Social Marketing: Page 315

  • Social Media Strategy Ideas for Small Businesses

    Who says you have to spend thousands of dollars for a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience's attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing cam...

    By • June 26, 2014

  • Defining a Marketing Information System for B2B Marketing

    I am a firm believer in teamwork marketing in the B2B sector. More often than not, other functions in the company will contribute to your marketing strategy and plans in unobvious ways, but they are indeed part of your Marketing Information System. Why is it important to define a Marketing Inform...

    By • June 25, 2014

  • 5 Things You Need to Understand to Run a Successful Employee Advocacy Program

    As employee advocacy continues its growth and becomes an integral part of external communications, organizations need to start asking themselves: What exactly makes an employee advocacy program successful? During the last 18 months we at SmarpShare have been studying how different organizations p...

    By • June 25, 2014

  • How to Use Social Media to Gather Valuable Marketing Data

    Social media is all about making connections and building relationships. We hear that every day. But as marketers, social media also offers us a valuable opportunity to gather data that can not only inform our content strategy, but can also help us build a successful marketing strategy. Here are ...

    By • June 24, 2014

  • Why Do People Use Social Media?

    The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't ...

    By • June 23, 2014

  • Employee Advocacy is the New Power Engine for Social Responsibility Goals

    By now the world is recognizing the power employee advocacy can give to corporations. Recent data compiled by our company, EveryoneSocial.com, gives a glimpse at what any organization's base of employees, provided with proper training and an automated platform for sharing, can do.A base of 1250 e...

    By • June 21, 2014

  • 5 B2B Brands That Rock Instagram [SLIDESHARE]

    In a platform dominated by #foodporn, #throwbacks, and selfies, many brands are hesitant to start using Instagram. But with more than 75 million active daily users and over 55 million photos shared daily, Facebook's little giant is a social channel that's too popular to ignore.B2C brands already ...

    By • June 20, 2014

  • Should My Brand Be Active on Tumblr?

    7 Reasons We Say YESThe blogging platform Tumblr gained notoriety for its quirky community and customizable design. It has exploded in popularity in the last few years, becoming a hub (especially among young users) for pop culture, imagery, music, and humor. Many brands resisted joining the platf...

    By • June 20, 2014

  • Why I Just Un-Followed You On Twitter

    This week I carved out some time to go through the people that I am following on Twitter and delete most of them. The platform has this rule that once you hit following 2,000 people you can't follow more people until your ratio of followers to following reaches some magical secret ratio status. W...

    By • June 20, 2014

  • 6 Tips to Take Your Local Business to the Next Level with Facebook

    So you have a local business, you don't need to advertise online right? I mean, your business is in town, people talk about it, people know about it. If you're going to advertise you might as well just put another ad in the local paper, right?WRONG! If you have a local business, or even a nation...

    By • June 20, 2014

  • An Introduction to Social Media Marketing: A Guide for Small Businesses

    It wasn't so long ago that social media was a completely new thing. Four years ago, when we started Advice Interactive Group, many people didn't know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world b...

    By • June 20, 2014

  • How Well Do Top Bus Companies Practice Social Customer Service?

    The Average Bus Company Response Time on Social is More than The Travel Time from New York City to Washington DC (with traffic).Bus companies who do not offer great social customer service face the risk of a disgruntled customer negatively tweeting them all of the way from New York to Florida.Aft...

    By • June 20, 2014

  • Fixing Your Intranet: A Guide for Leadership

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happ...

    By • June 18, 2014

  • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts and Create Community

    Few social media practices escape the arm of experiments here at Buffer. We love testing, iterating, and testing again to find ways to boost our metrics and explore new ways to interact better with our audience.Now Google+'s turn has finally come.We have made pushes on Twitter, Facebook, and Link...

    By • June 18, 2014

  • Google Wants The Best User Experience for Mobile Users

    Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year - we simply didn't know how the move would be made. So the move means that if your website has a redirect for users and it does n...

    By • June 18, 2014

  • 5 Reasons to Hire a Digital Marketing Consultant

    You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs. Regardless of where your company stands with it's marketing strategies, your business can always benefit by bringing in a digital mark...

    By • June 18, 2014

  • The Not-So-Secret Formula of the Modern CMO [INFOGRAPHIC]

    Understanding the role of a chief marketing officer in 2014 isn't easy. There's the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing. What u...

    By • June 18, 2014

  • How to Make the Most of Social Media for your Small Business [INFOGRAPHIC]

    Small businesses are spoilt for choice when it comes to ways to reach new audiences and customers. Building their brand name, assisting customer relations and looking for some good old fashioned customer insight - much easier thanks to social media. While social media platforms are for the most p...

    By • June 17, 2014

  • Online Reputation Risks: Monitoring Isn't Enough!

    At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concer...

    By Social Disruptions • June 16, 2014

  • How to Drive Traffic to Your Long-Form Content

    You've done it. You've carefully crafted long-form content that blends wit and humor with information and style. You can't imagine why anyone wouldn't want to read this thing of beauty, and you know this is going to be very useful to many of your readers. The content sells itself, you think.Right...

    By • June 16, 2014

  • Where Did You Go? The Effects of Going Silent on Social Media

    Summer has arrived. It's time to cue up the yacht rock by the pool and relax with a tasty, tasty beverage. The days are easygoing. No one is working. Summer is the best. This scenario sounds amazing, plus or minus the yacht rock depending on your tastes (Ambrosia rules!), but it's not based ...

    By • June 16, 2014

  • What Happens in Just ONE Minute on Facebook [INFOGRAPHIC]

    As thousands of new social media users log on every week, the numbers relating to the flow of information on Facebook become ever more staggering. This infographic from SumoCoupon illustrates just how much data is generated in a mere 60 seconds on Facebook. In one minute of Facebook, 243,055 phot...

    By • June 16, 2014

  • The Biggest Mistake Twitter Ever Made and Still Pays for to This Day

    Over the years, I've loved and watched Twitter's growth. Twitter has been through its ups and downs. While in the lowest bottoms of its stock price, a new exodus of top executives, like its recent COO "leaving" the company is fueling the debate of Twitter struggling to grow users and keeping them...

    By • June 15, 2014

  • 8 Tips for a Foolproof Community Engagement Strategy

    For a business, engaging your community is the primary way to build a bigger business and gain new customers. Keeping their attention, as well as being attractive to new potential customers, is the focus of most social media strategies. This methodology is known as a community engagement strategy...

    By • June 14, 2014

  • The ABCs of Blogging for eCommerce: Why It's Important and How to Get Started

    Everyone says that content is king and that blogging is the future of marketing, but I'd be willing to bet that you have asked yourself questions like: "What the heck does it even mean for an eCommerce store to have a blog?" "How will a blog help me?" "What should I write about?" "How do I even g...

    By • June 13, 2014