Social Marketing: Page 367

  • How LinkedIn Can Help Your Sales Team in 2013

    There are a number of things we could focus on when using LinkedIn for sales like using advanced search functions, but today I want to focus on using LinkedIn to deepen your network and establish important connections that will pay-off for your sales team today and down the line. Never before hav...

    By • Dec. 17, 2012

  • The Far Reaching Implications of The Social Business Model

    For some time now I've been suggesting that social media as we've come to address it over the last few years doesn't really matter anymore because it just is. We've given up on seeing it as some separate practice and accepted that it's simply a function of marketing that must be integrated.photo ...

    By • Dec. 17, 2012

  • Social Trust Factor: 10 Tips to Establish Social Business Credibility

    When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with ...

    By • Dec. 17, 2012

  • Customer Service and Social Media: Our Love/Hate on this Growing Relationship

    Long gone are the days of calling an automated customer service hotline, only to listen to stale elevator music and stay on hold for half an hour. Now, brands are expected to address issues as they arise online. While this is great for the customer, many brands are left feeling uneasy about this ...

    By • Dec. 15, 2012

  • Update Overload Remains Brands' Biggest Social Danger

    eMarketer shares that research has been fairly steady on why consumers sometimes choose to un-friend brands. Research by SocialVibe found one-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.Update overload is subj...

    By • Dec. 15, 2012

  • Google+ Communities, Big Competition for LinkedIn Groups

    I've been banging on about Google+ for the last year or so and welcome Google+Communities which was added last week, as I think it is what was needed to make users become more active.I see it as a great way to build niche and focused communities applying the basic of community management. Googl...

    By • Dec. 15, 2012

  • 5 Truths About Communities

    It's another one of those online, social media buzzwords: community.We talk about online communities as if they're the holy grail of social media marketing. We are told to join communities and create communities, but it isn't always that easy.By definition, a community is a unified body of indivi...

    By • Dec. 14, 2012

  • Why Building Resilient Networks Matter - Sandy

    Note from Beth: I've wrote about the importance of building resilience in networks given the complex and connected environment we live in today. So, when Pat Brandes from the Barr Foundation sent me this thought piece on building resilience of networks, it resonated on many different levels.Le...

    By • Dec. 14, 2012

  • The Social Media Crisis Simulation Workshop - How to Rehearse for a Crisis

    eModeration, Carrot Communications, Kemp Little and Insignia Communications recently teamed up to host a social media crisis event at the Cabinet War Rooms with an invited audience of brands. A bunch of brands thrown together in teams to experience what it was really like to have a social media c...

    By • Dec. 13, 2012

  • Managing Social Media Around Live Events: a Handy, Free Guide

    Did you know that a whopping 62% of us use social media while watching TV, an 18 percent point increase in one year? That 25% of consumers use social media to discuss what they are watching while they are watching it?* We're not content to just watch passively any more. We want to share, we want ...

    By • Dec. 13, 2012

  • Google+ Communities: Good for Users, Marketers, and Google

    If Google could be personified as a politician, it'd be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality represen...

    By • Dec. 12, 2012

  • The Everton School of Community Outreach

    For the past five years or so I've been involved in the GrandOldTeam community for fans of Everton football club. From its humble beginnings it's grown to be arguably the largest Everton community on the web, with a very active discussion forum plus a 100k plus community on Facebook and a sizab...

    By • Dec. 12, 2012

  • The Birth of the Social Hospital

    Imagine: a mother-to-be signs onto her hospital's website where her homepage loads to the pregnancy and child birth micro-site. She's able to read through discussion posts from other expectant mothers, access her medical charts and receive messages from her prenatal doctor. She can personalize he...

    By • Dec. 12, 2012

  • One in Ten Pets Have a Social Media Profile

    SPANA is as an International Animal Welfare Charity - take a look at what they do here: https://spana.org/ Here is a quick and positive way to highlight animal welfare in the run up to Christmas, particularly as SPANA is involved with working animals who can often be overlooked at this time of ...

    By • Dec. 11, 2012

  • Tips on Social Media for Small Business: No.2 - You Need a Social Media Policy

    This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community.But whether or not your company is using socia...

    By • Dec. 11, 2012

  • #Royalbaby- Is Twitter Becoming Our Fastest and Primary News Source?

    The news of the Royal baby exploded onto Twitter within minutes of the official announcement at Buckingham Palace on the 3rd of December as Kate went into hospital with acute morning sickness. With several accounts springing onto our Twitter feeds under the names of @RoyalFoetus and @IamRoyalBa...

    By • Dec. 11, 2012

  • How Social Media Can Help Small Businesses.

    One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is that bigger businesses have unlimited resources, people and budgets to execute on all new ideas, which to me in my opinion is simply not tru...

    By • Dec. 10, 2012

  • How To: Use Twitter to Create and Curate Trending Content

    There are so many blogs out there. What is going to make your content so valuable that people will not only take the time to read it, they will also vouch for it and share it to their followers? It has to add value or teach your audience something useful for them to want to share it to their aud...

    By • Dec. 10, 2012

  • 5 Tips for Writing an Online Reputation Crisis Policy

    There is no shortage of market research indicating that online reviews and social recommendations are a growing part of the sales conversion process. Unfortunately, the professionals dealing with the internet aspects of business may not be equipped to handle an online reputation crisis. Company P...

    By • Dec. 7, 2012

  • Why Social Media Drove Tupperware to Laugh

    The Harvard Business Review recently examined the internal use of social media by corporations. Can social media be used internally within an organization to drive increases in revenue? Can it improve employee retention? Increase productivity? This study reveals just what is possible. We think of...

    By • Dec. 7, 2012

  • Google+ Communities: the Death of Message Boards?

    Facebook Groups have been around for quite a while, so it doesn't really come as any surprise that Google launched Google+Communities yesterday. Dropping into their blog post the news that the network is now up to 500 million users (135 million of whom are considered active, i.e. actually doing s...

    By • Dec. 7, 2012

  • Save the Seaport: A Tidal Wave of #SoLocal Emotion

    "If you got off the train at Fulton, why would you want to come this way anymore?" This remark from a Lower Manhattan street vendor, captured in the aftermath of Superstorm Sandy by blogger Sarah Jacob, reflects the bleak sentiment now looming over New York City's ravaged South Street Seaport-ra...

    By • Dec. 7, 2012

  • #Sandy: Climate Disasters in the Age of Social Media

    Hurricane Sandy was the largest Atlantic storm in history. At its peak it was over 1100 miles wide with winds up to 110 mph. Nine countries were hit by it and half of the states in the US, with a domestic cost greater than $65 billion. At least 250 people died, millions of people were left withou...

    By • Dec. 5, 2012

  • Social Media as a Customer Service Early Warning System

    When customers are unhappy with your products or service, who hears about it first? Probably not you: many customers head to the keyboard to air their gripes on Twitter and Facebook after a bad customer service experience. Who can blame them: if your phone or in-person support failed once, why ...

    By • Dec. 4, 2012

  • 23 (More) of the Best Social Media Guides, Tips and Resources of 2012

    As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there's little further question of "if" or "when" in the minds of most marketers-but many "how" and "what" questions still remai...

    By • Dec. 4, 2012