Social Marketing: Page 312

  • Website Builder Platforms: Best Options for Small Businesses

    The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small businesses and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide ran...

    By • Sept. 17, 2014

  • 17 Statistics That Show Social Media is the Future of Customer Service

    Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating w...

    By • Sept. 17, 2014

  • Recap from the First-Ever Employee Advocacy Summit

    We just wrapped up our first Employee Advocacy Summit, and it was packed with information on this exciting new field.We heard from everyone: advocates themselves, training experts, best-selling authors, long-time leaders, and even a lawyer (with a sense of humor). Mike Bruny talked about "falling...

    By • Sept. 16, 2014

  • Employee Advocacy Summit: Measuring Performance and Value

    One of the hosts for yesterday's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by t...

    By • Sept. 16, 2014

  • Shaking Up Social: Attending the Social Shake-Up in Atlanta

    Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. In addition to a speaker line-up that includes the "who's who" of digital marketing, this year's event focuses on a few key emerging areas in digital marketing that every bra...

    By • Sept. 16, 2014

  • Leaders in Advocate Marketing: Q&A with Hessie Jones

    Over the past four weeks, we have sought out the best-of-the-best social media marketers for an executive Q&A. These industry leaders are giving their advice on the future of advocacy and influence, along with detailing how brands can activate their most effective advocates.This week, we sat ...

    By • Sept. 16, 2014

  • 10 Ingredients for a Successful "System of Engagement" in Marketing

    It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet, the social web and the wide range of mobile devices with which everyone is always connected. Customers can use the Internet not just to get information about...

    By • Sept. 16, 2014

  • 3 Trends in Customer Service From CRM Evolution

    I'm excited to be in Atlanta for Social Media Today's The Social Shake-Up, where I'll be moderating a panel on Overhauling the Customer Relationship in Automotive. Coming off last month's CRM Evolution there are some trends emerging in how brands communicate with their customers and their ecosyst...

    By • Sept. 16, 2014

  • Former IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy Programs

    September 15, 2014 - Susan Emerick, a trusted advisor to Fortune 500 brands, today announced the official opening of Brands Rising, LLC The new consultancy was founded by Emerick in collaboration with partner Jeanne Murray, also a former IBM Business leader, to help brands create trusted relatio...

    By • Sept. 16, 2014

  • Employee Advocacy Summit: Taking Your Program to the Next Level

    One of the hosts at today's Employee Advocacy Summit, Chris Boudreaux of EY and Social Media Today, hosted a panel with three employee advocacy program managers who all have successful programs at differing stages. The theme Chris maintained throughout the discussion was: "What's next?"Here are n...

    By • Sept. 15, 2014

  • Employee Advocacy Summit: Feed the Content Engine

    Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation. He goes into many of the similarities and differences between personal content creation versus the process for the brand itself. Here's a recap of his "Feed the Content Engine" session ...

    By • Sept. 15, 2014

  • Employee Advocacy Summit: Laws and Regulations That You Need to Know

    At the Employee Advocacy Summit this afternoon, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.This is on...

    By • Sept. 15, 2014

  • Employee Advocacy Summit: Advocate Stories from the Field

    Take a look at our reporting from the Advocate Stories From the Field panel at the Employee Advocacy Summit in Atlanta on September 15, 2014. This is one of a series of posts recapping the day and key comments from speakers and guests. This panel, moderated by Susan Emerick, featured three passi...

    By • Sept. 15, 2014

  • The Viral Nature of Management

    There's a nice psychological quirk called the pygmalion effect. It was first coined by Harvard researchers Robert Rosenthal and Lenore Jacobsen, who observed that students performed better when their teachers believed they had the potential to be great. Their famous experiment saw pupils select...

    By • Sept. 15, 2014

  • Hanging Out Where Our Customers Hang Out

    I recently saw an infographic from the Brighton School Of Business entitled, "Do You have What It Takes To Become A CEO?" There was a lot of interesting data there, but one category captured me.They wanted to assess the social media activity of the Fortune 500 CEO's. Their conclusion was that ...

    By • Sept. 13, 2014

  • Are Your Best Employee Advocates the Most Social?

    I love digital for many reasons, but especially for the new innovations that arise on almost a daily basis. Can you imagine our lives without Amazon? How could we survive without the ability to have everything delivered right to our doorstep without stepping one foot out of our homes? How did we...

    By • Sept. 12, 2014

  • A Refreshing Look at the Social CEO [INFOGRAPHIC]

    Thanks to social networks like LinkedIn, Twitter and Facebook, it's relatively easy to get person-by-person insight on which CEOs use social media and how they use it, based on publicly available data. Refresh, a new conversation and relationship-building app, has taken it a step further by aggre...

    By • Sept. 12, 2014

  • Best SEO Tools for Small Business Owners

    If you are spending any time on trying to optimise your website, to get more traffic and leads, to search for most relevant keywords - you naturally want to know how well you are doing. Have there been measurable improvements? What else can you do next? My best SEO tools and reports can help you ...

    By • Sept. 12, 2014

  • Employee Advocacy Heats Up

    It is an exciting time to be involved in the Employee Advocacy space. Companies are being acquired, raising large rounds of venture capital, making acquisitions themselves, and gaining serious traction. The quality and quantity of legitimate big name brands launching advocacy based programs is as...

    By • Sept. 11, 2014

  • 5 Steps to Managing Complaints on Social Media

    Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involveme...

    By • Sept. 11, 2014

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web - perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities.From IT pros an...

    By • Sept. 10, 2014

  • Your Company Is Socially Engaged, But Do Your Employees Even Know?

    Another year, another grim report on employee engagement. Gallup's 2013 "State of the Global Workplace Report" reveals that only 13% of employees are engaged at work. That abysmal number is undoubtedly related to the fact that, according to a different study, only 42% of employees know their or...

    By • Sept. 10, 2014

  • What Kind of Manager Is Your Culture Creating?

    It's pretty clear to see that for social business to thrive, our organizations need a certain type of manager. That manager needs to be conscientious. They need to be the kind of manager that focuses on doing the right thing and on having a learning mentality, both for themselves and for those ...

    By • Sept. 10, 2014

  • Why Your Next Hire Should Be a Content Marketing Expert

    Get on the net and lay down a trail of tacos, because we just spotted a unicorn.An interesting phenomenon occurs when you try to hire an expert in an evolving digital medium. I affectionately refer to it as "hunting the unicorn." The job description is so full of wildly divergent responsibilities...

    By • Sept. 9, 2014

  • Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

    Marketing dollars can be difficult to come by, and when you start to decide where to use them, any strategy gets even trickier. On top of that, there is the division between the several types of marketing. It makes you wonder how to divide it, where to focus, where to test and when to stick with ...

    By • Sept. 9, 2014