Social Marketing: Page 354

  • What Do You Want Consumers to Talk About?

    We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her proximity to a radio. We obsess on consistency and on delivering on whatever promise we wish our brands to make.And when it comes to marketing, which most stations r...

    By • April 24, 2013

  • 9 Questions to Ask When Choosing a Social Media Software

    For any of you that have been charged with choosing a social media software for your company or agency, you know it's not an easy or-I'll be honest-pleasant task. It's not one of those decisions where you can just close your eyes and 'Pin the Tail on the Software' per say. It requires hours and h...

    By • April 24, 2013

  • Keep Your Sanity and Prioritize Social Networks [INFOGRAPHIC]

    "OK, so now that you have a website for your business, it's time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don't forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set...

    By • April 24, 2013

  • Operationalizing a Customer Service Culture

    Start by Focusing on Employees, Not the CustomerHow do you turn a good idea for a corporate culture into reality? By building an employee-centric workplace.An amazing customer service culture begins by first amazing the employees.Ace Hardware, the chain of retail stores known for their helpful se...

    By • April 24, 2013

  • 5 Insights Social Data Can Reveal for Your Business

    With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues - and with good reason.The sheer volume of s...

    By • April 24, 2013

  • A Closer Look At Crowdsourcing

    Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it's only going to get bigger!Crowdsourcing can refer to a number of things, i...

    By • April 23, 2013

  • Using LinkedIn 5 Minutes a Day

    Running a B2B business can be challenging at times, especially when you are trying to contact the right person in a company regarding potential partnerships or a joint venture. We all go through the same problem when we call a company, asking to speak to the relevant person and being caught up by...

    By • April 23, 2013

  • Use Pinterest to Build Links and Blogger Relationships

    It's hard to distinguish between the fads of social media from the true giants with staying power these days, as niche communities connect and grow almost overnight. One of the lucky things for those who are looking for how to link build is that we have access to great niche communities like Pint...

    By • April 23, 2013

  • Egypt: Social Networks for Democracy (and Marketing) [VIDEO]

    Tarek Nasr is a man living at the epicenter of two massive social upheavals. As a citizen of Egypt he participated in the Arab Spring revolution that in 2011 toppled the long-standing regime of President Hosni Mubareck, and brought to power a democratically elected government.Tarek is also the fo...

    By • April 23, 2013

  • The Changing Face of the Music Business

    I'm often asked to write and speak about how the internet and social media have changed/are changing the way traditional media operate, and how we consume traditional media. This includes the evolution, or perhaps revolution, taking place within the music industry. I love the things my friend De...

    By • April 23, 2013

  • 25 Social Media Influencers Forbes Ignored (And Why)

    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the "50 Top Social Media Influencers," which is published via the online version of Forbes.This list gets distributed far and wide and has become an important badge of "social proof" for those o...

    By • April 23, 2013

  • How Not to Criticize Social Media

    In the wake of tragedy, communities try to find ways to help each other. As social media is made up of communities, it's no exception that the same logic would apply. So when no one claimed credit for the Boston Marathon bombings and no suspects were initially identified, some online communities ...

    By • April 22, 2013

  • There's No Social Media "Easy" Button

    How many different ways can we say it before it finally sinks in as truth?There is no easy button for social media.There is no fast track.There is no magic social media pill.There is no magic carpet ride.Facebook will not fix your broken business.A social party is already happening in your honor,...

    By • April 22, 2013

  • Brown vs. Bieber: Twitter Libel or Creative Genius?

    Let's say you're a touring entertainer. You need to publicise your new show. You've arranged press conferences, you've commissioned posters, you've spent millions taking out ads in every newspaper and on every TV station in the land and you've crafted a bullet-proof content marketing and social m...

    By • April 22, 2013

  • Stop Stealing My Blog Posts!

    I blog on The Social Penguin and over on the blog for my consultancy, Velocity Digital. Last week, one of my posts on the Velocity blog made it through Social Media Today curation and appeared on the site. I was happy with that as SMT gets great traffic and can only be good for my 'personal brand...

    By • April 21, 2013

  • Social Media Marketing: Get Out Now... You're Doomed to Fail

    You're a small business owner and have spent some of your hard earned money on social media marketing, hired people to setup your Facebook Page, Twitter account, YouTube Channel and LinkedIn Business Page. You've even hired a social media "expert" to post on your social media channels a few times...

    By • April 20, 2013
  • SMT Expert

    Why You Should Be Using Listly: A Review

    People love lists mostly because they are very easy to read and at the same time they are full of valuable information. Bloggers love them because they don't require as much effort to put together and readers love them because they get all the information they need in a matter of minutes. And thi...

    By • April 20, 2013

  • How Throwback Thursday Can Help Brand Your Business

    An Official Indiana University Journalism Graduate #tbtOut of all the internet trends I come across, my favorite from a personal and brand perspective is Throwback Thursday, or #tbt as it is known. Throwback Thursday is not only very popular, it is also a lot of fun. Now, you might be thinking, "...

    By • April 20, 2013

  • Hootsuite Simplifies LinkedIn Marketing with Company Updates

    The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates on the professional social network with Hootsuite. This enables businesses to easily engage with their audience (and the 200+ million users) on yet a...

    By • April 19, 2013

  • 12 Strange & Unique Social Networks You've Never Heard Of

    Follow @SocialMktgFellaLike to knit? You're not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solvi...

    By • April 19, 2013

  • Make Listening a Measurable Goal in 3 Simple Steps

    After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community was to listen, and in this blog post, we will explore in more depth how to make listening a measurable...

    By • April 19, 2013

  • Why Social Media Marketing Is More Effective Than PR

    I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press ...

    By • April 19, 2013

  • Want To Increase Conversions? Focus On Referral Traffic

    While it's no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday's SEO tactics, hoping to generate a return. Earned media represents an effective alternative, not onl...

    By • April 19, 2013

  • Internal vs. External Community Managers

    The lifelong question that brand managers ask themselves is, "Should I hire a community manager or an agency?" Alright, that might not be the lifelong question they ask, but it is an important one. A community manager is the person who manages the social identity of a brand, from Instagram to You...

    By • April 19, 2013

  • Social Networking: Beginners' Tips for Building Your Online Network

    It's tough work building a network. Whether it is online or in the 'real' world, having a group of people who trust you and are willing to recommend your work goes a lot further than having thousands of online connections who only know you by name.To help you build that network, here are some 'Tr...

    By • April 18, 2013