Social Marketing: Page 372

  • Squidoo Explained: How the Site/Lenses Works

    In late 2005, a website named "Squidoo" launched. Squidoo is a way for people to share information with others. Users can create a page, also known as a lens. Each lens has its own topic. A user can create a lens about gardening and another lens about cooking, or whatever topic they choose.They c...

    By • Nov. 6, 2012

  • Why Social Commerce Matters

    Social CommerceSocial commerce is a subset of electronic commerce that uses social media that supports social interaction and user contributions, to enhance the online purchase experience. Believe it or not, it is also an increasingly popular solution for monetizing social media marketing, the on...

    By • Nov. 6, 2012

  • 4 Real-Time Lessons from a Viral Social Media Crisis

    What would you do if you woke up one morning, looked at your Facebook page, and saw hundreds of angry comments about your brand surrounding a thoughtless comment made by an employee? No matter what kind of crisis plan you have, there is nothing that can completely prepare you for what comes next....

    By • Nov. 6, 2012

  • Cultivating Workplace Culture

    Workplace culture is a hard thing to get right. It's a moving target that means something different to everyone. It grows and evolves over time and is the result of action and reaction. It is the lingering effect of every interaction. Culture may not be on the top of everyone's 'to do' lists b...

    By • Nov. 5, 2012

  • Had EE Been a Social Business They Might Have Survived Launch Issues

    Many people have read my review of the new EE 4G service - it has been my all-time most popular post.You can also read it here Don't move to 4G on EE just yet - they're not ready for youIn this post I explained how poor processes (sending me the wrong SIM card multiple times), as well as almost c...

    By • Nov. 5, 2012

  • Social Media: What's the ROI of Not Doing It?

    Social Media ROI is Not the Same as Social Media ValueIt's a simple concept, but many organizations struggle with the notion that every "Like" and every "Retweet" comes along with a dollar sign. Instead, businesses need to understand that there is a chain of events that will lead to the dollar s...

    By • Nov. 5, 2012

  • Why Most Corporate Culture Programs Fail

    Unless your company acts as a single tribe, which most companies don't, you don't have a single corporate culture. Therein lies the problem with most corporate culture initiatives - they start from the wrong premise that companies are people and that they therefore can have one culture. In realit...

    By • Nov. 3, 2012

  • Why Branded Online Community Delivers on Social Customer Care

    Just last week my colleagues at Social Media Today released the 3rd annual Social Customer Index Report which is chock full of data to fuel any organization's efforts to leverage social media for customer service. This report is cause for celebration from those of us who know and understand the v...

    By • Nov. 1, 2012

  • Quality Vs. Quantity: Study Shows Superfans are Driving Facebook Engagement

    Two hundred thousand fans on your company's Facebook page, means that you are reaching your target audience, right? Not so, according to a study by Napkin Labs. The social media ideology that more fans equates to increased engagement has just been debunked. The study revealed that the key facto...

    By • Nov. 1, 2012
  • SMT Expert

    Communicating With Your Customers... FROM BEYOND THE GRAVE!

    In honor of Halloween, I thought it might be fun to look at something that certainly had our social media team scared - the recent loss, albeit brief, of Tumblr and Reddit and how these websites handled the downtime. Both sites had sudden and unexpected problems that took them offline, and bored ...

    By • Oct. 31, 2012

  • Spooky Social Stats to Haunt Your Nightmares

    The rate of social growth and its implications for marketing can be terrifying for many companies. Digital and social murdered traditional push marketing, and spawned a new age of conversation, content marketing, and consumer empowerment.But the following stats should only frighten you if you're ...

    By • Oct. 31, 2012

  • How to Get the Most from Your Social Media Manager

    Would you expect a newly recruited chief financial officer to plan next year's budget without first understanding your corporate priorities? Or a human resources manager on their first day to choose which employees should be let go without first letting them know who are your thought leaders and ...

    By • Oct. 31, 2012

  • The Social CEO: 7 Pitfalls to Avoid When Taking Your Boss Public

    Following my post The Social CEO: 8 Tips for Taking Your Boss Public I was asked several pertinent questions. I narrowed the list down to two inquiries, the first if which I will answer today:What pitfalls should you avoid when taking your CEO online?Unrealistic ExpectationsProvide your CEO with ...

    By • Oct. 30, 2012

  • A Path to Community Maturity

    A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get a...

    By • Oct. 30, 2012

  • What Is a Brand C.A.T. Scan ?

    This week, I was reflecting upon how our media/marketing industry processes, procedures and executions need to evolve in the future, and inadvertently reinvented a popular medical anacronym, C.A.T. scan Now I'm not talking about an xray based on Computerized Axial Tomgraphy, or seeing how much y...

    By • Oct. 30, 2012

  • Five Ways to Make Your Social Channels Seem Savvier

    Keep "You" (AKA Your Picture) ConsistentKeeping your profile picture consistent across channels makes its 10,000,000x (this has been scientifically proven) easier for people to find you. Make sure it's a headshot where you are actually visible in all formats - think about how it will look on a ph...

    By • Oct. 29, 2012

  • Social Media: the Open Door to Brand Loyalty

    When it comes to business success, customer loyalty is everything. Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers. Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands. Here are some key tips to remember about brand loyalty and how your social media presence can transform online fans and followers into brand enthusiasts.Continuously Listen

    By • Oct. 26, 2012

  • Why You Need a Social Media Policy, Even If You're @HubSpot

    The discussions about social media policies moved from the "nice-to-have" guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from their employees. Some brands have a link to their policies from their Facebook "About" tabs.

    By • Oct. 26, 2012
  • SMT Expert

    Why It's Time for Your Business to Get a LinkedIn Brand Page

    Why it's Time for Your Business to Get a Brand Page on LinkedInBrand pages aren't necessarily a new feature on LinkedIn, but in September the professional networking site revamped their brand pages in an effort to better connect the business to the customer and job hunters with several new featur...

    By • Oct. 25, 2012

  • Marketing 2.0: Combining Forces of Marketing and Customer Service

    The tension between Marketing and Customer Service In my professional past, I have worked at Marketing and Customer Service and I never quite understood the tension between the two. In an obvious case of hyperbole, I would like to state the following.Marketing tries to improve sales by targetting...

    By • Oct. 25, 2012

  • Build Your Content Creation Tool Kit for Traditional and Social Media

    The media is no longer the sole recorder of news. For some time this responsibility has fallen to competent communications professionals with an eye for stories. The continuing adoption of social media allows more publicists to join these ranks and offer breaking news directly from their organiza...

    By • Oct. 25, 2012

  • Are Private Social Networks Seeing Their Heyday?

    Earlier this week I published an article on Forbes:"The Private Social Network: It May Just Be What Your Company Needs," which explores the quiet but powerful revolution private online communities are bringing to businesses. Unlike the bright lights, buzz and superficial attention generated by pu...

    By • Oct. 24, 2012

  • Restaurant Manager Sets Bad Customer Service Example

    The other night I had dinner at a favorite restaurant. Unfortunately, a bad customer service experience tainted the evening. The good news is that this event created a learning opportunity.By the way, you don't have to be in the restaurant business to appreciate and learn from this story. As I...

    By • Oct. 24, 2012

  • ViDEO: USA Today's Jon Swartz on the The Urgency of Now

    Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we've invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society...

    By • Oct. 24, 2012

  • 5 Barriers to Implementing a Small Business Content Marketing Plan

    There can be no denying that a web site is the most essential component for marketing any business today.Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.For those small businesses t...

    By • Oct. 24, 2012