Social Marketing: Page 314

  • Social Media Policies: When Are They Taken Too Far?

    During my time at Bubble Jobs, I've commented on social media policies and focused on the importance of having one implemented for your employees.However, sometimes these policies can be taken too far and can result in negative PR for the business in question.This is exactly what happened when a ...

    By • Aug. 28, 2014

  • Small Business CRM Vendor Rankings, According to Users

    The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations. The popularity of Software-as-a-Service (SaaS) offerings and the low-cost scalability of these solutions have led many enterprise on...

    By • Aug. 27, 2014

  • Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind

    No one excels at everything. As much as you may be the authority of your main product or service, and be passionate about it, chances are your messaging leaves something to be desired. Or perhaps promoting your offerings isn't your thing. Maybe you struggle with selling your products or services....

    By • Aug. 27, 2014

  • Top 5 DON'Ts of Social Media Marketing

    For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!1. Don't snooze and lose your branded social profiles.Even if you are ...

    By • Aug. 25, 2014

  • Competition and Its Impact Upon Creativity

    When it comes to social business, it's rather easy to believe competition is a very bad thing. After all, it's not easy collaborating with someone whilst at the same time competing with them. Such a scenario might prompt employees to begin hoarding information and looking out for themselves rat...

    By • Aug. 25, 2014

  • How Do You Choose A Recruiter For Your Business?

    When it comes to taking on new employees, you tend to only really have two options - use a job board (like Bubble!) or use a recruiter. Now, unsurprisingly we've already covered job boards in a lot of detail - mainly how to choose a job board, why niche job boards are always best, how to get the ...

    By • Aug. 25, 2014

  • The Social Side of Back-to-School Shopping [INFOGRAPHIC]

    Will social media-centric back-to-school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery. Crowdtap, a social influence marketing platform, polled 850+ men and women (ages 13 and older) who were screened as b...

    By • Aug. 24, 2014

  • Excellent Social Media Networking: Get Off Your Computer and Meet People!

    It's all about who you know, and the more connected you are, the more valuable you become. We rely on networking to move forward. You need a connection to link you to a multi-millionaire investor in Silicon Valley? No problem, let me toggle through my contacts.In the early 1900s, networking meant...

    By • Aug. 24, 2014

  • How and Why to Promote Your Online Connections

    There is a simple practice that can help you earn the respect and affection of your online network of peers, influencers, and prospects and build your influence the right way, but only if you are intentional and genuine with your actions. That practice is promoting others.Most people will NOT g...

    By • Aug. 23, 2014

  • Frustrated? Here's 3 Steps to Understanding Your Customer

    What if someone asked you "What do you want?" You can have anything that you want?Would you specifically know?When the question is asked a popular answer is often loads of money ... and when people say that to me I ask "Why? To buy what?" They don't need money, they need money for something else....

    By • Aug. 23, 2014

  • 5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

    If you think a customer centricity strategy is primarily for B2C businesses, think again. Customer Centricity is defined as creating a positive experience for the customer during the sales process. It is important to note that this includes pre-sales, point of sale and post-sale.Recent reports ha...

    By • Aug. 22, 2014

  • Top 3 Marketing Myths Debunked [VIDEO]

    There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it's hard to see how a successful business approaches marketing behind the scenes when we only se...

    By • Aug. 22, 2014

  • Leaders in Advocate Marketing: Q&A with Erik Qualman

    Last week, we launched our "Leaders in Advocate Marketing" series with Jason Falls - you can read the first post here. As a quick reminder, we started this series to help brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engageme...

    By • Aug. 22, 2014

  • 5 Types of Online Communities that Save You Money

    It might seem impossible, or at the very least challenging, to create an online community that's capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are fi...

    By • Aug. 22, 2014

  • Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand's Message

    This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand's Message. We assembled an esteemed panel consisting of: Nicole Alvino, t...

    By • Aug. 21, 2014

  • Are You Breeding Clones, Copycats, and the Occasional Inspiration?

    When you begin from a position of true innovation, it doesn't really matter what you used as a starting point - even if it was someone else's breakthrough - because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution.....

    By • Aug. 20, 2014

  • Employee Advocacy Is a Game Changer: Are You Ready?

    Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You'll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key sta...

    By • Aug. 20, 2014

  • 10 Reasons to Combine Search and Social

    The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms.Around 58% of consumers will go to a search engine to ...

    By • Aug. 20, 2014

  • Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

    It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google's main algorithm, which seems to be tweaked about every 10 seconds. The...

    By • Aug. 20, 2014

  • The Opportunity in a Customer Complaint

    "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."- Zig ZiglarEarly in my career I discovered the truth in Zig Ziglar's quote, that handling customer complaints wa...

    By • Aug. 20, 2014

  • How Restaurants Can Use Social Media Effectively

    A question for you: why has the McDonald's corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious "Not even close". You would be hard-pressed to find anyone who would choose a M...

    By • Aug. 20, 2014

  • How to Get Your Sales and Marketing Teams to Work in Harmony

    Often times an organization's marketing and sales teams are like the Jets and the Sharks from West Side Story. You would love for them to just get along all the time, but they are on different wavelengths. Your marketing team works in their bubble while the sales team works in a separate bubble...

    By • Aug. 20, 2014

  • Beyond the Sponsored Post: 13 Keys to Modernizing Your Influencer Relations Practice

    From Brownie Wise's brilliant Tupperware party model to an entire cottage industry built on mommy blogging, marketers have been benefiting from the power of customer advocates since the idea of a "marketing concept" first emerged. But as channels, technologies and consumer wants continue to evol...

    By • Aug. 19, 2014

  • Data's Role in Effective Employee Advocacy Programs

    At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell's employee advocacy program for 3 years. Below is a short interview I did with her at SXSW last Spring, where Liz shares...

    By • Aug. 18, 2014

  • How Will You Use LinkedIn for Your B2B Marketing?

    There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options.With this in mind, it is now worth considering whether or not the time is right to use LinkedIn for this important...

    By • Aug. 18, 2014