Social Marketing: Page 354

  • SMT Expert

    Why Location-Based Social Marketing is Slowly Dying

    Last month, Foursquare's CEO Dennis Crowley addressed rumors that Foursquare's growth had become stagnant, which he said simply weren't true - in fact, they consistently see their numbers grow by 10-30% each month. However, he did admit that Foursquare was no longer the "shiny, new thing" in the ...

    By • May 10, 2013

  • Using Social Media as a Customer Service Tool [INFOGRAPHIC]

    Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest co...

    By • May 9, 2013

  • Make Your Blog Come Alive with the Help of Emotions

    The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be passionately interested in what he or she is creating. There is an over-saturation of information on the worldwide web, and there i...

    By • May 9, 2013

  • The First Mile: The Broken Link of Social Media Customer Service

    Part One. An edited excerpt of What's the Future of Business, Changing the Way Businesses Create ExperiencesFor all that social media is doing to change business for the better, it's not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I'm sure...

    By • May 9, 2013

  • Customer Service Tool: One to Say Yes, Two to Say No

    Empower your people to come up with a solution.It's easy to say, "I'm sorry, we don't have that... We can't get it... We can't do that... It's not our policy." Blah, blah, blah. In other words, it's easy to say, "No."But that is not what amazing companies do. Amazing companies empower their empl...

    By • May 9, 2013

  • Activate Your Social Media Community for Product Development

    Your business' social media community can be an invaluable asset when working through product or service development.The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, comm...

    By Matthew Peneycad • May 9, 2013

  • Content Marketing: Are You Sharing Your Best Stuff?

    The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes. We have since watched them raise their young chicks. We are enlightened by how they care for the young birds, and how they share their best stuff,...

    By • May 8, 2013

  • Hey, He Took My Blog Post Idea!

    Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already. Jeff Bullas ...

    By • May 7, 2013

  • LinkedIn for Authors

    Every professional should be using LinkedIn, and that goes for writers too. LinkedIn is the online equivalent of real-world networking. As such, it can be used in much the same way. However, LinkedIn goes beyond just meeting new people, and participating in "getting to know you" conversations and...

    By • May 7, 2013

  • The Gamification of Experience

    How many meetings have you sat in recently where the term "gamification" has come up? It's often waved in front of an executive as either a magic elixir or a battle cry. Gamification, it is stated, is the answer to engaging customers.I like the idea of gamification...in theory. In its simplest de...

    By • May 7, 2013

  • 7 Simple Tactics to Create Blog Content That Spreads Like Wildfire

    There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.Give your community exactly what they are looking for with these seven simple tactics and watch your content spread like wildf...

    By • May 6, 2013

  • The Future of Community in Social Media Channels and Where It's Headed

    Earlier this year, Guy Kawasaki, author, keynote speaker and co-founder of AllTop; Mari Smith, notable Facebook thought leader and author; and Bahram Nour-Omid, the CEO of Passenger and advisor to Nestivity sat down to talk to me about the future of community on social media. The three social med...

    By • May 6, 2013

  • 21 Quick Tips: How to Write a Blog for Your Business

    Do you want to improve how you write a blog for business?Here are 21 tips on how to write a blog for your business blog in a step by step way. Below the how to write a blog for business graphic is a few tips on each step to help you get more clicks, more traffic and build your brand community.21 ...

    By • May 6, 2013

  • How to Activate Targeting Options for Facebook Timeline Posts

    Do you have access to Facebook's targeting options for your timeline posts on your business or brand Page?Funnily enough, I've found that this feature isn't enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.If you don't have access to Fa...

    By Matthew Peneycad • May 6, 2013

  • A New Social Network for Tech Professionals

    Solaborate, a new social network for tech professionals, is seeing its beta launch. It's a professional network whose Los Angeles, California-based platform gives more weight to companies and technology professionals.According to Marketwire's report, Solaborate "received over $1,000,000 in seed f...

    By Mohammed Anzil • May 5, 2013

  • Changing the World One Signature at a Time

    Petitions have long been part of our political process. From petitions that demand a stop sign on your neighborhood corner to the required number of signatures to run for political office, we use signatures on a petition to show support and momentum for a cause. They have the power to change the ...

    By • May 4, 2013

  • Understanding Your Audience: Three Ways to Improve Engagement

    Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we've got your cure to improving Facebook engagement by truly understanding your audience. Yo...

    By • May 4, 2013

  • Where Community Meets Journalism

    Last week I went back to my journalism roots, attending the digital journalism conference news:rewired. But this time I could wear two hats: journalist and community manager. In a week when The Guardian launched a Platform for citizen journalists, and social media wrongly identified suspects in t...

    By • May 3, 2013

  • Brands as Publishers and How It's Changing Marketing

    While certainly not a new concept, more and more brands are increasingly turning into media machines in today's marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today's world, these roles overlap, with brands and audiences becomi...

    By • May 3, 2013

  • Twitter Focuses on Local Trends

    Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.Additional changes include:Invit...

    By • May 2, 2013

  • Seven Tips for Dealing with Online Trolls

    Yesterday afternoon, I took a break and went out for a bike ride.It went from winter to summer in Chicago and it's supposed to go back to winter tomorrow so it's important I take advantage of the warm weather when I can!As I turned onto our tree-lined street that has four-way stops at every other...

    By • May 2, 2013

  • Hey Ads, I'm Over Here!

    As of late, there seems to be a lot of noise on my Twitter feed around increases in ad spend across various emerging markets globally. To exemplify, in Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. Holy shnikes! Chris Farley would ...

    By • May 2, 2013

  • Schedule Your Success by Creating a Social Media Publication Calendar

    The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business.Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media prese...

    By Matthew Peneycad • May 2, 2013

  • Pharma Awakens to the New Normal in Customer Engagement

    Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Last week I spoke to Craig Robertson, who is spearheading a new report from Accenture Life Sciences about the pharmaceutical industry's accelerating adoption of digital and social m...

    By • May 1, 2013

  • Why Businesses Should Embrace Negative Customer Feedback

    Last week, the company I work for, a daily deals website called 1SaleADay.com, began selling a credit card pocketknife, a utility knife that folds into the size of a credit card. Soon after, a customer in law enforcement posted the following message, criticizing the sale of this product:"As a Law...

    By • May 1, 2013