Social Marketing: Page 322

  • Damage Control and Responsiveness for Retail Brands: Managing Online Reputation

    These days everybody is a critic, and nowhere is that more apparent than online. From bad Yelp! reviews to tips posted on Foursquare, handling bad experiences posted on Urbanspoon and TripAdvisor to maintaining your Amazon star ratings - managing your online reputation can be a little overwhelmin...

    By • May 2, 2014

  • How to Build Your Email List: 25 Tips From the Pros

    If you own an eCommerce store then you know how important email lists are. If you don't know, then let me educate you. According to Custora email marketing accounted for 16% of all eCommerce orders in 2013, making it the second most popular channel after organic searches.Logically, this statistic...

    By • May 2, 2014

  • Great Customer Service Is Much More Than a Smile

    I had an interesting experience recently. While trying to pay my GST remittance to the Canada Revenue Agency (CRA) online I ran into some problems.The CRA website stated that my bank (BMO) would accept my payment through their online banking system. It was simply a matter of adding them as a paye...

    By • May 2, 2014

  • How the Right Social Media Policy Can Help Prevent a Crisis

    This is the third in a series on how to include social media in your crisis communications plans. Part one introduced the five components that are necessary to include social media in your crisis communications plan, and part two covered the basics of online monitoring to prevent a crisis. In thi...

    By • April 30, 2014

  • Facebook Pay-to-Play Model Should Be a Wake-up Call to Marketers

    Dear Facebook,It's tough being the largest social network, isn't it?With 1.3 billion active monthly users and smartphone users checking your site 14 times a day, you have created an amazingly effective social media addiction.You're also sitting on the richest set of targeting data for marketers s...

    By • April 29, 2014

  • Video Killed the Text Star? Social Video Drives More Engagement on Facebook Than Text

    Social media may be a relatively new concept for most brands and digital marketers, but the its way of working is already changing. It is a constantly evolving world where one needs to be completely tuned in to be abreast of the situation. People's tastes shape what we see on social media platfor...

    By • April 29, 2014

  • Supercharge Your Rapport Building With These Social Selling Tips

    Building rapport is something each and everyone of us must do to build relationships and establish new ones. For salespeople it is crucial. Buyers buy from people they like and you have only one chance to make a first impression. This means first contact needs to go well, it has to show you're co...

    By • April 28, 2014

  • How Social Media Can Make Moving to a New Place Easier

    Even if you're an extremely organized person, there are inevitably a huge number of things to manage prior to moving. The potential for roadblocks on the horizon increases even more if you're moving very far away, like to another country.Fortunately, social media can provide glimpses of your soo...

    By • April 27, 2014

  • Could 2014 Be the Year of the Social Media Travel Startup?

    For many travel startups, the Holy Grail is to create a platform that offers social media functionality and manages to entice users away from Facebook, Pinterest and Instagram. The established social networks remain the dominant players in the online travel space, but could 2014 be the year that ...

    By • April 27, 2014

  • Reach More Than 2% of Your Fans on Facebook

    "If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience." - George Bernard ShawIt wasn't that many years ago that Google was a new kid on the block. If you were a webmaster back then, it was relatively easy to get your website onto the ...

    By • April 26, 2014

  • What Taylor Swift Can Teach You About Content

    I watched a video posted by Taylor Swift recently -- oh, so what, you've never watched a Taylor Swift video? Come on now. Anyway, I watched a video posted by Taylor Swift and in it, Swift decides she's going to surprise a fan by attending her bridal shower. The video plays out as you'd expect - S...

    By • April 26, 2014

  • Speaking For - and Against - Netflix's Price Hike

    Well, it looks as though on-demand has become a bit more challenging.Recently, Netflix made the announcement that it would be raising prices for new subscribers. Later on this quarter, new subscribers will have to play $1 to $2 more every month - depending on their country - in order to access Ne...

    By • April 25, 2014

  • 5 Ways Small Businesses Can Supercharge Their Local Social Media

    Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small busines...

    By • April 25, 2014
  • SMT Expert

    3 Lessons in Customer Service Crayola's Twitter Can Teach Us

    There's thinking outside of the box and then there's thinking outside of the crayon box, the much lesser-known cousin to the infamous idiom.Founded by cousins Edwin Binney and C. Harold Smith in 1885, Crayola wax crayons (sold under the Binney & Smith name) didn't debut to the public until 19...

    By • April 24, 2014

  • The Future of Social Customer Service: Seamless Customer Experience

    These days, social customer service is ruled by the customer rather than companies. It is the customer who relentlessly determines how, when, and where he wants to be helped, and not the other way around. Therefore, seamless customer experience is upon us!Customers demand real-time support with h...

    By • April 24, 2014

  • How US Car Brands Engage Hispanic Consumers

    Having just come back from my first Hispanicize, I was blown away by some of the facts and figures shared at the Latin American marketing conference. At 56 million, the Hispanic population in the US is not only the biggest minority in US but also the one with the largest purchasing power. It's pr...

    By • April 24, 2014

  • How to Engage Your Millennial Customers

    © Huffington PostThere's no other generation who embrace the digital universe quite like the millennial "breed" (the generation born between the early '80s and the early 2000s). Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them.But,...

    By • April 23, 2014

  • Why Engagement Isn't a Definitive Indicator of Anything

    'Engagement' is frequently viewed as an ultimate measure of social media and content marketing success.How many 'likes', favourites and +1's did a piece of content receive?How many shares or re-tweets?How many comments?And how many clicks?It's understandable why so many view engagement as being i...

    By Matthew Peneycad • April 23, 2014

  • Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

    Often when businesses are investigating social media, they'll approach it from the perspective of what they can get out of it. 'How could we use this?' 'What value can we get from it?' 'How do we use it to spread our message?' This makes sense, but a recent conversation I had made me think there ...

    By • April 23, 2014

  • Why Relationships Matter More Than Ever in Social Selling

    Relationships in business are what makes a company successful and its no different when it comes to selling on social. Gone are the days of cold calling and hard selling. 64% of sales professionals have said that cold calling has not improved in the last three years. We now understand the import...

    By • April 22, 2014

  • 4 Cruel Reasons We Suffer Social Media

    Businesses spend billions on it. People spend billions of seconds on it. But what is it we're buying?Social media has become this unstoppable cultural phenomenon that's almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accoun...

    By • April 22, 2014

  • The Value of Encouraging Intrapreneurs in Every Organization

    The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their o...

    By • April 21, 2014

  • How Social Media Amplifies Content Marketing and SEO

    Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore.It's pretty much required.Social Media, Content Marketing, and SEOT...

    By • April 21, 2014

  • How to Make the Most of Your Nonprofit's Next TV Appearance [GUIDE]

    As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to a press release from a media outlet. Whether it's the local morning news program or 60 Minutes, going on TV can be an exciting opportun...

    By • April 21, 2014

  • 5 Social Media Lessons I Learned from Peter Pan

    Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars-they planted the seeds to social media success over sixty years ago, and we're reaping the benefits now.What am I talking about? Peter ...

    By • April 20, 2014