Social Marketing: Page 310

  • Top 5 Digital Job Trends For 2015

    With the countdown to Christmas and New Year about to officially begin, it's that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next 12 months or so.Working for a digital jobs board,...

    By • Nov. 29, 2014

  • What Can Homer Teach You About Innovation?

    I suspect for many of us, when we think of The Homer, our mind wanders to the wonderfully awful car created by Homer Simpson when he was given free rein in his estranged brothers car company.He designed in an array of features that he thought invaluable, with the end result being a car so terribl...

    By • Nov. 28, 2014

  • How Nonprofits Continue to Get Facebook Marketing All Wrong

    In my conversations with nonprofits using social media, I always ask them one question first - What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Faceb...

    By • Nov. 27, 2014

  • 5 of the Best Apps for Small Business Social Media Management

    We keep it simple at K.I.S.S, which is why we LOVE apps! From the weird, wonderful and wacky (check out the top 12 weirdest apps here), there's really an app for everything.This week we've curated our five 'o the best apps for social media. They're our favourite apps that all social media manager...

    By • Nov. 26, 2014

  • Flexibility an Imperative in 2015 as Women Begin to Dominate Business

    Times.com recently published their 'Future of Work' article with predictions on how jobs will change and evolve by 2025. An interesting observation made was the likelihood that the future of work will see an increase in women dominating business. This is in fact already happening on a global scal...

    By • Nov. 26, 2014

  • 5 Ways to Optimize Your Customer Care Twitter Bio

    Beyond creating separate Twitter accounts to handle customer service on social media, what should your Twitter bio really look like? Are there any rules you should follow? How can you truly make your customer care Twitter bio stand out?Customers should know what to expect from the service you del...

    By • Nov. 25, 2014

  • From Large Corporations to Startups, Work Is Becoming More Social

    Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.

    By • Nov. 25, 2014

  • CiQ Podcast: Live From the Employee Advocacy Summit 2014!

    In this episode: Welcome back to our show! After a brief hiatus, and whole new name change, we are back in action! Today, we have a special treat, a live/recorded version of our podcast straight from the 2014 Employee Advocacy Summit presented with The Social Shake-Up 2014. Together with my four...

    By • Nov. 25, 2014

  • 5 Actionable and Effective SEO Tips for Small Business Clients

    SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?1. Think LocalWhat's your client's targe...

    By • Nov. 25, 2014

  • Big Data and Small Business: The Future of Marketing?

    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent ...I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. He...

    By • Nov. 25, 2014

  • New Research: The Emerging Career Path for Community Professionals

    It's a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.Our mission at The Community Roundtable is to advance the business of community and research has always pla...

    By • Nov. 24, 2014

  • IBM Verse: Connecting Me to We

    IBM Verse fixes email to give you back your day.If you have been around the IBM software ecosystem this week, you probably couldn't have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work - email.Most...

    By • Nov. 24, 2014

  • How to Prepare Employee Advocates for Social Selling Success

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success. This webinar was sponsored by Everyone Social and featured Jill Rowley (@jill_rowley), Chief Evangelist a...

    By • Nov. 21, 2014

  • Good to Great: Creating a Tropical Storm of Customer Satisfaction

    Roger Staubach once said: "There are no traffic jams along the extra mile."It continues to amaze me that the sentiment still rings true in the consumer-empowered age.Why is it that almost every time we hang up the phone with a customer service rep, we feel flat? Despite the profiling technologies...

    By • Nov. 21, 2014

  • The Importance of Social Sensitivity in Business

    I'm reading Focus by Daniel Goleman. One of the topics he discusses is social sensitivity, which is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social ...

    By • Nov. 21, 2014

  • Leader, My Leader, Do You Inspire "Willing Action"?

    Leadership has been defined as "the ability to inspire willing action."Emphasis is placed on the "willing." But to understand leadership, we need to delve a little deeper than that.One thing which experience has proven over and over again down through the ages is that when any group of people ar...

    By • Nov. 20, 2014

  • Building the Business Case for Community

    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that - an idea - because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefi...

    By • Nov. 19, 2014

  • Try a Little Humor with Your Social Media: It Might Just Save the Planet

    Some of the world's most-recognizable brands flourish in the nonprofit sector. Household names with rich histories include the Red Cross, the Salvation Army and the American Cancer Society; by comparison, Greenpeace, founded in 1971, is a mere stripling, yet it has already achieved worldwide reco...

    By • Nov. 19, 2014

  • The 3 Most Important Content Marketing Questions CEOs Should Ask

    Let's say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn't working anymore.You've heard about the concept ...

    By • Nov. 19, 2014

  • 'Tech Savvy' for Midsized Companies Means 'Customer Savvy'

    Technology is no longer simply back office automation or work productivity tools addressing the day to day of the business. Technology has become a core pillar for company strategies, as well as for change and success. The biggest transformation any midsized company can make to become a business ...

    By • Nov. 18, 2014

  • A Place Designers Can Call HOME

    If you've ever stared at a rusted shelving unit or an out-of-place love seat and thought about all the different things you could change, chances are you're a DIYer. Or, maybe you hoard Mason and Ball jars with the intention of turning them into lighting fixtures. Whatever your object of choice, ...

    By • Nov. 17, 2014

  • Is Email Dead for Employees?

    With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication, with the Intranet coming in seco...

    By • Nov. 17, 2014

  • Disrupting Work: Are You Ready for 2015? [INFOGRAPHIC]

    Some years ago, while working at SAP, I was involved in a global workforce enablement program. Our challenge was to look ahead to 2015 (yes, we are now almost there), model the future demand for software, services and skills and put in place programs that would ensure there were enough skilled an...

    By • Nov. 17, 2014

  • Why Community Manager Should Be Your Association's Next Hire

    It's been a while since I've blogged about my favorite topic, association community management, right? I'm not currently working in the association world, but I still strongly believe in the importance of associations and can't help but think "how does this apply to associations" when I read pret...

    By • Nov. 15, 2014

  • Zero-Minute Crises

    On November 3rd, 2014 at about noon EST, Bank of America experienced an online banking outage impacting its 31 million online banking customers and 16 million mobile banking users. The outage lasted almost three hours during which the company issued a single statement via Twitter, almost two hour...

    By • Nov. 13, 2014