Social Marketing: Page 313

  • 4 Simple Ways to Harvest Reviews From Happy Customers

    Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the 'Under the Influence: Consumer Trust in Advertising' report by Nielsen. In other words, word-of-mouth advertising!Word-of-mouth advertising has taken on a whole new meaning in...

    By • July 21, 2014

  • How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

    Co-Authored with Shay Moser If you haven't heard the Comcast customer service call heard round the world, perhaps you've been watching too much cable TV. Hit pause and listen to AOL executive Ryan Block's post of an eight-minute segment of his phone call with a customer retention specialist who t...

    By • July 20, 2014

  • How to be a Resource to your Clients and Network

    One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients. The best thing I could do was accept that I couldn't be everything to everyone and instead focus on being a resource ...

    By • July 19, 2014

  • Is Your Content Marketing Selfish?

    Content marketing. You can't escape it. The whole marketing world is still discussing it, singing its praises from the rooftops and evangelising about it until they're blue in the face. However, there is a problem with this almighty entity...The vast majority of it is utter garbage.Sorry folks, b...

    By • July 18, 2014

  • Transmedia Storytelling: You Need a Plan, Man

    We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.

    By • July 18, 2014

  • Connection Brings Opportunity at Exponential Scale

    The kids were sleeping in the backseats as our loaded down Sequoia traversed the winding road over the sheer cliffs that drop down into the vast and rugged Pacific coastline. I asked my wife in a whisper to do a little bit of research for our pending arrival in San Francisco. After punching on he...

    By • July 18, 2014

  • #SMTPowerTalk 7: CEOs in the Age of Social Media

    In the age of social media CEOs face some of their toughest challenges to date. Not only do they have to inspire their staff, set the general direction of their companies and act as a moral compass of sorts but now they also face the added pressure of having to keep up to date with web trends, ad...

    By • July 17, 2014

  • Engagement Is Key for Digital Success Today

    A vast majority (88%) of non-profit professionals readily admit email and their organization's website are their most important communications tools. But with 97% of non-profit professionals reporting a Facebook presence in the same recent study by the Case Foundation and Social Media for Nonprof...

    By • July 17, 2014

  • Five Online Community Types: Which One Does Yours Fit Into?

    When creating and building an online community it is important to put yourself in the members' shoes and think about what he or she would want to gain from your community. Do they want knowledge? Connection? A quick laugh? In order to have an active and thriving group of members - or customers! -...

    By • July 17, 2014

  • Surging into Q3: How to Make It Better Than Q2

    Recently, I exposed the considerable "relationship-gap" that apparently exists between customer/client expectation, and what most selling companies believe is necessary to retain them.That statement sounds terribly arrogant doesn't it? "What most selling companies believe is necessary to retain t...

    By • July 17, 2014

  • The Importance of Community Trust

    In June Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers.In celebration of this, they released the following video, reflecting the department's achievement and thanking the community for helping them make Baltimore's streets safer. It is an awesome video, and I su...

    By • July 17, 2014

  • Why Should You Care If Your Employees Are Thought Leaders?

    In the new arena of Employee Engagement, every willing employee, within the parameters of the program you give them becomes a brand ambassador for your company. Imagine the power this can mean. From our company's own research, a group of 1,125 employee advocates on social media can mean as much a...

    By • July 15, 2014

  • Why All-in-One Social Media Management Systems Don't Cut It for Social Customer Service

    You are a Customer Service hero.You lead teams of hundreds or thousands of customer service superstars, delighting customers at every turn.You can rattle off each day's service level for the past month and still remember it's your wife's birthday tomorrow.You know the phone number for every pizza...

    By • July 15, 2014

  • New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

    It's been more than 70 years since Dale Carnegie said, "To be interesting, be interested," in his book, "How to Win Friends and Influence People." Since then, several books and reports have been written that support personal relationships thrive when we take the time to pay attention, be honest, ...

    By • July 14, 2014

  • HOW TO: Document Social Media Policy Violations [PODCAST]

    The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn't violate anyone's social media policy, and those aren't schadenfreude likes from Beth, Shel and Richard. They're only there...

    By • July 14, 2014

  • Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8

    Today we have the pleasure of announcing the Grand Re-Launch of SocialMediaToday.com! Listen as the champagne glasses ring in the good news with Robin Carey, Founder and CEO of Social Media Today, as we discuss the website's all-new Marketplace feature, and the improved community functionality b...

    By • July 14, 2014

  • Why You Can Stop Cringing At The Word "Personal Brand"

    I know a lot of people who respond to the word "personal brand" with a slow cringe, followed by a big roll of the eyes.Perhaps you know baseball players and rappers who once were so tough and cool and real (before they had a personal brand) - who started selling their own line of underwear and co...

    By • July 13, 2014

  • Insider Local SEO Tips

    Greg Gifford, a self-described "Local SEO geek", just put out a timely guide titled Everybody Needs Local SEO on the Moz Blog. He knows what he's talking about because he does hyper-local SEO and manages social media for car dealerships all over the country. I love reading the voice of experience...

    By • July 12, 2014

  • Quality SEO Services: Why It's Better to Pay More

    When you go to buy a scuba tank, who do you buy from: a five-star, expensive company or a three-star, less expensive company? Naturally, you don't want to run out of air while deep under water so it's justifiable to pay a little more for a product you know you can trust. The same method applies when spending money on quality SEO services. You tend to get exactly what you paid for.

    By • July 11, 2014

  • Are Groups Next on LinkedIn's Chopping Block?

    Last week, I blogged about the Facebook research story (by the way, PNAS has since published an "Expression of Concern" about the fact that they chose to publish the study). Since LinkedIn enabled publishing on their platform, I've been curious to see if it offers any value to users as opposed to...

    By • July 10, 2014

  • The Learning Organization as Social Business

    McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trill...

    By • July 10, 2014

  • SaaS Fuels the Next-Generation CRM Technologies

    Customer Relationship Management (CRM) systems continue to evolve impressively and have been tipped to witness a new wave of on-premise and Software as a Service (SaaS) solutions in the near future. Enterprise CRM software suites have emerged on top as the most crucial ingredient for delivering s...

    By • July 9, 2014

  • What You Should Know About Customer, Digital, and Contextual Experience

    Are your customers having a disjointed and disconnected experience when they access your digital assets? Are they clicking endlessly in order to find something relevant? What does having a disjointed experience tell them? This experience tells them your company doesn't know their customer.Custome...

    By • July 8, 2014

  • This Is a Woman-Owned Business: Why You Should Care

    I'm taking a break this week from writing about web sites, social media, and the internet in general to come out as a woman.The late comedian George Carlin spoke once about how the news media sometimes describes a person as "openly" whatever-they-are, and sometimes that the person "happens to be"...

    By • July 8, 2014

  • Post-Mortems Are Not the End, but Rather the Beginning

    "We hope you are not going to be discussing dead bodies on this fine, bright summer's day JF?" I hear you all mutter, barely audibly, but almost in unison: "Relax" I say, with a well-practiced calming reassurance...What I am going to be discussing is what should happen every time you lose a bid/p...

    By • July 8, 2014