Social Marketing: Page 311

  • What Small Businesses Need to Know About Social Media Marketing

    Small and Medium-Sized Businesses (SMBs) are now spending more money on social media marketing than any other category, according to a report published by BIA/Kelsey. In a survey of more than 500 small to midsized businesses, it was found that last year they spent approximately 21 percent of thei...

    By • Nov. 13, 2014

  • The Three Phases of Startup Growth: Traction, Transition and Growth

    With any kind of business in the start-up process, there are three phases it will go through in order to grow:TractionTransitionGrowthDuring each individual phase, the goals, metrics, volume, channels, optimization and team differ. In order to efficiently work through these phases towards success...

    By • Nov. 13, 2014

  • Frustrated With Social Media? You May Have Overlooked This One Resource

    The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual.Customer Service VeteransWho has been dealing with your customers already? The front line of your workforce: those who deal with...

    By • Nov. 12, 2014

  • Why White Glove Service Is No Longer Optional

    Does your customer service set you apart from your competitors? That's a trick question - I can almost promise you that it does, whether you want it to or not.This concept came to me via Jonathan Davids (of Influicity), who was discussing the topic along with Maria Poveromo and Kelly Blackman at ...

    By • Nov. 11, 2014

  • BYOD 101: A Quick Look at the Risks and Rewards

    BYOD (Bring Your Own Device) is a strategy used by enterprises allowing employees and other users within the organization to use personally selected and purchased client devices to access company applications and company data opening up a fascinating world of possibilities. BYOD strategies are ty...

    By • Nov. 11, 2014

  • How Facebook Left the Business of Social Media

    For the last 10 years, the topic of ROI in social media has sort of been a running gag. On one side, social media specialists were fighting for a deeper measurement equation (action A + action B do not necessarily drive to a result C, but to many other consequences). In a sense, they inherited th...

    By • Nov. 11, 2014

  • We're All Becoming Tech Workers: Are We Ready? (Part 2)

    As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions so far (part...

    By • Nov. 11, 2014

  • The Art of a Tweet, Part 2: Corporate Tweeting

    Regardless of whether you're using Twitter for personal or business reasons, you have a voice. I broke down what I feel my Twitter-voice is in my last post, but it's easy when you're the one in charge of the keyboard for your personal account. The challenge is having a consistent voice across the...

    By • Nov. 10, 2014

  • Believable Brands: Walk the Talk

    Believable brands, do they exist? If so what makes them believable? At one time or another we've all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers'. Brands that evoke an emotional reaction from consumers on a deep, personable level. Does loving a brand...

    By • Nov. 10, 2014

  • Deliver an Excellent Customer Experience Using Big Data

    Customer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today's online marketing industry. IT executives harness the competence of their b...

    By • Nov. 8, 2014

  • 5 Tips for Delivering Excellent Customer Service Through Email

    Email communications are inherently social; but of course, social in a very different context than communicating via today's social networks. Many e-commerce companies are charged with delivering customer service through email; and that is not an easy task. Intentions, tone, and meaning can often...

    By • Nov. 7, 2014

  • The Leadership Question in Social Media

    When it comes to social media leadership acquires many nuances. From a corporate or even a small business perspective it is the drive from the top, leading from the front. But in a marketing context the role changes. Leadership is seen as the ability to innovate both conceptually and in practice....

    By • Nov. 7, 2014

  • Employee Advocacy: The Secret to Social Business Success

    As technology and innovation constantly change the day to day world we live in, companies are constantly tweaking and adjusting their strategy and objectives to leverage this change. The question is, how does a small business or enterprise constantly change while providing value for current cust...

    By • Nov. 6, 2014

  • Is Customer Service the New Social Marketing?

    Customer service has always been an integral part of marketing. After all, good customer service can lead to word-of-mouth advertising and brand loyalty. Studies show that it can cost businesses 10x as much to acquire new customers than to keep existing ones. As a result, it is essential that you...

    By • Nov. 6, 2014

  • Using the Crowd to Help the Poor

    The crowdfunding movement probably began with the micro-finance initiatives that blossomed in the latter part of the 20th century, with sites like Kiva becoming a major source of finance for a group of entrepreneurs that were previously disenfranchised by the finance industry.There are now 100s o...

    By • Nov. 4, 2014

  • Building a Human Business on the Shoulders of Personal Brands

    Why is it that people have a stronger voice than most companies? Brands are an unknown entity with little personal voice behind them in most cases. There's so many times when people try to reach out to a brand and are left standing without a response. 86% of all brands are not listening on social...

    By • Nov. 4, 2014

  • The Social Consumer Study: What It Means to Customer Service Professionals

    "The pen is mightier than the sword," wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media. Around the globe, customers - friend and foe alike - share their experiences using indelible digital characters all across the social channel. We a...

    By • Nov. 3, 2014

  • How to Ruin a Great Customer Experience

    I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience.I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a reminder and introduced me to "Dale," my service a...

    By • Nov. 3, 2014

  • Embrace It: Visual Consumption Is Here to Stay

    The dominance of visuals in modern lifeWe're stuck in a world of seemingly endless information overload - cat photos, work emails, personal health data from wearables, Tweets, the list is infinite.Every day Americans consume an average of over 100,000 words and 34 gigabytes of content, according ...

    By • Nov. 3, 2014

  • We're All Becoming Tech Workers: Are We Ready? (Part 1)

    As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (par...

    By • Nov. 3, 2014

  • Customer Centricity: Four Keys to Putting the Core Customer in the Center

    As brands and organizations try to come to grips with the "omnichannel" customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the organization does not have a genuine culture of b...

    By • Nov. 2, 2014

  • A Guide to Social Media Success for Small Businesses

    Small business owners have about a zillion things to do each day - and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business's brand, connecting with potential customers, fostering customer loyalty, and e...

    By • Nov. 1, 2014

  • Power of a Smile: 10 Tips to Smile Virtually - Delta Airlines Case Study

    The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world?A smile can warm a heart. It can help shed a tear. It can make a cl...

    By • Oct. 31, 2014

  • "Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

    Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and...

    By • Oct. 31, 2014

  • Why Bold Leadership Will Drive the Internet of Things

    The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.While IT executives are evenly split on the question of whet...

    By • Oct. 30, 2014