data on Social Media

    Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure they're really tracking the right data?

    By • Feb. 17, 2015