Social Marketing: Page 368

  • Social Business in 2013 - A Challenge

    While I was pondering further along preparing my coming back to blogging I just couldn't help reflecting on a good number of the various different articles that I have posted over here in the last few months, some of them exposing, quite frankly, perhaps too bluntly, at times, some of the various...

    By • Jan. 8, 2013

  • The Value of Facebook Likes for Non-profits in 2013

    Let's Agree To Stop Trying To Value Facebook Likes in 2013. Please. Please? Please!We have all Googled it before, "What is the value of a Facebook Like?" There are many answers to the question and most of them are completely wrong. Even worse, most of them actually set such a bad expectation for ...

    By • Jan. 7, 2013

  • People, Online Tools and Social Platforms that Sabotage and Intimidate

    I received a list that included the "Top Fake Artists" who had bought followers on Twitter. It included many well-known electronic music DJs, with their stage names and Twitter accounts. Wait a minute! This is a very serious issue. You're making information that could be very damaging, public. Is...

    By • Jan. 7, 2013

  • Five Predictions for Social Media in 2013

    2012 saw many significant developments for social media, with the industry continuing to establish itself as a serious contender for marketing budget and tools embedding themselves as part of everyday life, from the Wii U's in-game social networking capabilities to the use of mass-market social n...

    By • Jan. 7, 2013

  • 8 Must-Have Apps for Your Mobile/Social Business

    Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it's made it a whole lot easier to stay on top of my business, my team and my clients.If you have some must-have apps for your ...

    By • Jan. 6, 2013

  • How To Tap Into The Social Media Community Through SEO

    EMDs, Pandas, Penguins; Google has been in frequent action. Multiple algorithms were released this year, and they left a huge impact on the rankings of online businesses. No one really knows what Google wants at this point. However, there is one thing that no longer works: writing for Google. 'Wr...

    By • Jan. 6, 2013

  • We Are Now a Society of Multi-taskers and Multi-screeners

    We are a nation of multi-taskers. As you read this, you're either doing something else, or this is the "something else" you're doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, we're also multi-screeners. Whether it's a smartphone, tablet,...

    By • Jan. 4, 2013

  • 3 Digital Marketing Lessons from Amazon.com

    As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore, an estimated 39% of U.S. holiday shopping was done via the Internet this year. Numbers from the National Retail Federation confirm this trend, showing that between Nove...

    By • Jan. 4, 2013

  • Did You Catch That Or Should I Retweet Myself?

    We are all in no doubt about how important social media has become in the business world. Whether you use it to market specific products, to furnish your audience with regular insightful information surrounding your industry, to introduce people to your team members or simply just to communicate ...

    By • Jan. 4, 2013

  • A Simple Way to Increase Facebook Engagement

    If you aren't worried about your Facebook engagement...you should be. As I wrote about earlier, Likes, don't matter. Engaged fans do. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to "overwhe...

    By • Jan. 3, 2013

  • 4 Ways to Optimize Groups on Linkedin

    LinkedIn has proven itself to be a power player when it comes to social networks, with over 187 million members as of October 2012. If you're a small business owner and you're not on LinkedIn, quickly add it to your new year's resolutions list and sign up immediately - the resources are unlimite...

    By • Jan. 3, 2013

  • In Insurance & Regulated Industries, Social Networks Provide Great Opportunity in 2013

    The title of this article is surely confusing to many in the financial services industry that have to date been quite weary of taking the plunge into social media. Although some large companies like Aviva, TD and State Farm, have taken their chances, the small business owner and principals at fir...

    By • Jan. 1, 2013

  • Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More

    (c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Ye...

    By • Dec. 31, 2012

  • Social Network as Context

    After reading Josh Miller's post Tenth Grade Tech Trends, a few thoughts went through my mind. First one was a validation that there will continue to be fragmented social networking services. Second one was the reason for the plethora of social networks had a lot to do with the context that use...

    By • Dec. 31, 2012

  • 10 Social Media Commandments That Will Make or Break You in 2013

    There are many social media users and businesses delving in to social media that don't exactly "get it". There seems this idea that big is better than lean. I'm not talking about men on magazine covers here, I'm talking about the idea that quantity beats quality of fans and followers. It is often...

    By • Dec. 31, 2012

  • Social Media Today's TEN Most Popular Posts of 2012

    In this post we recognize the authors of the articles that attracted the most unique page views during the past year. These articles were published in 2012.Most of you know enough about web metrics and social media metrics in particular to understand that unique pageviews - or any parameter - alo...

    By • Dec. 31, 2012

  • Social Customer Service: With Great Power Comes Great Responsibility (Now Who Wants It?)

    Like it or not, social media has become a mainstream communications channel.

    By • Dec. 30, 2012

  • 12 Principles for Responding to Negative Online Comments

    Due to convenience, the opportunity to receive a direct response and the potential to kick up a fuss when not treated as they expect, customers are turning to social media for customer service and other product and service-related support rather than dealing with call centres.Despite this, a rece...

    By • Dec. 30, 2012

  • 4 Ways to Prepare a Facebook Content Plan for 2013

    We all know that content be it branded or user-generated is what fuels social channels. Without comments, shares, and retweets, a great social platform is like a slick porsche with flat tires. Content is now the asset of any business, it's how you make people talk about your brand and how search ...

    By • Dec. 28, 2012

  • 4 CRM Lessons Learned from "The Great Social Customer Service Race" [Infographic]

    Ashley Verrill, CRM market analyst with Software Advice conducted "The Great Social Customer Service Race." The race was created to evaluate how efficiently the nation's top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and ...

    By • Dec. 28, 2012

  • Help the School Shooting Victims, Don't Exploit their Tragedy for Publicity

    In the wake of the tragic and horrifying events at Sandy Hook elementary school in Newtown, Connecticut, we have seen an outpouring of support across social media platforms. Twitter, Facebook, and Google+ are buzzing with reflections and commentary on this tragedy.Businesses from across the world...

    By • Dec. 28, 2012

  • 10 Ways to Encourage Customer Ratings and Reviews

    By • Dec. 26, 2012

  • An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

    It's the holiday season and we're in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won't offer much re...

    By • Dec. 26, 2012

  • Year in Review: Lessons from Two Social Marketing Hits

    Making sense of conflicting predictionsWith over a billion Facebook users worldwide, everyone's life has been touched in some way by social media. The question, however, is how brands can best leverage this medium. With Gartner predicting that half of all web sales will come from social and mobil...

    By • Dec. 26, 2012

  • Seven Expert Social PR Guides and Tips

    Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.But as the world has shifted from marketing brochures and printed trade pu...

    By • Dec. 26, 2012