Social Marketing: Page 308

  • 11 Tips for a Social Media Plan That Rocks and Rules

    So, you want to put together a social media plan that: doesn't break the bank or take all day, every day, for the rest of your life; expresses your brand messages; and hey, how about this? Converts internet surfers into loyal customers and raving fans.Good luck with that!I can't promise you a soc...

    By Anna Colibri • Oct. 24, 2014

  • What's the Next Evolution in Customer Relations? Meet the Customer Experience Team [INFOGRAPHIC]

    For years, Customer Service was the only department responsible for customer relations. However, when customers ask more complex questions related to sales, marketing, or product development, the customer service team isn't properly equipped to provide smooth replies and inquiries. In these insta...

    By • Oct. 24, 2014

  • How Social Media Evolved into a Service Channel

    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game ch...

    By • Oct. 24, 2014

  • Flexible Consumption: What Makes Cloud the Ultimate SMB Play

    Whether at work or on the couch enjoying your favorite show, it is hard for even a few minutes to go without hearing something about the cloud. It's here, we get it and by in large we like it; at least what we know about it.However, the average small business owner is still trying to figure out w...

    By • Oct. 24, 2014

  • "But What Should I Tweet?" Said the Small Business Owner

    As a business owner, by now you already know that using social media such as Twitter can give your website or brand a boost in search engine rankings. Indeed, according to some internet marketing experts, participating in social media is not optional but mandatory if you're serious about establis...

    By • Oct. 23, 2014

  • New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

    A survey released today underscores the importance of social to business, but also reveals the challenges businesses have dealing with the amount and types of data produced by social.Social media software company and consumer ratings giant Nielsen surveyed employees in medium to large-scale enter...

    By • Oct. 22, 2014

  • 11 Tips for Businesses Starting Out on Social Media

    It's not enough these days just to have a website. Lots of people think that having a website equals online presence. You build it, they will come.Wrong! An online presence is meaningful engagement with your internal and external stakeholders. Your site won't even get near the right eyeballs on G...

    By • Oct. 22, 2014

  • Why Build an Online Community?

    These days community building seems to have a major focus on Social Media. How to attract followers in their thousands, how to be available 24 hours a day to engage with your audience and how to listen socially, are all topics you're likely to come across. Search any popular search engine for the...

    By • Oct. 22, 2014

  • 5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

    Google's new London office is due to open in 2016 - and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a roof garden - all in the very he...

    By • Oct. 22, 2014

  • Love, Not Buzz: Why Your Brand Needs Customer Advocacy

    Being a marketer is tough.There are whole industries designed to ignore you. You strategically run a commercial during the finale of a widely popular show - only to have your audience DVR it. You run a radio spot during rush hour, hoping to catch people during their commute, but they change the s...

    By • Oct. 21, 2014

  • Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

    As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, whe...

    By • Oct. 21, 2014

  • Why Marketing Evolution Is Failing in the C-Suite

    You can almost picture yourself in the room. It's the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the team has come back and said ...

    By • Oct. 20, 2014

  • Social Media at Work: Employee Advocacy Success Stories

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Media at Work: Employee Advocacy Success Stories. We assembled a diverse panel to give us their perspective on this topic: Zealous Wiley, the Senior Digital Mark...

    By • Oct. 20, 2014

  • Digital Darwinism

    Blockbuster. Circuit City. The classified's section in your local newspaper (or even the newspaper itself). Kodak. Nokia (as the world's largest manufacturer of mobile phones). The creative destruction is all around us. It has been accelerating and expanding into new industries and today every ex...

    By • Oct. 20, 2014

  • Why Is Good Customer Service So Difficult?

    This could easily be a rant based on some recent customer service experiences but I'm going to avoid that and instead look at what companies are facing today in trying to meet customer expectations. I read recently that Comcast has finally appointed a VP to try and address their extremely poor cu...

    By • Oct. 19, 2014

  • Why, How, Who, When, And What

    There's a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It's this difference that causes much of the disconnect between customers and sales people. It's recognizing this difference and engaging customers in their en...

    By • Oct. 18, 2014

  • Which Side of the Twitter Algorithm Debate Are You On?

    Twitter CFO Anthony Noto's recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love."Twitter's timeline is organized in reverse chronological order, a delivery system that has not changed since the product was cre...

    By • Oct. 17, 2014

  • Understand Your Business: Value Proposition 101

    Our organization provides ABC to XYZ.I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. Did you do it? If so, you have just identified your brand's value proposition in its simples...

    By • Oct. 17, 2014

  • Dreamforce 2014: Your Product Is Only as Good as Your Service

    There is a shift happening in the customer service community. Words like service, support and even call center are being replaced by new phrases like customer engagement and customer experience. The refrain recently has been "customer service is a marketing opportunity." At Dreamforce today in th...

    By • Oct. 16, 2014

  • How Small Business Can Leverage Selfies for Social Media Marketing

    It's nearly impossible to log in to a social media network and get through a single scroll without seeing the latest phenomenon. The now pervasive pictures of an individual or a group holding a camera out in the front of them and snapping a shot to preserve their dinner for posterity are everywhe...

    By • Oct. 16, 2014

  • Is Your Business Too Boring for Content Marketing?

    Content marketing costs 62% less than traditional marketing yet it generates about 3 times as many leads. (DemandMetric) Its numbers like those that are making businesses take content marketing seriously. In fact 93% of B2B marketers now use content marketing.But many of these businesses face a s...

    By • Oct. 15, 2014

  • Social Employees: The New (Old) Trend

    Everywhere I turn (at least in meeting rooms), I hear the words "Employee" and "Social" mentioned together. Companies are keen to get their employees "active" and "influencing" on social media but I'm not always convinced they completely understand what it means, or if they are really prepared fo...

    By • Oct. 15, 2014

  • Do You Include a "Don Draper Clause" in Employee Contracts?

    At Dynamo, every employee has a Don Draper clause (inspired by Mad Men) included in their contract, which means that on a regular basis each employee receives strange, creative, wonderful, personalized treats/gifts paid for by Don. The clause is just one part of Dynamo's culture, which is designed to attract and keep the best staff - particularly critical in PR, where there is a high turnover.

    By • Oct. 15, 2014

  • Business Networking: Getting Found

    Since the later part of the last century there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when "business networking" was a taboo. It was actually considered shameful to admit that you received access to a meeting or even information thr...

    By • Oct. 15, 2014

  • The Future of Social Business [VIDEO]

    At the Social Shake-Up conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered s...

    By • Oct. 15, 2014