Social Marketing: Page 334

  • What Every Online Community Manager Needs to Succeed in Business

    Online community management has (finally) risen to the rank of a being a respected and understood profession. There are now official community management titles, proper job descriptions, and sometimes even a bit of budget to allocate. Due to the elevation of the profession, community managers are...

    By • Dec. 18, 2013

  • 5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC]

    Have you ever wanted to be an Entrepreneur?Well, becoming your own boss is very attractive to most folks. However, not everyone has the entrepreneurial spirit. If you really want to be a successful entrepreneur, you need to follow your instincts, and learn about yourself.Have you ever wondered wh...

    By • Dec. 17, 2013

  • FedEx Brand Humanization Case Study: Driver Delivers Holiday Smiles #customerservice

    This year the majority of our Christmas shopping is happening online. Thanks to sites such as Amazon, it sure beats fighting the traffic and crowds. Thanks to an Amazon Prime membership, a good percentage of our Christmas gifts purchased arrive within a couple days, shipping free of charge.As if ...

    By • Dec. 16, 2013

  • What Role for Facebook in the Online Travel Landscape?

    Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted in its list of the year's most popular topics, events and places. In fact, travel came in second position of most talked-about events we share with our network. Here are the top 10...

    By • Dec. 16, 2013

  • Mobile Apps are Changing the Face of Business

    According to Simon Khalaf, the CEO of Flurry, a mobile application analytics company, Internet technology has triggered the most rapid and remarkable disruption of conventional business practice since the Industrial Revolution. Fueled by social media, cheaper data, improved telecommunications inf...

    By • Dec. 16, 2013

  • Eight Questions To Generate Content Marketing Ideas

    Developing engaging content is driven by finding original, relevant and timely ideas for your content marketing. However, this was also identified as the the most difficult challenge in the latest Content Marketing Institute survey. So where do your ideas come from? One way to find content ideas ...

    By • Dec. 16, 2013

  • Issues Google Needs To Address in 2014

    All is not well in the world of Google.In the post-Hummingbird landscape of SEO, monitor any message board and the Google related sentiment is generally negative. Perhaps this isn't surprising given the fact that SEO black-hatters, slow or reluctant to change their ways, have been hit hard by the...

    By • Dec. 16, 2013

  • 24 Hours in the World of Web Content [INFOGRAPHIC]

    Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time. Now I know what you are thinking - "Where does all that tr...

    By • Dec. 15, 2013

  • 8 Things You Should Never Do on Your Company's Social Media Page

    Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business. Here are eight things you should avoid doing...

    By • Dec. 13, 2013

  • 5 Simple Tips to Improve Your Social Media Management Program in 2014

    As we're wrapping up 2013, we look back at the strategies that are working for the business and brands. Businesses have invested in social media management programs and have been seeing returns for their investment in the form of branded social media channels, consistent social media content, com...

    By • Dec. 12, 2013

  • 5 Ways to Enhance Your Marketing for 2014

    We're nearing the end of 2013 and the start of a new year, which is traditionally the time that we begin to look ahead to what changes we might make to improve our lives and our businesses. This is the time of year when bloggers will be sharing their various year end lists of the best and worst o...

    By • Dec. 10, 2013

  • An Update from the Trenches on How to Provide the Modern Customer Experience

    A special webinar sponsored by GetSatisfaction.Last week's webinar included Nathan Roth from Koodo Mobile, Wendy Lea, CEO of GetSatisfaction, Frank Eliason, Director of Global Social Media of Citi. It was a blast to welcome back Wendy and Frank, who had been speakers at The Social Shake-Up in Sep...

    By • Dec. 10, 2013

  • 3 Tips for Social Media Craftsmanship

    Steve Jobs often recalled his father's passion for quality, even if it wasn't something that would ever be seen.Paul Jobs was a man of great manual skill, with an eye for craftsmanship and a desire to create objects that would stand the test of time.When touring his biographer around his childhoo...

    By • Dec. 9, 2013

  • The Hootlet: Social Sharing for Lazy Professionals

    If you're like most business owners, you probably spend a lot of time each day searching for valuable content that you'd want to share with your audience on your social networks. Even though you can copy and paste each link into the status update window, it's a slow manual process, especially whe...

    By • Dec. 7, 2013

  • What Does Success Mean to Your Small Business? [GRAPH]

    As the year comes to an end, how do you think your small business (and you as a business owner) fared? The answer will be different for everyone, and the criteria the answer is based on will be different as well.Depending on your goals and priorities, "success" may mean something else for you tha...

    By • Dec. 6, 2013

  • 3 Reasons Why Nonprofits Should Excel at Content Marketing [VIDEO]

    Getting into content marketing can be daunting, especially for nonprofits. After all, it's easy for businesses to create content, right? They have the resources and know-how to do so.Not so fast.Nonprofits might have the upper hand when it comes to creating blog posts, videos and other pieces of ...

    By • Dec. 6, 2013

  • Need Social Leads? Try Twitter Cards

    Many people start marketing on social media, but find it can be difficult to generate scalable leads. One of the biggest challenges is that you typically need to drive people off the site they're on and direct them to one of your landing pages, where you can collect the lead. Sending people off...

    By • Dec. 5, 2013

  • How #GivingTuesday Used Social Media to Create a Global Day of Giving

    A campaign which was started Fall of 2012 by New York's 92nd Street Y, #GivingTuesday has an encouraging mission: To create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Since its incept...

    By • Dec. 4, 2013

  • The Don'ts of Social Media

    So many blog posts are covering what you should do in content and social media marketing. But sometimes we need to take a step back and have a little review of ettiquette. So today we offer 16 things to NEVER do.Don't forget to Tweet regularly. Especially if you are B2B. And follow your clients a...

    By • Dec. 4, 2013

  • 5 Things Every Small Business Owner Should Know About Social Media

    Things have changed online. Gone are the days when having a website was "chic" and enough. Oh, the good ol' days. While it now takes a bigger investment to succeed online, the benefits outweigh any excuses you can come up with. The fact of the matter is you have to be active on social networks an...

    By • Dec. 3, 2013

  • 2014: Predictions for the Year of Relentless Curiosity

    I suppose you could say that everything in life requires relentless curiosity in order to evolve. But if there were ever a year that exercising our relentless curiosity will become mandatory, 2014 is it. This will be the year of substance, when content is not just written for search engines to pi...

    By • Dec. 3, 2013

  • Building, Growing and Sustaining Social Communities [SLIDESHARE]

    Building, growing and sustaining social communities was the theme for a keynote presentation I recently delivered for the Americans for the Arts, National Art Project conference in Portland, Oregon.Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time....

    By • Dec. 3, 2013

  • Is Social Business the Future of Capitalism?

    Is social business the future of capitalism?If the trends are any indication, there is virtually no way to avoid a head on collision with social tools and processes. Businesses that hold firm to the status quo and resist will likely be at a disadvantage.There are several strong trends in favor of...

    By • Dec. 2, 2013

  • 6 Popular Content Marketing Plans That Guarantee Results

    If you have a blog or social media profile you've most likely seen or heard someone tell you to "give readers valuable content". What does that mean?!There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.To say the least it can be difficult...

    By • Dec. 2, 2013

  • Twitter Guide for New Businesses [INFOGRAPHIC]

    Twitter is a powerful social media tool for businesses to market their brand. Every day thousands of tweets flow through the social network about every imaginable subject. A wide variety of individuals and businesses - large and small, local and international - are all leveraging the 140 characte...

    By • Dec. 2, 2013