Social Marketing: Page 308

  • Employee Advocacy Summit: Laws and Regulations That You Need to Know

    At the Employee Advocacy Summit this afternoon, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.This is on...

    By • Sept. 15, 2014

  • Employee Advocacy Summit: Advocate Stories from the Field

    Take a look at our reporting from the Advocate Stories From the Field panel at the Employee Advocacy Summit in Atlanta on September 15, 2014. This is one of a series of posts recapping the day and key comments from speakers and guests. This panel, moderated by Susan Emerick, featured three passi...

    By • Sept. 15, 2014

  • The Viral Nature of Management

    There's a nice psychological quirk called the pygmalion effect. It was first coined by Harvard researchers Robert Rosenthal and Lenore Jacobsen, who observed that students performed better when their teachers believed they had the potential to be great. Their famous experiment saw pupils select...

    By • Sept. 15, 2014

  • Hanging Out Where Our Customers Hang Out

    I recently saw an infographic from the Brighton School Of Business entitled, "Do You have What It Takes To Become A CEO?" There was a lot of interesting data there, but one category captured me.They wanted to assess the social media activity of the Fortune 500 CEO's. Their conclusion was that ...

    By • Sept. 13, 2014

  • Are Your Best Employee Advocates the Most Social?

    I love digital for many reasons, but especially for the new innovations that arise on almost a daily basis. Can you imagine our lives without Amazon? How could we survive without the ability to have everything delivered right to our doorstep without stepping one foot out of our homes? How did we...

    By • Sept. 12, 2014

  • A Refreshing Look at the Social CEO [INFOGRAPHIC]

    Thanks to social networks like LinkedIn, Twitter and Facebook, it's relatively easy to get person-by-person insight on which CEOs use social media and how they use it, based on publicly available data. Refresh, a new conversation and relationship-building app, has taken it a step further by aggre...

    By • Sept. 12, 2014

  • Best SEO Tools for Small Business Owners

    If you are spending any time on trying to optimise your website, to get more traffic and leads, to search for most relevant keywords - you naturally want to know how well you are doing. Have there been measurable improvements? What else can you do next? My best SEO tools and reports can help you ...

    By • Sept. 12, 2014

  • Employee Advocacy Heats Up

    It is an exciting time to be involved in the Employee Advocacy space. Companies are being acquired, raising large rounds of venture capital, making acquisitions themselves, and gaining serious traction. The quality and quantity of legitimate big name brands launching advocacy based programs is as...

    By • Sept. 11, 2014

  • 5 Steps to Managing Complaints on Social Media

    Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involveme...

    By • Sept. 11, 2014

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web - perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities.From IT pros an...

    By • Sept. 10, 2014

  • Your Company Is Socially Engaged, But Do Your Employees Even Know?

    Another year, another grim report on employee engagement. Gallup's 2013 "State of the Global Workplace Report" reveals that only 13% of employees are engaged at work. That abysmal number is undoubtedly related to the fact that, according to a different study, only 42% of employees know their or...

    By • Sept. 10, 2014

  • What Kind of Manager Is Your Culture Creating?

    It's pretty clear to see that for social business to thrive, our organizations need a certain type of manager. That manager needs to be conscientious. They need to be the kind of manager that focuses on doing the right thing and on having a learning mentality, both for themselves and for those ...

    By • Sept. 10, 2014

  • Why Your Next Hire Should Be a Content Marketing Expert

    Get on the net and lay down a trail of tacos, because we just spotted a unicorn.An interesting phenomenon occurs when you try to hire an expert in an evolving digital medium. I affectionately refer to it as "hunting the unicorn." The job description is so full of wildly divergent responsibilities...

    By • Sept. 9, 2014

  • Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

    Marketing dollars can be difficult to come by, and when you start to decide where to use them, any strategy gets even trickier. On top of that, there is the division between the several types of marketing. It makes you wonder how to divide it, where to focus, where to test and when to stick with ...

    By • Sept. 9, 2014

  • Is Employee Engagement Important in a Customer Centric Organization?

    If you are exploring a digital transformation process, there are two important things to know:The shortcut is that you will need to become more customer centric than you are todayYou are not alone!Digital transformation = customer centricAccording to the Altimeter 2014 report on The State of Dig...

    By • Sept. 9, 2014

  • Help Prevent a Crisis with a Social Media Risk Analysis

    If I told you that monitoring your brand regularly on social media would lower your risk of a crisis, would you do it? How about if I told you that a crisis could ruin your reputation which subsequently can adversely affect your bottom line and scare off potential investors and donors? Would you ...

    By • Sept. 9, 2014

  • Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media Marketing

    Although the recent economic downturn is slowly fading into memory, it has left a legacy that many small businesses throughout the UK are struggling to shake off. Small and medium-sized businesses (SMBs) are finding some things tough-such as access to bank loans and finding talent to move them fo...

    By • Sept. 9, 2014

  • Social Media Customer Service Leads to Positive Experiences

    I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I'm sure they impress their customers, with their amazing service delivered by dedicated employees.I met one of Hy-Vee's executive vice presidents after my ...

    By • Sept. 8, 2014

  • 5 Ways Content Marketing Is the New Community Marketing

    As someone who spent a lot of my career in what was called Community Marketing back in the heyday of the first Internet boom (the big difference being that online communities were closed, gated and moderated - message boards were the primary place your brand's community communicated), it's occurr...

    By • Sept. 8, 2014

  • 3 Customer Service No-No's When a Customer Wants to Pull the Plug

    Calling in for canceling a subscription nowadays has become so much harder for some customers, with some taking it to social media to air their grievances. One such instance is the viral Comcast cancellation call recorded by AOL VP of Product Ryan Block. Block called in to terminate his service b...

    By • Sept. 7, 2014

  • Employers: What NOT to Ask in a Job Interview

    Job interviews are all about getting as much information as possible out of the candidate, but there are certain boundaries that employers shouldn't cross.Even if the questions seem innocent, they could land you in hot water if the candidate was to complain, and not only that, they make you come ...

    By • Sept. 7, 2014

  • 3 Must-Have Twitter Lists for Future Entrepreneurs

    Ask 10 people what an entrepreneur is and you'll get 10 pretty similar answers. Most of us envision entrepreneurs as creative eccentrics subsisting on Mountain Dew and Hot Pockets while staying up all night drawing futuristic-looking blueprints on the windows of their studio apartment. The crux o...

    By • Sept. 6, 2014

  • 11 Successful Entrepreneurs You Should Be Following On Twitter

    The path to entrepreneurial success is a treacherous one; full of sharp turns, menacing boulders, and forks in the road. Once you arrive at your destination (which may not be the one you set out for), it's likely you've acquired some scrapes and bruises; life lessons that you're happy to share wi...

    By • Sept. 5, 2014

  • Get Schooled by YouTubers: Content and Business Strategy

    For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform, though we might more typically refer to them as 'YouTubers'.Through intervie...

    By Matthew Peneycad • Sept. 5, 2014

  • John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO]

    "Ideas are precious, but they're relatively easy. It's execution that's everything," says, John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google.Google widely credits OKRs for helping the company grow from 40 to 40,000...

    By • Sept. 4, 2014