Social Marketing: Page 366

  • Why You Need a Social Media Policy, Even If You're @HubSpot

    The discussions about social media policies moved from the "nice-to-have" guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from their employees. Some brands have a link to their policies from their Facebook "About" tabs.

    By • Oct. 26, 2012
  • SMT Expert

    Why It's Time for Your Business to Get a LinkedIn Brand Page

    Why it's Time for Your Business to Get a Brand Page on LinkedInBrand pages aren't necessarily a new feature on LinkedIn, but in September the professional networking site revamped their brand pages in an effort to better connect the business to the customer and job hunters with several new featur...

    By • Oct. 25, 2012

  • Marketing 2.0: Combining Forces of Marketing and Customer Service

    The tension between Marketing and Customer Service In my professional past, I have worked at Marketing and Customer Service and I never quite understood the tension between the two. In an obvious case of hyperbole, I would like to state the following.Marketing tries to improve sales by targetting...

    By • Oct. 25, 2012

  • Build Your Content Creation Tool Kit for Traditional and Social Media

    The media is no longer the sole recorder of news. For some time this responsibility has fallen to competent communications professionals with an eye for stories. The continuing adoption of social media allows more publicists to join these ranks and offer breaking news directly from their organiza...

    By • Oct. 25, 2012

  • Are Private Social Networks Seeing Their Heyday?

    Earlier this week I published an article on Forbes:"The Private Social Network: It May Just Be What Your Company Needs," which explores the quiet but powerful revolution private online communities are bringing to businesses. Unlike the bright lights, buzz and superficial attention generated by pu...

    By • Oct. 24, 2012

  • Restaurant Manager Sets Bad Customer Service Example

    The other night I had dinner at a favorite restaurant. Unfortunately, a bad customer service experience tainted the evening. The good news is that this event created a learning opportunity.By the way, you don't have to be in the restaurant business to appreciate and learn from this story. As I...

    By • Oct. 24, 2012

  • ViDEO: USA Today's Jon Swartz on the The Urgency of Now

    Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we've invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society...

    By • Oct. 24, 2012

  • 5 Barriers to Implementing a Small Business Content Marketing Plan

    There can be no denying that a web site is the most essential component for marketing any business today.Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.For those small businesses t...

    By • Oct. 24, 2012

  • Facebook Marks Anti-Bullying Week with New Anti-bullying Page

    I feels like there's a natural focus on child Internet safety issues this week. We celebrate Internet Watch Foundation Awareness Day (more on that on Wednesday) and it's also National Anti-Bullying Week in the US, as well as being International Anti-Bullying Month worldwide.To mark this, Faceboo...

    By • Oct. 24, 2012

  • New Insights into the Social Customer with SAP

    When attendees in a breakout session at last week's Pivot conference in New York City were asked what they thought of when they heard the name SAP, answers ranged from the expected ("ERP", "supply chain", and "German") to the probably even more expected ("stodgy old tech company", "complicated", ...

    By • Oct. 22, 2012

  • Social Data... the Path to Profit Amplification is Right There in Front of You

    One would think that the sheer amount of real-time commercially valuable data available through social media channels would be enough to encourage businesses to prioritize the utilization of this information for profitable ends, but it appears that many companies are still very much in the dark a...

    By • Oct. 22, 2012

  • Is Your Metric Dollars Or Value?

    Business is out of touch with the lives of the people who support it and that is why businesses fail.We get caught up chasing incomes, achievements and social status. The chase has a way of luring us into believing the wrong things. The longer we go believing the wrong things the more "out of ...

    By • Oct. 22, 2012

  • Will You Benefit from LinkedIn's Revamped Profile Pages?

    I'm assuming the LinkedIn techies are in "feature and upgrade" overdrive because of our extended summer weather. Autumn is here with a slew of brand new LinkedIn updates.First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement. Next came the slick...

    By • Oct. 21, 2012

  • 10 Tips for Online Crisis Coordination

    Following my post on preparing for a brewing media crisis I was asked how I felt about scripted responses, specifically, prepared Twitter posts that can be shared across multiple satellite offices. Since you rarely know what form an online crisis will take, I prefer to follow a set procedure and ...

    By • Oct. 20, 2012

  • Amazon and Enterprise Social - Funny Binder Reviews Can Be Good Business

    A funny thing about virality is it's hard to anticipate. As journalists, we're spot on if we can merely capture a trend and spread it further when it's happening. As social media marketers, we're even more powerful when we can recognize the potential for one and ignite it, or at least, in Amazon'...

    By • Oct. 20, 2012

  • Most Top Brands on Facebook Still Don't Talk to Their Fans

    Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won't even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T. Kearny, who spoke at the Media Technology Summit last week in New York City. As recently as May of 2012, Singer re...

    By • Oct. 19, 2012

  • VIDEO: The Social Customer Interview with Paul Greenberg

    Now that social media gives customers a powerful voice, companies have to adapt to this multi-channel revolution rather than rely on traditional forms of communicating. Today's buyers understand that sales and marketing now take place in environments where data about them is readily available. Bu...

    By • Oct. 18, 2012

  • SMT Webinar on The Social Customer Engagement Index 2012 - Oct 30

    Register Here for the live Results Analysis webinar on October 30th at 12pm ET to receive your complimentary copy of the Index.Join the webinar to hear from Brent Leary, Becky Carroll and representatives from JetBlue, L.L. Bean, and Dell as they all dig deeper on what the survey results mean for ...

    By • Oct. 18, 2012

  • First Annual Spredfast Social Summit Engages Top Social Media Minds

    Spredfast User Conference Provides Unparalleled Insight into Organizational Processes and Social Use CasesAustin, TX - October 18, 2012 - Over 200 social media practitioners from 85 companies gathered in Austin several weeks ago to attend the Spredfast Social Summit, the company's first annual us...

    By • Oct. 18, 2012

  • "Internal" Social Media: What FINRA Member Firms Need to Know

    In this blog post, we'll discuss what has recently been defined as "internal" social media, how it differs from the more traditional and widely adopted "external" social media, and how and why regulatory requirements apply to both internal and external of social media, when in use by regulated or...

    By • Oct. 18, 2012

  • Skip the Social Media Fast Track - It's Bad for Business

    Is your company offering customers a fast track through social media? Can customers who complain via Twitter or other online channels get better, faster service than those who wait in the phone queue?Stop it.Shouldn't you treat all your customers the same way?Listening to Social FeedbackBusiness ...

    By • Oct. 18, 2012

  • Introducing The Social Business Benchmark ™ Program

    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. I was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their orga...

    By • Oct. 18, 2012

  • The New MySpace: Shawn Busteed Shares Some Details

    Music is a vital part of our culture, lifestyle and collective memory. Better than an energy drink when you need a boost, music stimulates adrenalin and gets you going. Music helps us through heartbreak and sadness and reminds of our past and old songs always trigger a walk down memory lane. In t...

    By • Oct. 16, 2012

  • State of Social Marketing Survey [Infographic]

    What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering?...

    By • Oct. 16, 2012

  • Businesses Not Making the Pivot from Lip Service to Social Customer Service [infographic]

    Social media changes everything. Marketing, sales, customer service, they're no longer departments, engagement is now a way of business.As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experienc...

    By • Oct. 16, 2012