Social Marketing: Page 367

  • Social Media Marketing: Take Richard Branson's Word for It

    Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study's findings revealed that only 16% of CEOs currently participate in social media. That's not all. For many CEOs, social media is also one of the least-utilized metho...

    By • Oct. 15, 2012

  • Tips on Social Media for Small Business: #1 Why You Need It

    Social media is now an essential part of the marketing mixAs the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an a...

    By • Oct. 11, 2012

  • Getting Social Customer Service Right the First Time

    First contact resolution is a key element in successfully achieving customer satisfaction through your social channels. Delivering effective social customer service means you should be able to resolve the customer's inquiry in the fewest number of steps possible - and on the channel in which they...

    By • Oct. 11, 2012

  • Getting Closer to Your Customers - How Google Plus Can Help

    Google, the almighty of search-engines today, was kind enough to host a session on how to utilize Google Plus during Social Media Week in Chicago. Our host was Amy Ravit Korin, Google Local Regional Community Manager Lead for the Midwest United States. Korin plays a key role for the tech-giant....

    By • Oct. 9, 2012

  • The Survey Says, "You MUST Be Ecstatic With Us!"

    Surveys are and should be a powerful way of getting feedback. Properly used, they can provide great insight on where you are doing well and where you can improve. Too often, however, surveys are being abused. They may be thinly disguised marketing efforts, abusive self promotion, or a terribl...

    By • Oct. 9, 2012

  • Future of Customer Service in a Social World

    In the good old days, if we had to contact our bank or for that matter any business, we used to reach out to our phones and give them a call.The call would then be routed to a call center (usually, after about 10-15 minutes of listening to some music that would be played while we waited for an ag...

    By • Oct. 9, 2012

  • The Five Marketing Tools Needed to Penetrate Reddit

    You may not know it firsthand, but Reddit poses some serious threats for social marketers. It wields an aggressively anti-ad user base and a spam filter that shoots first with no questions later. It's dangerous, but so very tempting: in December of last year, they reached the benchmark of 2 billi...

    By • Oct. 8, 2012

  • Where's the Passion? Employee Engagement and Money Wasted

    Today lots of Americans, particularly white collar office workers, are suffering from a pervasive threat to productivity.Lots of recent studies have quantified this as a "lack of engagement." But ultimately that's just a creative catch-all term for things which we already complain about such as:- Monotony at work- A lack of a strong team dynamic- No positive reinforcement for a job well done- Managers not listening to employees- Inefficiency caused by redundancy or just bad operationsand so forth.

    By • Oct. 5, 2012

  • The UK Police and Social Media. Partners in Crime?

    This week many people in the UK are thinking of the two slain Manchester policewomen, as the two murder victims, PC Fiona Bone and her colleague PC Nicola Hughes were laid to rest. Their funeral cortèges on Wednesday and Thursday in Manchester made a path amongst crowds of the public standing s...

    By • Oct. 5, 2012

  • Damage Control Lessons: KitchenAid Apologizes to Obama for Offensive Tweet

    KitchenAid is in the midst of a crisis communications firestorm after a member of its social media team sent an offensive tweet during the presidential debate."Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president,'" tweeted @KitchenAidUSA to slightly more than 25,000...

    By • Oct. 4, 2012

  • Musings on Customer Centricity, Customer Experience and Social

    In this post I want to share my take on three items of news that caught my attention recently: Stephen Hester's insights into the banking industry; Apple's iOS6 maps fiasco; and the Madrid barman who has became a hero in Spain.The culture of greed is not limited to the banking industry, it is an ...

    By • Oct. 4, 2012

  • Pinterest More Important to Brands Than Instagram

    Our "Social Media around the World 2012" study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They seem to be the only sites that will find their place next to the big four (Facebook, Twitter, LinkedIn & Google+) and the local heroes (Qzone, V...

    By • Oct. 4, 2012

  • Building Social Proficiency Across the Organization [Slides]

    Here's a nice, short and sweet slide deck from my friend Michael Brito, speaking at Dreamforce a few days ago (oh how I wish I was there! If anyone can pull strings and get us speaking about Humanize for Dreamforce next year... )Here are Michael's notes from this blog post with the slides:Befor...

    By • Oct. 4, 2012

  • Take Advantage of LinkedIn Groups Now

    Social media mobile apps have made me disregard things like Linked In groups. I've been missing out on a huge part of LinkedIn and thought I should scream it from the rooftops all the things the new LinkedIn groups can offer people in social media positions. To put it ever so bluntly, LinkedIn Gr...

    By • Oct. 4, 2012

  • Don't Be Bad, or Social Media Will Getcha

    Social EquilibriumThe great thing about social media is its ability to expose things that hitherto could maintain a semblance of integrity. This "stone of David," as it were, brings equilibrium to the voice of consumer in its sometimes-battle with the voice of producer. Take, for example, a cust...

    By • Oct. 3, 2012

  • Social Networking Isn't About Connecting...It's About Staying Connected

    How often do you hear experts spurting out about how "social media enables you to connect with your audience" or statements along those lines? The answer is quite a lot if you ever frequent Twitter, Facebook et al. And although this isn't bad advice... it isn't good advice either. Allow me to exp...

    By • Oct. 3, 2012

  • It's Time to Connect With the Mobile Customer

    The Rise of The SmartphoneSmartphones are now the preferred mobile device representing over 50% of all phones in the US and the UK.Mobile is changing the way customers:Search the internet:Mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks - source: Marin...

    By • Oct. 3, 2012

  • Social Media Foodies Tweet + Brag About 3 Hour Lines

    Social media foodies are getting ridiculous. The New York Post recently ran a story about a Thai restaurant that has such amazing chicken wings people are tweeting and bragging about waiting three hours in line for them.For those interested the restaurant is Pok Pok and it's located in Brooklyn n...

    By • Oct. 2, 2012

  • Do Feed the Trolls!

    We all know the sort of boys who deeply think that brands are stupid. They forget that most of the guys they have in front of them also come from the agency world, and that they deal with huge amounts of topics every day. But anyway...These guys claim absolute truths: "you need to be transparent"...

    By • Oct. 2, 2012

  • Customers Switch from Phone to Web for Sales and Service

    Companies are rapidly adopting online chat according to a research update of a white paper, which originally showed that chat usage was limited even though it was beneficial.Originally, the benchmark study looked at 29 online retailers. Only, nine of them, 31%, offered chat. Since then, many our ...

    By • Oct. 2, 2012

  • Why the 'Maps' Fiasco Could Be Great for Apple's Social Image

    If you own even a single Apple product, or associate with someone who does (and the only way this wouldn't be the case is if you live on a planet called Blarthon VII), then I'm sure you've heard at least one person complaining about their new mapping application, launched in conjunction with iOS ...

    By • Oct. 2, 2012

  • Big Data Without Defining Success First Is a Big Mistake

    With the release of the "Measuring the Networked Nonprofit: Using Data to Change the World, I'm looking forward to participating in the conversation about how nonprofits can use measurement, data, and learning to for social change."Big Data" is a theme I'm seeing discussed this past month in bot...

    By • Oct. 1, 2012

  • Dribbble: A Social Media Network for Designers

    Are you a graphic designer, illustrator, web designer, icon artist, logo designer or typographer? If so, there is an awesome web application out there in the cyber world called Dribbble, and yes that is the correct spelling. "Dribbble is a show and tell for designers, who share shots - small s...

    By • Sept. 28, 2012

  • Social Media Harvesting Communications Connections for the Agriculture Industry

    The marriage of agriculture and social media likely conjures up images of crop seeding on Farmville, but socially savvy agribusinesses are proving that the connection runs much deeper than the popular Zynga game.A 2011 study by the American Farm Bureau Federation revealed that of the 98% of farme...

    By • Sept. 28, 2012

  • Let's Stop Using Black Hat Social Media

    Black hat social media isn't complicated. It's buying likes, followers, and developing a fake audience for a fake community to generate fake business. The thing about fake business is that its fake and you're just wasting time.My patience is wearing thin with black hat social media enthusiasts. ...

    By • Sept. 28, 2012