Social Marketing: Page 323

  • The Art and ROI of Listening: Turning Your Platform into a Marketing Machine

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Art and ROI of Listening: Turning Your Platform into a Marketing Machine. This webinar was sponsored by Visible Technologies. The webinar included a superb group of panelis...

    By • June 4, 2014

  • Digital Advertising Is Ephemeral

    I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks.Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.I wouldn't say ...

    By • June 4, 2014

  • The Anatomy of a Viral Facebook Post

    Make it go viral!It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it, "How do you make it go viral?""It" could be anything. A youtube video, a Facebook post, a tweet, a blo...

    By • June 3, 2014

  • 5 Ways ANY Business Could Rock a Social Community Website for Sales

    A new concept can sometimes be intimidating to figure out the best use or practice for your organization. You see the potential, but don't have time for a learning curve. We have all been there, looking for a great example of someone doing it first or tips on how best to utilize a new platform.It...

    By • June 3, 2014

  • Hey Marketer, Do You Know How Good You Are At Your Job?

    At some point in all our lives, we sit back and wonder how good we are at what we do. A number of things can bring about this potentially dangerous chain of thought, some as obvious as someone asking us the question, or something as disconnected as pulling a door that says "Push" and then wonderi...

    By • June 3, 2014

  • SEO, Social & Email: 10 Best Practices

    SEO, social media and email are three of the most important online tactics in digital marketing.Follow these 10 best practices for guaranteed success.The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evalu...

    By • June 1, 2014
  • SMT Expert

    The 6 Stages of the Enterprise Content Marketing Maturity Model

    Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don't go far enough.Market...

    By • June 1, 2014

  • Strong Arm Tactics to Monetize Facebook: What Zuckerberg Doesn't Want You to Know

    In a move evocative of the grand Hollywood depiction of organized crime, it seems Facebook is trying to monetize Pages and Groups. Or is the resemblence just a coincidence?The blogosphere has been buzzing for a while now, the force and ferocity of the conversation is gaining momentum. Many wonder...

    By • May 30, 2014

  • Bridging the Gap Between Customer Service and Marketing [INFOGRAPHIC]

    Social Customer Service seems to have finally reached a tipping point and is slowly being embraced by traditional customer service staff. It's increasingly a part of the contact centre environment and often sits alongside voice, webchat and email.Yet, social media requires a very different approa...

    By • May 29, 2014

  • 56 Lessons from 20 Years of Online Community Building

    Ever wonder what it takes to succeed with online community strategy and operations? Here are 56 lessons culled from 20 years of online community building experience.1. To succeed at online community building, your organization must be able to give members a reason to convene - online or offline....

    By • May 28, 2014

  • 5 Questions to Ask Before Jumping on the Social Bandwagon

    I get it, every time there's a new, fun social media platform developed, you can't hold your excitement to jump on the bandwagon and play around with it. But when it comes to companies joining social media platforms it's important to take a step back and ask yourself a few questions. Some of thes...

    By • May 27, 2014

  • Social Channels and the Virality of Online Content

    The popularity of social networking continues to skyrocket. With the Internet becoming gradually available around all corners of the globe, the usage of tech devices or smartphones is exponential. To capitalize on all of the engagement taking place one has to mindful of what content should be sha...

    By • May 27, 2014

  • Social Media Mistakes To Avoid For Your Business

    Common social media blunders every company makesSocial media is a key component of success in today's world, and the majority of businesses are now investing a huge amount of time and money in order to thrive in this environment. It allows businesses both large and small to engage with current an...

    By • May 26, 2014

  • What Does it Take to be a Great Content Marketer?

    We hosted a meetup here at Wishpond last night. While networking, I was both surprised and enthused by the questions people asked me about my job.I'm a content marketer.I've been doing it for nearly three years. I used to be asked what and why I do what I do. Now I'm asked how to do it.At the mee...

    By • May 23, 2014

  • The No. 1 Social Media Marketing Mistake Nonprofits Make

    Nonprofits are getting good at social media. Real good. They're raising money, recruiting volunteers and generating supporters.But there's one misstep I see often that might be holding them back from realizing their true potential:Only performing outreach through one branded channel.Most nonprofi...

    By • May 23, 2014

  • Internet of Things: Time for a Name Change?

    While an exact number may be all but impossible to come by, the estimated 10 billion devices connected to the "Internet of Things" (IoT) in 2014 isn't really all that many.I mean, we live in a world of more than 7 billion people, so if you look at it that way, that isn't even 1.5 connected device...

    By • May 23, 2014

  • Q&A: The 7 Success Factors of Social Business Strategy

    Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business str...

    By • May 23, 2014

  • Social Customer Service: A Force For Change

    Right now customers who engage via social channels for service are in a lottery. The odds on a good experience are mediocre. A great one is even more remote. Yet when the right competency shows up something great can happen.The evidence for this is found in increasingly frequent reports and bench...

    By • May 22, 2014

  • Reaching Prospects With CASL: What eMarketers Need to Know

    Is CASL - Canada's latest anti-spam legislation due to come into effect July 1st, 2014 - an overreaching hindrance to marketers, or an opportunity to establish new best practices and see email marketing become more effective as a result?In my view, it's definitely the latter. It's no surprise tha...

    By • May 22, 2014

  • What Are Millennials Starving for (Other Than Your Attention)?

    Millennials make up the largest population group in the United States at 80 million people; the effects of this generation's immense buying power can be experienced throughout the food and beverage industry. So what turns them on?

    By • May 21, 2014

  • What Startups Can Learn From Established Brands on Social Media

    Established brands have the opportunity to set some great examples for the startup community, especially when it comes to successfully navigating the social media waters. By monitoring how the larger companies are effectively marketing on social, young businesses can learn how to successfully tak...

    By • May 21, 2014

  • Is Hashtag Activism Turning out to be More Harmful than Helpful?

    #BringBackOurGirls. You may already know the story behind this hashtag - heartbreaking reports swarming in from media outlets all over the world that more than 200 Nigarian schoolgirls were abducted by the terrorist group Boko Haram. And it's within this upsetting time that those with social pres...

    By • May 20, 2014

  • Successfully Measuring Social Customer Service Performance

    In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with-and benchmarking alongside-more traditional customer care channels, such as phone, email and chat. Without measuring real customer service KPIs over social, it ...

    By • May 20, 2014

  • Do Fashion or Beauty Bloggers Need Agents?

    Lifestyle brands face a tremendous challenge: it's become very challenging to work with rising digital talents without suggesting some fees.It's obvious - brands are using digital influencers' images, their networks and sometimes some of their skills like photography, writing or even designing.Wh...

    By • May 20, 2014

  • 3 Reasons Your Business Isn't Leaving Facebook

    With all the Facebook changes that have lead to social media "experts" foreseeing a mass exodus in their crystal balls, it seems that businesses really aren't going to go anywhere. Though many want to leave, having become fed up with their lack of post and page views, there are 3 big reasons that...

    By • May 19, 2014