Social Marketing: Page 354

  • Q&A with Alfredo Gangotena, Chief Marketing Officer at MasterCard Worldwide

    Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's advertising, sponsorships, promotions, research, insights and digital marketing initiatives.Hayley Dunn: In your view, what are the big issues to watch out for in 2013?Alfredo Gangot...

    By • March 13, 2013

  • Help Customers Decide on St. Patrick's Day

    People are going to listen to what you have to say if it's going to help them. Providing St. Patrick's Day ideas not only creates solutions for their needs, but helps your business create trust with consumers.St. Patrick's Day related promotional posts with a solution don't seem as pushy as the r...

    By • March 13, 2013

  • The Future of YouTube: As Told by SXSW

    I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was labeled, "The Future of Video; The Post YouTube Apocalypse" and focused on vloggers and how the platform will develop. The panel was interesting, and the guys were hilarious, but when one of the panelists,...

    By • March 13, 2013

  • Socializing Your Business: 9 Questions to Consider

    1. What are your goals?This is the first step for any marketing campaign. Each campaign needs to be associated with a set of objectives. Depending on your organization's goals, the objective for each social campaign needs to be chalked out. Never keep your objectives brief. If your bottom line is...

    By • March 12, 2013

  • Make a Viral Video: The Harlem Shake Guide

    Social Media has brought us many crazes over the relatively few years that it has been around, and as I'm sure most of you are aware, the latest one is The Harlem Shake. These thirty-second long videos, in which a room full of unsuspecting people is quickly replaced by a room of crazy, fancy-dres...

    By • March 12, 2013

  • SXSW: The Community Manager Manifesto

    On Sunday at South By Southwest, a roomful of social media practitioners of all kinds came together for two and a half hours to create one document: The Community Manager Manifesto.Natalie Rodic Marsan (founder of BrokenOpenMedia), Nick Cicero (Lead Social Strategist of LiveFyre), and Tim McDonal...

    By • March 12, 2013

  • Social Integration: A Key to Maximizing Value

    Organizations are tapping into the power of social computing to enhance employee collaboration, connect better with a new generation of customers, partners and other stakeholders, and attract and retain top talent. As they continue to do this in 2013, they will start to see social silos appearing...

    By • March 11, 2013

  • Pinterest: Understanding the Business Benefits

    Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.An introduction to PinterestIf you are familiar with mood boards, th...

    By • March 11, 2013

  • The Best Presentation at SXSW

    SXSW brings some of the best thinkers from around the industry to one conference, but that doesn't always translate to great presentations. Today I attended a session on viral videos and experienced one of the best speakers, not only in terms on content, but in her presentation, delivery and shar...

    By • March 11, 2013

  • Skip Writing a Blog Post Today for the Health of Your Business

    Yeah, yeah, I know. It's pretty ridiculous that I'm writing a blog post about not writing blog posts.Anyway, indulge me, and maybe you'll find something of value here.Typically I like to write for this blog as my publication dates approach every Monday and Thursday. It allows me to write about th...

    By Matthew Peneycad • March 11, 2013

  • Social Media Dashboards: What to Look For

    When shopping for the ideal dashboard to implement social media marketing for your business, there are several key factors that need to be taken into consideration. It's more than just studying the core features and capabilities of a dashboard, it's about what it can do to increase customer engag...

    By • March 10, 2013

  • Why Nonprofits Have Low Retention Rates [VIDEO]

    Did you know that nonprofits as a whole have a retention rate of 49%? That's staggeringly low compared to the for-profit retention rate of 94%.Why the huge gap? I'm mean, you'd expect that people who support issues like gay rights and global warming would be in it to win it!To help shed some ligh...

    By • March 10, 2013

  • Why Outer Space is the Hottest Topic at SXSW 2013

    When we think of the average SXSW attendee, let's be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending panels about the hottest social platforms and digita...

    By • March 9, 2013

  • Using News Releases to Boost Your Online Visibility

    Today's guest post is by Tara Geissinger.There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility.While there are SEO benefits, publishing news releases plays numerous other marketing roles.The rules...

    By • March 9, 2013

  • Attend SXSW Without Ever Leaving the Office

    SXSW is taking place this week and I am super excited to be attending...spiritually and digitally. For all of those who also are unable to physically attend the festivities this year, I've assembled a list of three great ways to avoid getting caught up in all the social media noise while staying ...

    By • March 9, 2013

  • Google+ Local Is Now Available for Businesses

    Google+ Local Is Now Available Specifically For BusinessSince 2007, Google has been pushing local results. This push from the world's largest search engine created a shift towards local internet marketing services. Google's attitude has always been "Play the game, or get left behind." In the last...

    By • March 9, 2013
  • SMT Expert

    The Missing Piece to your Social Media Reporting: Response Rate

    Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief. Some brands might think they are pretty responsive, but in an "up...

    By • March 8, 2013

  • 3 Types of Go-To Shareable Content for Higher Education

    Higher education institutions require a very unique marketing plan and digital identity. They have a built-in captive audience of alumni, students, parents, faculty and staff, however all of these groups (understandably) feel they have an important stake in the institution (possibly even more so ...

    By • March 8, 2013

  • Transcending Social Interaction and Music: Beck's Album "Song Reader"

    The famous musician known as Beck, whom you may know from his ongoing string of classics starting in 1994 with the release of his single "Loser," has released a new album, but you can't listen to it. At least, not the way you would normally listen to a new album. Instead of releasing a traditiona...

    By • March 8, 2013

  • Social Media Sites to Explore

    When it comes to social media sites, there are so many options. Everyone knows the big ones: Facebook, Twitter, G+, LinkedIn, YouTube. So I thought it would be interesting to share some lesser known social media sites that are gaining momentum and that offer a new social twist. In some cases, I h...

    By • March 8, 2013

  • Get Satisfaction's Small Business Plan

    "The first sign of success is when your existing customer base signs up for your new solution." Scott Hirsch, the vice president of product marketing at Get Satisfaction, is happy to say that they've been experiencing just that feeling since the launch of their new product, Get Satisfaction for S...

    By • March 7, 2013

  • Align Content Strategy with Brand Values and Consumer Identity

    At one point, maybe even recently, you asked yourself, "I've opened a Facebook page for my business, but now what? What kind of content do I upload?"One of the biggest challenges facing a brand, when trying to develop its social media presence, is planning a content strategy. To implement it cor...

    By • March 7, 2013

  • Social Media Brings a Positive Message to Youth: Three Examples

    For many years, the Internet and social media have been given a bad reputation. It is known for spreading vulgar pictures, false rumors and stealing identity capabilities. Social media has been a big hit in the news generating stories about rape, political scandal and celebrity bashing. Most adul...

    By • March 7, 2013

  • Pinterest Is a Business Necessity

    Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, "when do you plan on making money," t...

    By • March 7, 2013

  • Google+ Rolls Out Major New Visual Updates

    Google has started to roll out some major new visual improvements to Google+ profiles and pages. The new update makes cover photos much larger than before, giving you the chance to make your featured image or message really stand out! According to Sara McKinley of Google:"We spend lots of time li...

    By • March 6, 2013