Social Marketing: Page 309

  • Forget Products: Sell Hope

    In late September, Burson-Marsteller released its perception study findings on what people think of corporations. This Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of fear, not hope. The American public overall is split on this is...

    By • Oct. 15, 2014

  • Future of Marketing Requires Wider Perspectives and Engaged Communities

    Panel after panel of speakers at the recent AAF-KC Advertising 101 conference talked about the future of advertising, as the marketers of tomorrow listened intently. The main demographic of this "Career Day" was college-aged marketing students, but among the speakers, there was something I notice...

    By • Oct. 15, 2014

  • A Recap of The Social Shake-Up 2014

    While we have a lot to look forward to at SMT in the coming months, including the launch of new columns like The Social Insider (moves and promotions for social change agents) and The CMO of the Week (in-depth interviews with top CMOs), I wanted to recap some of the highlights from last month's c...

    By • Oct. 15, 2014

  • Are Your Social Media Platforms Engaging Customers?

    Social media has evolved by leaps and bounds over the last few years. Today it has become a profitable marketing channel. Social media has also changed the dynamics of call center services. But are customers really engaging with brands using social media? Recent statistics revealed that Instagram...

    By • Oct. 15, 2014

  • 11 Tips for CEOs to Stay Active With Entrepreneurship

    Once a CEO starts their own business or they make it to the top of the ladder that they were climbing, they may have the tendency to feel complacent or complete with what they've accomplished. However, this is very rarely the mindset that gets the best CEOs to the positions of power that they lik...

    By • Oct. 14, 2014

  • Technology-Focused Career Paths for Women: Virtually Limitless

    A couple of weeks ago I wrote What Does It Mean to Be a Woman in Technology? Let's Think Bigger, in which I argued that women can make strong contributions in technology-focused areas without being employed by technology firms or educated and trained in technology-related fields. This piece exten...

    By • Oct. 14, 2014

  • 25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders

    Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business."We must embrace the journey. We need to endure the bumps, valleys and remember we are on this journey for the long haul! We need to build a ...

    By • Oct. 14, 2014

  • 3 Customer Service Trends to Watch at Dreamforce

    It's that time of year when masses of CRM vendors and professionals descend on San Francisco for Salesforce's annual user conference, Dreamforce. It's a good time to take stock of the CRM industry as a whole and consider where we've been, where we are and - most important - where we're going.Head...

    By • Oct. 14, 2014

  • 3 Reasons Employee Advocacy Is the New Marketing Paradigm

    The marketer's job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department's reach is limited. The solution isn't to ask for more hea...

    By • Oct. 12, 2014

  • Think Call to Reward, NOT Call to Action

    All brands want attention. All brands want awareness. And many brands do a lot of work to gain these, and then they stop.Fans, followers, email lists are the customer giving you permission to talk to them. They are saying "I am aware. I like what I see yet I still need reasons to buy from you and...

    By • Oct. 11, 2014

  • Are You A Social Media-Savvy Leader? You Should Be!

    I just came across an interesting survey, BRANDfog's 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader's involvement with social media by surveying 1000 employees in both the UK and the US. The industries repr...

    By • Oct. 11, 2014

  • What Customers Expect on Social Media: Are You Doing It?

    Social media is a fantastic tool for assisting customers. However, customers understandably have high expectations when it comes to relying on social media to get help. We live in a culture where instant gratification reigns supreme.If you're planning to use social media as a way to connect with ...

    By • Oct. 10, 2014

  • Real-Time Marketing for the Glory, Real Engagement for the Win

    From the moment Oreo went viral with their well timed Super Bowl blackout tweet, there have been countless articles touting the benefits of 'real-time marketing' - and even more brands attempting to recreate that success (typically soaked with desperation or haste). The allure of heightened impre...

    By • Oct. 10, 2014

  • 33 Thought-Provoking Quotes to Awaken Your Inner Innovator

    We are all builders. We are all innovators. I refuse to think otherwise.When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a particular approach, personality, train...

    By • Oct. 10, 2014
  • SMT Expert

    How to Learn From Your Competitor's Social Media Presence

    Businesses always monitor their competition. We don't exist in a vacuum, and what the other side is up to can, and will, impact your own company. So when social marketing became mainstream, companies predictably used it to track what their competitors were doing. After all, roughly 81% of small t...

    By • Oct. 10, 2014

  • Stop Listening to Social Media Gurus and Build Your Own Plan!

    There is definitely not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the o...

    By • Oct. 9, 2014

  • The Dirty Job of Growing a Business

    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that id...

    By • Oct. 9, 2014

  • Creating Optimal Content with Limited Resources

    Marketers know that good content is the fuel for your lead generation programs. We hear that "Content is King" all the time. But what can marketers do when juggling budgets, resources and time to create the content strategy needed to truly drive leads? 2 things: Make sure you have the right co...

    By • Oct. 9, 2014

  • Pivot: The Total Digital Experience

    Pivot Conference in NYC in October is unique among events in that, each year, it shifts focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations. To make that happen, I serve as Pivot's Executive Producer along with Piv...

    By • Oct. 9, 2014

  • How to Please Customers With Social Media Customer Care

    The margins between the businesses are diminishing. A few good customers are all the difference between a successful business and an average one. Yes, keeping old customers is as much important (at times even more important) as earning new customers. Some sales teams opine that the competitive ma...

    By • Oct. 8, 2014

  • Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty

    With the vast amounts of data about your customers available to you thanks to today's technology, and the multiple ways of reaching out to them, there's no excuse any more for not going that extra mile. Let's take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.

    By • Oct. 8, 2014

  • Learn, You Will: What Yoda Can Teach Entrepreneurs

    Everybody needs a mentor. And if that mentor happens to be tiny, green, and wise as hell, well, even better.Yoda may be long gone, (RIP) but, thankfully, the little guy from the swamps of Dagobah left a legacy behind in the form of quotes that will inspire and motivate you to reach your full pote...

    By • Oct. 8, 2014

  • Transforming Employees into Online Brand Ambassadors

    Employees and social media - too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador - someone who draws visibility to their workplace and acts as an advocates for the company, both online and off. Social me...

    By • Oct. 7, 2014

  • 5 Mistakes Most Successful Entrepreneurs Make

    If you are looking at starting your own business, it is very important for you to try to avoid as many mistakes as possible. Of course, you are going to make mistakes as your business grows. This is just part of the learning process. However, if you can learn from those who have come before you, ...

    By • Oct. 7, 2014

  • Could the Subscription Economy Transform Online Marketing Delivery?

    During my time at the Social Shake-Up online marketing conference in Atlanta, I had the chance to check out a panel discussion on the "subscription economy." I'm so glad I did.Zuora pioneered the subscription billing software used by big-name subscription services by Dell, Box and ZenDesk. Kelly ...

    By • Oct. 7, 2014