Social Marketing: Page 365

  • You'll Never Be Coca-Cola : Social Media Success for Small Business

    Why is it that brand giants like Coca Cola, Nike, Starbucks and most automotive companies seem to command an effortless, yet powerful, presence in the valuable vehicle that is social media? Click on Facebook, Twitter, LinkedIn, Google+ and even the up and comer, SlideShare, and in seconds, you're...

    By • Jan. 17, 2013

  • Successful Social Commerce Companies? Not the Ones You Think

    Much has been said about companies that have been unsuccessful using social commerce. A new guide from Internet Retailer lists many that have experienced great success.According to The 2013 Social Media 300: Ranking E-Retail's Leaders in Social Media Marketing and Commerce, it's SMB retailers tha...

    By • Jan. 13, 2013

  • Help Desk Revolution Infographic

    The social help desk is the modern help desk, one that offers new ways for businesses to connect with their customers. As customers increasingly turn to social networks for customer service, the social help desk improves the speed and quality of responses, so that they can provide the highest lev...

    By • Jan. 12, 2013

  • Where Are Your Happy Fans?

    IntroductionCommunity Managers constantly want to improve their page sentiment, but they have to look through a variety of factors first. Does time of day play in sentiment? Does the topic of the post come into play? When is net sentiment highest? What about just positive sentiment? Should postin...

    By • Jan. 11, 2013

  • Sage Social Media Advice for 2013!

    Here at Thought Labs we're looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we're bringing together 5 of the most useful blog posts we wrote in 2012!Here you'll find a quick few lines that summarize the purpose of each post, along with the key poi...

    By • Jan. 11, 2013

  • The Importance of Customers in the Era of Relevance.

    Good customer service used to be one of the secrets to business success. Over time, however, what was considered "good" turned out to be not good enough. Somewhere along the way, customers became a burden, viewed by big organizations as a cost center and by smaller businesses as an inconvenience....

    By • Jan. 10, 2013

  • The Social Help Desk Revolution

    The social help desk may turn out to be a game-changer in the ongoing relationship between businesses and their customers. As customers increasingly turn to social media sites for customer service, the social help desk lets you respond in real-time to meet the evolving customer definition of "now."

    By • Jan. 10, 2013

  • Three Corporate Social Media Trends That Should Die in 2013

    Over the weekend, I read a funny article on Heavy.com called, "10 Social Media Trends We Wish Would Die in 2013." Although it is included in the site's "Comedy" section, the article seems an accurate overview of the dubious habits many of us hate on Facebook. Unappetizing Instagram photos of food...

    By • Jan. 9, 2013

  • Year in Review: Lessons from Ryanair's Social Marketing Miss

    Conflicting social messagesThe whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with differing opinions from credible sources. On the one hand, The McKinsey Global Institute stated that 1/3rd of all purchases are subjec...

    By • Jan. 9, 2013

  • Social Media Maintenance - The 3 S's [Infographic]

    Social Media has become a rage now. No wonder, since it can encompass a lot of things, given the recent trends - improving brands identity, offering better customer service. Also, it has enabled multiple businesses like tool development - giving brands the easy ways to share or receive status up...

    By • Jan. 9, 2013

  • Social Customer Service Gets the Boot

    Amongst all the '2013 social media predictions' out there, one that keep cropping up is "2013 is the year social customer service will go mainstream".It's hardly an earth-shattering prediction. We've seen social customer service gradually growing in prominence for the past couple of years and it'...

    By • Jan. 9, 2013

  • Secrets of Engagement Marketing: 3 Elements of Building Audience Relationships

    At its core, marketing is very simple. You have a great product or service, and you communicate that to the people who really need it. Simple. But not necessarily easy.To prosper in today's competitive marketplace, you must know how to build relationships that will multiply your audience, sell yo...

    By • Jan. 8, 2013

  • Social Business in 2013 - A Challenge

    While I was pondering further along preparing my coming back to blogging I just couldn't help reflecting on a good number of the various different articles that I have posted over here in the last few months, some of them exposing, quite frankly, perhaps too bluntly, at times, some of the various...

    By • Jan. 8, 2013

  • The Value of Facebook Likes for Non-profits in 2013

    Let's Agree To Stop Trying To Value Facebook Likes in 2013. Please. Please? Please!We have all Googled it before, "What is the value of a Facebook Like?" There are many answers to the question and most of them are completely wrong. Even worse, most of them actually set such a bad expectation for ...

    By • Jan. 7, 2013

  • People, Online Tools and Social Platforms that Sabotage and Intimidate

    I received a list that included the "Top Fake Artists" who had bought followers on Twitter. It included many well-known electronic music DJs, with their stage names and Twitter accounts. Wait a minute! This is a very serious issue. You're making information that could be very damaging, public. Is...

    By • Jan. 7, 2013

  • Five Predictions for Social Media in 2013

    2012 saw many significant developments for social media, with the industry continuing to establish itself as a serious contender for marketing budget and tools embedding themselves as part of everyday life, from the Wii U's in-game social networking capabilities to the use of mass-market social n...

    By • Jan. 7, 2013

  • 8 Must-Have Apps for Your Mobile/Social Business

    Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it's made it a whole lot easier to stay on top of my business, my team and my clients.If you have some must-have apps for your ...

    By • Jan. 6, 2013

  • How To Tap Into The Social Media Community Through SEO

    EMDs, Pandas, Penguins; Google has been in frequent action. Multiple algorithms were released this year, and they left a huge impact on the rankings of online businesses. No one really knows what Google wants at this point. However, there is one thing that no longer works: writing for Google. 'Wr...

    By • Jan. 6, 2013

  • We Are Now a Society of Multi-taskers and Multi-screeners

    We are a nation of multi-taskers. As you read this, you're either doing something else, or this is the "something else" you're doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, we're also multi-screeners. Whether it's a smartphone, tablet,...

    By • Jan. 4, 2013

  • 3 Digital Marketing Lessons from Amazon.com

    As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore, an estimated 39% of U.S. holiday shopping was done via the Internet this year. Numbers from the National Retail Federation confirm this trend, showing that between Nove...

    By • Jan. 4, 2013

  • Did You Catch That Or Should I Retweet Myself?

    We are all in no doubt about how important social media has become in the business world. Whether you use it to market specific products, to furnish your audience with regular insightful information surrounding your industry, to introduce people to your team members or simply just to communicate ...

    By • Jan. 4, 2013

  • A Simple Way to Increase Facebook Engagement

    If you aren't worried about your Facebook engagement...you should be. As I wrote about earlier, Likes, don't matter. Engaged fans do. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to "overwhe...

    By • Jan. 3, 2013

  • 4 Ways to Optimize Groups on Linkedin

    LinkedIn has proven itself to be a power player when it comes to social networks, with over 187 million members as of October 2012. If you're a small business owner and you're not on LinkedIn, quickly add it to your new year's resolutions list and sign up immediately - the resources are unlimite...

    By • Jan. 3, 2013

  • In Insurance & Regulated Industries, Social Networks Provide Great Opportunity in 2013

    The title of this article is surely confusing to many in the financial services industry that have to date been quite weary of taking the plunge into social media. Although some large companies like Aviva, TD and State Farm, have taken their chances, the small business owner and principals at fir...

    By • Jan. 1, 2013

  • Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More

    (c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Ye...

    By • Dec. 31, 2012