Social Marketing: Page 344

  • How to Utilize Social to Manage Customer Expectations [PODCAST]

    Tony Clark, Cedar Point @TonyClarkCPTony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times...

    By • July 27, 2013

  • Why New School Social Media Marketers Are Worse than Old School Ones

    We're soon going to celebrate 10 years of social media marketing. It's a short history, but a grand one. Unfortunately, it isn't well documented. What was the very first social media marketing campaign? Was it the first bloggers' outreach campaign? Was it the very first MySpace promotion for a ba...

    By • July 27, 2013

  • 4 Ways to Handle the Inevitable Negative Review

    My dentist once had a customer slander him on Yelp in an effort to get out of a bill. He asked if I could help, hoping I might know someone at Yelp fix the problem. The review persisted online for years, as did my dentist's pleas for help.My dentist's story is not uncommon. Negative reviews from ...

    By • July 26, 2013

  • What Does Online Community Mean to Your Company?

    Let's start with this: "online community" doesn't have a clear definition. Even before hashtags and Pinterest and Facebook pages, online users and cognoscenti alike have rarely agreed on what an online community really is. Never mind the debate over "what is the difference between a social netw...

    By • July 26, 2013
  • SMT Expert

    The Pros and Cons of Direct Messaging on Facebook, Twitter, and LinkedIn

    Private messaging through social media is nothing new - most social sites have had some sort of messaging system in place since their inception. But, to combat spambots and online lurkers, users were normally restricted to only sending messages to their friends or the people that they followed wh...

    By • July 26, 2013

  • How WordPress Comments are Evolving

    It used to be you were limited to leaving a WordPress comment on the blog itself.When social networking sites enabled developers to create scripts and plugins for a reader to click a button and share that blog post to Facebook and other sites, commenting began taking off in a new direction.The la...

    By • July 26, 2013

  • Take the SCEI Survey: A Chance to Attend The Social Shake-Up and a Falcons Game On Us

    It's that time of year again. We are in the midst of collecting feedback for our annual Social Customer Engagement Index (SCEI) Report. It's a bit hard to believe, but 2013 marks the fourth year we've been at this. Now we couldn't have done this through the years without the support of the Socia...

    By • July 26, 2013

  • Leveraging Your Audience to Create Buzz for Your Blog

    If you search the web for ways to increase your blog's overall reach, you'll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are great solutions for driving more traffic to your ...

    By • July 25, 2013

  • The Evolution of Customer Service [INFOGRAPHIC]

    Customer service delivery channels are increasing and evolving at a dizzying pace. A recent Ovum study of more than 8,000 consumers shows that 74 percent now use at least three channels when interacting with an enterprise brand or organization for customer-related issues-and this individualized s...

    By • July 25, 2013

  • Social Business Strategy: Vision, Purpose and Value Drive a New Era of Digital Engagement

    In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn't until the mid 2000s how...

    By • July 25, 2013

  • What Happens Online in 60 Seconds? [INFOGRAPHIC]

    Have you ever caught yourself finding it harder and harder to concentrate on one task for a long period of time? Even if you're just looking through your friend's holiday photos on Facebook, you're also scrolling through Twitter, reading a news article and constantly flicking through tabs and win...

    By • July 24, 2013

  • Community Management: Trust and Social Media Marketing

    Building trust in your social media marketing can be a daunting task. The every day consumer has heard just about every marketing message, and too often has a general distrust for brands themselves. It's hard enough to hone your message, let alone address the many security and compliance risks t...

    By • July 24, 2013

  • Tips to Master Social Media Marketing for Small Businesses [INFOGRAPHIC]

    Yes, social media marketing is the real deal. Since the proliferation of social networking sites in the early 2000s, social media marketing propelled from a mere option to a key factor among small businesses. In this day and age, more and more small businesses are taking advantage of the platform...

    By • July 24, 2013

  • Make Better Business Decisions by Conducting Consumer Research on Social Media

    Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome.But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their ans...

    By Matthew Peneycad • July 23, 2013

  • How to Handle Negative Comments About You and Your Business

    It's happened. You knew it would. Somebody said something bad about you and your business. Maybe it's true. Maybe it's not. Maybe it's a little bit of truth taken grossly out of context. No matter the case, how you handle negative comments can determine how much (or how little) business you will ...

    By • July 23, 2013

  • Sony's Social Agility Thwarts New XBOX ONE

    Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it's advantage.The immediacy of social media is very well illustrated by this weeks E3 unveiling by Microsoft of n...

    By • July 22, 2013

  • A Secret Source of Powerful Content Ideas

    While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begin...

    By • July 22, 2013
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    The Four Different Types of Media

    A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media.Paula, here you go!In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared.If you're in business - and have been for more than 10 years - it's pre...

    By • July 22, 2013

  • How a Virtual Office Allows You to Stop and Smell the Roses

    It's hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones's society. We're so focused on what comes next, we forget to slow down - or even stop - to look back and see what we've accomplished.In November 2011, we moved Arment Dietrich out ...

    By • July 21, 2013

  • 5 Ways Social Media Gave Birth to the "Casual Gamer"

    Video games used to appeal to a much smaller crowd than they do now. Many games were a test of reflexes, memory, and required a considerable time commitment to finish (due to a lack of save features). Video games have since evolved. As time went on, video games developed along two distinct pat...

    By • July 20, 2013

  • The Beginner's Guide to Twitter for Business: All You Need to Know in One Handy Guide

    Twitter for business, any business, has become pretty much a must-have. It helps to drive awareness, promote your brand via offers and information, make vital contacts and share industry knowledge. It has also become a must-have for customer service: the place where customers expect to get help, ...

    By • July 19, 2013

  • 50 Tips to Energize and Inspire Your Social Media Community & Audiences

    Are you breathing life into your social media communities and audiences or are you taking it away? Are you inspiring and energizing your community members to do more, be more and simply be better at what they do?Are you serving up great and valuable content that serves as energy to your social me...

    By • July 19, 2013

  • Best Practices for Brand Engagement in Social Media

    Social media gives you direct connection to and from existing customers, prospects, and brand agents about anything and everything, from products to challenges, all at once. However, with all the fuss and work needed for brand engagement, how do you strengthen these relationships? Here are the 10...

    By • July 19, 2013

  • Simple Ways To Tell Your Brand Story On Facebook

    Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?Tom's Shoes was founded in March 2006.T...

    By • July 19, 2013

  • 9 Web Marketing Tips To Help Your Small Business

    Web marketing is one arena where small businesses can compete against larger companies within the same field. While the size of a budget does influence the amount of money that can be directed towards marketing costs, on the Internet, every company performs on the same stage. With these web marke...

    By • July 18, 2013