Social Marketing: Page 354

  • Generating Motivation in a World of Unpaid Interns

    Internship season is rapidly approaching and a large and eager workforce will be looking for real-word experience. Whether an intern is looking for an eventual job offer, or is attempting to build their resume; a majority of interns will be working without pay.One problem area that can face even ...

    By • April 10, 2013

  • Tell Your Business Story, One Blog at a Time

    Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate the...

    By • April 9, 2013

  • The Facebook Problem: Why We Need to Rethink Facebook Marketing

    It is a common conversation topic in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There are thousands (perhaps millions) of articles written about Facebo...

    By • April 9, 2013

  • Email Marketers: Customer Service DOs and DON'Ts

    I rarely give out my email address when I am asked for it at a retail store.Two weeks ago, I made an exception. I bought a basketful of products at Sephora after a knowledgable and attentive sales person spent about half an hour with me. She didn't pressure me. She listened well. And she made sev...

    By • April 8, 2013

  • Facebook Survey: What Users Hate About Brands

    The treacherous waters of social media are not for the faint hearted. It can be hard to stay afloat amongst the constant stream of information that Facebook provides; birthdays, events, pictures of babies and dogs... How can your brand fit into that?Answer: By acquiring 'Likes'. Once a user 'Like...

    By • April 8, 2013

  • Reputation Management in Two Simple Steps

    We've all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business's reputation online. To defend their name, many businesses go into full "circle the wagons" mode, pursuing legal action or hiring some "specialist" in reputation m...

    By • April 8, 2013

  • Link Bait Creativity in 2013

    Now more than ever, you have to be careful about what you do if you're planning on building links for your site. If you go about it the wrong way, it'll end up hurting your business more than helping it. In fact, Google could suddenly choose not to list your site at all in the search results. Thi...

    By • April 8, 2013

  • The Changing Landscape of Customer Service

    I was reading an article by Flavio Martins on The Impact of the Customer Service Information Revolution and it got me thinking about all of the different ways companies are managing their customer service now. Many business are still sticking to the traditional phone support or, if you have a phy...

    By • April 8, 2013

  • 5 Steps to Writing Email Copy that Converts

    Is your email marketing truly compelling and relevant to your company prospects? The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach effo...

    By • April 8, 2013

  • Scheduling Your Blog: How Often and Best Times to Publish

    If you're trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.The optimal blogging frequency and the best times to blog will vary from business to bus...

    By • April 7, 2013

  • Simple Ways to Get More People to Your Website

    You created what could easily be one of the most fantastic websites the Internet has encountered. It's full of color and great pictures, it scrolls with grace and the content is top class stuff. You have registered your site with all the appropriate search engines and all meta and title tags are ...

    By • April 7, 2013

  • Google+ Ripples: Explore the Benefits

    One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it. We will quickly walk through how to get to and understand Ripples, but more importantl...

    By • April 6, 2013

  • Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC]

    Real Examples of Social BusinessFollow @SocialMktgFellaSocial media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their overall marketing strategies. Companies who do it ...

    By • April 6, 2013

  • 10 Facebook Page Tips to Avoid Looking Like a Fool!

    The following Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I'm seeing well established brands and businesses make these mistakes as well.So here's a recap of what every Facebook Page owner should ...

    By • April 5, 2013

  • The Role of Humor in Social Media

    The power of humour can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Although there are exceptions to every rule, here are a few key elements a marketing director should keep in mind when consi...

    By • April 5, 2013

  • More Traffic or More Conversions? No Contest

    A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site, or doubling your conversion rate?Many marketers get this wrong.Despite years of front-line, real-world experience to the contrary, more and more online marketing ...

    By • April 5, 2013

  • Are You Ready for Social Media 2.0?

    The report that the Securities and Exchange Commission (SEC) has ruled that companies can now use social media for announcements sounds the knell announcing that Social Media 2.0 is now upon us. In the pre-social media web company announcements had to be made by filing Form K-8 and issuing a Pres...

    By • April 4, 2013

  • How Social Media Management Helps You Through a Crisis

    Crises happen, whether you like it or not, so you'd better be prepared! Many companies have standard procedures for handling crises and this really works wonders. Nowadays, however, the internet makes crisis situations more challenging since it enables them to spread very rapidly. Nevertheless, t...

    By • April 4, 2013

  • Managing Your Social Media Footprint

    A social media footprint is the trail that you leave behind for others to find every time you upload a photo on Instagram, check in on Foursquare, share anything on Facebook, tweet on Twitter, pin on Pinterest boards, publish videos of yourself on YouTube, get tagged in a Flickr photo, add jobs a...

    By • April 4, 2013

  • Corporations on Social Media: Psychopaths, Robots and Airheads

    As a former digital activist who spent most of his time obsessing over the right tone and content needed to engage and build advocate communities, I can only shake my head at the way corporations behave online. Nevertheless, it is my job to help corporate social media work for all involved, so he...

    By Social Disruptions • April 4, 2013

  • Increase Brand Awareness and Engagement on LinkedIn: 10 Tips

    Are you on LinkedIn? Considering that you are reading this blog, the chances are pretty good that you are. You might have even found my blog through LinkedIn. I love LinkedIn, and I'm very active on it. If you aren't on LinkedIn, you are missing out on some serious opportunities from a personal a...

    By • April 4, 2013

  • LinkedIn Finally Rolling Out Facebook-Style Tagging

    Hurrah!LinkedIn have finally got up to speed with in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned, which undoubtedly will have a positive impact on referral traffic to your company's website....

    By • April 4, 2013

  • Overcoming the Barriers to Enterprise Collaboration

    Your organisation has taken the plunge and invested in a shiny new enterprise social media platform. Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. At last, you can throw off the shackles of that email inbox and really start...

    By • April 4, 2013

  • Use Video Marketing for Sales and ROI Boost

    Let's talk sales and how video marketing can work for your brand or organization. Why Video Marketing WorksI consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to one of our internal processes or our graphic desi...

    By • April 3, 2013

  • IBM's Design Lab: I Have Seen the Future of Marketing

    Last week I had the privilege of touring IBM's Design Lab, a floor of the iconic Madison Avenue offices that reports to the head of marketing for company. My tour guides, Ethan McCarty and Laurie Friedman, showed me how IBM, at one time one of the biggest spenders in B2B advertising and marketin...

    By • April 3, 2013