Social Marketing: Page 335

  • Twitter Guide for New Businesses [INFOGRAPHIC]

    Twitter is a powerful social media tool for businesses to market their brand. Every day thousands of tweets flow through the social network about every imaginable subject. A wide variety of individuals and businesses - large and small, local and international - are all leveraging the 140 characte...

    By • Dec. 2, 2013

  • Mind the Gap...Between Online and Offline Marketing [INFOGRAPHIC]

    Through September and October 2013, UK-based call tracking firm ResponseTap commissioned two pieces of research with a view to understanding the role of the phone from the perspective of both the consumer and the marketer. In the consumer research, they surveyed over 2,000 people online, aged bet...

    By • Dec. 2, 2013

  • 5 Questions with Ann Handley

    You've read it, heard it, and some of you live it... Content is King! We've written about the importance of content and the marketing tactic called content marketing extensively.That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRule...

    By • Dec. 1, 2013

  • Small Business Saturday: 5 Ways to Support Local Businesses

    Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what's been declared Small Business Saturday.Not familiar with this recent shop...

    By • Dec. 1, 2013

  • 6 Questions to Ask Before Starting an Online Community

    Thinking of diving into the world of online communities, but not sure where to begin?Here are some key considerations to think about when starting your own bespoke online community, be it a customer community or an internal social network.1. What do you want to achieve?Consider your existing busi...

    By • Nov. 30, 2013

  • Two New Programs Prove the Inmates are Running the Social Media Asylum

    Image from BigStock.comIf you're reading this, you probably had little doubt about the power of the populace - armed with social media - to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn't true, it should have evaporated this week based on ...

    By • Nov. 29, 2013

  • How to Manage Customer Service for Your Product Online

    In previous posts I've examined how social media supports the product life cycle. I talked about how to create a beta community for product testing. Then I explained how to build social media buzz around your product. Most recently I blogged about how to build brand advocates in social media.Soc...

    By • Nov. 29, 2013

  • 5 Ways Service Can Improve Customer Retention While Reducing Costs

    Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them. Loya...

    By • Nov. 29, 2013

  • Creating a Social Media Dream Team

    Social media responsibilities began in marketing. It was a logical starting point because social media was expected to eliminate traditional tactics. The marketing team has always managed brand image. Social networks had the potential of expanding reach and solidifying or destroying the brand's i...

    By • Nov. 28, 2013

  • Is Privacy Over? Is That Question Cliched?

    We're all pretty much sick of hearing about privacy and how it's all gone away. We've overdosed on Edward Snowden, Bradley Manning and Wikileaks updates. The fact that our information has been compromised isn't news. If you've been paying even a little bit of attention you'd know that every day t...

    By • Nov. 28, 2013

  • How To Turn a Negative Customer Experience Into a Positive One

    If you've ever owned a computer, you know how frustrating it is when things stop working. There's little worse that when you have an accidental drop, you get a virus, when hardware fails or kids or pets get their little hands or paws on your computer. If you're like me, you first try and troubles...

    By • Nov. 27, 2013

  • 3 Common Nonprofit Website Mistakes and How To Avoid Them

    Over the last few weeks I've looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit website...

    By • Nov. 26, 2013

  • Social Selling and the Power of 3

    They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3x3 Rule, T...

    By • Nov. 25, 2013

  • Should Your Brand Reply to All Social Media Posts?

    The answer is simple: no.Social media customer service comes down to this: you have to carefully think about what you will reply to. This may sound simple but each company will have their own angle when coming up with an answering scheme. An answering scheme is a clear guide social media advisors...

    By • Nov. 25, 2013

  • How to Run a Contest on Facebook Without Fear of Your Business Page Getting Shut Down

    Running a contest on Facebook is one of the best ways to get and keep fans. Let's face it - many people are fans based on what they can get out of it... and there is nothing wrong with that. What would be wrong is not responding to what your customers are demanding.Facebook terms can be confusing...

    By • Nov. 24, 2013

  • How to Make the Most of LinkedIn Groups

    A version of this post first appeared on Social Media Examiner.Are you a member of a LinkedIn group? Do you spend time networking in LinkedIn groups? LinkedIn groups are great way to build credibility and make new connections that can ultimately help grow your business.You can join up to 50 Linke...

    By • Nov. 24, 2013

  • Perspective Gained from a Week Away from Social Media

    Did you happen to notice anything strange last week?If you did, it was probably a result of the immense number of mentions of Toronto Mayor Rob Ford on social and traditional media, and not that I took the week off of social media.Believe it or not, while I took the week off of social media, the ...

    By Matthew Peneycad • Nov. 22, 2013

  • Socially Driven Collaboration: How Social Business Is Changing the Role of Marketing and IT

    This week we held another webinar in our Best Thinker webinar series, this time on the topic of Socially Driven Collaboration: How Social Business is Changing The Role of Marketing and IT. This webinar included a pair of really great speakers: Vanessa DiMauro, the CEO of Leader Networks, a resear...

    By • Nov. 22, 2013

  • Don't You Dare Miss These Top Four Marketing Conferences in 2014

    Call­ing all mar­keters! The New Year is almost here, and whether you are an in-house mar­ket­ing depart­ment of one, or part of a small army of mar­ket­ing mavens, what is your strat­egy to help stay updated and edu­cated on the lat­est and great­est indus­try prod­ucts, tools and inno­va­tions ...

    By • Nov. 21, 2013

  • How to Best Serve Self-Serve Customers

    Once upon a time, pulling into a gas station meant that a uniformed attendant would dash out to pump your gas, wash your windows, and give a quick check under the hood. After your tank was full and payment rendered, a wave and smile sent you away. In the 1970′s, things changed. Self-service sta...

    By • Nov. 21, 2013

  • What Nonprofits Can Learn from Southwest and United Airlines

    Over the last two weeks, we've been traveling to various Philanthropy Day conferences nationwide, from Hawaii to New Jersey to Connecticut. All of the speeches and presentations we've given on donor retention, donor communications and nonprofit marketing would not have been possible without the f...

    By • Nov. 20, 2013

  • Hitachi Data Systems' Online Community for Partners, Developers and Customers

    True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing this month's blog on outstanding case studies and interviews with the best of the best. My hope is that through these examples, ideas, and best practices...

    By • Nov. 20, 2013

  • Building an Exceptional Customer Success Culture: How Buffer Does It

    If you're like most recurring-revenue companies, you're not just looking for skills when you hire customer success people, you're looking for cultural fit and that intangible-but-oh-so-important natural customer-happiness focus. If that's the case, the person you'd want to hire is Carolyn Koppras...

    By • Nov. 20, 2013

  • How to Drive Social Engagement for Nonprofits [SLIDESHARE]

    Why would nonprofits (or any company/business for that matter) want to drive engagement on their social media profiles?The answer is simple: The chances of more people seeing your posts are far greater when another person takes some kind of social action on your post.On Facebook, the only way you...

    By • Nov. 20, 2013

  • Nonprofits and Social Media Policies: Some Considerations

    In working with non profits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through social media. Questions around sharing sensitive information, wasting time on social media and who "owns" a donor when an employee befriends one thro...

    By • Nov. 19, 2013