Social Marketing: Page 344

  • Seniors Going Social: Benefits that Social Media Proffers to the Elderly

    Image Credit: News.SimplicityPlan.comAccording to a recent research conducted by BrightWork Partners for MassMutual Retirement Services on the American workers who are eligible for contributing in any employers-sponsored retirement plans, there has been a significant increase in the appetite for ...

    By • Oct. 26, 2013

  • How Technology Is Reshaping Human Behavior (And What You Should Do About It)

    Earlier this week, I had the privilege to present the opening address keynote at Frost & Sullivan's Executive MindXchange at the JW Marriott in Tucson, AZ to a group of more than 300 customer experience and contact center executives from organizations like American Express, Citigroup, Intuit,...

    By • Oct. 25, 2013

  • IBM Social Business Bets on Key Application and Technologies

    I recently attended an IBM event about its new social business products and services. I was skeptical at first: I have seen another vendor's "social enterprise" come and go, and although companies need to address customer use of social media, I don't think "social" is the path businesses should t...

    By • Oct. 25, 2013

  • The Forgotten Social Media Metric: You

    Social Media Managers are a weird species. If you take a look at the LinkedIn profile of any real Digital Marketer or Social Media Marketer, you'll notice that their skills vary from Analytics, to Marketing and Promotions, to Client Relationships to severe alcoholism. And what's even weirder - th...

    By • Oct. 24, 2013

  • How to Create a Beta Community for Product Testing

    Social media isn't just about campaigns or brand engagement. One of its often overlooked uses is for product testing, right from the blueprint designs, through different iterations to delivery. In this series, I'll look at the various steps from conceptual testing, to building word of mouth and c...

    By • Oct. 24, 2013

  • 13 Startling Social Customer Service Statistics

    Looking from this year back to last, it's scary just how fast social customer service and engagement has evolved. According to Social Bakers' social customer care analysis, social media properties monitored by brands were only answering about 30% of questions posed via social media in 2012. Now i...

    By • Oct. 23, 2013

  • 5 Tips for Organizing and Implementing Post-Event Emails

    Events are a lot of work. Upfront work making reservations, orders, invitations... Work during the event keeping everything running smoothly, managing schedules and speakers, dealing with unforeseen issues... One would hope that things settle down after the event is over.No such luck. After an ev...

    By • Oct. 23, 2013

  • Overlooked Tools for Gathering Customer Feedback

    Are you inviting true customer feedback?"Your call is important to us."The recorded robot voice doesn't make us feel very important, does it? Is there anything more frustrating than not being heard?And yet so many organizations don't take the time to really listen to customer feedback. Are you do...

    By • Oct. 21, 2013

  • Five Easy Ways to Expand Your Clientele Using LinkedIn

    LinkedIn is a versatile platform for businesses to expand in many different ways. If you know how to use the networking site to your advantage, you can take your company to greater levels using it. Here are five simple tactics by which you can bring in more clients and more value to your business...

    By • Oct. 21, 2013

  • 10 Traits of Great Community Leader [INFOGRAPHIC]

    In any business, it's important to identify who your leaders are. These are the people that hold your group together while maintaining a sense of community and camaraderie. What does it take to propel positive social change in business and your community? Wake Forest University's Online Masters ...

    By • Oct. 21, 2013

  • Does Social Media Suffice for Customer Service?

    Social media essentially functions to allow people to make their voices heard, but unfortunately for businesses the things that their customers have to say may not always be complimentary. With that in mind, more and more businesses are turning to use social media less for promotion and marketing...

    By • Oct. 21, 2013

  • The Coolest Twitter Reactions to Government Shutdown

    The United States Congress failed to pass a spending bill as their fiscal year ended at midnight on September 30th, which led to a partial shutdown of the federal government. The House and the Senate were unable to resolve their long standing differences over the President's signature heath care ...

    By • Oct. 19, 2013

  • Is a Social Business a Conscientious One?

    Social business is all about encouraging certain behaviours from employees, and indeed external stakeholders as well. Those behaviours could best be summed up as conscientiousness. They describe employees who strive for better, invest effort in improving and helping others, and are reliable. S...

    By • Oct. 18, 2013

  • Troll Fighting Tips and Tricks: The Moderation Protocol

    In the previous posts of my Troll fighting series, I described some core damage control techniques for community managers when abusive behavior starts to show up on the sites or social media networks they moderate. These have included the need for solid House Rules as well as defensive tactics su...

    By Social Disruptions • Oct. 18, 2013

  • 5 Sources of Inspiration for Original Content Right Under Your Nose

    For some organizations, continually generating killer ideas for content creation can be a challenge.I think it's probably safe to say that at some point or another we've all run into the issue of having a difficult time thinking of great ideas for future content.Have you ever encountered this blo...

    By Matthew Peneycad • Oct. 17, 2013

  • Twitter Best Practices for Small Businesses

    One of the most important goals for a small business is ensuring growth and popularity. To be able to connect with existing customers and potential consumers and establishing a relationship can be extremely beneficial for any business to flourish. One the best ways to achieve this is to make use ...

    By • Oct. 17, 2013

  • Social Startups: BlogHer Unites Women and Brands Worldwide

    Recently I got formally introduced to the largest group of women. Even though they have been getting together since 2005 to share their opinions, experiences, friendship, and support, they welcomed my newbie blog with open arms. You may be close with BlogHer, and at the very least, you have heard...

    By • Oct. 17, 2013

  • How Smaller Brands Can Level the Playing Field with Social eCommerce

    It's hard to believe that close to 20 years ago, Amazon.com was an emerging startup with high hopes of selling books online. Yet fast forward to present day and the company is building $600 million cloud implementations for the Department of Defense, while simultaneously revolutionizing the physi...

    By • Oct. 16, 2013

  • The Social Shake-Up: Photos from the Conference!

    Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!

    By • Oct. 16, 2013

  • Best Customer Service Exchange Ever from Netflix

    By • Oct. 15, 2013

  • Charitable Marketing Strategies: 8 Ideas for Small Businesses

    As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the 'season of giving' to come. If you've ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to t...

    By • Oct. 15, 2013

  • Social Media Updates That Make Recruiters See Red

    With the popularity that social media sites are gaining and their increased usage, it is becoming quite hard to separate personal and professional lives. It has become quite a common habit to share everything we experience through social media sites, whether it is a picture on Facebook or a perso...

    By • Oct. 13, 2013

  • Penguin 2.1 Rolls Through Town, Targets More Spam

    The Artic bird strikes again. This time, however, it strikes less than 1% of searches. Does this mean black hat webmasters have gotten slicker? Or, does it mean 1.2 was effective enough to combat future negativity? We're still learning about Google's latest algorithmic beatdown, but this is w...

    By • Oct. 12, 2013

  • Fuel Price Backlash on Twitter

    Energy companies often struggle to endear themselves to the public, we all like to be warm, have hot water and to be able to see in our homes, but the energy suppliers like to make us pay through the nose for the privilege. Yesterday, SSE (aka Scottish and Southern Energy) announced a price hik...

    By • Oct. 12, 2013

  • Delta: A Stand Out Social Media Experience

    Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships.When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Logging hundreds of ...

    By • Oct. 11, 2013