Social Marketing: Page 373

  • Getting Big Picture Profits by Solving the Social Media Puzzle

    Do you ever sit back and dream big for your business? And set aside time to think about how your business is handling new technology and tools in ways that will create real separation between you and your competition?If you're not, your business is probably not developing as fast as it could be. ...

    By • Aug. 24, 2012

  • How to Use Twitter Ads

    Call it the Facebook trickle down effect. In the wake of Facebook's apparent struggle for a more concrete revenue model, other big-name startups have also launched big-time pushes for revenue. Just as Facebook's new in-game subscriptions for Zynga games and sponsored search results rolled out, Fo...

    By • Aug. 24, 2012

  • How Content Crowdsourcing is Humanizing Brands

    Brands nowadays are realizing the value crowdsourced content gives to their campaigns. Thanks to social platforms, user-generated content (UGC) not only paves the way for instantized content but real-time engagement as well. It's obvious that without UGC, Facebook brand pages will not function as...

    By • Aug. 24, 2012

  • Best Practices for Email Customer Service

    Email is often the preferred service and support channel for customers. There are two things customer service representatives should do to guarantee world-class email customer service.1. Question Strategically. Strategic questioning is the skill of intentionally using open and closed questions to...

    By • Aug. 24, 2012

  • Innovations to Turn Social Media Listening into Customer Service Action

    There is a troubling disconnect between what customers expect when they express concerns on social media and how companies actually respond. This is at least partially attributable to a functionality gap in "social listening" platforms. These systems monitor customer sentiment but, until recently...

    By • Aug. 23, 2012

  • Starbucks Brand; Starbucks Brand Identity, Personality & Experience

    I recently came across this image in my Twitter Stream. It came from a friend in Toronto. I often write about Starbucks marketing, and have addressed the following topics:· Starbucks effective marketing communications strategy· Starbucks as a social media model· Starbucks ...

    By • Aug. 23, 2012

  • Social media assumes 'church' role in times of need.

    Research has recently come to light underlining the pivotal role social media played during, and after, the Christchurch earthquakes.Ekant Veer, a Senior Lecturer in Marketing at the University of Canterbury, has discovered that social media unexpectedly became the communal meeting place during t...

    By • Aug. 22, 2012

  • 8 Simple Ways To Inspire Your Customers

    There are many different ways to get through to your customers. Sometimes it is showing them a new product. Other times it is delivering above and beyond there wildest expectations. In some cases, simply showing up is all that is required. Nevertheless, customers are a big (perhaps only) reason w...

    By • Aug. 22, 2012

  • Cambodia: Social Media, NGOs, and Social Change: Part 1

    Two weeks ago, I took a homecoming trip to Cambodia with my family. For those of you who have been following my blogging since 2004, you already know that Cambodia is in my heart! When my husband and I were in Cambodia in 2000 to bring home Harry, our infant son, we got a blessing from a mo...

    By • Aug. 21, 2012

  • Communities: The Hub of Social Collaboration

    Ask any knowledge and collaboration strategist what the driving force is behind successful enterprise collaboration and they will undoubtedly say "communities." I'll venture further to say that it is company-sponsored, strategic communities that make social collaboration most successful and valu...

    By • Aug. 21, 2012

  • Yahoo!'s #HashOut Starts With a Bang

    #HashOut, Yahoo!'s new Social talk show on Twitter started off with a bang this morning. Some readers were invited as early as last night receiving a private preview of the question posed to the Twitterverse just hours ago. The question "Moscow judge sentenced a punk band to two years in prison...

    By • Aug. 20, 2012

  • Social CRM: An Idea Whose Time Has Come?

    Social Media CRM, or Social CRM, is getting a lot of air time these days. But where does it fit? Today's post is by Laurie Shook. Laurie is a technology marketer creating solutions that help people communicate and collaborate more effectively. When not blogging, on Twitter, or on Facebook, she is...

    By • Aug. 19, 2012

  • One Tweet from a CEO is Worth 100 Tweets from Staff

    I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs. My panel was with Christopher Gahan, Chief of Staff for Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with. The topic was Twitter and Adv...

    By • Aug. 19, 2012

  • Benefits of Friendly Competition

    If you thrive on challenges and hate to be outdone, you may want to find some "friendly competition." By nature, "friendly competition" is not meant to hurt anyone's feelings. It is there to create motivation and to help people reach goals.There are a number of message boards and forums that are...

    By • Aug. 19, 2012

  • 20 Tips to Tame the Wild Social Media Beast

    You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn't know what you were getting yourself into when you started what you thought was going to be a simple "...

    By • Aug. 19, 2012

  • In Customer Service, Do You Have What It Takes To Be Heroic?

    Everybody loves a firefighter.But do we give that same kind of admiration to a mom up on a stepladder, checking the batteries in the smoke detector to keep her family safe? Or the employee who faithfully does rounds in the morning, making sure that no emergency exit is blocked?Zappos. Legendary f...

    By • Aug. 18, 2012

  • A Response to: '11 Reasons Why a 23-Year-Old Shouldn't Run Your Social Media'

    Building a company's online following is a major responsibility. Social media managers must constantly uphold their company's online reputation, have an eye for branding, and be well acquainted with their employer's rules on social media etiquette. Recently, I read an article by Hollis Thomases...

    By • Aug. 17, 2012

  • What Does it Take to Deliver Customer-Obsessed Service?

    Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. And when things go wrong, customers often flock to social media to air...

    By • Aug. 17, 2012

  • My Change.org Petition to Change Change.org

    Change.org is a terrific, timely idea, giving a voice to consumers and advocates like never before. It could be better, however, because its omission of two-way dialog prevents the exchange of different perspectives and allows misinformation to spread. This should be a concern to every person who...

    By • Aug. 15, 2012
  • SMT Expert

    Three Ways to Make Sure Your Business Doesn't Share Too Much

    If you haven't spent a lunch hour clicking through the eight pages of pictures that comprise Rich Kids of Instagram on Tumblr, you're missing out on something magical. It's as if they condensed Lifestyles of the Rich and Famous into a picture for the millennial generation (Rolex watches, private...

    By • Aug. 15, 2012

  • Exploring The Facebook App Center - Facebook's Best Kept (Unfortunately) Secret

    The Facebook App Center at its core is basically the Facebook version of iTunes where users can download apps that enhance their Facebook experience and customize their pages. It hasn't gotten the attention it really does deserve.Facebook isn't clouding the Facebook App Center with everything it ...

    By • Aug. 13, 2012

  • How To Make Your Customers Die-Hard Brand Evangelists

    Good products have good word-of-mouth. Great products have brand evangelists.I recommend a product to friends so much that I've almost become a spokesperson. I talk about the product on Twitter and Facebook and in person. I've gotten many friends and family to use (and Tweet) the product themselv...

    By • Aug. 13, 2012

  • Crafting Your Social Signature

    Once, the only signature a person had to worry about was the classic email signature - a line or two of personal importance to the sender which said something about him, his company, or what he stood for. In the late 1990s and early 2000s, email signatures became commonplace. People put a lot o...

    By • Aug. 13, 2012

  • Who Is That Calling?

    How often do you get a telephone call from a number that you don't recognize? The person didn't leave a voice mail message and you're reluctant to call back.Could it be that jilted boyfriend or girlfriend from high school? Do you owe the neighborhood Girl Scout money from the eight cases of Thin ...

    By • Aug. 12, 2012

  • SlideShare: 15 Reasons Why It Means Business

    Online marketers like (as in "enjoy") different social media for different reasons. Oddly, SlideShare, which has been around for just six years and was recently acquired by LinkedIn, doesn't make all that many "must-have" lists.It should. SlideShare rocks. According to their own press release, S...

    By • Aug. 12, 2012