Social Media Updates: Page 307

  • The Value of Facebook Timeline Engagement Contests

    Timeline contests on Facebook are a friendly way for your fans and followers to participate in your social media efforts and win a little something along the way. In return, you quickly increase engagement analytics, grow your email and marketing leads list, and learn more about your customers.

    By • Aug. 4, 2015

  • Is Google Looking to Buy Twitter? Latest Market Moves Spark Intense Speculation

    Would Google consider buying up Twitter? That's the question that's been gaining traction in recent months, and is building momentum again today. So what are the key benefits and reasons behind such a move, from both sides?

    By • Aug. 4, 2015

  • 7 Reasons It's Better to Be Introverted When Using Social Media

    Digital marketers know using social media successfully has a lot more to do with just being social. If we take a closer look at introvert-like behaviors on social platforms, we see there are several reasons to be more "introverted." Introverts own "social" media? Irony Alert!

    By • Aug. 3, 2015
  • SMT Expert

    The Science Behind Why People Engage with Facebook Content [INFOGRAPHIC]

    You might recognize that particular "itch" to check in if you haven't been on Facebook in a day or two, but did you know that using the world's dominant social network actually elicits a physical response in many users? Researchers have documented reactions like pupil dilation, an indication of happiness, in people as they're browsing their Facebook.

    By • Aug. 3, 2015

  • Cracking the Instagram Code: Proven Ways to Get More Likes [INFOGRAPHIC]

    It's official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%. The command is clear. If you or your brand isn't on Instagram yet, it's high time to do so. But is there a strategic way to gain followers and garner engagement?

    By • July 31, 2015

  • Top 5 Mistakes You're Making on Instagram

    When you are preparing to post a picture on Instagram, you should ask yourself, "Does this picture say it all? Or does it leave something to be desired?" The reason is: a good Instagram post captures a moment as well as tells a story. You want to shoot for that moment of quiet before the storm: an image that dazzles, then hooks.

    By • July 31, 2015

  • How to Make Real Connections on Twitter Using Advanced Search

    By far, Twitter's most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However, many small businesses are yet to fully utilise its marketing potential. And it all comes down to seeking out the right people on Twitter, at the right time.

    By • July 31, 2015
  • SMT Expert

    Should Your Small Business Use Political Hashtags?

    Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?

    By • July 31, 2015

  • Facebook Introduces New Security Checkup, Prompts All Users to Check Settings

    These days, Facebook hacking is a pretty commonplace activity. Given this, Facebook has released an updated "Security Checkup" tool that will prompt all users to review and update their security settings to ensure they're aware of who's accessing their accounts and what apps they've given permission to utilize their information.

    By • July 31, 2015

  • The Ultimate Facebook Image Size Guide [Infographic]

    As you know, if you're designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. This infographic outlines all the perfect image sizes for the various forms of Facebook visual content.

    By • July 31, 2015

  • Can Twitter's Decline be Saved With PR?

    With this week's announcement of Twitter's declining growth and press speculation around its potential demise, I feel like I'm losing my best social media friend. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

    By • July 30, 2015

  • Facebook Looking to Add Tags to Profile Pages

    You know how you have that "Skills and Endorsements" section on your LinkedIn profile where people can say you're good at "Synchronized Swimming" or the like and you can choose to display it and show people what you're the best at? Ever thought it'd be greatto have that same functionality with your friends?

    By • July 30, 2015

  • Facebook Q2 Numbers: 1.49 Billion Monthly Active Users, Revenue Per User Up

    Facebook has released its Q2 numbers, and the results uphold The Social Network's place atop the heap among social media networks. Facebook's Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.

    By • July 29, 2015

  • If There's No Thought, It Doesn't Count: Facebook Drains the Meaning From Happy Birthday

    Alex Hern of The Guardian has a weirdly disconcerting article up, "'Happy Birthday!' is dead, and it's all Facebook's fault," about how Facebook's efforts at creating convenience for its users is just leading us ever further into a techno-dystopian cyber-future where all our interactions with other human beings are nothing but an unending series of robotic button presses completely detached from anything resembling actual emotion or thought. (Okay, I'm exaggerating. A little.)

    By • July 29, 2015

  • Twitter Q2 Earnings: Better Revenue, Growth Remains Slow

    Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.

    By • July 29, 2015

  • Don't Post That! Why Half of Americans Regret Their Social Media Posts

    ​Lucille Ball famously said, "I'd rather regret the things I've done than regret the things I haven't done." It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. "One in six regret a post at least once a week, and these numbers vary depending on age, with 20 percent of Millennials (18 to 34) being the worst regular offenders."

    By • July 28, 2015

  • How to Not Suck at Reddit

    Reddit is tough. You can't just post a promotional link to your blog and hope that people will like it - even if it is perfectly relevant and informational (trust me - I learned the hard way). You have to figure out the right game plan for using Reddit in a way that will help you grow without annoying the mass of angsty Redditors.

    By • July 28, 2015

  • 6 Practical Tips to Organically Increase Your Twitter Followers

    Twitter is an excellent social media platform for expanding your reach to a larger set of audience. Today, businesses of all sizes are using it as an integral medium for promoting brand awareness. While the number of followers a brand can attract is a fair indication of its popularity, it may not always depict the right picture. Quality is much more important than sheer numbers. In order to achieve promotional success on Twitter, it's important to build a loyal base of engaged users.

    By • July 28, 2015

  • Google Ends Forced G+ Integration: What Does This Mean?

    Google has answered the prayers of millions of users. But what does this mean for the general public and marketers alike? Google has been slowly moving itself away from Google+, its failed social network, yet made a sudden announcement this week: Google+ forced integration with YouTube will no longer exist.

    By • July 28, 2015

  • Google Detaches YouTube from Google+ - The Next Step in the Dismantling of Google's Social Network?

    Google has announced that users will no longer require a Google+ profile to access and use Google products - most notably, YouTube. The changes, which will come into effect over the next few months, are the latest sign that Google is distancing itself from it's social network project, at least in terms of what it was meant to be. But could that be a good thing for the Google+ network?

    By • July 27, 2015

  • How to Make Money by Blogging on LinkedIn

    Having been part of LinkedIn Influencer program, Dave Kerpen knows the benefits of blogging on LinkedIn - he shares his thoughts and tips on making money through LinkedIn's Publishing Platform here.

    By • July 27, 2015

  • Why Should You Share Other People's Facebook Content?

    We've all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.

    By • July 27, 2015

  • 9 Things You Need to Immediately Stop Doing on Facebook

    Facebook's offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. "... With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse," writes Daniel Zeevi.

    By • July 24, 2015

  • Pew Study: Majority of Parents Rely on Social Media for Parenting Advice (Especially Mothers)

    The study broke down parents' social media behaviors into a variety of behaviors and ranked how likely parents were to use social for those behaviors. In terms of connecting with other parents on social, mothers in general were much more supportive of other parents, with 53 percent to fathers' 33 percent reporting they are very likely to use social to respond to "good news" about other parents' children. 35 percent of mothers, and 28 percent of fathers, were very likely to use social to respond to parenting questions posed by other parents.

    By • July 24, 2015

  • How to Master Instagram: The Easy Guide for Small Business

    With Instagram, as with any social media platform, if you don't follow a few simple rules, you could find that you are wasting money and time on it. Here's a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.

    By • July 24, 2015