Social Marketing: Page 334

  • The Social Shake-Up: Photos from the Conference!

    Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!

    By • Oct. 16, 2013

  • Best Customer Service Exchange Ever from Netflix

    By • Oct. 15, 2013

  • Charitable Marketing Strategies: 8 Ideas for Small Businesses

    As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the 'season of giving' to come. If you've ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to t...

    By • Oct. 15, 2013

  • Social Media Updates That Make Recruiters See Red

    With the popularity that social media sites are gaining and their increased usage, it is becoming quite hard to separate personal and professional lives. It has become quite a common habit to share everything we experience through social media sites, whether it is a picture on Facebook or a perso...

    By • Oct. 13, 2013

  • Penguin 2.1 Rolls Through Town, Targets More Spam

    The Artic bird strikes again. This time, however, it strikes less than 1% of searches. Does this mean black hat webmasters have gotten slicker? Or, does it mean 1.2 was effective enough to combat future negativity? We're still learning about Google's latest algorithmic beatdown, but this is w...

    By • Oct. 12, 2013

  • Fuel Price Backlash on Twitter

    Energy companies often struggle to endear themselves to the public, we all like to be warm, have hot water and to be able to see in our homes, but the energy suppliers like to make us pay through the nose for the privilege. Yesterday, SSE (aka Scottish and Southern Energy) announced a price hik...

    By • Oct. 12, 2013

  • Delta: A Stand Out Social Media Experience

    Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships.When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Logging hundreds of ...

    By • Oct. 11, 2013

  • New to Pinterest? Here's How You Can Start Off on the Right Foot

    Pinterest is a relatively new social network. It is very different from the likes of Facebook and Twitter. It provides several new features which marketers can take advantage of.Know technical terminology and metricsThe marketers need to know some technical terminology first. The basic element of...

    By • Oct. 11, 2013

  • 3 Social Media Tips for Sales Teams

    Disclaimer: 'Social' is first and foremost about being engaging and social. I understand and appreciate this, as everyone should...That being said, lets talk about a less fashionable 'S-word': Sales. In the age of engagement, quality content, and the softly-softly social media approach, 'sales', ...

    By • Oct. 11, 2013

  • Customer Loyalty Is Declining: How Companies Can Respond

    Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous 80/20 rule (20% of the customers account for 80% of the turnover) has turned into a 60/40 rule (40% of the customers gene...

    By • Oct. 11, 2013

  • Planning Your Next Sales Meeting: 6 Tips to Fire-Up Your Sales Team

    No sales manager wants their sales meeting to be a dud. Learn the six tips to planning a sales meeting that your salespeople will love in this Sales Management Minute episode.Putting together a sales meeting takes countless hours and a financial investment. There's nothing worse than hearing that...

    By • Oct. 10, 2013

  • How Can You Use Social Media for Proactive CSR Activity?

    Corporate Social Responsibility or CSR is an old field within Corporate Communications. It seeks to build a brand awareness for corporations and their activities by engaging with the local community to promote social betterment. This creates a good reputation for the companies, at the same time i...

    By • Oct. 10, 2013

  • How Social Business Improves Workplace Diversity

    As regular readers of the blog will appreciate, I think diversity is a critical issue for organisations, but that the diversity has to be along lines that actually matter to decision making, which often tends to exclude the politically motivated diversity campaigns for equality around gender, rac...

    By • Oct. 9, 2013

  • Listen Up! The Intersection of Poor Customer Service and New Customer Acquisition in Social Media

    In traditional brick and mortar stores, unhappy customers can simply walk out and never look back if they are unsatisfied with the product, service, or customer service. Once they voice their opinion and decide to move on, who is there to grab the customer's attention, loyalty, and most importan...

    By • Oct. 9, 2013

  • Instagram for Brand Building: What You Can Learn from Fortune 500 Companies

    Instagram has emerged as a major tool for sharing of photos. Many people use the application on their phones and several companies have also started using it to promote their brands. Some key guidelines on how to build brands on Instagram have been identified. These guidelines if followed, can he...

    By • Oct. 9, 2013

  • Creative Ways to Promote Your Social Media Contests

    Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.Community recognit...

    By • Oct. 8, 2013

  • Social Media: The 1-800-GET-HELP for the 21st Century Customer

    Some may consider delivering customer service over social as hype. But there's no question it is fast becoming a key channel for mainstream companies to meet customer service needs. One of the highlights of the Social Shake-Up conference hosted by Social Media Today in Atlanta last month was the...

    By • Oct. 8, 2013

  • Social Customer Care: A Horse and Cart Approach

    Let's face it: Customers are not created loyal. It's not in their - our - nature. An intriguing offer in our inbox or a fast-talking salesperson can woo them - us - and change our buying habits. Add social media, where better deals and recommendations are just a click away, and loyalty is even mo...

    By • Oct. 7, 2013

  • Evaluate Your Customer Experience

    When you take time to evaluate your customer's experience, you always look for ways to improve your business processes and you can find ways to capture, build and communicate that experience to others. I believe this is really the key to serving your clients effectively.If you are open to custome...

    By • Oct. 7, 2013

  • 3 Reasons Why Training Facebook Fans to 'Get Notifications' and 'All Updates' is Damaging

    Late last night, I spotted a message from one of the industry's biggest social media marketers, Mari Smith, in my email inbox. In it, was a link to lengthy post that she had written on Facebook about how the site's EdgeRank algorithm measures a Page's content, and decides whether or not fans wil...

    By • Oct. 6, 2013

  • 3 Best Blogging Solutions Ever for Frazzled Bloggers

    No time to blog? I feel your pain. You know that your blog is a prime marketing tool, but blogging takes too much time. You're too busy to bother. Your blog's neglected, and guilt weighs you down.Relax. You can have all the benefits of blogging, without the hassles.If you've got five minutes you...

    By • Oct. 6, 2013

  • 21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

    Combine "web" with "log" and you get "blog." It's a funny word, but serious business.Of course, there are millions of blogs that aren't about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn't about them.This post is about blogging fo...

    By • Oct. 6, 2013

  • The Ultimate Social Strategy: Build Lasting Relationships

    Most social strategies are mapped out with specific business objectives in mind such as brand awareness, customer care or sales. But regardless of specific business goals, there's a central component to any successful social program: building relationships. I recently sat down with Dave Kerpen, c...

    By • Oct. 4, 2013

  • How to Make the Next Internet Meme

    A growing online phenomenon is the Internet meme, which is a clever play on words or situational irony of the image and the context. A good meme often travels through the Web with hundreds, maybe thousands, of iterations and interpretations. But what makes this viral content so intriguing? The cl...

    By • Oct. 4, 2013

  • Attenzi: A Social Business Story

    Social business is deep and wide and awesome.At least I think so. And because I'd love others to think similarly, and sooner than later, I decided it was worthy of a story. In a Fast Company article, the author of The Storytelling Animal, Jonathan Gottschall, explains:Until recently we've only be...

    By • Oct. 4, 2013