Social Marketing: Page 358

  • 3 Ways to Grow Your Email Newsletter Database

    In business, email marketing isn't a thing of the past. Social media may be taking over when it comes to customer engagement. When it comes to email though, businesses are able to provide something social media can't: more in-depth and customer segment-driven content. According to Hubspot, email ...

    By • March 31, 2013
  • SMT Expert

    Social Media ROI: Managing Customer Expectations

    Having spent the last few years managing social media for various clients around the globe, I've been humbled by what my customers have taught me. The biggest lesson I've learned is that there is a way to work with just about anybody, and it comes down to communication - both in managing expecta...

    By • March 31, 2013

  • How to Develop Your Social Media Strategy from the Inside Out [VIDEO]

    Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing. I believe that developing a strategy to leverage the ...

    By • March 31, 2013

  • Maintaining Strong Facebook Communities: 3 Essential Steps

    Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role. Depending on how important social media is to your organization, you may have a lot of t...

    By • March 30, 2013

  • Is Your Facebook Personal Timeline Optimized for Networking?

    Entrepreneurs and business owners dedicate a significant amount of time nurturing existing connections and networking with potential new clients. Understanding the importance of first impressions, entrepreneurs spend time and money on a creating a professional wardrobe, developing quality printed...

    By • March 30, 2013

  • Search Marketing Integration: How Social Media and Search Will Combine in SMI

    Search marketing has evolved. Tactics that worked three or four years ago are no reliable, due to changes in Google algorithms that have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements,...

    By • March 30, 2013

  • Tumblr for Business: Content

    This article is part of a series by Wishpond. It will explore the business benefits of the social media platform Tumblr and how it can help your online marketing efforts. (Here's part one.)Types of Content There are seven different types of content your business can post. Tumblr uses a visual he...

    By • March 29, 2013

  • Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

    Due to the visual nature of the platform, Facebook engagement can be a bit easier than some others. Google+, Pinterest and Twitter have their own qualities that make them special for engagement. Today we'll focus on Twitter.As each network operates in its own fashion, it is important to understan...

    By • March 29, 2013

  • Is Social Media Just a Waste of Time?

    Welcome to Social Media Theater and our first program, "Social Media is a Waste of Time."Our play was written by Barry Feldman. You may know him as a copywriter/creative director/blogger. We contacted Mr. Feldman to ask him why he wrote this one-act and he explained he got the idea after reading ...

    By • March 29, 2013

  • An 8-Step Approach To A Better Twitter Marketing Strategy

    Twitter is a social site used today by tens of thousands of businesses for micro-blogging. It is the preferred place on the web where big enterprise organizations as well as smaller brands post short updates, to be precise, an update less than 140 character long. For many businesses, Twitter is a...

    By • March 29, 2013

  • Infographics, Images, and the Value of Impressions [Storify from 3/26 Webinar]

    [<a href="//storify.com/socialmedia2day/storified-webinar-infographics-images-and-the-val" target="_blank">View the story "[Storified Webinar] Infographics, Images, and the Value of Impressions" on Storify</a>]

    By • March 28, 2013

  • Social Media Brand Failures: Lessons to Learn

    Experienced social media managers are well aware of the unpredictable nature of the medium. While some campaigns tend to go viral in a matter of minutes, some others like American Apparel's Sandy Sale campaign which sparked a hate storm online or the #McDStories which unlike McDonald's plans to h...

    By • March 28, 2013

  • Social Behavior: The Big Game [INFOGRAPHIC]

    iAcquire, a full-service digital marketing agency, and Survey Monkey, a leading provider of web-based survey solutions, recently combined forces to create a study on social behaivor. The March Madness-themed infographic uncovers key information on search privacy concerns, social influence, effica...

    By • March 28, 2013

  • Online Comments: Steps to Bringing the Civility Back

    If you've traveled online and social media circles long enough, you've probably seen the meme: "Wait a minute, someone is wrong on the Internet." It's a funny meme, but also one that tugs on the emotions of plenty of folks who may be intellectually or emotionally involved in a specific topic. An...

    By • March 28, 2013

  • Content Marketing on Social Networks for Easter Holidays

    Understanding the tone of each social network especially during the holidays can be tricky for businesses. Create content for your marketing initiatives that is applicable to both your industry and to Easter. Below we detail the major social networks and what types of posts are best for each.Face...

    By • March 28, 2013

  • 7 Ideas to Steal from Ikea's Content Strategy

    If I were to reveal a hidden talent of mine, I'd say I'm good at assembling Ikea furniture. As most Swedes, I've grown up with flat packages and family quarrels around mounting manuals. I'm practically born with a hexagon key in my hand.Therefore, as a devoted brand advocate, I wanted to check ou...

    By • March 27, 2013

  • Facebook Tabs: Increase Social Engagement with Your Audience

    Don't take social media engagement lightly: it's important. It is about conversing with your customers and your fans. It does requires work, but what relationship doesn't?To continue my series on social media engagement practices I'll finish up my list on how you can increase engagement on Face...

    By • March 27, 2013

  • Engagement in Higher Ed: How to Create a Buzz with Prospective Students

    Working with social media in a Higher Education environment can be challenging. There are many stakeholders that need attention - from Alumni, Students, Faculty & Staff to Prospective Students -- or those currently in high school thinking about which college or university in which they should...

    By • March 27, 2013

  • B2B Social Media Marketing: When to Risk Promoting the Competition

    It would be wonderful if all we had to do to sell our products was tell our customers how incredibly great they are."This is the top-rated widget of its kind," we'd say, showing them results of competitive rankings. "None of the other widgets can match this one for performance."But, as you know, ...

    By • March 27, 2013

  • Facebook Rolls Out Reply Links For Threaded Comments On Pages

    Facebook is starting to roll out a new feature that will allow page managers to let anyone to reply directly to comments on their pages. Facebook prompted us to turn on this new reply feature! Previously, whenever you replied to a comment on a Facebook post, your comment would get inserted at th...

    By • March 27, 2013

  • Google+: Your New Favorite Social Network?

    If you aren't yet using Google+, or aren't logging in regularly, the social network may seem a bit intimidating. It's different from Facebook in a lot of ways, and there are a number of features and nuances that may not be obvious how to use or what you're supposed to do. These are perfectly unde...

    By • March 27, 2013

  • 5 Ways to Proactively Engage as a Social Brand

    The past three years for brands in social media have evolved rapidly. From the days of focused social listening to relying on campaign-based applications, brands now find themselves in a position to focus on real-time, consistent engagement with social customers.Rather than waiting on opportuniti...

    By • March 27, 2013

  • Tumblr for Business: What Is Tumblr?

    Is there room on Tumblr for your business? Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers. Here's an introduction.What is Tumblr?Simply put, Tumblr is an image blogging site. Users post interesting photos, videos, and other media ...

    By • March 27, 2013

  • Google+ Mobile App Includes Tons of New Features

    Google has released version 4.3.0 of their mobile app for Google+ today and it comes chock full of updates and features that are sure to brighten your Monday.According to the update, the new release includes:New photo editing features: add filters, rotate, and cropNew profile designNew notificati...

    By • March 26, 2013

  • Great Content Strategy: Two Examples to Learn From

    Having a content strategy in place for how and where you market your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way.An easy mistake that many companies make is just talking about the products and services they ...

    By • March 26, 2013