Social Marketing: Page 313

  • Customer Strategy Should Begin and End with Community

    Social customer care means engaging in detailed and ongoing conversations with customers, prospects, and even those who are "just looking"-with ongoing being the key word. The panel at The Social Shake-Up 2014 started the session sharing their perspective on the session title. Should customer str...

    By • Sept. 30, 2014

  • 8 Internet User Statistics Every Small Business Should Know About

    There's no denying the importance of online reviews, ratings, and social media for small businesses. Consumers are using those signals more and more before, during, and after the buying process.From vetting a company or product to rating the website and social media content, consumers are using o...

    By • Sept. 29, 2014

  • Why Leadership Should Be a Collaborative Exercise

    In social business circles, there is a strong disposition towards inclusivity in decision making. The notion is that when you involve people in decisions that effect them, then it is much more likely that they will be on board with any changes that are required. What's more, you're also much mo...

    By • Sept. 29, 2014

  • Customer Service Is the New Marketing: Turning Satisfaction into ROI

    Social media has fundamentally changed the world of customer service and marketing. Customers control the conversation, and the service you provide can no longer be an unsatisfactory or merely an acceptable experience. It's not even enough to provide unique products or services. Customers have sh...

    By • Sept. 29, 2014

  • Is the Social Business World Fulfilling its Goals?

    The illusory superiority bias is one of the more common psychological biases to emerge in our working lives. For those that aren't familiar with it, it suggests that we tend to think we're an awful lot better at things than we actually are. In a professional context, research has shown it to be...

    By • Sept. 28, 2014

  • 5 Ways to Use Social Media Like a Leader

    In April 2013, Kevin Kruse wrote a piece for Forbes on the definition of "leadership." Kruse pulled in perspectives from luminaries such as Bill Gates, Peter Drucker and others, ultimately landing on this definition for the concept: Leadership is a process of social influence, which maximizes the...

    By • Sept. 26, 2014

  • Sandy Carter's 6 Social Business Lessons to Learn from Candy Crush

    Sweet! Tasty!Maybe you play the Candy Crush Saga and can hear those satisfying voices in your head. Maybe you've only been invited to the match-three puzzle video game from your Facebook friends.Either way, the 97 million people who've downloaded the free app crave the vibrant candy world every d...

    By • Sept. 26, 2014

  • Gender vs. Generational Divide Tops Findings from the Social Consumer Study

    Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that bran...

    By • Sept. 25, 2014

  • 3 Qualities of People Who Drive Transformative Change

    Transformation isn't easy. It requires changing not only people's minds, but their hearts as well. Not a simple task.But in the history of mankind there have been plenty of inspiring examples of people who brought forth transformative change. Facing plenty of negativity, they did so fearlessly, n...

    By • Sept. 24, 2014

  • How to Turn Customer Data into a Goldmine

    Businesses, both brick and mortar and online based, collect and store volumes of customer data. While this may seem like standard procedure, there are other ways this can help you. Some of the most successful companies use customer data to build relationships. With such information, companies can...

    By • Sept. 24, 2014

  • Understanding the Life Cycle of Social Media

    Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to mai...

    By • Sept. 23, 2014

  • Why Organizations Need to Focus on the Digital Experience Throughout the Customer Journey

    These days we hear a lot about the customer journey. But too often companies only think about addressing this journey from a marketing perspective. The true customer journey cuts across every stage of the customer life-cycle; from pre-sales and purchase, through to loyalty and advocacy.What defin...

    By • Sept. 23, 2014

  • Oracle CEO Larry Ellison Takes New Role: What Does It Really Mean?

    Last week, just prior to Oracle's Q1 FY15 earnings announcement hitting the wire, the company made an announcement about changes in the Oracle executive suite. Something of a surprise to many, Larry Ellison, co-founder and CEO for 37 years, is stepping out of that role to assume the role of Execu...

    By • Sept. 23, 2014

  • 5 Tips to Stomp Status Quo and Zoom Past Competition

    Are you an entrepreneur, small business owner or leader in a corporate organization and feel like you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results can and should be better but y...

    By • Sept. 23, 2014

  • What's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs

    If you're thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. And since we're all about saving small business owners time here at Webs, we thought we'd offer up some of the best, most inspiring, and most...

    By • Sept. 23, 2014

  • Customer Service Is the New Marketing: Measuring and Turning Satisfaction into ROI

    SAP gathered an all-star panel of customer service minds, including Shep Hyken, Dan Gingiss of Discover, and Natanya Anderson of Whole Foods, to discuss how customer service is indeed at the heart of today's digital marketing. Shep kicked off the talk by saying that customer service isn't a depar...

    By • Sept. 22, 2014

  • How Much Time Will Our CRM System Take From Me?

    I'm working with an organization implementing its first CRM system. They're both excited about the tool, but worried about it.One of the managers just came to me, saying, "The people are worried. As you know they're already running full out. They want to use the tool, but they're worried about...

    By • Sept. 22, 2014

  • Quick Way to Improve Customer Experience

    There may only be one letter between these two words but there is a huge difference in that one letter to your bottom line - are you distressing your customer and de-stressing the customer?There is huge profit just waiting for anyone who can de-stress the purchase process. There is huge customer ...

    By • Sept. 21, 2014

  • 10 Customer Service Tips for Businesses Leveraging Social Media

    Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasu...

    By • Sept. 21, 2014

  • How Writers Can Develop Their Leadership Skills

    As a writer you might be wondering why developing your leadership skills is important. Well, if you're thinking about self-publishing a book or an ebook then you will need to have the ability to lead, be proactive and work using your own initiative. Believe it or not, you are now a business perso...

    By • Sept. 20, 2014

  • 5 Ways Social Media Has Completely Transformed the Telecom Industry

    Telecom companies operate in an extremely competitive industry where it's a constant bidding war over who offers the best coverage for the best price. Providing a service that is widely used by consumers requires direct, real-time access to customers in order to stay one step ahead of competition...

    By • Sept. 19, 2014

  • The Social Shake-Up 2014: Day Two Recap

    If you can believe it, Day 2 topped Day 1, with a morning keynote from Bryan Kramer and Jeremiah Owyang that left many minds blown. Bryan Kramer spoke about remembering that what can set you apart is staying #H2H, "human-to-human," something many businesses overlook in an age of automation. Jerem...

    By • Sept. 19, 2014

  • The Social Shake-Up: How CMOs Drive Innovation and Revenue Growth

    At the Social Shake-Up, I attended a panel called "How CMOs Drive Innovation and Revenue Growth," featuring speakers David Davidovic, President, pathForward, former CMO, Merck; and Tim Minahan, CMO, SAP Cloud and LoB, SAP. Jason Breed, Enterprise Social Business Lead, IBM, moderated this session...

    By • Sept. 19, 2014

  • The Social Shake-Up: The Future of Social Business

    There was an elephant in the Great Room at The Social Shake-Up 2014: Is social really over as a business?Moderator, and CEO of Social Media Today, Robin Fray Carey, asked this of the star-studded panel of three at this keynote ending the first day of the #SocialShakeUp. Sitting on stage with Care...

    By • Sept. 19, 2014

  • Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth

    There's no shortage of proof that social is beneficial for business-and it's here to stay. Now we have evidence that it's influencing long-term career growth for social change agents, too, and we're announcing it at The Social Shake-Up 2014.We recently surveyed 347 Social Media Today members onli...

    By • Sept. 18, 2014