Social Marketing: Page 354

  • Social Media and the Church

    With more than one billion people worldwide having a profile on the social media giant, Facebook, many in the Church are either concerned or blissfully unaware of the opportunities this social network presents for them.But many churches and ministries have set up a Facebook page as they look to c...

    By • June 10, 2013

  • 3 Ways Fashion Brands Connect with Social Fashionistas

    It's a good time to be a fashion marketer.Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor into all their communication channels (new and old) are the ones who will see the m...

    By • June 9, 2013

  • Customer Service Principles Learned from a Dentist

    Not many of us look forward to visiting the dentist, but it bears witness that those who ignore their teeth, eventually their teeth go away. Of course, notwithstanding anything to the contrary, dentists, along with their expertise to keep our smiles shining, should also prescribe to the ultimate ...

    By • June 8, 2013

  • 6 Uncomplicated Social SEO Tips for Small Businesses

    Let's start with what is SEO?SEO stands for Search Engine Optimization. And the phrase improve your SEO strategyencompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.Wh...

    By • June 6, 2013

  • One Year and 100 Articles: What to Know When Starting a Business Blog

    It's roughly 1 year, and 100 posts ago today, that I started my blog.While it most certainly remains in its infancy, and I still feel as though I'm just getting started, I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.Who knows, maybe ther...

    By Matthew Peneycad • June 6, 2013

  • Viral Video Turns Bad Day Into Social Media Nightmare

    If you've seen even one episode of celebrity chef Gordon Ramsay's "Kitchen Nightmares," you know the show has no shortage of drama. Combine a hotheaded pro with folks who might be prone to defensiveness, and you've got a recipe for fireworks.However, even Ramsay was taken aback by his recent expe...

    By • June 6, 2013

  • Use Google+, Are You Serious? [VIDEO]

    You are a business and you think Facebook and Twitter are the best social networks to be on? You aren't alone in thinking that, but have you considered using Google+ ?Ok, let's say you have. I bet it was around a year ago and your thoughts (or the advice you were given) was "don't bother, nobody ...

    By • June 5, 2013

  • What Does the Social Shake-Up Mean to Caterpillar?

    I had a chance to sit down with Kevin Espinosa, Social Media Manager at Caterpillar to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation.SMT: How does a company as big as Caterpillar go about creating social interac...

    By • June 4, 2013

  • How to Do Retail Social Customer Service: Case Studies From Best Buy, M&S, Tesco, Next and Boots

    Following on from last week's blog on the current state of social media customer service, I've taken a look at Social Bakers' highest rated US and UK retail brands (Best Buy BootsUK, NextOnline, Marks and Spencer and Tesco) to learn from their management of Facebook and Twitter.Setting up Faceboo...

    By • June 4, 2013

  • Supercharge Your Blog Reach as a Triberr Power User

    While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following:Increase Website TrafficGenerate LeadsConvert Leads into SalesIf your blog isn't doing those things, then it's time to ...

    By • June 3, 2013

  • Blogging Lessons from Jesus and Einstein

    One day, Jesus was teaching and a large group of people had gathered around. It was one of the largest groups to listen to him to date, and even local religious leaders were there to hear what he had to say.Toward the end of his sermon, Jesus asked a curious question. He said, "Which of you, if y...

    By • June 3, 2013
  • SMT Expert

    What to Ask From a Guest Blogger

    For bloggers looking to get their name out there online, the best possible move they can make early into the game is to get a guest post featured on a business blog. A recent infographic on guest blogging 101 from visual.ly featured a statistic stating that 126% more leads are generated by busine...

    By • June 2, 2013

  • 5 Examples of Great Social Media Customer Service

    Unfortunately, no matter how hard you try, you can no longer run away from social media. It is, and will be for a very long time, a crucial part in marketing a business online and now part of customer service. Don't know how to use social media effectively for customer service? Here are 5 great e...

    By • June 2, 2013

  • Have You Mastered the Art of Asking? [VIDEO]

    How well have you mastered the art of asking? In a recent talk at TED, Amanda Palmer (the singer who raised more than a million on Kickstarter) speaks about how connection can be triggered by asking (and not just giving first!). And how by asking her tribe she got everything she needed during her...

    By • June 2, 2013

  • Forget Mobile First: An Integrated Approach to Marketing

    According to newly released data from IDC's Worldwide Quarterly Tablet Tracker, PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3 million units, up from 144.5 million units in 2012. Given this rate of gro...

    By • June 1, 2013

  • Why Your Social Media Revolution Should Come from the Top

    It's hard to believe that despite the life cycle of social media being only in its infancy, it has revolutionized our personal and professional lives so profoundly. Organizations have finally begun to recognize the importance of building a business platform that can seamlessly amalgamate the inte...

    By • May 30, 2013

  • The Social Skills Refinery for Social Leadership

    The digital economy needs a different kind of business leader - not in terms of core principles of human values but in terms of skills that make the most of a connected age.Collaborative - in a connected economy the traditional approach to leadership has to change from command/control to collabor...

    By • May 30, 2013

  • Crowdfunded Space Telescope Opens [VIDEO]

    While it could be argued that crowdfunding a new skyscraper in Colombia is pretty cool, I think it's fair to say that by far the coolest crowdfunded project was announced this week.It emerged this week that private mining company Planetary Resources want to built the world's first publicly access...

    By • May 30, 2013

  • To Tumblr or Not to Tumblr: Brands and Advertising

    Big news for Tumblr: clothing retailer Club Monaco is going to the social media platform to showcase its new lookbook.Only a few weeks ago, Tumblr's announcement that it was starting to run mobile advertisements was met with some skepticism. The ads are native, meaning that they're meant to blend...

    By • May 29, 2013

  • 25 Small Business Marketing Mistakes (and How to Fix Them!)

    Let's imagine a small business CEO. Hugh Sellmore is the owner of a local vegetable supplier in Georgia. He has a college degree, and a dedicated local following, thanks to his commitment to customer service. However, Sellmore's efforts to grow his business struggled until he developed an active ...

    By • May 29, 2013

  • How Is the Social Shake-Up Affecting Today's Companies?

    I had a chance to sit down with Ted Shelton, a Strategy Consulting Leader at PwC and author of Business Models for the Social Mobile Cloud to discuss some of the topics that you will see at the Social Shake-Up Conference where Ted will be speaking. The following is a transcript of that conversat...

    By • May 29, 2013

  • 3 Tools to Boost Your Daily Content Strategy

    We live in a world where every one of us is, in some way, a publisher. Our audience on social media is always looking to see what people and brands they follow have to say or share. The combination of a never-ending thirst for content with a never-ending stream of new content on social media has ...

    By • May 28, 2013

  • How to Use Social Media for Customer Service

    Providing excellent customer service is a basic part of managing your business. However, you can't limit yourself to providing on-site service. In today's age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour. Call centers and live-chat applic...

    By • May 28, 2013

  • Is GetGlue in the Middle of a Customer Service Meltdown?

    UPDATE: at 7:30pm EDT on Sunday May 26th, the PR Manager for GetGlue responded to this on Twitter, letting me know that the issue had been resolved. I invited her to comment on this post.-Is GetGlue in the middle of a customer service meltdown? And if they are- do they even know it?Since Friday ...

    By • May 27, 2013

  • 5 Ways Social Media Makes You Part of the Cicada Swarm

    Some parts of the east coast are already experiencing the highly anticipated emergence of cicadas. There reception to these buggers has been decidedly mixed. Some see the mass numbers of cicadas as gross and their presence is little more than a noisy pestilence. Others view the coming of the c...

    By • May 26, 2013