Social Marketing: Page 365

  • The Art of Successful Multilingual Social Media Management

    Working in multilingual social media management (as a moderator or as a community manager) requires more than just language skills. Our Production Manager for Multilingual Moderation, Richard Simcott, responsible for eModeration's own Tower of Babel, is a zealot, an evangelist, (Ok, a fanatik, en...

    By • Nov. 9, 2012

  • Implementing Social Into Business Infrastructure: Mistakes Companies Make

    1. Thinking Social is Just for Those Marketing PeopleA company that tries to keep social confined to Marketing and PR is going to miss out on the big show. Probably one of the most exciting and compelling things going on in the social sphere right now is how we are on the verge of expanding socia...

    By • Nov. 8, 2012

  • SocialCode's 6 Ways to Reward Your Brand's Social Influencers

    Finding Your Social InfluencersSocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or "viral brand accelerants." By observing the behavior of millions of consumers acros...

    By • Nov. 7, 2012

  • Hurricane Sandy and the Social Storm She Created

    You would be hard pressed in today's Social Media driven society to not see a spike in activity during major world, national and regional events. Well Hurricane Sandy was no different, starting days beforehand and continuing even into today ( two weeks later) Facebook and Twitter have been lit u...

    By • Nov. 7, 2012

  • Small Business Strategy: 10 Trends to Watch

    Part of an ongoing series dedicated to small businessesAs you read this, the business landscape is shifting right under your company's foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, cus...

    By • Nov. 7, 2012

  • TEDTalk: Reinventing Consumer Capitalism - Screw Business as Usual

    I've always admired TED's approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an "audience with an audience of audiences" where those on stage break throu...

    By • Nov. 7, 2012

  • 16 Experts on the Future of Digital Customer Service

    Digital customer service is on the rise. More and more companies are finding their way to the social web to answer questions of clients and prospects. A study I conducted earlier this year showed that about one out of three companies is currently helping clients in the digital world. Even though ...

    By • Nov. 6, 2012

  • Gen Y and Customer Expectations

    Move over Boomers and Gen Xers, Gen Y is about to transform the workplace inside and out.Within 10 years Gen Y will represent the majority of our workforce and they are completely different from any other. As the work centric rebels of the baby boom generation move into retirement and the indivi...

    By • Nov. 6, 2012

  • Squidoo Explained: How the Site/Lenses Works

    In late 2005, a website named "Squidoo" launched. Squidoo is a way for people to share information with others. Users can create a page, also known as a lens. Each lens has its own topic. A user can create a lens about gardening and another lens about cooking, or whatever topic they choose.They c...

    By • Nov. 6, 2012

  • Why Social Commerce Matters

    Social CommerceSocial commerce is a subset of electronic commerce that uses social media that supports social interaction and user contributions, to enhance the online purchase experience. Believe it or not, it is also an increasingly popular solution for monetizing social media marketing, the on...

    By • Nov. 6, 2012

  • 4 Real-Time Lessons from a Viral Social Media Crisis

    What would you do if you woke up one morning, looked at your Facebook page, and saw hundreds of angry comments about your brand surrounding a thoughtless comment made by an employee? No matter what kind of crisis plan you have, there is nothing that can completely prepare you for what comes next....

    By • Nov. 6, 2012

  • Cultivating Workplace Culture

    Workplace culture is a hard thing to get right. It's a moving target that means something different to everyone. It grows and evolves over time and is the result of action and reaction. It is the lingering effect of every interaction. Culture may not be on the top of everyone's 'to do' lists b...

    By • Nov. 5, 2012

  • Had EE Been a Social Business They Might Have Survived Launch Issues

    Many people have read my review of the new EE 4G service - it has been my all-time most popular post.You can also read it here Don't move to 4G on EE just yet - they're not ready for youIn this post I explained how poor processes (sending me the wrong SIM card multiple times), as well as almost c...

    By • Nov. 5, 2012

  • Social Media: What's the ROI of Not Doing It?

    Social Media ROI is Not the Same as Social Media ValueIt's a simple concept, but many organizations struggle with the notion that every "Like" and every "Retweet" comes along with a dollar sign. Instead, businesses need to understand that there is a chain of events that will lead to the dollar s...

    By • Nov. 5, 2012

  • Why Most Corporate Culture Programs Fail

    Unless your company acts as a single tribe, which most companies don't, you don't have a single corporate culture. Therein lies the problem with most corporate culture initiatives - they start from the wrong premise that companies are people and that they therefore can have one culture. In realit...

    By • Nov. 3, 2012

  • Why Branded Online Community Delivers on Social Customer Care

    Just last week my colleagues at Social Media Today released the 3rd annual Social Customer Index Report which is chock full of data to fuel any organization's efforts to leverage social media for customer service. This report is cause for celebration from those of us who know and understand the v...

    By • Nov. 1, 2012

  • Quality Vs. Quantity: Study Shows Superfans are Driving Facebook Engagement

    Two hundred thousand fans on your company's Facebook page, means that you are reaching your target audience, right? Not so, according to a study by Napkin Labs. The social media ideology that more fans equates to increased engagement has just been debunked. The study revealed that the key facto...

    By • Nov. 1, 2012
  • SMT Expert

    Communicating With Your Customers... FROM BEYOND THE GRAVE!

    In honor of Halloween, I thought it might be fun to look at something that certainly had our social media team scared - the recent loss, albeit brief, of Tumblr and Reddit and how these websites handled the downtime. Both sites had sudden and unexpected problems that took them offline, and bored ...

    By • Oct. 31, 2012

  • Spooky Social Stats to Haunt Your Nightmares

    The rate of social growth and its implications for marketing can be terrifying for many companies. Digital and social murdered traditional push marketing, and spawned a new age of conversation, content marketing, and consumer empowerment.But the following stats should only frighten you if you're ...

    By • Oct. 31, 2012

  • How to Get the Most from Your Social Media Manager

    Would you expect a newly recruited chief financial officer to plan next year's budget without first understanding your corporate priorities? Or a human resources manager on their first day to choose which employees should be let go without first letting them know who are your thought leaders and ...

    By • Oct. 31, 2012

  • The Social CEO: 7 Pitfalls to Avoid When Taking Your Boss Public

    Following my post The Social CEO: 8 Tips for Taking Your Boss Public I was asked several pertinent questions. I narrowed the list down to two inquiries, the first if which I will answer today:What pitfalls should you avoid when taking your CEO online?Unrealistic ExpectationsProvide your CEO with ...

    By • Oct. 30, 2012

  • A Path to Community Maturity

    A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get a...

    By • Oct. 30, 2012

  • What Is a Brand C.A.T. Scan ?

    This week, I was reflecting upon how our media/marketing industry processes, procedures and executions need to evolve in the future, and inadvertently reinvented a popular medical anacronym, C.A.T. scan Now I'm not talking about an xray based on Computerized Axial Tomgraphy, or seeing how much y...

    By • Oct. 30, 2012

  • Five Ways to Make Your Social Channels Seem Savvier

    Keep "You" (AKA Your Picture) ConsistentKeeping your profile picture consistent across channels makes its 10,000,000x (this has been scientifically proven) easier for people to find you. Make sure it's a headshot where you are actually visible in all formats - think about how it will look on a ph...

    By • Oct. 29, 2012

  • Social Media: the Open Door to Brand Loyalty

    When it comes to business success, customer loyalty is everything. Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers. Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands. Here are some key tips to remember about brand loyalty and how your social media presence can transform online fans and followers into brand enthusiasts.Continuously Listen

    By • Oct. 26, 2012