Social Marketing: Page 321

  • Social and Digital Engagement: You Can't Outsource Leadership

    Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don't jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon ef...

    By • April 8, 2014

  • Can You Really Build a Blog Written by Employees?

    Let's be honest, asking your employees to blog is probably a non-starter.Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you'll be writing most of your blog posts.So forget about ge...

    By • April 8, 2014

  • How Financial Companies Build Trust Through Social Media

    As the financial industry continues to evolve in the digital marketplace, financial companies must be constantly monitoring the landscape for new ideas and methods to make themselves invaluable to their clients.Just today, I learned that it was possible to take a picture of a physical check on my...

    By • April 8, 2014

  • #Social Survival Manifesto Principle No. 10 Pay it Forward, Now

    It's a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its...

    By Social Disruptions • April 7, 2014

  • The Internet Marketers Survival Guide for 2014

    In 2014, an estimated 40% of the world's population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, ...

    By • April 7, 2014

  • Boards with Benefits: 5 Stand Out Brands on Pinterest

    While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses ...

    By • April 7, 2014

  • Success in the World of Social Media: What Really Matters Most?

    We know there are countless articles, opinion pieces and recommendations on how to succeed in social media. A lot focus on marketing, on data, on SEO, content, a combination of these - as well as more, besides.However, none of those things address what is most important or is the litmus test of s...

    By • April 7, 2014

  • Social Media Transforms the College Basketball Arena

    Social Media Can Transform the College Basketball Arena It seems like social media is everywhere these days. The Superbowl, The Academy Awards, and it has even surfaced in the college basketball world, albeit on a smaller extent. The timing of social media's presence in college basketball couldn'...

    By • April 6, 2014

  • Drawing the Line: When Live-Tweeting Becomes an Epidemic

    When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter? (My guess is that it's probably the same...

    By • April 5, 2014

  • An Overdue Argument for Google+

    When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut, Google, would be able to create a social media platform that would be a smash success.Despite being what I feel to ...

    By Matthew Peneycad • April 3, 2014

  • Continuous Customer Engagement

    I was reading last night about engagement. In my book "Get Bold" we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences that are integrated, interactive, and identifying.A Social Business connects people to expertise. It connects...

    By • April 3, 2014

  • Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

    This week, I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. The webinar included a perfect mix of speakers each with a unique perspective on online communitie...

    By • April 2, 2014

  • Top 5 Goals for Nonprofits on Social Media and Step One to Achieving Them

    By now, most nonprofits have realized that using social media effectively can help them reach some of the primary goals of their organization.In fact, according to a new HubSpot survey of just over 9,000 small-to-medium-sized nonprofits in the U.S. and Canada, 98% of them are already on Facebook,...

    By • April 1, 2014

  • From Entertaining to Collaborating

    In my article From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities. In my last post I outlined the first of these three:From Interrupting to Connecting -- the new ...

    By • April 1, 2014

  • Engaging the Creative Workforce

    Collaboration happens around some kind of plan or structure, while cooperation presumes the freedom of individuals to join and participate. As a free-agent, much of my time is spent cooperating. When I cooperate, I give freely, but no one tells me what to do. On the other hand, collaboration is r...

    By • March 31, 2014

  • Why Review Sites are a Must for Travel Marketers

    In the past, I have shared insights on this blog about how TripAdvisor impacts travel decision-making and even gave hotels, restaurants or attractions 3 tips to rank higher on TripAdvisor. While there are various studies out there about the importance of review sites, including some from Google T...

    By • March 30, 2014

  • Digital Divisiveness: Electronic Displays of Insensitivity Take Toll on Relationships [INFOGRAPHIC]

    Did you know that nearly 9 out of 10 people report their relationships being damaged as a result of the insensitive use of technology (like mobile and social media). According to a recent study of more than 2000 people, 90 percent respondents say that their friends or family stop paying attention...

    By • March 30, 2014

  • Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

    See if this sounds familiar:"Last year, we did a survey and three-quarters of our customers said ............... security was an issue,'' said Chris McCann, senior vice president of 1-800-Flowers, which does 10 percent of its business on line. ''Today less than one-third see it as an issue."Or th...

    By • March 29, 2014

  • 5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

    If you surf among blogs and portals and Reddit, as I do every day, you'll often come across catchy headlines like:"The 10 Mistakes That Will Kill Your Marketing Strategy," or"The 5 Best Mobile Phone Apps For Working Moms," or"5 Reasons Facebook Will Die"And so on. You see them all the time. But...

    By • March 29, 2014

  • Human Marketing: Socialization on Demand

    Over the years, we've learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for longer lead times to plan, create and execute what we wan...

    By • March 29, 2014

  • A Social Business Buyer's Guide [Part One of Two]

    Buyers of online social products and services face a difficult problem - what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed product and service evolution, hyper-active marketin...

    By • March 29, 2014

  • Negative Criticism: 3 Things GM is Doing Extraordinarily Well

    A few years ago, I was traveling with a friend and business advisor. We were in D.C. for a board meeting of his industry's trade organization, where I had been invited to speak on the topic of social media.The evening before, we were in the hotel bar having a drink and he asked me to show him aro...

    By • March 27, 2014

  • Malaysia Airlines: Are You Completely Heartless? Do You Deserve The Looming Firestorm?

    (Updates below as the full story unfolds.) Imagine your mother is missing. En route to her dream vacation or coming home from visiting you, her plane went missing. She is gone, along with hundreds of other people.Days of frantic, desperate effort reveals nothing. Each day seems like a year. It's ...

    By • March 25, 2014

  • Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

    My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world's toughest and most controversial issues.I'm talking here...

    By Social Disruptions • March 25, 2014

  • 6 Companies That Are Doing Customer Service Right on Twitter

    Twitter Customer Service Challenge: The WinnersThings have improved quite a bit in the six months since I published my unscientific study of brand responses to Twitter questions. Back then, only 1 in 18 brands responded (6%) to my questions over a six-month period. In the subsequent six months, h...

    By • March 25, 2014