Social Marketing: Page 368

  • Is Facebook Becoming Irrelevant?

    Remember those spam emails that used to annoy us? The ones that gave us the heads up that Facebook was going to ask us to pay and the only way to avoid it was to post some nonsensical message on our Wall? Yep, that's the one Facebook felt obliged to http://abcnews.go.com/blogs/technology/2011/09/...

    By • Dec. 2, 2012

  • MySafeTXT: New Moderation Tool Aimed at Children's Websites

    No-one knows better than a moderator how imaginative and resourceful children are at getting round filters.That's to put a nice spin on it of course. Whilst it is a great demonstration of their ingenuity and imagination and determination, the truth is, the stream of rude words and private contac...

    By • Nov. 30, 2012

  • Hukkster: The New Pinterest?

    Over the last year or so, the hottest topic has been Pinterest - the pinning, the secret boards, brand elements, driving ecommerce -- it's on everyone's mind. Instagram has made a bit of a splash lately, but not of the same caliber, and many have been wondering, when's the next hottest platform g...

    By • Nov. 30, 2012

  • Did Owning the Black Friday Conversation Prove Negative for Brands?

    Maybe I'm wrong on this, but it's my understanding that Black Friday / Cyber Monday has traditionally been a time where retailers place large discounts on surplus goods to make way for newer holiday inventory. So the question remains -- if a brand owned the conversation on Black Friday / Cyber Mo...

    By • Nov. 29, 2012

  • Social Networks Show Little Impact on Black Friday

    IBM just published a post-mortem analysis of digital transactions on Black Friday 2012, and while the results are quite good for retailers they conclude that social media generated negligible traffic or direct sales for retailers. For people highly invested in their social platforms, this is qui...

    By • Nov. 28, 2012

  • Getting Buy-in for an Enterprise Social Network

    Recently I was in London at a meeting organised by the Insitute of Internal Communications, to discuss the challenges faced when launching an enterprise social network. The speakers were the excellent Jenni Wheller who I've followed for a while on Twitter (@jenniwheller) and Nick Crawford (@nick_...

    By • Nov. 27, 2012

  • Prevent Social Media Catastrophes

    [Sponsored] Kenneth Cole's Cairo catastrophe. Hollister's model misadventure. Marc Jacobs' "tyrant" trouble. As countless corporate victims of social media malpractice can attest, without effective security tools in place and the education to back them up, you're playing Russian Roulette with yo...

    By • Nov. 27, 2012

  • CRM Is Yesterday's Answer To the Wrong Problem

    Why doesn't CRM work? Because its an answer to the wrong problem. Another heretical thought from the people who suggest sales managers need to change just about everything.Of course, that's nothing to do with the technology, and everything to do with the way its used. It's the bean counters' tool...

    By • Nov. 27, 2012

  • What President Obama Can Teach You About Social Media

    Is anybody else glad when big political campaigns finally come to a close and we can hear about something else for awhile? Even the most diehard political junkie must get tired of the ads, endless 'talking head' debates, and oceans of ink spilled every four years.It can be fun and useful to put t...

    By • Nov. 26, 2012

  • The 4 Pillars of Communication

    One of the key challenges in the social business world is, how can companies honestly be customer-oriented? I believe that by focusing on what I call the four pillars (4C's) that are mentioned below, any company can overcome this obstacle and vastly improve in this area. These four dimensions are...

    By • Nov. 26, 2012

  • Who Will Manage Digital Risk & Rewards?

    There are emerging digital risk posed by the dynamics of the internet that are advancing on a daily basis. Every business is exposed to risk related to data, security, reputation, transparency and a host of other tangible and intangible business risk. While those who are aware of these issues a...

    By • Nov. 25, 2012

  • 10 Ways to Understand Buyers Psychology [infographic]

    Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.Sometimes, marketing fails, web desig...

    By • Nov. 22, 2012

  • Transform Your Social Media into a Digital Customer Service Experience

    Think about your current customer service efforts: perhaps you have a phone representative or email contact listed on your website. For today's active online consumers, this will not be enough. The key to customer service is when multiple points of contact are set in place to enhance the level of...

    By • Nov. 21, 2012

  • VoIP, Social Media Bring Businesses and Customers Closer Together

    In a day and age when communication is of utmost importance for small business owners the world over, the ability to integrate VoIP and social media into their daily lives can be very beneficial.While many individuals (both customers and business owners) are familiar with the far-reaching arms of...

    By • Nov. 21, 2012

  • 6 LinkedIn Best Practices

    To advance your business, you need to stay current on trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is important. Effective social networ...

    By • Nov. 21, 2012

  • Social Media Catastrophes and How They Should Have Been Dealt With

    Despite social media sites being up and running now for nine years it would appear some of us still haven't quite grasped the concept. Whatever, you post is going viral, even global! Anyone anywhere can read it (of course depending on your settings.) This is why as a company, each and every post ...

    By • Nov. 20, 2012

  • This is the End of Business as Usual and the Beginning of a New Era of Relevance

    Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne AustraliaThe Times They Are A-Changin'Come gather 'round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You'll be drenched to the bone If your time to you Is worth savin' Then you ...

    By • Nov. 19, 2012

  • Why Marketing Should Not Lead the Drive Towards Authentic Customer-centricity

    Should the Marketing function be leading the drive towards customer-centricity?The accepted wisdom is that the marketing function and marketers have the best grasp of customers - their lives, their desires, their concerns..... Along with this is another piece of accepted wisdom: that the market...

    By • Nov. 19, 2012

  • How Groupon and LivingSocial Are Raising Millions for Charity Using Social Media

    Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries.The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as we...

    By • Nov. 18, 2012

  • Mitigating Labor Unrest and Brand Reputation Risk on Social Media

    By Darren Enta | @DE_Brandprotect Ok, let's pretend you are Walmart. Thanksgiving is just around the corner and you're revving up the marketing machine to start promoting the you-know-what out of Black Friday. You're ready to go, so much so that you've decided that you're going to kick off Black...

    By • Nov. 17, 2012

  • Social Innovation: Sandy Creates a Storm of Disaster Relief

    Wall Street at Water NYCWhen Hurricane Sandy was making its way to greater New York City on October 29, Occupy Sandy - an off-shoot of the Occupy Wall Street - was born and at the ready to spearhead the provision of disaster relief supplies to the beleaguered communities of Coney Island, Long I...

    By • Nov. 15, 2012

  • Facebook Reply to Comment Button and Comment Ranking: Engagement or Flame Bait?

    Facebook has been in the sandpit a lot this month. First, there were the experiments in sound alerts (commonly reviled) and the much more sensible Get Notifications button. Now they're playing with ranking comments by engagement, and a Facebook reply to comment button for comments left on a time...

    By • Nov. 15, 2012

  • Not Just Social: The Need for a More Inclusive Strategy

    Having your own business is a great achievement and can be a lot of fun, however if you want your business to be successful, you need to take your sales and marketing seriously.For many years now, I have been working with start-ups and small businesses helping them build a business with strong fo...

    By • Nov. 15, 2012

  • Do You Care More About Customers or the Competition?

    Recently, Apple CEO Tim Cook asked Scott Forstall to resign, reportedly because Forstall (who had headed Apple's iOS Software) refused to sign the company's apology over the crappy Apple Maps that were made a part of the latest iPhone software. I'm glad to see that because it signals that Cook ca...

    By • Nov. 14, 2012

  • 24 Hours of Reality

    On November 14, from 8:00 PM EST until November 15 at 8:00 PM EST, The Climate Reality Project will host a 24-hour marathon webcast entitled "24 Hours of Reality: The Dirty Weather Project," led by The Climate Reality Project's founder and chairman, former Vice President and Nobel Laureate Al Gore.

    By • Nov. 14, 2012