Social Marketing: Page 335

  • How to Begin the New Year Without an Online Hangover

    Now that we are actually into the holiday season, and most of us are taking time away from the office, we know that a lot of marketers are going to be thinking about what's to come in the new year.For those negatively affected by Google's Hummingbird update or who didn't get as many leads as they...

    By • Dec. 25, 2013

  • Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

    Customer service is all about 'convenience.' Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn't to grab your telephone, your preferred 'go to' is the internet. In that case, live chat ...

    By • Dec. 23, 2013

  • Why Instagram Will Be The King Of Social Media In 2014

    Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals. From the time we...

    By • Dec. 23, 2013

  • Future Development of Online Marketing in Social Media Networks

    Not so long ago, social media was considered a novelty of the Internet. Any attempt of advertising was handled by so called ''experts'' of social media marketing. Today, things are a bit different. Exponential distribution is changing the world as we know it, which is subsequently changing the wa...

    By • Dec. 22, 2013

  • Common Traps Every #CommunityManager Should Look Out For

    In my career managing social media campaigns for corporate clients, I have approached online Community Management from many different angles. First, when short-staffed, as a Community Manager (CM) myself, then as a CM supervisor when managing full fledged campaigns and finally, as the creator of ...

    By Social Disruptions • Dec. 21, 2013

  • The New Facebook 'Donate' Button: What You Need To Know

    On December 15th, Facebook announced a new feature: the "Donate Now" button, which allows donors to contribute directly to a nonprofit without ever leaving Facebook.com.The button will be visible on posts from the nonprofit in a user's News Feed, as well as at the top of the nonprofit's Facebook...

    By • Dec. 21, 2013

  • Getting Your Readers' Attention [INFOGRAPHIC]

    The most successful bloggers know that a critical component of their posts is not just the post idea, but how they execute it. What separates successful bloggers from the average ones is their ability to catch and hold the reader's attention throughout a piece. The team at WhoIsHostingThis have ...

    By • Dec. 21, 2013

  • A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY]

    (Four Seasons, Chicago - Social Media Influencers | by Beauchaine Photography) The Quest for YouthI don't know about you, but when I think of The Four Seasons brand, I think oppulent, but overly conservative. Certainly not youthful, hip or progressive.Apparently, I'm not alone. Until recently, th...

    By • Dec. 21, 2013

  • 14 Social Media Conversations You Need to Monitor in 2014

    We all know there's more to social media marketing than simply broadcasting our clever messages in hopes of motivating our fans to an action of some kind. Luckily, forward thinkers like Jay Baer (Youtility) and Gary Vaynerchuck (Jab, Jab, Jab, Right Hook) give us resources to evolve the way we us...

    By • Dec. 20, 2013

  • True Story: Following Your Customer's Marching Orders

    Find out how strategically planning for a sales meeting helped Heather land her company's largest contract. Heather*, CEO of a small training company, couldn't believe her luck. Through a referral, she'd secured a meeting with a senior Pentagon leader to talk about her new management development ...

    By • Dec. 20, 2013

  • Why 'Voice Search' Will Change Your SEO And Content Marketing

    In November Google launched their voice-activated search for laptops and PC's. Voice search has been around for a while on mobile devices, most notably Siri on iPhones and now it is on your PC. Voice search is most definitely coming of age and it has implications for both SEO and content marketin...

    By • Dec. 20, 2013

  • Meeting Customer Expectations [VIDEO]

    Here's another installment from my video recording session with the eCornell team, this time looking at customer experience and meeting customer expectations. Here's a post from earlier this year on building CX strategies that goes along with this video quite well.

    By • Dec. 20, 2013

  • 5 Ways to Use the Holiday Season to Become a Better Online Marketer

    Let's start off by admitting that most of us don't spend the holiday season thinking about things like online marketing, inbound lead generation, and search engine optimization strategies. That's fair. But why not take a couple of hours anyway and learn what you can do to attract new customers on...

    By • Dec. 20, 2013

  • 5 Ways Financial Services' Customer Experience Will Improve in 2014

    It's a month of predictions! In this installment, I will be looking into my crystal ball and focusing on the financial services industry. This would be banks, credit unions, financial planners, insurance and more. Much of my background is within this world, so it's fun to think of how far they've...

    By • Dec. 19, 2013

  • The Best Time to Start Swearing at Your Customers [VIDEO]

    Ahhh, the age old question - when is it appropriate to swear at your customers? After all, odds are they sometimes swear at you (especially if they're from Ohio, or so the data suggest!). Some would say it's never OK to swear at your customers, but some would say ... otherwise. Watch the latest v...

    By • Dec. 19, 2013

  • 14 Stats to Inform Your 2014 Social Marketing Strategy

    As 2013 draws to a close, brand marketers and social media strategists have the opportunity to reflect on learnings from the past year. While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer beh...

    By • Dec. 19, 2013

  • The Secret to Amazing Facebook Posts

    The best way to think about what you should post on your brand page is to think about what you enjoy reading or seeing on Facebook. For the most part, people love posts where they get coupons or discounts, but you can't always be offering a giveaway. The rest of the time, what are the posts that ...

    By • Dec. 18, 2013

  • What Every Online Community Manager Needs to Succeed in Business

    Online community management has (finally) risen to the rank of a being a respected and understood profession. There are now official community management titles, proper job descriptions, and sometimes even a bit of budget to allocate. Due to the elevation of the profession, community managers are...

    By • Dec. 18, 2013

  • 5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC]

    Have you ever wanted to be an Entrepreneur?Well, becoming your own boss is very attractive to most folks. However, not everyone has the entrepreneurial spirit. If you really want to be a successful entrepreneur, you need to follow your instincts, and learn about yourself.Have you ever wondered wh...

    By • Dec. 17, 2013

  • FedEx Brand Humanization Case Study: Driver Delivers Holiday Smiles #customerservice

    This year the majority of our Christmas shopping is happening online. Thanks to sites such as Amazon, it sure beats fighting the traffic and crowds. Thanks to an Amazon Prime membership, a good percentage of our Christmas gifts purchased arrive within a couple days, shipping free of charge.As if ...

    By • Dec. 16, 2013

  • What Role for Facebook in the Online Travel Landscape?

    Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted in its list of the year's most popular topics, events and places. In fact, travel came in second position of most talked-about events we share with our network. Here are the top 10...

    By • Dec. 16, 2013

  • Mobile Apps are Changing the Face of Business

    According to Simon Khalaf, the CEO of Flurry, a mobile application analytics company, Internet technology has triggered the most rapid and remarkable disruption of conventional business practice since the Industrial Revolution. Fueled by social media, cheaper data, improved telecommunications inf...

    By • Dec. 16, 2013

  • Eight Questions To Generate Content Marketing Ideas

    Developing engaging content is driven by finding original, relevant and timely ideas for your content marketing. However, this was also identified as the the most difficult challenge in the latest Content Marketing Institute survey. So where do your ideas come from? One way to find content ideas ...

    By • Dec. 16, 2013

  • Issues Google Needs To Address in 2014

    All is not well in the world of Google.In the post-Hummingbird landscape of SEO, monitor any message board and the Google related sentiment is generally negative. Perhaps this isn't surprising given the fact that SEO black-hatters, slow or reluctant to change their ways, have been hit hard by the...

    By • Dec. 16, 2013

  • 24 Hours in the World of Web Content [INFOGRAPHIC]

    Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time. Now I know what you are thinking - "Where does all that tr...

    By • Dec. 15, 2013