Social Marketing: Page 312

  • Creating Optimal Customer Experience on Social

    Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.One of the most evident and questionable moves has been the closing of company'...

    By • Sept. 4, 2014

  • The Great Video Debate: In-house or Outsource?

    Judging by the fact that you're reading this, you're probably one of those savvy marketing types who is sold on the idea that video is the best thing since sliced bread. Whether you're a long-time advocate or you've only recently seen the light, thankfully we're all in agreement that marketers sh...

    By • Sept. 3, 2014

  • Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

    Social Fresh East 2014 was recently held in Orlando, Florida. Described as being "where serious social marketers come to network with their peers and stay on the bleeding edge of a fast-paced industry," the event brings together 500 marketers and some of the best and brightest minds in the space,...

    By • Sept. 3, 2014

  • How to Drive Sales With Content Marketing

    Content marketing is very different from other forms of marketing. With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about...

    By • Sept. 2, 2014

  • 3 Ways to Find Your Target Audience on Social Media

    It's interesting reading posts that proclaim Facebook to be dead as a marketing platform. I understand the sentiment - with organic reach in massive decline, many are putting their hands in the air, saying 'what are we supposed to do?' And it makes sense that many of these people would feel like ...

    By • Sept. 2, 2014

  • Leaders in Advocate Marketing: Q&A with Michael Brito

    Michael Brito, Group Director at WCG, a W2O Group company, Author of "Your Brand, The Next Media Company."1. We've seen some brands with extremely smart digital and social teams, but poor support at the senior executive level. How important do you think it is to get people at the top as excited ...

    By • Aug. 30, 2014

  • Is Your Small Business Doing Content Marketing Wrong?

    As a small business, you likely have limited resources and limited funds. You don't want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.Where is my content ...

    By • Aug. 29, 2014

  • Why Salespeople Fail

    When I am asked to diagnose why an individual - or even an entire sales team - is not performing at optimum levels, I usually ask just four very straightforward questions:Are they visiting/talking to enough clients/prospects? In other words, are they pro-active and are their activity levels high?...

    By • Aug. 29, 2014

  • SMT Shorts: Linda Descano of Citi

    Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a ...

    By • Aug. 29, 2014

  • Employees on Social Media? Have No Fear

    Increasingly, organizations are terrified of the specter of employees on social media. What could go wrong? How can they protect themselves?Despite even my own words of caution in my recent Forbes.com column, Can An Employee's Tweet Land An Employer In Court? I can attest that with a few preparat...

    By • Aug. 28, 2014

  • 3 Ways Social Media Creates Amazing Customer Experiences

    Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered?That's right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it h...

    By • Aug. 28, 2014

  • Social Media Policies: When Are They Taken Too Far?

    During my time at Bubble Jobs, I've commented on social media policies and focused on the importance of having one implemented for your employees.However, sometimes these policies can be taken too far and can result in negative PR for the business in question.This is exactly what happened when a ...

    By • Aug. 28, 2014

  • Small Business CRM Vendor Rankings, According to Users

    The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations. The popularity of Software-as-a-Service (SaaS) offerings and the low-cost scalability of these solutions have led many enterprise on...

    By • Aug. 27, 2014

  • Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind

    No one excels at everything. As much as you may be the authority of your main product or service, and be passionate about it, chances are your messaging leaves something to be desired. Or perhaps promoting your offerings isn't your thing. Maybe you struggle with selling your products or services....

    By • Aug. 27, 2014

  • Top 5 DON'Ts of Social Media Marketing

    For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!1. Don't snooze and lose your branded social profiles.Even if you are ...

    By • Aug. 25, 2014

  • Competition and Its Impact Upon Creativity

    When it comes to social business, it's rather easy to believe competition is a very bad thing. After all, it's not easy collaborating with someone whilst at the same time competing with them. Such a scenario might prompt employees to begin hoarding information and looking out for themselves rat...

    By • Aug. 25, 2014

  • How Do You Choose A Recruiter For Your Business?

    When it comes to taking on new employees, you tend to only really have two options - use a job board (like Bubble!) or use a recruiter. Now, unsurprisingly we've already covered job boards in a lot of detail - mainly how to choose a job board, why niche job boards are always best, how to get the ...

    By • Aug. 25, 2014

  • The Social Side of Back-to-School Shopping [INFOGRAPHIC]

    Will social media-centric back-to-school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery. Crowdtap, a social influence marketing platform, polled 850+ men and women (ages 13 and older) who were screened as b...

    By • Aug. 24, 2014

  • Excellent Social Media Networking: Get Off Your Computer and Meet People!

    It's all about who you know, and the more connected you are, the more valuable you become. We rely on networking to move forward. You need a connection to link you to a multi-millionaire investor in Silicon Valley? No problem, let me toggle through my contacts.In the early 1900s, networking meant...

    By • Aug. 24, 2014

  • How and Why to Promote Your Online Connections

    There is a simple practice that can help you earn the respect and affection of your online network of peers, influencers, and prospects and build your influence the right way, but only if you are intentional and genuine with your actions. That practice is promoting others.Most people will NOT g...

    By • Aug. 23, 2014

  • Frustrated? Here's 3 Steps to Understanding Your Customer

    What if someone asked you "What do you want?" You can have anything that you want?Would you specifically know?When the question is asked a popular answer is often loads of money ... and when people say that to me I ask "Why? To buy what?" They don't need money, they need money for something else....

    By • Aug. 23, 2014

  • 5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

    If you think a customer centricity strategy is primarily for B2C businesses, think again. Customer Centricity is defined as creating a positive experience for the customer during the sales process. It is important to note that this includes pre-sales, point of sale and post-sale.Recent reports ha...

    By • Aug. 22, 2014

  • Top 3 Marketing Myths Debunked [VIDEO]

    There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it's hard to see how a successful business approaches marketing behind the scenes when we only se...

    By • Aug. 22, 2014

  • Leaders in Advocate Marketing: Q&A with Erik Qualman

    Last week, we launched our "Leaders in Advocate Marketing" series with Jason Falls - you can read the first post here. As a quick reminder, we started this series to help brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engageme...

    By • Aug. 22, 2014

  • 5 Types of Online Communities that Save You Money

    It might seem impossible, or at the very least challenging, to create an online community that's capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are fi...

    By • Aug. 22, 2014