Social Marketing: Page 312

  • Social Media Is Teamwork. Agree?

    Would you be in agreement with me if I say social media is teamwork? The importance of social media for businesses is no more a secret. Similarly, social media is important for any individual, who belongs to the world of web. However, if you are asked to keep count on your social media score, mos...

    By • July 28, 2014

  • Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

    Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web.Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly res...

    By • July 28, 2014

  • 15 Easy Ways To Come Up With Powerful Blog Topics

    "A blank piece of paper is God's way of telling us how hard it is to be God."- Sidney SheldonThe other day I was on the phone with my friend Betty Marton. Betty is a professional writer (and is one of the smartest people I know). I've been teaching a course on blogging and she wanted to know how ...

    By • July 28, 2014

  • 5 Tips On Becoming A Digital Freelancer

    Whether you're just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.Freelancing isn't for everyone, and some find the lack of a fixed routine and steady income...

    By • July 27, 2014

  • Social Network vs. Online Community: What Is the Difference?

    I think it's fair (although somewhat annoying and unfortunate) to say "social media" as a buzzword is here to stay. Twitter, Facebook, Instagram, LinkedIn... what is what and where does it all end? With everyone from executives and professionals to college graduates and soccer moms throwing the w...

    By • July 25, 2014

  • The Importance of Comments

    How many blogs do you read?How many of the blogs that you read do you comment on?How different do you think the blogs you read would be if there were no comments? Or if people did comment?People who read blogs have a lot of power - the power of influence. I can't think of a single thing that a bu...

    By • July 25, 2014

  • The Power of First Impressions and Branding

    Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings." -Malcolm Gladwell, Blink: The Power of Thinking Without ThinkingMost of us know intuitively, that first impressions are important. We don't like to think that we judge a boo...

    By • July 25, 2014

  • 5 Critical Considerations when Using LinkedIn Sponsored Updates

    The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bull...

    By • July 25, 2014

  • How to Dedicate the Time Required to Achieve Social Media Success

    Why are we all so eager to spend as little time as possible on our business' social media marketing efforts?There is a seemingly never-ending flow of information, tips and tricks on how to spend less time executing a social media plan.I'd be all for this if the primary focus of this information w...

    By Matthew Peneycad • July 25, 2014

  • How Omni-Channel Marketing Shapes the New Buyer's Journey

    With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer.With each choice comes a certain amount of risk as marketers choosing to put a heavy ...

    By • July 24, 2014

  • 8 Great Tools for Online Community Managers

    Unless you live under a rock and/or rarely utilize God's greatest gift to this earth, otherwise known as the Internet, you know by now that content marketing is KEY. Whether it be for your personal brand, small business or corporation, content must to be upbeat, helpful, relevant, entertaining, i...

    By • July 24, 2014

  • The 2014 State of Digital Transformation

    Today, I'm proud to announce the release of Altimeter Group's second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.In our initia...

    By • July 24, 2014

  • Bringing Community Management to the Boardroom

    Community management has been around for at least 20 years - ever since the first AOL chat rooms and newspaper forum message boards made their debut in the 1990s. Fan sites and gaming rooms were also early incarnations of online communities. Back then the community manager moderated posts by the ...

    By • July 24, 2014

  • Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

    Customer communities come in many varieties to help companies work one-to-one with consumers and prospects-facilitating their experiences, answering their questions, and innovating with them. Besides customers being heard and rewarded for their input, a University of Michigan study shows custome...

    By • July 23, 2014

  • How to Build a Relationship, Not Just a Content Promotion Strategy

    If you're going to create and share content with the world, you better be sharing something really important. As Forbes.com contributor Greg Satell convincingly argues, a content marketing strategy is successful when digital marketers act more like publishers and "are not merely seeking an audien...

    By • July 23, 2014

  • Is Google+ the Antisocial Network?

    Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a "source of content, inspiration, and communication" - more like a reader, a place to keep ...

    By • July 23, 2014

  • Pioneering Women in Blogging: A Talk With Elisa Camahort Page

    I found myself engrossed in a recent interview piece with Elisa Camahort Page about the upcoming 10 Year Anniversary BlogHer Conference. As a co-founder of BlogHer, Camahort Page has helped grow the world of women blogging from niche and fragmented, to comprehensive and collective. And the events...

    By • July 23, 2014

  • Why You Shouldn't Buy Facebook Likes

    "Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer - NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to ...

    By • July 23, 2014

  • 5 Signs You're Heading for a Social Media Disaster

    Social media is unique because it's the only advertising medium where companies and individuals compete on an equal playing field to have their voices heard. Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a oversight...

    By • July 23, 2014

  • From the Corn Field to the Digital Era: Content Marketing Starts with Trust

    People try to speak about social media marketing in elaborate terms, using fancy new-age phrases that have to be explained to be understood by all but a chosen few. Most of this is what my Dad would call...well, I can't write what my Dad would call it and remain PG!To say that a lot of what goes ...

    By • July 23, 2014

  • Why You Need a Social Media Management Company

    Most business owners understand the importance of a social media presence but often cite three reasons why they don't spend as much time on it as they should:1. I don't have time to visit my social accounts every day2. I don't know what makes a good tweet or update3. I can't keep up with best pra...

    By • July 22, 2014

  • 6 Examples of Social Media Improving People's Lives

    Social media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access information and spread news simply by logging onto their favorite social networking site. While designed initial...

    By • July 22, 2014

  • Facebook Testing a Way for Users to Buy Products on the Platform

    Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform.Straight from Facebook:"With this feature, people on desktop or mobile can click the "Buy" call-to-action button on ads and Page posts to purchase a product direct...

    By Matthew Peneycad • July 22, 2014

  • Does Your Organization's Social Needs Mean You're Always Alone?

    The demand for social media has no end in sight. Yet, every new social media network seems to take us by surprise as we try to invent new ways to "engage". The business mantra of doing "more with less" was coined long before we knew the extent and implications of satisfying multiple internal depa...

    By • July 21, 2014

  • Is Your Business Optimized for Local Search?

    Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn't optimized for local search directories.People aren't calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local re...

    By • July 21, 2014