Social Marketing: Page 313

  • Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand's Message

    This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand's Message. We assembled an esteemed panel consisting of: Nicole Alvino, t...

    By • Aug. 21, 2014

  • Are You Breeding Clones, Copycats, and the Occasional Inspiration?

    When you begin from a position of true innovation, it doesn't really matter what you used as a starting point - even if it was someone else's breakthrough - because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution.....

    By • Aug. 20, 2014

  • Employee Advocacy Is a Game Changer: Are You Ready?

    Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You'll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key sta...

    By • Aug. 20, 2014

  • 10 Reasons to Combine Search and Social

    The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms.Around 58% of consumers will go to a search engine to ...

    By • Aug. 20, 2014

  • Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

    It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google's main algorithm, which seems to be tweaked about every 10 seconds. The...

    By • Aug. 20, 2014

  • The Opportunity in a Customer Complaint

    "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."- Zig ZiglarEarly in my career I discovered the truth in Zig Ziglar's quote, that handling customer complaints wa...

    By • Aug. 20, 2014

  • How Restaurants Can Use Social Media Effectively

    A question for you: why has the McDonald's corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious "Not even close". You would be hard-pressed to find anyone who would choose a M...

    By • Aug. 20, 2014

  • How to Get Your Sales and Marketing Teams to Work in Harmony

    Often times an organization's marketing and sales teams are like the Jets and the Sharks from West Side Story. You would love for them to just get along all the time, but they are on different wavelengths. Your marketing team works in their bubble while the sales team works in a separate bubble...

    By • Aug. 20, 2014

  • Beyond the Sponsored Post: 13 Keys to Modernizing Your Influencer Relations Practice

    From Brownie Wise's brilliant Tupperware party model to an entire cottage industry built on mommy blogging, marketers have been benefiting from the power of customer advocates since the idea of a "marketing concept" first emerged. But as channels, technologies and consumer wants continue to evol...

    By • Aug. 19, 2014

  • Data's Role in Effective Employee Advocacy Programs

    At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell's employee advocacy program for 3 years. Below is a short interview I did with her at SXSW last Spring, where Liz shares...

    By • Aug. 18, 2014

  • How Will You Use LinkedIn for Your B2B Marketing?

    There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options.With this in mind, it is now worth considering whether or not the time is right to use LinkedIn for this important...

    By • Aug. 18, 2014

  • The Perils of an Overconfident Leader

    One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it's easy to see the pitfalls.At an organ...

    By • Aug. 18, 2014

  • Marketing and Technology Clashing in the C-Suite

    For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology.Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn't at all uncommon for marketi...

    By • Aug. 18, 2014

  • How to Leverage Google+ for Your Local Business

    Nowadays, every "Mom & Pop" Storefront at times struggles in their marketing schemes just to make an impression and achieve their goals. If you do not want all your marketing efforts to go to waste, things must be done to let your prospect consumers find you. For you to be found and reached, ...

    By • Aug. 18, 2014

  • Meet Chris Boudreaux, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Chris Boudreaux helps brands transform their business operations through digital and social media. He leads development and delivery of social media and text analysis offerings at a global technology and management consultancy, where he also serves as a Social Media Architect for clients across i...

    By • Aug. 18, 2014

  • The Brand Mistake You Must Avoid

    You need help to build your business. You need people with expertise. You need people to share the workload. Whether we are hiring new talent or outsourcing services, there is one thing that must never happen...

    By • Aug. 17, 2014

  • The Key to Why Sales Training Fails

    If the objective of a training program is for people to apply that learning in the workplace and make an observable difference to an organization's results, then almost all corporate training fails to achieve its objective.In a fairly recent study, the American Society for Training and Developmen...

    By • Aug. 17, 2014

  • The B2B Online Community Big List

    Calling all B2B community builders, the Big List is back!In 2011 Leader Networks researched and published a list of the top 71 online customer communities --drawing attention to thriving, dynamic, communities that didn't receive much fanfare due to their focused audiences and limited public expos...

    By • Aug. 17, 2014

  • Promoting vs. Spamming: What is the Difference?

    When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It's easy to spam unintentionally, which is what roughly half of spammers are guilty of, but...

    By • Aug. 16, 2014

  • Understanding Branding Importance in Marketing Your Business

    You may have heard something about marketing "branding," but maybe you don't truly understand what that that means exactly.Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position you...

    By • Aug. 16, 2014

  • Designing The Customer Experience For Our Efficiency, Not The Customers'

    This afternoon, we had a problem with a critical tool that we use. I am currently on the road, running from meeting to meeting, but I had to address the problem, it was impacting our people and work they were doing.I called customer service, got a very good agent. Unfortunately, the answers she ...

    By • Aug. 16, 2014

  • How Do You Identify a Social Media Expert?

    As social media has expanded into the immense communications platform it is today, along with that growth has come thousands of people claiming to be social media 'experts'. Most in the field avoid such labels - to call yourself an expert in such an evolving and ever-changing landscape can be ris...

    By • Aug. 15, 2014

  • Social Media Screening: Guidance for Individuals and Organizations [SLIDESHARE]

    Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both ind...

    By • Aug. 15, 2014

  • How to Structure a Global Social Media Campaign

    Global social media campaigns take a high level of skill and experience to manage successfully. Brands and agencies can have wonderful, creative ideas, but without a solid system to deliver and measure them, campaigns can quickly descend in to chaos.I've adapted the "hub and spoke" delivery model...

    By • Aug. 15, 2014

  • Security Threats Businesses Face on Social Media

    Social media has transformed the way businesses interact with customers. All at once it gives companies a new way to reach out to their fans while also giving the company a more personal touch. But as always seems to be the case, with any good thing usually comes a downside. This double-edged swo...

    By • Aug. 15, 2014