Social Media Updates: Page 306

  • SMT Expert

    Lights, Camera, Action - How to Perfect Your Vine Strategy [Infographic]

    Since it's launch in January 2013, Vine has racked up millions of users. It's six-second videos replay on loop-perfect for our ever-shortening attention spans. With more than 100 million people viewing Vine videos each month and users sharing 8,333 videos every minute, how will you tap into this apps video potential? Here are some tips to broaden your brand awareness and enhance your social media presence beyond just photos and words.

    By • July 6, 2015

  • Understanding and Using # Tags and @ Tags

    Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.

    By • July 6, 2015

  • U.S. Women's World Cup Win: Social Media Reactions

    The United States' women's national soccer team defeated Japan in a dominant performance of 5 goals to 2 to become World Cup champions. And the world took to social media to respond and react. The team received whole-hearted congratulations from everyone from celebrities to politicians, including Vice President Joe Biden, who attended the final match with his wife, Jill.

    By • July 6, 2015

  • 10 Snapchat Tricks and Tips Everyone Should Know About

    If you're thinking of adding Snapchat to your or your company's marketing arsenal--and you should, as it was recently ranked the 3rd most popular app among millennials--be prepared to encounter a learning curve. It's one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.

    By • July 3, 2015

  • 5 Reasons Instagram's New Explore and Search is Great for Your Business

    Instagram's new "Explore and Search" features will make it a lot easier to connect with other users - and that's great news for your business. The new features showcase trending hashtags and make customized recommendations for accounts to follow, while the new search has options to search by top tags, people, or places.

    By • July 2, 2015

  • 7 Habits of HIghly Effective Tweeters

    Why do some people rise to the top of Twitter and some people are destined for the dregs? Being "good at Twitter" can look really effortless, but seem exhausting to execute. And while Twitter has no gatekeeper, gaining access to another tier of Twitter can appear to be an impossible task. Is Twitter this important to be good at, anyway? The short answer: yes. Keep these 7 reminders above your desk or on a notepad for reference, and you'll earn a solid Twitter following in no time.

    By • July 2, 2015

  • Should Companies Remain Politically Neutral on Social Media?

    At this point, a sizable proportion of your Facebook friends have changed their profile picture to an image filtered through a rainbow flag to celebrate a landmark Supreme Court decision that made same-sex marriage a right nationwide. Companies, public figures, and millions of other people across the country and world have taken to social media to commemorate the occasion, including the 26 million Facebook users (and counting) who've changed their Facebook photos to show support.

    By • July 2, 2015

  • VQR Proves Why Instagram Isn't Just for Visual Brands

    This year, Instagram surpassed the 300 million user mark, growing by 100 million users in just 9 months. Since then, it's become a platform to be reckoned with, especially among typically visual brands, such as fashion, food, and travel.But what if it could be used for something else? What if you are a text-based organization? How would you use it?

    By • July 1, 2015

  • Facebook Algorithm Update - Actions Taken Within Videos Now Factored In

    If you've ever found yourself thinking "Facebook aren't tracking, like, every single action on the platform, are they?" The answer is yes, and they've underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.

    By • July 1, 2015

  • Social Media Day Reflections: 2015's Social Media Trends

    Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news resource, Instagram lets us share the photos and images we love... so do we really need a designated Social Media Day? Mashable said yes and declared the 30th June to be the official Social Media Day. With the world of social media changing all the time, here at Talkwalker we decided to look at some of the latest developments and see how they measure up against our predictions on the future of social..

    By • July 1, 2015

  • 10 Ways to Creatively Design Your Business Twitter Profile

    It might seem like all you need to do with Twitter is slap up a profile image, and possible cover image, and then start tweeting. People only follow you because of what you tweet, right? While this is definitely a contributing factor to why someone wants to follow your business or brand, another great element to convince someone to click that follow button and read your content is to have an epic, creative, and powerful Twitter profile.

    By • July 1, 2015

  • 3 Tools to Gain More Twitter Followers

    Gaining Twitter followers is one thing, and engagement is another. Sometimes you just want to get those follower numbers up--to jumpstart a business, for example, get those RTs and favorites rolling in

    By • June 30, 2015

  • Study: 43% of Facebook Pages Use Paid Advertising

    Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results in the month of May.

    By • June 30, 2015

  • 5 Things Social Media Professionals Need to Know About Facebook Place Tips

    Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.

    By • June 30, 2015

  • Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter?

    Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement, Facebook unveiled a new option, enabling users to overlay their profile images with the rainbow flag, a symbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?

    By • June 30, 2015

  • Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

    The term "Dark Social" was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe "untrackable" social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a result, cannot be tracked by analytics tools. Most web analytics tools categorize Dark Social traffic as Direct, meaning grouping these content sharers together with users who reached a webpage by typing an exact page URL.

    By • June 29, 2015

  • Financial Advisors on LinkedIn Must Manage Their Compliant Messages

    Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn, but financial advisors on LinkedIn must make certain their messages comply with Federal regulations.

    By • June 28, 2015

  • Social Media Responds to SCOTUS Ruling on Same-Sex Marriage

    In a landmark ruling, the US Supreme Court has announced that under the 14th Amendment states must issue marriage licenses to same-sex couples and recognize same-sex unions that have been legally performed in other states. The announcement has sparked a range of reactions across the social media landscape - here are some of the best.

    By • June 26, 2015

  • Social Media Addiction Statistics [INFOGRAPHIC]

    28 percent of iPhone users check their social media channels before getting out of bed in the morning. And teenagers aged 15 to 19 spend at least three hours a day looking at their social channels.

    By • June 26, 2015

  • Using LinkedIn for Lead Generation in 2015 [INFOGRAPHIC]

    With over 350m professional users, the huge potential within LinkedIn is clear. However, what isn't as clear is understanding how you can use it to generate new leads for your business. We've developed an infographic below that will help you understand the power of LinkedIn in 2015 and provides you with some advice on how to use it for your business.

    By • June 26, 2015

  • Taylor Swift Can't Lose, Even Against Apple

    Is Taylor Swift the most powerful person in America? It would certainly seem that way after this week's to-do about Apple's new streaming service. As Fast Company put it, the "world's biggest pop star" went up against the "world's biggest technology company" and the pop star reigned supreme.

    By • June 24, 2015

  • 6 Things Rock-Star Community Managers Never Do

    It's no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don't do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.

    By • June 24, 2015

  • Instagram Announces Major Search Upgrade - A Challenge to Twitter's Real-Time Coverage?

    Fresh from announcing 'Buy Now' buttons to enable users to shop direct, and new, Facebook-esque targeting for advertisers, image-sharing platform Instagram has announced another upgrade, this time to its search functionality. Instagram's updated search will better enable users to find posts they wouldn't otherwise see in their feed, highlighting trending content, content from around you, and curated collections centered around specific themes.

    By • June 24, 2015

  • Reddit Turns 10: The History and Opportunity of The Internet's Front Page

    Today marks the tenth birthday of 'the front page of the internet', Reddit. The social media-via-bulletin board site has long been a source of divisive and controversial content, but it's also built a reputation as a leader in online trends and hold many opportunities for those who go looking.

    By • June 24, 2015

  • Social Media's Role in the Downfall of Brian Williams

    By • June 23, 2015