Meta Adds Branded Content Campaign Oversight to Ads Library

Users can search by influencer or brand to see the campaigns they are connected to.

By Andrew Hutchinson • Aug. 23, 2023

Reddit Expands Interest Targeting for Ads

The number of interests available to target will grow from 66 to 152 over the next few weeks. 

By Andrew Hutchinson • Aug. 22, 2023

TikTok Adds New Way for Advertisers to Display Ads in Search Queries

With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.

By Andrew Hutchinson • Aug. 22, 2023

TikTok Publishes 2023 Holiday Marketing Guide

Some handy notes to help maximize your TikTok outreach this holiday season.

By Andrew Hutchinson • Aug. 21, 2023

TikTok Looks to Provide More Performance Insight to Shopify Merchants

The updated TikTok/Shopify connection will provide more insight for your campaigns.

By Andrew Hutchinson • Aug. 21, 2023

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

By Andrew Hutchinson • Aug. 20, 2023

Meta Publishes New Overview of Its Evolving Ad Automation Tools

Meta's Advantage+ campaigns are driving better results for many brands. 

By Andrew Hutchinson • Aug. 20, 2023

Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]

Some key tips to help you optimize your Meta ads, by using automation and AI.

By Andrew Hutchinson • Aug. 18, 2023

TikTok Shares New Guide to Ad Campaign Fundamentals

Some pointers to help improve your TikTok marketing approach. 

By Andrew Hutchinson • Aug. 18, 2023

Instagram Shares New Explainer on Key Ad Metrics [Infographic]

Some handy notes on key ad metrics, and what they actually represent.

By Andrew Hutchinson • Aug. 17, 2023

5 Ways to Improve Your Digital Presence [Infographic]

Some tips to help improve your business' online presence.

By Mark Walker-Ford • Aug. 17, 2023

Instagram Is Testing a New Reels Display for Multi-Advertiser Ads

A new format to display multiple related promotions at once in-stream.

By Andrew Hutchinson • Aug. 16, 2023

TikTok Publishes New Playbook for Travel Marketers

A heap of new insights and tips for travel marketers.

By Andrew Hutchinson • Aug. 15, 2023

X Is Depreciating Its Promoted Accounts Ad Option in Favor of More Interactive Ad Formats

X is moving away from the static ad format as part of its larger reformation. 

By Andrew Hutchinson • Aug. 15, 2023

How to Write a Landing Page That Works [Infographic]

Ensure you make the most of your opportunities with these landing page tips. 

By Andrew Hutchinson • Aug. 13, 2023

How Much Top Celebrities Can Earn Per Sponsored Post on Instagram [Infographic]

Really, you probably don't want to know how much the big name stars can earn per sponsored post.

By Andrew Hutchinson • Aug. 13, 2023

YouTube Previews New Option to Link Shorts Clips to Longer Video Uploads

This could help you drive more subscribers for your main channel via Shorts.

By Andrew Hutchinson • Aug. 10, 2023

Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO

Linda Yaccarino said all the right things in her first major interview since taking on the role of X chief.

By Andrew Hutchinson • Aug. 10, 2023

Instagram Tests New Collaborative Posting Option to Encourage Participation

The new option could have various uses for brand promotion.

By Andrew Hutchinson • Aug. 9, 2023

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

By Andrew Hutchinson • Aug. 9, 2023

Meta Shares New Overview of What You Can Do in Meta Business Suite [Infographic]

A handy overview of what you can do in Meta's updated management app.

By Andrew Hutchinson • Aug. 8, 2023

How to Promote Your Infographic on Your Blog and Social Media [Infographic]

Get the most out of your infographics with these promotion tips.

By Mark Walker-Ford • Aug. 7, 2023

Pinterest Shares New Holiday Marketing Tips [Infographic]

Some new tips from the Pinterest team, based on usage research.

By Andrew Hutchinson • Aug. 4, 2023

Reddit Shares New Insights Into How Redditors Are Researching Back-to-School Purchases [Infographic]

Some insights to help inform your back-to-school marketing approach. 

By Andrew Hutchinson • July 31, 2023

Is It Time to Move On From Twitter/X?

Amid various changes at the app, the X experience is changing.

By Andrew Hutchinson • July 31, 2023