Social Marketing: Page 340

  • Is a Social Business a Conscientious One?

    Social business is all about encouraging certain behaviours from employees, and indeed external stakeholders as well. Those behaviours could best be summed up as conscientiousness. They describe employees who strive for better, invest effort in improving and helping others, and are reliable. S...

    By • Oct. 18, 2013

  • Troll Fighting Tips and Tricks: The Moderation Protocol

    In the previous posts of my Troll fighting series, I described some core damage control techniques for community managers when abusive behavior starts to show up on the sites or social media networks they moderate. These have included the need for solid House Rules as well as defensive tactics su...

    By Social Disruptions • Oct. 18, 2013

  • 5 Sources of Inspiration for Original Content Right Under Your Nose

    For some organizations, continually generating killer ideas for content creation can be a challenge.I think it's probably safe to say that at some point or another we've all run into the issue of having a difficult time thinking of great ideas for future content.Have you ever encountered this blo...

    By Matthew Peneycad • Oct. 17, 2013

  • Twitter Best Practices for Small Businesses

    One of the most important goals for a small business is ensuring growth and popularity. To be able to connect with existing customers and potential consumers and establishing a relationship can be extremely beneficial for any business to flourish. One the best ways to achieve this is to make use ...

    By • Oct. 17, 2013

  • Social Startups: BlogHer Unites Women and Brands Worldwide

    Recently I got formally introduced to the largest group of women. Even though they have been getting together since 2005 to share their opinions, experiences, friendship, and support, they welcomed my newbie blog with open arms. You may be close with BlogHer, and at the very least, you have heard...

    By • Oct. 17, 2013

  • How Smaller Brands Can Level the Playing Field with Social eCommerce

    It's hard to believe that close to 20 years ago, Amazon.com was an emerging startup with high hopes of selling books online. Yet fast forward to present day and the company is building $600 million cloud implementations for the Department of Defense, while simultaneously revolutionizing the physi...

    By • Oct. 16, 2013

  • The Social Shake-Up: Photos from the Conference!

    Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!

    By • Oct. 16, 2013

  • Best Customer Service Exchange Ever from Netflix

    By • Oct. 15, 2013

  • Charitable Marketing Strategies: 8 Ideas for Small Businesses

    As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the 'season of giving' to come. If you've ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to t...

    By • Oct. 15, 2013

  • Social Media Updates That Make Recruiters See Red

    With the popularity that social media sites are gaining and their increased usage, it is becoming quite hard to separate personal and professional lives. It has become quite a common habit to share everything we experience through social media sites, whether it is a picture on Facebook or a perso...

    By • Oct. 13, 2013

  • Penguin 2.1 Rolls Through Town, Targets More Spam

    The Artic bird strikes again. This time, however, it strikes less than 1% of searches. Does this mean black hat webmasters have gotten slicker? Or, does it mean 1.2 was effective enough to combat future negativity? We're still learning about Google's latest algorithmic beatdown, but this is w...

    By • Oct. 12, 2013

  • Fuel Price Backlash on Twitter

    Energy companies often struggle to endear themselves to the public, we all like to be warm, have hot water and to be able to see in our homes, but the energy suppliers like to make us pay through the nose for the privilege. Yesterday, SSE (aka Scottish and Southern Energy) announced a price hik...

    By • Oct. 12, 2013

  • Delta: A Stand Out Social Media Experience

    Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships.When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Logging hundreds of ...

    By • Oct. 11, 2013

  • New to Pinterest? Here's How You Can Start Off on the Right Foot

    Pinterest is a relatively new social network. It is very different from the likes of Facebook and Twitter. It provides several new features which marketers can take advantage of.Know technical terminology and metricsThe marketers need to know some technical terminology first. The basic element of...

    By • Oct. 11, 2013

  • 3 Social Media Tips for Sales Teams

    Disclaimer: 'Social' is first and foremost about being engaging and social. I understand and appreciate this, as everyone should...That being said, lets talk about a less fashionable 'S-word': Sales. In the age of engagement, quality content, and the softly-softly social media approach, 'sales', ...

    By • Oct. 11, 2013

  • Customer Loyalty Is Declining: How Companies Can Respond

    Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous 80/20 rule (20% of the customers account for 80% of the turnover) has turned into a 60/40 rule (40% of the customers gene...

    By • Oct. 11, 2013

  • Planning Your Next Sales Meeting: 6 Tips to Fire-Up Your Sales Team

    No sales manager wants their sales meeting to be a dud. Learn the six tips to planning a sales meeting that your salespeople will love in this Sales Management Minute episode.Putting together a sales meeting takes countless hours and a financial investment. There's nothing worse than hearing that...

    By • Oct. 10, 2013

  • How Can You Use Social Media for Proactive CSR Activity?

    Corporate Social Responsibility or CSR is an old field within Corporate Communications. It seeks to build a brand awareness for corporations and their activities by engaging with the local community to promote social betterment. This creates a good reputation for the companies, at the same time i...

    By • Oct. 10, 2013

  • How Social Business Improves Workplace Diversity

    As regular readers of the blog will appreciate, I think diversity is a critical issue for organisations, but that the diversity has to be along lines that actually matter to decision making, which often tends to exclude the politically motivated diversity campaigns for equality around gender, rac...

    By • Oct. 9, 2013

  • Listen Up! The Intersection of Poor Customer Service and New Customer Acquisition in Social Media

    In traditional brick and mortar stores, unhappy customers can simply walk out and never look back if they are unsatisfied with the product, service, or customer service. Once they voice their opinion and decide to move on, who is there to grab the customer's attention, loyalty, and most importan...

    By • Oct. 9, 2013

  • Instagram for Brand Building: What You Can Learn from Fortune 500 Companies

    Instagram has emerged as a major tool for sharing of photos. Many people use the application on their phones and several companies have also started using it to promote their brands. Some key guidelines on how to build brands on Instagram have been identified. These guidelines if followed, can he...

    By • Oct. 9, 2013

  • Creative Ways to Promote Your Social Media Contests

    Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.Community recognit...

    By • Oct. 8, 2013

  • Social Media: The 1-800-GET-HELP for the 21st Century Customer

    Some may consider delivering customer service over social as hype. But there's no question it is fast becoming a key channel for mainstream companies to meet customer service needs. One of the highlights of the Social Shake-Up conference hosted by Social Media Today in Atlanta last month was the...

    By • Oct. 8, 2013

  • Social Customer Care: A Horse and Cart Approach

    Let's face it: Customers are not created loyal. It's not in their - our - nature. An intriguing offer in our inbox or a fast-talking salesperson can woo them - us - and change our buying habits. Add social media, where better deals and recommendations are just a click away, and loyalty is even mo...

    By • Oct. 7, 2013

  • Evaluate Your Customer Experience

    When you take time to evaluate your customer's experience, you always look for ways to improve your business processes and you can find ways to capture, build and communicate that experience to others. I believe this is really the key to serving your clients effectively.If you are open to custome...

    By • Oct. 7, 2013