Social Marketing: Page 333

  • Social Media Consciousness Raising

    How far we have come as women...or not? Although we may no longer be marching in the streets, our collective voices are now exponentially louder, expansive and influential. Feminist conscious raising is now viral.No doubt Facebook COO Sheryl Sandberg has been called "bossy" for being "assertive"...

    By • March 21, 2014

  • How Most Companies Fail at Social Customer Service

    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail.A great, recent quote...

    By • March 20, 2014

  • Research Underlines the Value of Citizen Science

    I've blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it's mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with ...

    By • March 20, 2014

  • How Brands Should Show Off Their Authentic Voice on Social Media

    Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.Being open, genuine, and authentic on the digital l...

    By • March 20, 2014

  • #SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

    What does a cancer survivor who had a moment of epiphany while battling a life-threatening disease have in common with a history graduate? Plenty, it would appear, when it comes to marketing in today's social media-driven web. The first is none other than Randy Milanovic of KayakOnlineMarketing, ...

    By • March 19, 2014

  • Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

    As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger r...

    By • March 18, 2014

  • 7 Super Time Saving Tools to Stay Connected with Your Attendees

    One thing event planners all have in common is a shortage of time and money. While there isn't a whole I can do about the latter, I am happy to report there are digital tools available for promoting your event and staying connected with attendees while they are at your conference that can save yo...

    By • March 18, 2014

  • Big Opportunity for Social Media Campaigns with Emotional Appeal

    Brands have been appealing to emotion for as long as there's been advertising. Provoking the consumer's emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand.The purchase decision-making process was described ...

    By • March 18, 2014

  • Defining Social Personalities in Real Time

    Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It's always been a mission of brands to understand t...

    By • March 17, 2014

  • Best Thinker Webinars: Trust Is the New Currency

    Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists: Francesca Pick, a collaborative economy strateg...

    By • March 17, 2014

  • 10 Reasons Nobody Reads Your Blog and How to Fix It!

    "Build it and they will come!" Is that what you believed when you launched your blog? This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.It is critical to understand that social media is no...

    By • March 17, 2014

  • Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

    It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes are usin...

    By • March 17, 2014

  • The 360º View of Successful Twitter Chats

    There are a lot of Twitter chats out there and they are more popular than ever. Some are better than others. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a goo...

    By • March 16, 2014

  • What Hotel Guests Want in Mobile Features

    The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was 'before' the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process. Not to mention everyday acce...

    By • March 16, 2014

  • 33 Captivating Statistics That Could Change Your Marketing Strategy

    Facts. Facts. Facts.There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice.If WalMart employees were an army, it would have the second largest military in the world.Do these facts help your social media strategy? Most ...

    By • March 16, 2014

  • 3 Notes on Being More Human and Building Your Brand in Social Media

    One of the most exciting things about social media is that we are working in a period of change. We're seeing an evolution in the way people approach work, play - life in general is absorbing new methods of interaction as social media grows into our collective cognizance. We're creating a new atm...

    By • March 15, 2014

  • Why Engagement Rate is More Important than Likes on Your Facebook

    An amateur Facebook marketer or a company that is new to social media marketing on Facebook is probably just happy if their business page gets a lot of likes. This is one of the biggest mistakes that can be made on Facebook. The biggest social media platform in the world provides so many tools fo...

    By • March 15, 2014

  • How to Create Human Relations with Your Online Community

    You can't create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don't have an emotional tie, forget about creating a community; people just won't show up!Unfortunately, this doesn't happen overnight. As you must already be aware, c...

    By • March 14, 2014

  • People Are Mean: A Guide for Social Media and Community Managers

    No one likes to be the target of insults and name calling. If you manage a company social media account, however, it's part of the job. I've had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan servi...

    By • March 13, 2014
  • SMT Expert

    Should Your Startup Hold an AMA on Reddit?

    What startup doesn't want to get on the front page of the internet?The infamous slogan behind the website Reddit, a community content platform for registered users on all things entertainment, news, and buzzworthy, the site has increasingly become noted for its subreddit category IAmA ("I Am A") ...

    By • March 13, 2014

  • Where Should You Build Community?

    Last week, I was the guest tweeter (you never thought you'd see the day that was a thing, did you?) for #marketingchat, a Twitter chat for Experian led by Mike Delgado.The theme was building community and we had all sorts of great interaction.We talked about goals a business should have when buil...

    By • March 12, 2014

  • Offering Tech Support Via Social Media: Too Impersonal?

    Social media has slowly immersed itself into the tendrils of humanity, imposing its precocious presentation amidst our daily activities. Organizations are starting to severely increase their social presences since social media, by design, is a platform that allows you to reach massive segments of...

    By • March 12, 2014

  • It's Not Your Social Media Strategy That Sucks, It's Your Business Strategy

    Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The 'spray and pray' method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this ...

    By • March 12, 2014

  • SXSW: What Social Media Analytics and Data Can't Tell You

    I'm just back from the SXSW Interactive Festival where I was on a panel called "What Social Media Analytics Can't Tell You" moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. We discussed how social media analytics can provide s...

    By • March 12, 2014

  • 3 Goals Every Facebook Manager Should Obsess Over

    For too long, organizations were told that Facebook was only for "building awareness."Today, we all recognize how silly it is to think that awareness alone could somehow have a real impact on our mission. Impact is the result of action, whether it's supporters lending their voice or time to a cam...

    By • March 11, 2014