Social Marketing: Page 367

  • Answer My Tweet!: Customer Service and Social Media

    We have all been that disgruntled customer at one point in our life. We've waited for what seems like hours on the phone, just to talk to a customer service representative who knows nothing about our problem and can't seem to help. Then social media arrived and things seemed to get easier. A qui...

    By • Jan. 25, 2013

  • Joining Google+ Communities to Build Your Circles & Brand

    I was an early adopter of Google+ and continue to be a believer, even though many pundits are still on the fence or have written it off altogether. Insofar as social media channels go, Google+ may never be the new "Facebook" - and that's just fine with me. I've stopped comparing the two and pitti...

    By Mike Poynton • Jan. 25, 2013

  • Grow Your Business and Reach New Customers with Social CRM

    Building a strong and valuable relationship with your customer base is more important than ever. According to thesocialskinny.com, 36% of social media users post brand-related content and 50% of people follow brands in social media. In November 2012, SuperOffice conducted a survey among 150 orga...

    By • Jan. 24, 2013

  • Why Social Media Command Centers Need to Be Less Like GI JOE

    Over the past couple of years, as large international entreprises have begun to realize the importance of social media strategy and marketing, there has been a new phenomenon that has sprouted up called a 'Social Media Command Center'. These are generally great initiatives that can help hurdle o...

    By • Jan. 24, 2013

  • Should Companies Block Access to Digital Tools?

    A few days back my good friend, the always inspiring and thought provoking, Dan Pontefract, put together a rather interesting blog post which is just a beautiful story of a conversation he recently had that I could see myself behave and react pretty much in the same way that he did. In "Should Co...

    By • Jan. 24, 2013

  • Year in Review: Lessons from American Apparel's Social Marketing Miss

    Social marketing misstepsDespite the proliferation of social media "gurus" and over eight years since the start of Facebook, many companies still find themselves in crisis mode following social media snafus. These missteps come in the midst of increasing consumer preference for connecting with br...

    By • Jan. 24, 2013

  • Social Media Morning Report

    Why your next job will come through social media: http://mashable.com/2013/01/23/social-media-your-next-job-infographic/Either social business software is about to explode...http://venturebeat.com/2013/01/22/no-standalone-social-business-software-isnt-dead-its-about-to-go-mainstream/Or it still h...

    By • Jan. 23, 2013

  • Expanding Your Online Voice Without Turning Fans Away

    Imagine you've had a long day. You're stressed out and exhausted; mentally, physically, and emotionally. You're ready to go home, jump on the couch and enjoy a glass of milk with your favorite chocolate chip cookies. Imagine opening up your package of chewy chocolate Chips Ahoy cookies, but inste...

    By • Jan. 23, 2013

  • Twitterjacking: The Art of the Twitter Trend

    What is twitterjacking? A short answer is co-opting trending topics on Twitter and using the new-found authority to promote your brand. It comes from the term 'Newsjacking', an idea promoted by bona fide marketing strategist David Meerman Scott.In their infancy, breaking news events create a ripe...

    By • Jan. 22, 2013

  • Social Media Morning Report

    Infusionsoft starts making use of its recent $54mm Series B, acquires GroSocial: http://blog.infusionsoft.com/company-news/infusionsoft-grosocial-social-media/Why growth isn't the end-all for social companies: http://blogs.hbr.org/cs/2013/01/its_not_all_about_growth_for_s.htmlHow to win at market...

    By • Jan. 22, 2013

  • B2B Marketing: What the Organization of 2017 Will Look Like

    Hard to say what will really happen for B2B marketers in five years, but based on the evolution of world-class B2B marketing organizations now, as well as where they're likely headed, here's what I believe those same market-leading marketing groups will exhibit in 2017.1. B2B marketing will own i...

    By • Jan. 19, 2013

  • Major U.S. Brands and Social Media [Infographic]

    Social media has gone mainstream, and businesses that fail to recognize this will be left behind or soon out of business. Major U.S. brands have recognized the extraordinary power of tapping into social media for marketing and promotional purposes. Millions of Internet users use social networking...

    By • Jan. 18, 2013

  • Successful Online Business Pioneers of 2012 [Infographic]

    Successful entrepreneurs are able to convert a vision into reality, and they're able to triumph over adversity. 2012 saw the rise of several such individuals who were able to leave a lasting mark in the online sphere. Paul Sciarra and Ben Silbermann launched Pinterest in 2010, and the photo-shari...

    By • Jan. 17, 2013

  • You'll Never Be Coca-Cola : Social Media Success for Small Business

    Why is it that brand giants like Coca Cola, Nike, Starbucks and most automotive companies seem to command an effortless, yet powerful, presence in the valuable vehicle that is social media? Click on Facebook, Twitter, LinkedIn, Google+ and even the up and comer, SlideShare, and in seconds, you're...

    By • Jan. 17, 2013

  • Successful Social Commerce Companies? Not the Ones You Think

    Much has been said about companies that have been unsuccessful using social commerce. A new guide from Internet Retailer lists many that have experienced great success.According to The 2013 Social Media 300: Ranking E-Retail's Leaders in Social Media Marketing and Commerce, it's SMB retailers tha...

    By • Jan. 13, 2013

  • Help Desk Revolution Infographic

    The social help desk is the modern help desk, one that offers new ways for businesses to connect with their customers. As customers increasingly turn to social networks for customer service, the social help desk improves the speed and quality of responses, so that they can provide the highest lev...

    By • Jan. 12, 2013

  • Where Are Your Happy Fans?

    IntroductionCommunity Managers constantly want to improve their page sentiment, but they have to look through a variety of factors first. Does time of day play in sentiment? Does the topic of the post come into play? When is net sentiment highest? What about just positive sentiment? Should postin...

    By • Jan. 11, 2013

  • Sage Social Media Advice for 2013!

    Here at Thought Labs we're looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we're bringing together 5 of the most useful blog posts we wrote in 2012!Here you'll find a quick few lines that summarize the purpose of each post, along with the key poi...

    By • Jan. 11, 2013

  • The Importance of Customers in the Era of Relevance.

    Good customer service used to be one of the secrets to business success. Over time, however, what was considered "good" turned out to be not good enough. Somewhere along the way, customers became a burden, viewed by big organizations as a cost center and by smaller businesses as an inconvenience....

    By • Jan. 10, 2013

  • The Social Help Desk Revolution

    The social help desk may turn out to be a game-changer in the ongoing relationship between businesses and their customers. As customers increasingly turn to social media sites for customer service, the social help desk lets you respond in real-time to meet the evolving customer definition of "now."

    By • Jan. 10, 2013

  • Three Corporate Social Media Trends That Should Die in 2013

    Over the weekend, I read a funny article on Heavy.com called, "10 Social Media Trends We Wish Would Die in 2013." Although it is included in the site's "Comedy" section, the article seems an accurate overview of the dubious habits many of us hate on Facebook. Unappetizing Instagram photos of food...

    By • Jan. 9, 2013

  • Year in Review: Lessons from Ryanair's Social Marketing Miss

    Conflicting social messagesThe whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with differing opinions from credible sources. On the one hand, The McKinsey Global Institute stated that 1/3rd of all purchases are subjec...

    By • Jan. 9, 2013

  • Social Media Maintenance - The 3 S's [Infographic]

    Social Media has become a rage now. No wonder, since it can encompass a lot of things, given the recent trends - improving brands identity, offering better customer service. Also, it has enabled multiple businesses like tool development - giving brands the easy ways to share or receive status up...

    By • Jan. 9, 2013

  • Social Customer Service Gets the Boot

    Amongst all the '2013 social media predictions' out there, one that keep cropping up is "2013 is the year social customer service will go mainstream".It's hardly an earth-shattering prediction. We've seen social customer service gradually growing in prominence for the past couple of years and it'...

    By • Jan. 9, 2013

  • Secrets of Engagement Marketing: 3 Elements of Building Audience Relationships

    At its core, marketing is very simple. You have a great product or service, and you communicate that to the people who really need it. Simple. But not necessarily easy.To prosper in today's competitive marketplace, you must know how to build relationships that will multiply your audience, sell yo...

    By • Jan. 8, 2013