Social Marketing: Page 311

  • 6 Ways to Maximize Brand Advocates on Social Media

    Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user. Bui...

    By • Aug. 2, 2014

  • Top 10 Signs You've Hired The Wrong Candidate

    Picture the scene: you've advertised for a new employee, conducted the interviews and selected who you think is the ideal candidate. Their first week of work rolls around and it goes without saying that you've got high hopes for what your sparkling new employee can and will achieve at your compan...

    By • Aug. 2, 2014

  • The Groundwork for Modern Marketing

    Considering a move to modern marketing? Before jumping in there are a few fundamentals that you will want to have in place in order to optimize the experience. As I mentioned in my post Digital Marketing Technology, today's technology enables extremely effective marketing capabilities. As a mark...

    By • Aug. 2, 2014

  • Do You Suffer from the Entrepreneur's Dilemma?

    You are expected to be a leader, an inspirer, a fortune teller, a geek, a talent producer, an accountant...the list goes on.Entrepreneurs have a lot on their plate that's for sure and that can either weigh someone down or lift someone to even greater heights - what about you? Which reaction do yo...

    By • Aug. 2, 2014

  • 9 Problems Keeping Your Online Community from Being Great

    I'm not one for lengthy introductions, the title of the post brought you here, so let's dive in. Below are the aforementioned 5 problems, and I've attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter.1. You don't have pass...

    By • Aug. 2, 2014

  • The Marketing Department of 2014 and Beyond [SLIDESHARE]

    The marketing department of yesteryear can't be successful in 2014. Today's highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences. As a result, companies are realizing the need for roles within their teams ...

    By • Aug. 1, 2014

  • Word-of-Mouth: It's About More Than Your Customers

    In a digital age, word-of-mouth advertising is about more than your customers!Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products...

    By • Aug. 1, 2014

  • Social Business Helpline Podcast: Episode 9

    In this episode: Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get...

    By • Aug. 1, 2014

  • Top 9 Netiquette Guidelines for Brands

    Netiquette , or the largely unwritten rules of polite behaviour online, isn't just for regular folks. Those posting to social media on behalf of brands need to follow the rules too.But what are these rules? Well, they are more like guidelines really (if you'll forgive the slight paraphrasing of C...

    By • Aug. 1, 2014

  • Your Social Selling Questions Answered

    Q: In the world of sales, what is social selling?A: Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For instance, instead of making a cold call or spray & pr...

    By • July 31, 2014

  • Top Dog: Advocate Marketing and America's Hot Dogs

    92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot dog brands across the country have been ramping up their digital efforts to reach consumers this summer. Using the Crowdly platform, we sought out to find what brand has been the Top Do...

    By • July 31, 2014

  • Customer Service Is the New Marketing: Turning Satisfaction Into Sales

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Customer Service is the New Marketing: Turning Satisfaction Into Sales. Our panelists were: Frank Eliason, the Director of Global Social Media for Citibank; Nick Ayers,...

    By • July 31, 2014

  • Content Marketing Strategies for Midsized Companies

    Content marketing isn't anything new but it has proven to be an effective marketing strategy for companies of all sizes. For 2014 the Content Marketing Institute reports that overall amounts spent on content marketing is segmented by B2B companies allocating 30% of their marketing budgets, while ...

    By • July 31, 2014

  • Measuring What Matters: Those Addictive Numbers

    I've done it. It's gone. Cold turkey. After years of asserting we need to measure what matters in social business - as opposed to just tracking outcomes we can count easily - I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools - p...

    By • July 30, 2014

  • Social Is the Key to Customer Experience

    Recently my colleague David Cushman published an article titled The Strategic Role of Content in Proving Brand Promise -- which I highly recommend. David offers a terrific analysis and infographic on how to think about content marketing. But for me the core message was in the scalpel that David a...

    By • July 30, 2014

  • Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

    Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Emp...

    By • July 30, 2014

  • Interview with Employee Advocacy Summit Speaker: Liz Bullock

    At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and cases from some of the world's largest employee advocacy deployments. She worked on social programs at Dell for 3 years and now runs a consultancy that helps large brands train employees a...

    By • July 29, 2014

  • Promoting Your Business on LinkedIn

    LinkedIn is the world's number one social network for establishing professional connections between both businesses and individuals. As with any other social network, LinkedIn facilitates content sharing and publication, but with a more professionally oriented approach. As a platform for social m...

    By • July 29, 2014

  • Content Marketers, Here's How to Hire Your Next Great Leader

    Creating content is much more than a full-time job - it requires a dedicated team. As many companies start to build this team, they may ask themselves: who should I hire to lead the way? The role of content marketing manager is still fairly new, so there's no single educational or career path th...

    By • July 29, 2014

  • Why Employee Advocacy Matters

    Why does employee advocacy matter? How much impact can employees really have? How often will employees actually do this type of thing?Why Employee Advocacy Matters ~ by Dynamic Signal from Dynamic Signal on Vimeo.We are asked questions like these all of the time at Dynamic Signal. It's our passio...

    By • July 29, 2014

  • The B2B Marketing Budget: When to Invest in Digital Marketing

    A marketing budget can be tricky to define in the B2B environment. While all items in your budget should contribute to your Return on Investment and overall marketing success, you should know how your budget is broken down and how much of your budget goes towards digital marketing expenses. For e...

    By • July 29, 2014

  • Smart Marketers Will Approach Employee Advocacy with Caution

    With any emerging marketing trend or concept there are risks involved. Just as Mike Bailey points out in his recent post, marketers today are well aware of the potential hazards when it comes to trying out new things. Now, don't get me wrong...I'm not saying employee advocacy is too risky and you...

    By • July 28, 2014

  • How Social Media Impacts Customer Service

    There are so many moving parts to a strong customer service strategy, it's easy overlook the benefits of social media. But do so at your own peril. In today's world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.Reap the bene...

    By • July 28, 2014

  • You Need to Know: 5 Rules of Online Community Engagement

    One of the first steps to building an online community is creating and implementing a community engagement strategy. Once you have a solid following of members, it will be the most important thing that you do, as engagement is one of the two main types of measuring online community performance. A...

    By • July 28, 2014

  • Who in Your C-Suite Is in Charge of Digital Transformation?

    Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.The Case for the CDOA good contribution to...

    By • July 28, 2014