Social Marketing: Page 353

  • Clever Costa Launch Engaging Social Media Competition

    I'm a big fan of Costa, I generally like their branding and love their coffee, so their new competition launched via email today (19th June 2013) was bound to get my attention. As well as using the power of their email marketing list, Costa have also posted about the competition on their Faceboo...

    By • June 24, 2013

  • Small Business Survey: Technology a Challenge and Opportunity, Steve Jobs an Idol

    Did you know that the 23 million small businesses in America account for 54% of all U.S. sales?Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?While big business has eliminated four million jobs since 1990, small businesses added eight millio...

    By • June 24, 2013

  • 10 Great Consumer Internet Companies From New Hampshire

    A few months back I wrote a blog post about 10 Great Enterprise Software Companies That Call New Hampshire Home. Because our thriving technology and startup ecoystem is diverse, I wanted to share some of the great consumer facing Internet companies in the Granite State - ones all looking to hit l...

    By • June 23, 2013

  • Right Now in Sales, Size Really Does Matter!

    As we hurtle towards Q3 (notice the urgency -- never a "gentle amble" for me) with all of the financial uncertainty that we are still destined to face on a daily basis, the organizations that are surviving - even thriving - are the ones that have demonstrated that they are willing to adapt and be...

    By • June 23, 2013

  • Comparing the Best Twitter Chat Tools on the Market [INFOGRAPHIC]

    With the sale of TweetChat - formerly the most popular, and the first, Twitter chat tool - to Internet Media Labs, the Twitter chat market is a bit of a Wild West these days. People are still engaging in these hour-or-so long live chats on Twitter, but the tools they're using are quite fractured....

    By • June 22, 2013

  • 4 Reasons That SEO for Small Business Is Required

    SEO, or search engine optimization, is crucial for everything on the Internet-if it's to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn't matter whether you're selling cakes from home or starting up your own independent accounting firm. Because eve...

    By • June 21, 2013

  • Apple iPad Makes Huge Strides Disrupting Public Education

    In the race for smartphone supremacy, Apple may be bested in global sales by Android devices but tablets are where Apple crushes all comers. The Los Angeles Unified School District recently announced plans to revamp their antiquated teaching methodologies and enter the 21st century with a $30 mil...

    By • June 20, 2013

  • Bridging the Social Chasm: How to Close the Perception Gap

    When IBM's Center for Business Value released its 2011 report into the relationship between social media, marketing and brands, it revealed a "perception gap." On the one hand, marketers had an understanding that their connected consumers "wanted" or even "expected" a certain style of interaction...

    By • June 20, 2013

  • ModCloth: A Rad (and Obvious) Social Media Strategy

    Brands should delight. Really, that's what it all comes down to, right? People, humans, homo sapiens, peeps - whatever you want to call us curious creatures - want to feel special and loved. That's human nature, baby. And just like an "I'm proud of you" from your Old Man makes you stand a little ...

    By • June 20, 2013

  • Troll-Fighting Tips and Tricks: Rock-Solid House Rules

    For those who face disruptive online trolls, or fear the day when they will, this series of posts is for you! Having managed social media projects on controversial subjects for the last few years, I have faced all kinds of intentionally disruptive online behavior while managing to keep the peace ...

    By Social Disruptions • June 19, 2013
  • SMT Expert

    How to Celebrate Your Small Business with Instagram, Vine, and Pinterest

    Held the week of June 16-22, 2013, National Small Business Week is finally upon us and for many start-ups across the country this is their time to shine when it comes to showing off their business. However, for businesses that are brand new or have yet to fully establish a presence on social medi...

    By • June 18, 2013

  • How to Use Storytelling to Fundraise Online

    As the Internet continues to grow, it is becoming harder and harder for nonprofits, and especially associations, to fundraise online. The number of scam fundraisers on the Internet that aim to steal people's money has grown tremendously, making it more difficult for those with a good cause to pre...

    By • June 18, 2013

  • Think Like a CMO, Scrap Like a Social Media Director

    Social media marketing directors are among the scrappiest and high-performing individuals in digital marketing organizations. The high-pace work environment naturally caters to highly productive on-the-ground commanders. Communicating results among executives is necessary to be recognized for ach...

    By • June 18, 2013

  • Stimulating Engagement Rates with the Easy Ask

    You're creating an abundance of highly valuable social media content for your business' blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.However, your audience just doesn't seem to be engaging with it. They're not liking, commenting, sharing, pinning, or re-blogging any...

    By Matthew Peneycad • June 17, 2013

  • Social Media is Relational, Not Transactional

    A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't be...

    By • June 15, 2013

  • Facebook Attempts to Gain Cool Points With Roll-out of Hashtags

    Proving once again the awesomeness of Twitter, Facebook bit the bullet on hashtags and rolled them out to some users this week. Rumors of Facebook hashtags began to circulate in March, but now that they're finally here we will begin to see whether they enhance user experience and functionality on...

    By • June 14, 2013

  • Big Data and Healthcare PR: From Volume to Value

    When Edward Snowden, a former NSA employee told the world about U.S. government's massive data mining and surveillance, we are reminded again that in today's world, nobody is immune from effects of data. How we harness the power of data and maximize their positive effects will be an ongoing discu...

    By • June 14, 2013

  • How to Avoid Common Marketing Mistakes

    Meet Kristine Evenson, president of CaptureHits and marketing strategist to midsize companies. With a specialty in online promotions and internet marketing, Kristine is shaping the way brands approach their virtual presence, particularly on Facebook.

    By • June 13, 2013

  • 4 Ways to Achieve Business Impact Through Social

    Social communication has become pervasive and is rapidly becoming the preferred interaction channel for consumers. Their expectations for both speed and relevancy are rising. In order to meet these expectations, brands need to start laying the foundation now for successful social communications. ...

    By • June 13, 2013

  • The Secret Power of Secret Facebook Groups

    Facebook currently has three types of groups: Secret, Closed, and Open. First, a quick overview of each - followed by my case for why the secret ones are the most powerful.Open Facebook GroupsOpen Facebook groups are a great way for people to gather together around a shared cause or vision. The ...

    By • June 12, 2013

  • Why Buying a Like Is Too Costly

    The impact of social media on marketing is here to stay. We all know this based simply on the number of hours people spend on platforms like Facebook, Twitter, and Pinterest combined with the fact that consumers trust word of mouth sources over all other kinds of marketing.We can also tell this i...

    By • June 12, 2013

  • Why Nonprofits are Better than Brands at Social Media

    Nonprofits seem to "get" social media way more than brands. Or at least they have a baked-in advantage.Brands spend billions trying to get people to feel passionate about them. And still very few, like Starbucks, Apple and Google, actually succeed.Nonprofits have passion in their bonesThe short-t...

    By • June 12, 2013

  • Accessibility as Strategy: The One-Way Conversation is Dead

    As my grandma always used to say, "God willing someone answers the phone." For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that means first, (and still unlike most customer service programs), you need to make yourself accessi...

    By • June 12, 2013

  • How the Social Shake-Up Created the Need for Get Satisfaction

    I had a chance to sit down with Wendy Lea, CEO of Get Satisfaction to discuss how some of the topics that you will see at the Social Shake-Up Conference created the need for companies like hers. The following is a transcript of our conversation.SMT: Tell me a little bit about Get Satisfaction a...

    By • June 11, 2013

  • #Social Survival Manifesto Principle No. 3: You No Longer Control the Message

    This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous secon...

    By Social Disruptions • June 11, 2013