Social Marketing: Page 315

  • Meet Brian Fanzo, Speaker at 2014 Employee Advocacy Summit

    Brian has deployed, managed and been the ambassador for multiple social business solutions from enterprise to government to startup. Brian is a social technology evangelist who focuses on culture and communication, then implementing technology to increase productivity and employee engagement. Li...

    By • Aug. 6, 2014

  • Creating Human Value Online to Drive Sales

    If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of "old school customers" who distrust online business...

    By • Aug. 5, 2014

  • When Your Consumers Talk, Listen

    The age of unidirectional marketing is over. With the advent of widespread social media use has come a feedback loop in which brands and consumers can easily communicate.The social media space has empowered consumers with an ability to discuss and contribute to a product's image on one of the wor...

    By • Aug. 5, 2014

  • 10 Questions to Address in Your Social Media Audit

    These are ten questions that should certainly be addressed when conducting your social media audit.A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase we...

    By • Aug. 5, 2014

  • Beyond TripAdvisor: How Restaurants Should Use Social Media Marketing

    TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurant...

    By • Aug. 5, 2014

  • Want to Get More from Your Best Accounts?

    For a long time, the only objectives I used for major accounts were very specific business objectives: "We will increase turnover by X%" or "We will introduce two new programs and increase our profitability by Y%."Then, one day, I had what could only be described as a "minor epiphany" - I began t...

    By • Aug. 5, 2014

  • Leveraging the Internet of Everything to Create a Better Customer Experience

    The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it's request.You see it wasn't asking me to do something that I'd never done before. It as...

    By • Aug. 5, 2014

  • Meet Denise Holt, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Denise Holt: CEO and Founder of Social Intel, Inc.Denise is a leading voice in Social Media Strategy and Social Intelligence Solutions. She is a social business speaker, author, trainer and strategy consultant with comprehensive insight as an educator in the area of Brand Advocacy and Employee Ad...

    By • Aug. 5, 2014

  • The Rising Influence of Social Media, as Reflected by Data

    A recent study found that in 2013, 75% of higher education students used social media in their process of deciding where to enroll. There were several articles on this, most highlighting the growing use of social media in the higher ed sector, but the point missed by many is that this stat is mor...

    By • Aug. 5, 2014

  • Getting Started with an Employee Advocacy Program

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Getting Started with an Employee Advocacy Program. Our panelists were: Susan Emerick the Founder and CEO of Brands Rising, Robert Nolte the Vice President of Business D...

    By • Aug. 4, 2014

  • Meet Michael Brito, Speaker at 2014 Employee Advocacy Summit

    Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned an...

    By • Aug. 4, 2014

  • 3 Tips for Creating Engaging, Visual Experiences

    This blog post was co-authored with our NEXUS partner, CrowdRiff, a social marketing, analytics and insights platform.When it boils down to it, users are visual.According to Zabisco, 40% of people respond better to visual information than plain text. That's probably because 90% of information tra...

    By • Aug. 4, 2014

  • Foresight: 3 Big Things in the Future of Social Intelligence

    Intelligence is one of those words so widely used that its meaning can often be somewhat vague. In fact, the definition is quite simple.Intelligence (n.): The ability to acquire and apply knowledge and skills.I believe that social media analytics is only as useful as the action it elicits.What go...

    By • Aug. 4, 2014

  • Why Focus Is So Important During Job Interviews

    Recruitment is a tough job, and one that few organizations can really safely say that they nail. I know there's a strong argument, especially with open innovation proving so fruitful, that organizations should widen their horizons a little and simply look to secure the best talent as and when th...

    By • Aug. 3, 2014

  • 3 Ways to Become More Patient in Your Sales Routine

    My dad is one of the most impatient people I know. He thinks nothing of cutting to the front of the line and finding some compelling reason why that's okay. It was so humiliating growing up and watching him barge his way to the front of the line and scream out our names and motion for us to join ...

    By • Aug. 3, 2014

  • 6 Ways to Maximize Brand Advocates on Social Media

    Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user. Bui...

    By • Aug. 2, 2014

  • Top 10 Signs You've Hired The Wrong Candidate

    Picture the scene: you've advertised for a new employee, conducted the interviews and selected who you think is the ideal candidate. Their first week of work rolls around and it goes without saying that you've got high hopes for what your sparkling new employee can and will achieve at your compan...

    By • Aug. 2, 2014

  • The Groundwork for Modern Marketing

    Considering a move to modern marketing? Before jumping in there are a few fundamentals that you will want to have in place in order to optimize the experience. As I mentioned in my post Digital Marketing Technology, today's technology enables extremely effective marketing capabilities. As a mark...

    By • Aug. 2, 2014

  • Do You Suffer from the Entrepreneur's Dilemma?

    You are expected to be a leader, an inspirer, a fortune teller, a geek, a talent producer, an accountant...the list goes on.Entrepreneurs have a lot on their plate that's for sure and that can either weigh someone down or lift someone to even greater heights - what about you? Which reaction do yo...

    By • Aug. 2, 2014

  • 9 Problems Keeping Your Online Community from Being Great

    I'm not one for lengthy introductions, the title of the post brought you here, so let's dive in. Below are the aforementioned 5 problems, and I've attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter.1. You don't have pass...

    By • Aug. 2, 2014

  • The Marketing Department of 2014 and Beyond [SLIDESHARE]

    The marketing department of yesteryear can't be successful in 2014. Today's highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences. As a result, companies are realizing the need for roles within their teams ...

    By • Aug. 1, 2014

  • Word-of-Mouth: It's About More Than Your Customers

    In a digital age, word-of-mouth advertising is about more than your customers!Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products...

    By • Aug. 1, 2014

  • Social Business Helpline Podcast: Episode 9

    In this episode: Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get...

    By • Aug. 1, 2014

  • Top 9 Netiquette Guidelines for Brands

    Netiquette , or the largely unwritten rules of polite behaviour online, isn't just for regular folks. Those posting to social media on behalf of brands need to follow the rules too.But what are these rules? Well, they are more like guidelines really (if you'll forgive the slight paraphrasing of C...

    By • Aug. 1, 2014

  • Your Social Selling Questions Answered

    Q: In the world of sales, what is social selling?A: Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For instance, instead of making a cold call or spray & pr...

    By • July 31, 2014