Social Marketing: Page 313

  • Is Employee Engagement Important in a Customer Centric Organization?

    If you are exploring a digital transformation process, there are two important things to know:The shortcut is that you will need to become more customer centric than you are todayYou are not alone!Digital transformation = customer centricAccording to the Altimeter 2014 report on The State of Dig...

    By • Sept. 9, 2014

  • Help Prevent a Crisis with a Social Media Risk Analysis

    If I told you that monitoring your brand regularly on social media would lower your risk of a crisis, would you do it? How about if I told you that a crisis could ruin your reputation which subsequently can adversely affect your bottom line and scare off potential investors and donors? Would you ...

    By • Sept. 9, 2014

  • Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media Marketing

    Although the recent economic downturn is slowly fading into memory, it has left a legacy that many small businesses throughout the UK are struggling to shake off. Small and medium-sized businesses (SMBs) are finding some things tough-such as access to bank loans and finding talent to move them fo...

    By • Sept. 9, 2014

  • Social Media Customer Service Leads to Positive Experiences

    I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I'm sure they impress their customers, with their amazing service delivered by dedicated employees.I met one of Hy-Vee's executive vice presidents after my ...

    By • Sept. 8, 2014

  • 5 Ways Content Marketing Is the New Community Marketing

    As someone who spent a lot of my career in what was called Community Marketing back in the heyday of the first Internet boom (the big difference being that online communities were closed, gated and moderated - message boards were the primary place your brand's community communicated), it's occurr...

    By • Sept. 8, 2014

  • 3 Customer Service No-No's When a Customer Wants to Pull the Plug

    Calling in for canceling a subscription nowadays has become so much harder for some customers, with some taking it to social media to air their grievances. One such instance is the viral Comcast cancellation call recorded by AOL VP of Product Ryan Block. Block called in to terminate his service b...

    By • Sept. 7, 2014

  • Employers: What NOT to Ask in a Job Interview

    Job interviews are all about getting as much information as possible out of the candidate, but there are certain boundaries that employers shouldn't cross.Even if the questions seem innocent, they could land you in hot water if the candidate was to complain, and not only that, they make you come ...

    By • Sept. 7, 2014

  • 3 Must-Have Twitter Lists for Future Entrepreneurs

    Ask 10 people what an entrepreneur is and you'll get 10 pretty similar answers. Most of us envision entrepreneurs as creative eccentrics subsisting on Mountain Dew and Hot Pockets while staying up all night drawing futuristic-looking blueprints on the windows of their studio apartment. The crux o...

    By • Sept. 6, 2014

  • 11 Successful Entrepreneurs You Should Be Following On Twitter

    The path to entrepreneurial success is a treacherous one; full of sharp turns, menacing boulders, and forks in the road. Once you arrive at your destination (which may not be the one you set out for), it's likely you've acquired some scrapes and bruises; life lessons that you're happy to share wi...

    By • Sept. 5, 2014

  • Get Schooled by YouTubers: Content and Business Strategy

    For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform, though we might more typically refer to them as 'YouTubers'.Through intervie...

    By Matthew Peneycad • Sept. 5, 2014

  • John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO]

    "Ideas are precious, but they're relatively easy. It's execution that's everything," says, John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google.Google widely credits OKRs for helping the company grow from 40 to 40,000...

    By • Sept. 4, 2014

  • 3 Reasons Why People Hate Your Company's Facebook Page

    Social media has evolved into this weird, quasi-realm of friends and advertisers, the former of which promotes the latter from time to time. Personally, I had a hard time even accepting the fact that businesses used Facebook (and Instagram, Twitter, etc.) for marketing. That is, of course, until ...

    By • Sept. 4, 2014

  • 10 Startup Founder Blogs That Every Entrepreneur Should Read

    Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and bloggers who churn out new business advice every day, but how can you trust that it's advice worth taking?We've compiled a list of some of our favorite bu...

    By • Sept. 4, 2014

  • A Practical Guide to Writing an Effective Social Media Policy

    For many organizations social media is a double-edged sword. On the one hand, it can help spread good-will about an organization in an organic and genuine way.However, the same characteristics that enable social media to benefit a company make it capable of destroying reputations if used incorrec...

    By • Sept. 4, 2014

  • Creating Optimal Customer Experience on Social

    Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.One of the most evident and questionable moves has been the closing of company'...

    By • Sept. 4, 2014

  • The Great Video Debate: In-house or Outsource?

    Judging by the fact that you're reading this, you're probably one of those savvy marketing types who is sold on the idea that video is the best thing since sliced bread. Whether you're a long-time advocate or you've only recently seen the light, thankfully we're all in agreement that marketers sh...

    By • Sept. 3, 2014

  • Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

    Social Fresh East 2014 was recently held in Orlando, Florida. Described as being "where serious social marketers come to network with their peers and stay on the bleeding edge of a fast-paced industry," the event brings together 500 marketers and some of the best and brightest minds in the space,...

    By • Sept. 3, 2014

  • How to Drive Sales With Content Marketing

    Content marketing is very different from other forms of marketing. With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about...

    By • Sept. 2, 2014

  • 3 Ways to Find Your Target Audience on Social Media

    It's interesting reading posts that proclaim Facebook to be dead as a marketing platform. I understand the sentiment - with organic reach in massive decline, many are putting their hands in the air, saying 'what are we supposed to do?' And it makes sense that many of these people would feel like ...

    By • Sept. 2, 2014

  • Leaders in Advocate Marketing: Q&A with Michael Brito

    Michael Brito, Group Director at WCG, a W2O Group company, Author of "Your Brand, The Next Media Company."1. We've seen some brands with extremely smart digital and social teams, but poor support at the senior executive level. How important do you think it is to get people at the top as excited ...

    By • Aug. 30, 2014

  • Is Your Small Business Doing Content Marketing Wrong?

    As a small business, you likely have limited resources and limited funds. You don't want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.Where is my content ...

    By • Aug. 29, 2014

  • Why Salespeople Fail

    When I am asked to diagnose why an individual - or even an entire sales team - is not performing at optimum levels, I usually ask just four very straightforward questions:Are they visiting/talking to enough clients/prospects? In other words, are they pro-active and are their activity levels high?...

    By • Aug. 29, 2014

  • SMT Shorts: Linda Descano of Citi

    Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a ...

    By • Aug. 29, 2014

  • Employees on Social Media? Have No Fear

    Increasingly, organizations are terrified of the specter of employees on social media. What could go wrong? How can they protect themselves?Despite even my own words of caution in my recent Forbes.com column, Can An Employee's Tweet Land An Employer In Court? I can attest that with a few preparat...

    By • Aug. 28, 2014

  • 3 Ways Social Media Creates Amazing Customer Experiences

    Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered?That's right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it h...

    By • Aug. 28, 2014