Social Marketing: Page 308

  • SMT Expert

    How to Learn From Your Competitor's Social Media Presence

    Businesses always monitor their competition. We don't exist in a vacuum, and what the other side is up to can, and will, impact your own company. So when social marketing became mainstream, companies predictably used it to track what their competitors were doing. After all, roughly 81% of small t...

    By • Oct. 10, 2014

  • Stop Listening to Social Media Gurus and Build Your Own Plan!

    There is definitely not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the o...

    By • Oct. 9, 2014

  • The Dirty Job of Growing a Business

    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that id...

    By • Oct. 9, 2014

  • Creating Optimal Content with Limited Resources

    Marketers know that good content is the fuel for your lead generation programs. We hear that "Content is King" all the time. But what can marketers do when juggling budgets, resources and time to create the content strategy needed to truly drive leads? 2 things: Make sure you have the right co...

    By • Oct. 9, 2014

  • Pivot: The Total Digital Experience

    Pivot Conference in NYC in October is unique among events in that, each year, it shifts focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations. To make that happen, I serve as Pivot's Executive Producer along with Piv...

    By • Oct. 9, 2014

  • How to Please Customers With Social Media Customer Care

    The margins between the businesses are diminishing. A few good customers are all the difference between a successful business and an average one. Yes, keeping old customers is as much important (at times even more important) as earning new customers. Some sales teams opine that the competitive ma...

    By • Oct. 8, 2014

  • Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty

    With the vast amounts of data about your customers available to you thanks to today's technology, and the multiple ways of reaching out to them, there's no excuse any more for not going that extra mile. Let's take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.

    By • Oct. 8, 2014

  • Learn, You Will: What Yoda Can Teach Entrepreneurs

    Everybody needs a mentor. And if that mentor happens to be tiny, green, and wise as hell, well, even better.Yoda may be long gone, (RIP) but, thankfully, the little guy from the swamps of Dagobah left a legacy behind in the form of quotes that will inspire and motivate you to reach your full pote...

    By • Oct. 8, 2014

  • Transforming Employees into Online Brand Ambassadors

    Employees and social media - too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador - someone who draws visibility to their workplace and acts as an advocates for the company, both online and off. Social me...

    By • Oct. 7, 2014

  • 5 Mistakes Most Successful Entrepreneurs Make

    If you are looking at starting your own business, it is very important for you to try to avoid as many mistakes as possible. Of course, you are going to make mistakes as your business grows. This is just part of the learning process. However, if you can learn from those who have come before you, ...

    By • Oct. 7, 2014

  • Could the Subscription Economy Transform Online Marketing Delivery?

    During my time at the Social Shake-Up online marketing conference in Atlanta, I had the chance to check out a panel discussion on the "subscription economy." I'm so glad I did.Zuora pioneered the subscription billing software used by big-name subscription services by Dell, Box and ZenDesk. Kelly ...

    By • Oct. 7, 2014

  • Selecting the Right Tools for Your Online Community

    Building an online community is one of the best ways any business can grow and nurture a following that's loyal to and interested in what you have to say. With so many tools available to make this possible, they're easier than ever to create and they're not just limited to large brands and compan...

    By • Oct. 7, 2014

  • How to Get Employees to Take BYOD Policies Seriously

    Bring Your Own Device (BYOD) was supposed to change everything. Businesses were expecting to see the benefits of unsurpassed productivity and communication, while employees were expected to be more satisfied with their jobs than ever before. No situation looked more win-win than that, and yet BYO...

    By • Oct. 7, 2014

  • 7 Ways Social Media Has Changed Leadership

    When I was in graduate school, I took what I thought was going to be a "filler" type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader.The shrill, noisy, and extemporane...

    By • Oct. 7, 2014

  • How Social Media and Content Marketing Fail-and How to Fix the Problems

    (Please click here to read Part Two, which outlines my solutions to the following content marketing problems.)The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of "earned" impressions, thus ma...

    By • Oct. 6, 2014

  • 5 Ways You Can Help Your Employees on Social Media

    Quite a few have also discovered the potential of getting their employees involved, as ambassadors, thought leaders and so on. But they have not been as quick when it comes to helping their employees deal with social media in a way that benefits both them and the organization. I believe it's impo...

    By Aravinth Enrique • Oct. 6, 2014

  • Content Marketing Statistics Every Small Business Should Know

    If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your ...

    By • Oct. 5, 2014

  • What Citizen Kane Taught Me About Bad Leadership

    Citizen Kane is a classic film that has captured audiences long after its release in 1941. It tells the rise and fall of a fictional newspaper tycoon, Charles Foster Kane. While set at the beginning of the 20th century, Kane could easily be a 21st charismatic leader of a company. In his fall, Kan...

    By • Oct. 5, 2014

  • Great Customer Service Doesn't Equal Great Customer Experience

    I have to admit writing this post out of frustration. I've been, at the encouragement of the service provider, changing our mobile plans to save money. I'm not changing vendor, just the plans.At this point, I'm beginning to believe what it is costing me in time and frustration will far exceed t...

    By • Oct. 4, 2014

  • Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

    The popular user generated content site reddit just killed off their remote worker program and issued a mandate that everyone must move to San Francisco or they are no longer going to be employed by the company. Clearly this is causing a lot of discussion and while I don't think we have the exact...

    By • Oct. 4, 2014

  • Are You Building Social Media Community or a Self-Serving Empire?

    Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?Many marketing and brand leaders struggle with success in building community. They spend hours a day creating content, posting updates, engaging with community...

    By • Oct. 3, 2014

  • Community Management Is No Longer a Mystery

    Communities have been around since the beginning of time and online communities sprung up very soon after the Internet was developed. Humans have a visceral need to seek out commonality and connect around shared interests - and it is so instinctive that most people cannot articulate how communiti...

    By • Oct. 3, 2014

  • Proactive Community Management: How Social Networks Can Help Protect Kids Online

    Amy Williams was fixing breakfast one morning when her 12 year-old daughter Emma burst into tears. It turned out that Emma, who was active on a popular social networking site, was being harassed online. This came on the heels of some pornographic content having made it onto Emma's friend feed bef...

    By • Oct. 2, 2014

  • Overcome Content Shock by Marketing to an Audience of One

    As pundits lament the volume of content online and the challenge marketers face of getting noticed amid all the noise, one tactic is demonstrating a lot of power but not getting all that much attention. Organizations that communicate to an audience of one using novel and creative approaches are g...

    By • Oct. 2, 2014

  • Social Media for Business: Facing Reality

    Many of us are familiar with the quote "If you build it they will come" from the 1989 movie "Field of Dreams" with Kevin Costner. While this saying may have held true in the movie, real life doesn't usually work that way!Just building something ... whether it's a product, a business, a website or...

    By • Oct. 1, 2014