Social Marketing: Page 353

  • 6 Cross-Platform Hashtag Marketing Campaigns

    Nike - #MakeItCountNike's #MakeItCount campaign started in 2012 as part an effort to publicize the release of the Fuel Band. It started with a viral YouTube effort, and then expanded to include Nike encouraging their fans and followers to tell them how they planned to "Make it Count" in 2012.Nike...

    By • April 16, 2013

  • Customer Retention: Different Approaches

    Customer retention is a critical issue. Wisdom (and data, though it's not at my fingertips) says that it costs us less to keep a good customer than to acquire a new customer. But it seems companies take two different approaches to customer retention.It seems the alternative strategies center arou...

    By • April 16, 2013

  • Project Management Tools for the Content Creation Process

    Content Calendars That ScaleAs corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I'll be the first to point out that while Robert Allen's quotation, ...

    By • April 16, 2013

  • News on Social Media is Ready for Prime-time [INFOGRAPHIC]

    Americans are using social networks as a primary source of news more than ever before. Compared to all other news sources, Social Media News has shown the highest rate of growth by nearly tripling in size between 2010 - 2012 (Pew). Many factors have contributed to this growth, including constant ...

    By • April 16, 2013

  • Recruiting: Should We Call or Tweet?

    I really don't need to remind you how technology has changed the way many companies manage their day-to-day work.It wasn't that long ago, before the advent of websites, online forums and the huge rise in social media usage that if you were searching for new job opportunities you would either scan...

    By • April 16, 2013

  • Getting to the Authentic Essence of a Story, Person or Brand [VIDEO]

    I'm incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand.On this episode, president Bryan Kramer hosts Kare Anderson (Twitter), Emmy award-winning journalist ...

    By • April 16, 2013

  • Four Ways to Reward Your Online Community

    Social media matters because everyone likes it.Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point.Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with ju...

    By • April 16, 2013

  • Branding Best Practices: Chobani's Social Impact

    By Courtney Gibb, Content Marketing Coordinator@CourtneyGibbLife at the top isn't just good - it's downright tasty. The #1 Greek yogurt brand - Chobani - transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed.Founded in 2005 by Ham...

    By • April 15, 2013

  • How to Save Money in Social Media (But Still Thrive)

    Social media will take over your life if you let it.Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers. But if you can carve out some time to stop, reflect and strategize on your curre...

    By • April 15, 2013

  • Using Social Media to Build High Quality Relationships and Increase Sales

    It's not uncommon for people to approach me and ask how they can get more targeted followers to their social networks. Before I give them an answer, I always ask why they want more targeted followers. 100% of the time, their answer is to increase sales. They think Facebook & Twitter are the n...

    By • April 15, 2013

  • Social Media Alchemy: Turning Spam into Engagement Gold

    Many thanks to Dino Dogan for this Guest PostI learned this from the always insightful Tom Webster about two years ago when he did a keynote at BlogWorld.Spam comments are a pain in the butt, they are made of evil, evil stuff. But, if you bring them out in the open, they can be quite funny.Tom r...

    By • April 14, 2013

  • How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC]

    Blogging Increases Website TrafficAccording to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't. As many say, content is king, but it's what you do with it after that will make all the difference.Even if you have loya...

    By • April 14, 2013

  • The Facebook Emoticon: More Than It Appears to Be

    Between Facebook introducing Graph Search, the redesigned newsfeed, the rumored Facebook #hashtag ,and most recently, Facebook Home, it is shaping up to be a pivotal year for the social media giant. The latest is the official, Facebook-sanctioned emoticon. Yep, Facebook is taking a cue from old...

    By • April 13, 2013

  • The Enterprise-Wide Advantage of Advanced Social Intelligence

    As social media grows exponentially so does the valuable insight and intelligence it delivers to businesses smart enough to take advantage of it. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with the onslaught of billions of daily consumer ...

    By • April 13, 2013

  • Creating a Content Machine: Tools, Models and Tips

    Curating content is an important activity and central to those brands who are looking to give their audience something useful.By spending time to find, filter and enhance content - which is shared across social media - you're building interest and value in your brand. But what is the value for y...

    By • April 12, 2013

  • Nimble CEO Jon Ferrara's Sermon from the Social River at Social Biz Atlanta 2013 [VIDEO]

    Jon Ferrara is a passionate guy when it comes to most things. And outside of family and friends, nothing seems to bring out the passion in him more than helping small businesses be successful. After selling Goldmine and taking eight years off to spend more time with his family, he began swimmin...

    By • April 12, 2013

  • The Three Buckets of Social Media Marketing Speakers

    What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the help of SAS content strategy efforts. Two amazing ...

    By • April 11, 2013

  • Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

    Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend:71% of of 16-24 year olds go online when they have a problem with a product (2012 Sitel Study);67% of 23,000 consumer...

    By • April 11, 2013

  • LinkedIn Best Practices: Be Careful What You "Mention"

    Last week, LinkedIn introduced the mention feature, allowing the social media giant to become a bit more social. The feature, pretty much identical to Facebook's and Twitter's mention, is a great way for users to engage with other users. But for the professionals looking to start taking advanta...

    By • April 11, 2013

  • What Social Media Can Learn From Don Draper

    First let me show you one of my favourite Mad Men scenes: click here.Do you want to buy a Kodak's Carousel?Who'd have thought that Mad Men's old/traditional marketing and advertising techniques would hold true in social media? Everyone is trying to sell you somethine online and offline. Business ...

    By • April 11, 2013

  • 4 Ways Brands Can Make Social Search Happen

    Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands are now putting a premium on...

    By • April 11, 2013

  • Social Media: A Powerful Protest Tool at the University of Houston

    The University of Houston's (UH) legendary creative writing program has long been ranked one of the top MFA programs in the country. Unfortunately, its reputation for paying its graduate students to teach freshman composition is legendary for a different reason: their paltry stipends and strict c...

    By • April 11, 2013

  • Visual Micro-Sharing Platforms: The Next Big Thing in Social Media Marketing?

    First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos...

    By • April 10, 2013

  • 3 Reasons Your B2B Videos Strike Out (and How to Hit Home Runs)

    Like many companies, one management consulting firm in Boston started out using video cautiously. The firm spent tens of thousands of dollars and hired multiple vendors to produce a series of case study videos. Then a few months later, the company created recruiting videos in-house without any bu...

    By • April 10, 2013

  • Five Organizational Must-Have Apps for the Entrepreneur on the Go

    If you're like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I've done the research for you; here are my top five ranked organizational apps for...

    By • April 10, 2013