Social Marketing: Page 323

  • Crash Course: LinkedIn Showcase Pages 101

    Do you still miss the Products & Services tab? You're not alone. LinkedIn introduced Showcase Pages as a replacement several months ago, but it seems marketers haven't taken advantage of this feature yet. Luckily for us, Viveka von Rosen, the founder of Linked Into Business, recently hosted a...

    By • June 30, 2014

  • Why Google Places Is Now Google My Business

    Since the introduction of the Google Hummingbird Algorithm, I am not surprised to hear that Google has combined Google Places with Google+ Local and rebranded it as "Google My Business".This new upgrade, introduced to localised businesses using both Google+ local and Google Places, offers a more ...

    By • June 30, 2014

  • Rebranding Through Employee Social Engagement

    Is it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.Employees today (espe...

    By • June 29, 2014

  • Social Media Strategy: It's About Quality, Not Quantity

    Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get ...

    By • June 28, 2014

  • Special Offer: Employee Advocacy Summit - Group Discount

    Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees At this half day Summit prior to The Social Shake-Up, you'll hear straight talk from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T, who'...

    By • June 27, 2014

  • Digital Ostracism in Social Business

    On external social networks, ostracism and bullying are sadly all too common, with the relative safety offered by online discussions often resulting in people saying things they perhaps would not do in person. Whilst it's nice to think that such behaviour wouldn't happen in enterprise social ne...

    By • June 27, 2014

  • Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

    In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of ...

    By • June 27, 2014

  • 3 Ways Your Business Can React to Tax Increases or Other Market Changes

    We've talked before here on the blog about how to address a planned price increase with your customers. But what about the rate hikes that weren't your idea?This comes to mind as Washington, DC prepares to implement a controversial new sales tax on wellness-related businesses in the District. The...

    By • June 26, 2014

  • Forrester Research Shows Companies Must Crack Social Customer Service in Order to Survive

    Conversocial recently commissioned a study with Forrester that reveals a lack of ownership and understanding of social media within organizations that could see brands fall behind in the overall customer service stakes. Over half (67%) of companies interviewed believe that social customer service...

    By • June 26, 2014

  • Social Media Strategy Ideas for Small Businesses

    Who says you have to spend thousands of dollars for a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience's attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing cam...

    By • June 26, 2014

  • Defining a Marketing Information System for B2B Marketing

    I am a firm believer in teamwork marketing in the B2B sector. More often than not, other functions in the company will contribute to your marketing strategy and plans in unobvious ways, but they are indeed part of your Marketing Information System. Why is it important to define a Marketing Inform...

    By • June 25, 2014

  • 5 Things You Need to Understand to Run a Successful Employee Advocacy Program

    As employee advocacy continues its growth and becomes an integral part of external communications, organizations need to start asking themselves: What exactly makes an employee advocacy program successful? During the last 18 months we at SmarpShare have been studying how different organizations p...

    By • June 25, 2014

  • How to Use Social Media to Gather Valuable Marketing Data

    Social media is all about making connections and building relationships. We hear that every day. But as marketers, social media also offers us a valuable opportunity to gather data that can not only inform our content strategy, but can also help us build a successful marketing strategy. Here are ...

    By • June 24, 2014

  • Why Do People Use Social Media?

    The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't ...

    By • June 23, 2014

  • Employee Advocacy is the New Power Engine for Social Responsibility Goals

    By now the world is recognizing the power employee advocacy can give to corporations. Recent data compiled by our company, EveryoneSocial.com, gives a glimpse at what any organization's base of employees, provided with proper training and an automated platform for sharing, can do.A base of 1250 e...

    By • June 21, 2014

  • 5 B2B Brands That Rock Instagram [SLIDESHARE]

    In a platform dominated by #foodporn, #throwbacks, and selfies, many brands are hesitant to start using Instagram. But with more than 75 million active daily users and over 55 million photos shared daily, Facebook's little giant is a social channel that's too popular to ignore.B2C brands already ...

    By • June 20, 2014

  • Should My Brand Be Active on Tumblr?

    7 Reasons We Say YESThe blogging platform Tumblr gained notoriety for its quirky community and customizable design. It has exploded in popularity in the last few years, becoming a hub (especially among young users) for pop culture, imagery, music, and humor. Many brands resisted joining the platf...

    By • June 20, 2014

  • Why I Just Un-Followed You On Twitter

    This week I carved out some time to go through the people that I am following on Twitter and delete most of them. The platform has this rule that once you hit following 2,000 people you can't follow more people until your ratio of followers to following reaches some magical secret ratio status. W...

    By • June 20, 2014

  • 6 Tips to Take Your Local Business to the Next Level with Facebook

    So you have a local business, you don't need to advertise online right? I mean, your business is in town, people talk about it, people know about it. If you're going to advertise you might as well just put another ad in the local paper, right?WRONG! If you have a local business, or even a nation...

    By • June 20, 2014

  • An Introduction to Social Media Marketing: A Guide for Small Businesses

    It wasn't so long ago that social media was a completely new thing. Four years ago, when we started Advice Interactive Group, many people didn't know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world b...

    By • June 20, 2014

  • How Well Do Top Bus Companies Practice Social Customer Service?

    The Average Bus Company Response Time on Social is More than The Travel Time from New York City to Washington DC (with traffic).Bus companies who do not offer great social customer service face the risk of a disgruntled customer negatively tweeting them all of the way from New York to Florida.Aft...

    By • June 20, 2014

  • Fixing Your Intranet: A Guide for Leadership

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happ...

    By • June 18, 2014

  • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts and Create Community

    Few social media practices escape the arm of experiments here at Buffer. We love testing, iterating, and testing again to find ways to boost our metrics and explore new ways to interact better with our audience.Now Google+'s turn has finally come.We have made pushes on Twitter, Facebook, and Link...

    By • June 18, 2014

  • Google Wants The Best User Experience for Mobile Users

    Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year - we simply didn't know how the move would be made. So the move means that if your website has a redirect for users and it does n...

    By • June 18, 2014

  • 5 Reasons to Hire a Digital Marketing Consultant

    You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs. Regardless of where your company stands with it's marketing strategies, your business can always benefit by bringing in a digital mark...

    By • June 18, 2014