Social Marketing: Page 340

  • Social Media Today Heats Up Hotlanta

    Discussions were heated at the Social Shake-Up 2013, the brainchild of Social Media Today publisher Robin Fray Carey. Attracting a crowd of nearly 500 attendees over this past couple of days in Atlanta, I decided to take a peek at the conversations using the robust social discovery tool NetBase. ...

    By • Sept. 19, 2013

  • Ford Motor Company Wins First Social Enterprise Shaker Award at The Social Shake-Up

    Social Media Today honored Ford Motor Company with the First Social Enterprise Shaker Award during the Social Shake-Up Conference. Robin Frey Carey, CEO of Social Media Today, presented the prestigious award to Dirk Shaw, WPP/Ogilvy Global Team Ford during closing ceremonies on September 17.

    By • Sept. 19, 2013

  • What Do Millennials Like on Facebook?

    "What really matters is what you like, not what you are like... Books, records, films - these things matter. Call me shallow but it's the truth." - John Cusack in "High Fidelity"What you like on Facebook says a lot about you - it outlines the movies you watch, the books you read, and your favorit...

    By • Sept. 18, 2013

  • Visual Social Isn't Vanity, it's Vital

    In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), and therefore have been labeled as a waste of time to monitor. "Vanity metrics look good...

    By • Sept. 18, 2013

  • Customers Don't Think Like Marketers

    Customers just don't care.They don't care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you.I've been doing a lot of research on the idea of marketing automation, particularly in ...

    By • Sept. 17, 2013

  • 8 Life and Leadership Lessons From Arianna Huffington

    Arianna Huffington is often described as authentic, intelligent, and humble female leader. Several weeks ago I've had a chance to hear Arianna speak to a large audience at HubSpot's INBOUND conference, as well as a pleasure of talking to her afterwards, and I can tell you that this description of...

    By • Sept. 17, 2013

  • Participate in the #SocialShakeUp Through Our Panel Tweetchats!

    With 6 tracks, comprised of 38 panels and over 125 speakers, there's a lot going on at the Social Shake-Up! But even if you couldn't make it to Atlanta, you can still participate in all the lively discussions through our tweetchats, from which our audience moderators will draw questions and talking points. So join the conversation!

    By • Sept. 17, 2013

  • There Are Over 2000 Niche Dating Sites on the Internet [INFOGRAPHIC]

    I recently celebrated my wedding anniversary. While I am grateful for every day and every blessing that my wife has brought into my life, I can't help but feel like I lucked out just a bit after seeing this infographic. You see, my wife loves languages. If she'd have known about TrekkieDating.com...

    By • Sept. 16, 2013

  • Everybody Wins With Responsive Web Design [INFOGRAPHIC]

    Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO ...

    By • Sept. 16, 2013

  • 30% of Big Brands Now Have Customer Service on Twitter

    The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses). Some of the statistics in this infographic are pro...

    By • Sept. 16, 2013

  • Love Your Haters: A Surefire Way to Increase Influence and Reach

    As the new practices of social branding and content marketing start to enter the mainstream, a lot of space is given to the search for the elusive 'influencer' and the even more elusive 'brand ambassador'. In online marketing literature, these valued personae are presented as instruments for deli...

    By Social Disruptions • Sept. 15, 2013

  • Can Your Prospects Make a 7-Figure Decision in 7 Minutes?

    Large deals don't have to take an eternity to close. Learn why in this episode of the Sales Management Minute."Seven-figure decision in seven minutes, No way - can't be done!" That's probably what you are thinking. It can be done and is done weekly on the show Shark Tank.In each episode, small bu...

    By • Sept. 14, 2013

  • How Does Social CRM Work for Brands?

    The next edge for the organizations that want to optimize the power of social interactions & get closer to customers is the Social CRM. Getting closer to customers is the top priority of every brand. Today's brands are passionately building social media programs to do just this.Earlier, the s...

    By • Sept. 14, 2013

  • How to Succeed in Customer Service in 140 Characters or Less

    "70% of companies ignore customer complaints on Twitter."This oft-cited statistic, from a 2011 study by Maritz Research and evolve24, is even more incredible when you consider that the same study found that nearly 85% of customers "liked" or "loved" when a company responded to them.Two years late...

    By • Sept. 14, 2013

  • UN Turns to Social Media for Humanitarian Causes

    The UN has brought fundraising and awareness for its humanitarian causes to social media with its "The World Needs More" campaign. August 19th, which is World Humanitarian Day, marked the launch of their campaign, taking place on networks such as Twitter and Facebook. Through the use of shares an...

    By • Sept. 13, 2013

  • Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money

    "Marketing is an investment. Service is an expense." While those words may never be spoken aloud in corporate board rooms, it is a common misconception reinforced by resource allocation. All of the talk about the importance of customer service fades into the background when budgets are created. S...

    By • Sept. 12, 2013

  • "This Conversation Is Really About Me"

    The other day, I was speaking to a sales executive. We were talking about improving the impact of sales people in engaging customers, finding and pursuing more opportunities.Before I go further, this was a very sharp executive. The sales organization was very focused and appeared to be a high p...

    By • Sept. 12, 2013

  • Customer Journey Maps: Customer Experience Geography 101

    A good customer journey map can be incredibly powerful.It can also become a huge endeavor that sucks the life out of the team working on it. Here is my take on the basics around a good customer journey map.The idea, of course, is a great one. How can you improve the customer experience if you don...

    By • Sept. 12, 2013

  • LinkedIn Connections with Customers Leads to More Business

    In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. (Download Cracking the LinkedIn Sales Code here.) One statistic that really stood out was the difference in LinkedIn connections with customers. As you can see, top sellers were co...

    By • Sept. 12, 2013

  • Online Community Health Check: Start Here

    Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher conferences, go to the doctor with Mom or Dad. In busine...

    By • Sept. 12, 2013

  • Why Relationships Matter More Than Ever in Sales [INFOGRAPHIC]

    There is no denying that technology has changed the way we do business. Whether we're talking about the impact of social media or the ease of access to information; the change cannot be denied. It has changed the way we interact with our clients, partners, colleagues and employers. The days of hard noise sales guys cold calling your phone are coming to an end as buyers and sellers are adapting to the new sales landscape. If you're a sales professional, you can relate to the ongoing changes and admit that it's not the same.

    By • Sept. 11, 2013

  • 5 Ways to Conquer Instagram For Your Small Business

    Over 130 million people enjoy the popular free app Instagram, and chances are some of them are your current and future clients. Instagram is an easy-to-navigate visual social platform, where users capture, customize and share photos and videos. And although Instagram sometimes gets a bad rap for...

    By • Sept. 11, 2013

  • What is the Value of a Facebook Fan?

    Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. The short story is that...

    By • Sept. 11, 2013

  • Conversion Rate Optimization: What Is Right and What Is Wrong [INFOGRAPHIC]

    Amidst the plenty of essential practices businesses websites perform today, conversion rate optimization is certainly second to none. It goes without any saying that slight raise in sale is much better than huge increase in visitors to your website, so why, conversion rate optimization has become a must-add element for businesses to their marketing strategy.

    By • Sept. 11, 2013

  • Improve Your Content By Asking Why (Not Just How)

    As social media professionals, we're used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: the why that created these habits initial...

    By • Sept. 9, 2013