Social Marketing: Page 368

  • Empowering Non-Profits to Drive Positive Change via Social Media

    Charities stand to gain significant advantage in community outreach and fundraising when they involve themselves in Social Media marketing strategies. According to the second annual Social Charity Index by Visceral Business, the top 100 charities in the UK have a combined seven million likes/foll...

    By • Sept. 28, 2012

  • A Customer Service Solution (Soul-ution, Actually)

    When I boarded the commuter ferry on Saturday, it seemed unusually crowded. A crew member explained: "We have a capacity crowd - about 2,500 souls - aboard on this crossing."Think about that: Not passengers. Not customers. Souls.Now, I have scientist friends who have dissected the human body a...

    By • Sept. 28, 2012

  • Supporting Aurora Victims Through Social Media

    National tragedies: Then and nowThe digital age brings everything closer to home, and social media eliminates the effect of physical distance on empathy. When national tragedies strike, our Facebook and Twitter feeds are instantly filled with both media and personal stories recounting the tragedy, as even remote connections to acquaintances are brought into focus with our sharing-centric culture.

    By • Sept. 27, 2012

  • How Could Facebook Help MSEO and Drive More Relevant Traffic to My Business?

    Facebook is increasingly being used to market your brand on a more personal level. Despite the inflated valuation of Facebook IPO, it has become an ever-more significant activity throughout our daily lives.Why is Facebook important to my business?In a business to business context, it most certain...

    By • Sept. 27, 2012

  • Reversing Facebook's Downfall: Are Ads the Answer?

    Like many readers of Social Media Today, I too work in the field of social media. As the Director of Sales and Marketing at Wellness Layers, I work closely with health and wellness companies to conceptualize and build their private, branded social networks. I often like to examine new trends in t...

    By • Sept. 27, 2012

  • The Business Implications of Tribal Aggregation

    Tribes are influenced by purpose, not money, not power, but by common cultural attributes that creates a passion to fulfill a purpose. A culture is created by people and the environment. People are gathering in "cultural tribes" to connect, collaborate, discover and influence change. Social tec...

    By • Sept. 26, 2012

  • Being Negative in Social Media is Plain Old Bad Social Business

    You are in complete control if you want to be positive - or negative - in social media.I may have a different perspective on the importance of positive sentiment analysis because I've often been called "the ultimate positivist" by my friends and family. I'm the type of person who will try to fi...

    By • Sept. 25, 2012

  • It's Not About the Klout - It's About the Passion.

    When I first read about Laura Arrillaga-Andreessen (from Beth Kanter's blog post regarding #GivingTuesday), I was immediately smitten.Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World.There are two key takeaway messages in the book:"It's not...

    By • Sept. 25, 2012

  • An Intimate Look Inside the Mind of a Social Media Consultant

    I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of cours...

    By • Sept. 25, 2012

  • The Joy of Discovery: A Good Starting Point in Planning Social Media Strategy

    Ruth Bastedo is Director, Business Development at Social Media Group. Follow @rutbasI come across a lot of business owners and marketers who are wondering how to tackle social media. I spoke last week to a group of women business owners at the Go for The Greens Business Development Conference at ...

    By • Sept. 25, 2012

  • The WELL's 27-Year-Long Conversation Continues

    Last week, a group of people in love with their online community bought the business interests of that community from their owner by pooling their money and that of investors committed to saving a piece of Internet history. The WELL liberated itself from the friendly ownership tethers to Salon.co...

    By • Sept. 24, 2012

  • Going Social Inside-Out at Bluewolf

    Communicating person-to-person via the Internet has similarities to learning a new language and getting used to a strange culture. It doesn't come naturally to everyone, especially in the context of business relationships. There's a certain amount of fear in taking the social step, so it makes sense that prior to engaging clients and customers, employees of a company should practice internally, where the benefits of social can open doors to new forms of collaboration.

    By • Sept. 24, 2012

  • Grabbing the Moment: Creating Customer Relationships

    Source: hotemarketer.comWhile core principals of marketing still hold true in today's day and age, the way in which we can interact with customers, or potential customers, has changed significantly largely due to technology. Winning customers' hearts no longer means having the funniest ad campaig...

    By • Sept. 24, 2012

  • Doctors Use Social Media to Connect With Patients

    Recent articles suggest that social media is finding a home among some doctors for creating better awareness and engagement among patients.As reported in a previous article, the healthcare industry is recognizing the potential for social media to strengthen the connection within the community for...

    By • Sept. 24, 2012

  • Social Marketing: "The Lighter Fluid on the Marketing Bonfire," says Ric Dragon

    What are the most important social media marketing skills that graduating college students need to understand?Ric DragonI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 15 in the series (see the links below for other posts in the ...

    By • Sept. 24, 2012

  • Ford's Vision: One Social

    In the midst of Salesforce.com's public introduction of its Marketing Cloud product during Dreamforce, Scott Monty's announcement may have zipped by with little notice. Scott-Ford Motor Company's head of social media-was one of several speakers during the Thursday afternoon keynote. Salesforce Bu...

    By • Sept. 24, 2012

  • I Respect Your Social Media Community - Do You Respect Mine?

    After spending 15 years in corporate high tech and big data product marketing and brand management it's hard not to make up a new three letter acronymn at least once a day.The purpose of this post is to talk about the OPC. Ever heard of an "OPC?" OPC = Other People's Communities.When we talk abou...

    By • Sept. 24, 2012

  • 5 Ways Strategic Social Media Can Help Small Businesses

    I often write about enterprise organizations and global brands...essentially big businesses. This is the first in a series dedicated to small businesses.One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The i...

    By • Sept. 23, 2012

  • Help Wanted Maybe: SM Pros Expected to Show Strong Personal Followings?

    It's no revelation that after being on social media for an 8+-hour-day for business, some involved in the social media industry don't log on in their off-hours.In fact, Reuters Deputy Social Media Editor Matthew Keys announced in July that he was making the decision to quit Twitter until Septembe...

    By • Sept. 23, 2012

  • Customer Service Agents are Also Sales People

    Although a customer service agent might be overheard saying they prefer to be in the background when it comes to sales positions, the talents of customer service representatives also take a paramount position in successful sales and marketing. The leadership role, as well as the emotional tone an...

    By • Sept. 22, 2012

  • How Retail Channel Surfing Affects Sales and Customer Service

    Never forget: Your customers are likely to use the different sales channels you offer in different ways. Some of your customers may buy exclusively over the web but visit your brick-and-mortar stores to see, feel, even sniff your products (or, I suppose, your personnel) before they go home to ord...

    By • Sept. 21, 2012

  • 10 Things Your Customers Wish You Knew About Them [Infographic]

    Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience - or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior...

    By • Sept. 20, 2012

  • Five Ways To Socialize Your Customer Service Team

    All forms of customer service share the same core values. But social media brings in completely new rules of play that you need to educate your social customer service team in. How can you best deliver great customer service while adapting to the demands and challenges of social media?1. As Custo...

    By • Sept. 19, 2012

  • Thoughts on Managing Your Social Vendor Relationships

    Let's face it - the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers, executive success partners and the rest of the cast, most vendors have a veritable army of skilled ...

    By • Sept. 18, 2012

  • How the San Francisco Giants Hit a Home Run with Social Media

    It wasn't too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Now of course, times have changed and teams in every sporting league imaginable are experimenting with social media to improve relat...

    By • Sept. 17, 2012