Social Marketing: Page 372

  • It's Time to Connect With the Mobile Customer

    The Rise of The SmartphoneSmartphones are now the preferred mobile device representing over 50% of all phones in the US and the UK.Mobile is changing the way customers:Search the internet:Mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks - source: Marin...

    By • Oct. 3, 2012

  • Social Media Foodies Tweet + Brag About 3 Hour Lines

    Social media foodies are getting ridiculous. The New York Post recently ran a story about a Thai restaurant that has such amazing chicken wings people are tweeting and bragging about waiting three hours in line for them.For those interested the restaurant is Pok Pok and it's located in Brooklyn n...

    By • Oct. 2, 2012

  • Do Feed the Trolls!

    We all know the sort of boys who deeply think that brands are stupid. They forget that most of the guys they have in front of them also come from the agency world, and that they deal with huge amounts of topics every day. But anyway...These guys claim absolute truths: "you need to be transparent"...

    By • Oct. 2, 2012

  • Customers Switch from Phone to Web for Sales and Service

    Companies are rapidly adopting online chat according to a research update of a white paper, which originally showed that chat usage was limited even though it was beneficial.Originally, the benchmark study looked at 29 online retailers. Only, nine of them, 31%, offered chat. Since then, many our ...

    By • Oct. 2, 2012

  • Why the 'Maps' Fiasco Could Be Great for Apple's Social Image

    If you own even a single Apple product, or associate with someone who does (and the only way this wouldn't be the case is if you live on a planet called Blarthon VII), then I'm sure you've heard at least one person complaining about their new mapping application, launched in conjunction with iOS ...

    By • Oct. 2, 2012

  • Big Data Without Defining Success First Is a Big Mistake

    With the release of the "Measuring the Networked Nonprofit: Using Data to Change the World, I'm looking forward to participating in the conversation about how nonprofits can use measurement, data, and learning to for social change."Big Data" is a theme I'm seeing discussed this past month in bot...

    By • Oct. 1, 2012

  • Dribbble: A Social Media Network for Designers

    Are you a graphic designer, illustrator, web designer, icon artist, logo designer or typographer? If so, there is an awesome web application out there in the cyber world called Dribbble, and yes that is the correct spelling. "Dribbble is a show and tell for designers, who share shots - small s...

    By • Sept. 28, 2012

  • Social Media Harvesting Communications Connections for the Agriculture Industry

    The marriage of agriculture and social media likely conjures up images of crop seeding on Farmville, but socially savvy agribusinesses are proving that the connection runs much deeper than the popular Zynga game.A 2011 study by the American Farm Bureau Federation revealed that of the 98% of farme...

    By • Sept. 28, 2012

  • Let's Stop Using Black Hat Social Media

    Black hat social media isn't complicated. It's buying likes, followers, and developing a fake audience for a fake community to generate fake business. The thing about fake business is that its fake and you're just wasting time.My patience is wearing thin with black hat social media enthusiasts. ...

    By • Sept. 28, 2012

  • Empowering Non-Profits to Drive Positive Change via Social Media

    Charities stand to gain significant advantage in community outreach and fundraising when they involve themselves in Social Media marketing strategies. According to the second annual Social Charity Index by Visceral Business, the top 100 charities in the UK have a combined seven million likes/foll...

    By • Sept. 28, 2012

  • A Customer Service Solution (Soul-ution, Actually)

    When I boarded the commuter ferry on Saturday, it seemed unusually crowded. A crew member explained: "We have a capacity crowd - about 2,500 souls - aboard on this crossing."Think about that: Not passengers. Not customers. Souls.Now, I have scientist friends who have dissected the human body a...

    By • Sept. 28, 2012

  • Supporting Aurora Victims Through Social Media

    National tragedies: Then and nowThe digital age brings everything closer to home, and social media eliminates the effect of physical distance on empathy. When national tragedies strike, our Facebook and Twitter feeds are instantly filled with both media and personal stories recounting the tragedy, as even remote connections to acquaintances are brought into focus with our sharing-centric culture.

    By • Sept. 27, 2012

  • How Could Facebook Help MSEO and Drive More Relevant Traffic to My Business?

    Facebook is increasingly being used to market your brand on a more personal level. Despite the inflated valuation of Facebook IPO, it has become an ever-more significant activity throughout our daily lives.Why is Facebook important to my business?In a business to business context, it most certain...

    By • Sept. 27, 2012

  • Reversing Facebook's Downfall: Are Ads the Answer?

    Like many readers of Social Media Today, I too work in the field of social media. As the Director of Sales and Marketing at Wellness Layers, I work closely with health and wellness companies to conceptualize and build their private, branded social networks. I often like to examine new trends in t...

    By • Sept. 27, 2012

  • The Business Implications of Tribal Aggregation

    Tribes are influenced by purpose, not money, not power, but by common cultural attributes that creates a passion to fulfill a purpose. A culture is created by people and the environment. People are gathering in "cultural tribes" to connect, collaborate, discover and influence change. Social tec...

    By • Sept. 26, 2012

  • Being Negative in Social Media is Plain Old Bad Social Business

    You are in complete control if you want to be positive - or negative - in social media.I may have a different perspective on the importance of positive sentiment analysis because I've often been called "the ultimate positivist" by my friends and family. I'm the type of person who will try to fi...

    By • Sept. 25, 2012

  • It's Not About the Klout - It's About the Passion.

    When I first read about Laura Arrillaga-Andreessen (from Beth Kanter's blog post regarding #GivingTuesday), I was immediately smitten.Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World.There are two key takeaway messages in the book:"It's not...

    By • Sept. 25, 2012

  • An Intimate Look Inside the Mind of a Social Media Consultant

    I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of cours...

    By • Sept. 25, 2012

  • The Joy of Discovery: A Good Starting Point in Planning Social Media Strategy

    Ruth Bastedo is Director, Business Development at Social Media Group. Follow @rutbasI come across a lot of business owners and marketers who are wondering how to tackle social media. I spoke last week to a group of women business owners at the Go for The Greens Business Development Conference at ...

    By • Sept. 25, 2012

  • The WELL's 27-Year-Long Conversation Continues

    Last week, a group of people in love with their online community bought the business interests of that community from their owner by pooling their money and that of investors committed to saving a piece of Internet history. The WELL liberated itself from the friendly ownership tethers to Salon.co...

    By • Sept. 24, 2012

  • Going Social Inside-Out at Bluewolf

    Communicating person-to-person via the Internet has similarities to learning a new language and getting used to a strange culture. It doesn't come naturally to everyone, especially in the context of business relationships. There's a certain amount of fear in taking the social step, so it makes sense that prior to engaging clients and customers, employees of a company should practice internally, where the benefits of social can open doors to new forms of collaboration.

    By • Sept. 24, 2012

  • Grabbing the Moment: Creating Customer Relationships

    Source: hotemarketer.comWhile core principals of marketing still hold true in today's day and age, the way in which we can interact with customers, or potential customers, has changed significantly largely due to technology. Winning customers' hearts no longer means having the funniest ad campaig...

    By • Sept. 24, 2012

  • Doctors Use Social Media to Connect With Patients

    Recent articles suggest that social media is finding a home among some doctors for creating better awareness and engagement among patients.As reported in a previous article, the healthcare industry is recognizing the potential for social media to strengthen the connection within the community for...

    By • Sept. 24, 2012

  • Social Marketing: "The Lighter Fluid on the Marketing Bonfire," says Ric Dragon

    What are the most important social media marketing skills that graduating college students need to understand?Ric DragonI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 15 in the series (see the links below for other posts in the ...

    By • Sept. 24, 2012

  • Ford's Vision: One Social

    In the midst of Salesforce.com's public introduction of its Marketing Cloud product during Dreamforce, Scott Monty's announcement may have zipped by with little notice. Scott-Ford Motor Company's head of social media-was one of several speakers during the Thursday afternoon keynote. Salesforce Bu...

    By • Sept. 24, 2012