Social Media Updates: Page 306

  • Mobile Live Streaming for Business: Periscope and Meerkat

    With so many different live mobile video streaming services and apps out there, it's hard to know which one to use. That's why we've detailed the ups and downs of using Periscope and Meerkat in this post.

    By • Aug. 15, 2015

  • Who Will Be Using Each Social Platform Next Year? [INFOGRAPHIC]

    The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks "will continue to gain momentum, while others necessarily lose ground," according to AdWeek.

    By • Aug. 13, 2015
  • SMT Expert

    Recruiting on Facebook: How to Ethically Screen Candidates [INFOGRAPHIC]

    Facebook isn't only the most popular social media channel in the world; it's also a tool recruiters can use to get to know candidates. And while over 18 million users have found a job thanks to the site, many companies are learning more about candidates through their Facebook posts than either candidates or recruiters want.

    By • Aug. 12, 2015

  • The LinkedIn Marketing Trick The Pros Are Using (And You Should Too)

    When it comes to marketing, there are two main ways to hack your way to success. You can A/B test, tweak, test and re-test, until you figure out what works, or you can check out how the Pros are doing it, and start off all your testing and tweaking at a major competitive advantage.

    By • Aug. 12, 2015

  • Empowering Employees with Social Media Customer Service: Case Study

    When an ocean paddler's tools of the trade were broken on a recent flight, he took to Facebook to express his frustration - and got a surprising result.

    By • Aug. 12, 2015

  • How Facebook Changes How We Think and Feel

    Does Facebook make us depressed? Does it makes us cheat on our spouses? Does it keep us from thinking deeply? Or does it allow us to become our best selves? Several psychological studies have explored these questions.

    By • Aug. 11, 2015

  • Marvel vs. DC Comics: The Legendary Social Media Battle

    By • Aug. 11, 2015

  • 8 Easy Ways to Build More Twitter Followers

    Unlike Facebook, there's no pesky algorithm that limits your views to like three people. You hit the Tweet button and boom, your post is out there for the whole world to see. So technically you could reach 304 million people! Well, maybe you won't reach every single user on Twitter, but you get the idea. This social platform has the potential to connect you to the people who matter most - your audience.

    By • Aug. 11, 2015

  • New Snapchat Update Introduces More Emoji, Enhanced Audience Data

    Snapchat, the fast-growing Millennial favorite, has today unveiled a new update which includes a series of additions and fixes to improve the user experience - if including a bunch of emoji counts as an improvement according to your personal tastes.

    By • Aug. 10, 2015

  • 3 Things You Need to Know About Facebook Pages

    One of the most common questions about managing a business' presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts.

    By • Aug. 10, 2015

  • 10 Amazing Social Media Growth Stats From 2015

    With some astounding digital facts and figures from the last quarter being released this week, it's obvious that brands should be increasingly aware of the global movement towards a totalizing digital age, one that is beyond anything they had previously imagined.

    By • Aug. 10, 2015

  • Why I Like My Own Facebook Posts

    Plain and simple, liking my own Facebook posts is a tool, like any other, to potentially drive additional eyes to my content. Besides, I really do like what I have to say even if no one else does!

    By • Aug. 9, 2015

  • 5 Brilliant Social Media Job Applications & What We Can Learn From Them

    Image Source: DepositPhotos

    By • Aug. 8, 2015

  • 5 Steps to Ensure You're Getting the Most Out of Twitter

    Many have shared a range of feelings with me in regards to Twitter and people tend to default to saying something is 'no good' or 'pointless' if they don't understand it. And with Twitter in particular, I can see how a platform of such scale can be intimidating - but there is a way to simplify your approach to the micro-blog network.

    By • Aug. 8, 2015

  • Social Media, Privacy and Scams - 3 Recent Cases That Highlight the Need to Take Care

    Every now and then a news story comes up that reminds you just how exposed we all are via social networks. Along these lines, there were three news stories this week that acted as something of a refresher on the ever-shrinking data proximity of our connected world. Each case, in a different way, serves as a reminder of the need to be vigiliant in what we say, what we do and how we respond via social platforms.

    By • Aug. 8, 2015

  • Hootsuite's New Instagram Scheduling Feature Doesn't Deliver

    Social media managers rejoiced when Hootsuite announced that it had launched an integration with Instagram, but the integration left much to be desired. This post will detail why Hootsuite still has a lot of work to do.

    By • Aug. 7, 2015

  • The First #GOPDebate: Social Media Reaction and More

    By • Aug. 7, 2015

  • Text Messaging is the Dominant Form of Communication Among Teens [Report]

    Social media plays a big role, online networks are crucial to how the next generation interacts. But when it comes to connecting, text messaging is their preferred method, with 55% of teens saying they communicate via text message daily. This is one of the findings of a new Pew Research report into how teenagers are using technology, providing insight into how the younger generation interacts.

    By • Aug. 7, 2015

  • Spoiler: There Is No Secret to Unlocking the Best Time to Post to Social [INFOGRAPHIC]

    There is no shortage of advice for the best times to post to various social networks, and this infographic by Microsoft I've included, below, is another one to add to the list. And while I think the recommendations (Mondays and Wednesdays are best for Instagram!) are somewhat useful, I'm not sure there's an exact science to any of it.

    By • Aug. 6, 2015

  • 6 Recent Changes by Facebook to Make Your News Feed Smarter

    Facebook recently posted a healthy Q2 2015 earnings report - mobile monthly active users were 1.13 billion and 75% of total ad revenue of $4.04 billion was contributed via mobile. This growth is also due to the seriousness that Facebook has shown towards making the News Feed intelligent over time. This year itself Facebook has been quite rampant with occasional tweaks to the News Feed, while keeping both users and brands happy.

    By • Aug. 6, 2015

  • Watch Out Meerkat and Periscope - Facebook Introduces Live-Streaming

    Given Facebook's push to become the leader in online video, it was probably only a matter of time till they introduced their own live-streaming functionality. In an official blog post, Facebook has introduced a new live video element for Facebook Mentions, the celebrity-only app that enables public figures to interact with their fans on The Social Network.

    By • Aug. 5, 2015

  • How to Set Up Instagram in Your Hootsuite Dashboard (and the One Hitch)

    Starting today, August 5, everyone who uses Hootsuite, the popular social media management tool, can prepare and schedule Instagram images from their Hootsuite dashboard. The capability to add Instagram to your dashboard will be rolled out over the course of the day. (So if you try right now, if it doesn't work, you may need to wait a few hours.)

    By • Aug. 5, 2015

  • 5 Things to Start Doing on Twitter Right Now

    Here's the good news: Twitter is crackable. You can grow your Twitter following and engagement rate organically. Here's the bad news: it doesn't happen overnight or without effort. I've compiled a few strategies for amping up your Twitter presence to bookmark and make sure you're doing regularly over the next few months. After that amount of time and with consistent work, your following is guaranteed to grow.

    By • Aug. 5, 2015

  • 5 Reasons Your Social Media Campaign Won't Bear Fruit

    Two billion people worldwide have an active presence on some social network or other. Of these, nearly 1.7 billion are active users on their various mobile devices. From an entrepreneurial standpoint, not taking advantage of a channel that can reach almost a third of the world's population is just plain insanity.

    By • Aug. 5, 2015

  • How Social Media Marketers Can Capitalize on Lesser-Known Holidays

    Happy National Chocolate Chip Day! Merry National White Wine Day! These "novel national holidays" weren't created by social media. Indeed, National Watermelon Day was created by the National Watermelon Association. "Strange holidays are a decades-old tradition that gives trade groups something to promote and newscasters a way to fill airtime," writes Conor Dougherty in The New York Times.

    By • Aug. 4, 2015