Social Marketing: Page 344

  • #Social Survival Manifesto Principle No. 6: Admit That You Don't Have All the Answers

    So far, in this series of blog posts presenting principles for managing online reputation risk, I have laid out what I call the "Principles for Survival", that is, the absolute essential practices for avoiding crisis. Starting with this post, we will move into the "Principles for Success", precep...

    By Social Disruptions • Aug. 21, 2013

  • 7 Pinterest Tips for Nonprofits

    Pinterest, a social media network that was invitation only until August 2012, is one of the hottest new tools for small businesses and nonprofits. The trouble many small businesses and nonprofits face is figuring out how to utilize Pinterest to its fullest potential.To make the most of this netwo...

    By • Aug. 21, 2013

  • Small Businesses Can Now Promote Themselves on Foursquare

    Foursquare recently announced a new feature that will bring even greater benefits to small businesses: self-serve ads. This means that small businesses that pay for the service will rank higher in the search results for potential customers who are in the area. Self-serve ads are a piece of Foursq...

    By • Aug. 21, 2013

  • 4 Things Small Business Owners Should Know About Google

    Google is more than just one of the most popular search engines in the world, it's also a lucrative source of advertising. If you simply worry about page rank and search results, you need to start expanding your horizons. While those things are important, Google can do so much more for your small...

    By • Aug. 20, 2013

  • Visualizing My Gmail Contacts

    Five years of email displayed in colored dotsDark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren't connected to anyone else. The colors go on.Together, these dots compris...

    By • Aug. 20, 2013

  • How Canned Responses Can Work for You

    When are canned responses useful?Canned responses (also called scripts or templates) were already being used in email but they're equally useful in social media. When people address your company on Twitter, Facebook or Google+, you should give satisfying answers. The faster you can help a custome...

    By • Aug. 19, 2013

  • The Right Way to Reject a Job Candidate

    Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open ...

    By • Aug. 17, 2013

  • Podcast Publishing: 5 Steps to Create a Business Podcast

    Podcasts are one of the latest (and some believe greatest) ways to promote your business. Even Forbes recognizes the inherent value of podcasts for today's businesses. Do you want to join the ranks of Stanford and New Yorker? Here's what you need to do. Get the right equipment, make sure your web...

    By • Aug. 17, 2013

  • How Small Businesses Can Earn Links [INFOGRAPHICS]

    Successful businesses and business owners understand the importance of networking. It's that one small moment or gesture that could lead to a long term business relationship, purchase, client, etc. Networking can be in person or online, be it with your community, with other industry bloggers, or ...

    By • Aug. 16, 2013

  • What the Latest Facebook News Feed Changes Mean for Your Business

    Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won't look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different.Why the Newsfeed...

    By • Aug. 16, 2013

  • Tips for User-Generated Content and Original Content

    I have a friend who runs a business in Baltimore. It's a consulting business that provides IT services for little organizations you may have heard of, such as National Geographic and the U.S. Marine Corp.He saw me speak at his Vistage group and often sends me questions about marketing, public rel...

    By • Aug. 15, 2013

  • 10 Ways to Survive the Shark Infested Waters of Customer Service [INFOGRAPHIC]

    Crisis situations are inevitably going to come up. While you hope to avoid a bad situation, there is always one lurking unseen. Being armed with the right skills can be your ultimate lifesaver. Here are 10 potentially life-saving skills to survive any treacherous situation.

    By • Aug. 15, 2013

  • Service is Marketing

    When UPS first came to Western North Carolina, my father's company was hired to help with, well, everything. The contract that started out as a vehicle maintenance agreement quickly expanded to include anything that needed to be done. Many of the lessons I've learned about business came from ti...

    By • Aug. 15, 2013

  • Fighting Bullying with Social Media [VIDEO]

    Bullying is an issue many school children face. Schools across America are are starting soon and many children are dreading that first day when they have to face the School Bully. A non-profit based out of Los Angeles is using the powers of Social Media to help stop bullying. In recent years, bul...

    By • Aug. 15, 2013

  • Social Collaboration and the Social Business

    Source: forbes.com Social media has become a valuable means for many organizations to better engage and retain customers, to attract prospects, make sales, and help customers solve problems. But it still seems to be much harder for organizations to understand social 'on the inside' and why it ma...

    By • Aug. 15, 2013

  • The Social Media Reluctant

    A little over 15 years ago, I hired my first employee. I felt that this milestone of entrepreneurial activity deserved a huge round of applause and government support. I made an appointment, and visited my local SBA office with anticipation that government agencies would be waiting for me with ma...

    By • Aug. 14, 2013

  • Why Katy Perry New Music Video "Roar" Reveals Millennials' Digital Behaviors

    "Roar," the latest music video by Katy Perry, has a massive buzz. It shows a day-long WhatsApp group chat between the star and her friends. It also offers interesting insights into millennial culture.YOLO Attitude: You Only Live Once and You Want to Show ItThe music video starts with a Vine-like ...

    By • Aug. 14, 2013

  • Industry Analysis: The Value of Community Management Report

    The Community Roundtable recently published a report on The Value of Community Management, part of its annual State of Community Management research initiative. The report sets out to answer two key questions:What do business communities look like and what is the value of community?What does com...

    By • Aug. 13, 2013

  • 5 Reasons to Connect with Customers in Person

    For many small businesses today, digital communications - email, texting, social media, and others - have completely taken over. In many ways, this is a good thing. It's super convenient, efficient and keeps you constantly connected.But some business owners are starting to wonder. Has it gone to...

    By • Aug. 12, 2013

  • Why Data May Be Steering You Into the Rocks

    Yes, big data is all the rage and incredibly powerful. And yes, it's seductive that we can just "run a report" to see what customers and prospects are doing online. But...Data and insight are not the same things.Thirst for machined data can cause you to treat customer needs with LESS humanity and...

    By • Aug. 12, 2013

  • Why Hotels Should Be Embracing Social Media

    Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.Social media marketing can generate highly targeted traffic while enab...

    By • Aug. 11, 2013

  • PR Firms: How Do You Know It's the Right Fit?

    My team and I were in a meeting with the founder of a new startup a few weeks ago.A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do.As ...

    By • Aug. 10, 2013

  • The Golden Ticket to Rewarding Customers?

    As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It's a very intriguing c...

    By • Aug. 9, 2013

  • Resources for Modern Marketers: What Should You Be Reading?

    Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled "Digital Marketers on Twitter: What They Share, Whom They Retweet" and based on research by Leadtail and Netbase, it's a handy post that bubbles up the best resources...

    By • Aug. 9, 2013

  • The Accidental Narcissist and the Future of [Connected] Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've likened your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of...

    By • Aug. 9, 2013