Social Media Updates: Page 306

  • How to Meet the Demand for Freelance Social Media Managers

    While social media may seem like all fun and games, doing it well takes more time than most businesses are willing to devote. Even businesses who plan to manage their own social accounts benefit from working with freelance social media managers and trainers to develop their strategy.

    By • Sept. 9, 2015

  • Facebook Testing New Layout for Brand Pages

    How happy are you with your Facebook business Page? Pretty settled, pretty happy with how you've got it all formatted, with the background image cleverly integrating your profile image, etc.? Well (as per normal with Facebook) don't get too comfortable, Marketing Land is reporting that Facebook is looking to update the format and look of Pages.

    By • Sept. 8, 2015

  • How Much Does the Number of Your Followers Really Matter?

    One of the most asked questions in social media is: "How can I grow my following?" Don't listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?

    By • Sept. 8, 2015

  • The 6 Pinterest Tools To Start Using Today

    Here's a fun fact: Pinterest users spend more than double on online purchases than other social media users. In addition, Pinterest users are also more likely to follow brands than they are to follow celebrities - one more detail that works in your favor as an ecommerce merchant.

    By • Sept. 8, 2015

  • 4 Ways to Steer Clear of Social Media Hackers

    People are hacked all the time, celebrities are sending out absurd tweets and the Ashley Madison fiasco over the summer has us all thinking, how do we build a security fortress?

    By • Sept. 7, 2015

  • 6 Reasons Brands Should Be Using Periscope

    For anyone who has yet to become familiar with Periscope, it is a live video streaming social media app - basically Face timing to your Twitter followers. If hitting 10 million users in under 4 months isn't impressive enough, Periscope users are now watching 40 years' worth of streams a day, totaling to a whopping 21 million minutes a day. Unlike brands previous slow transition to incorporate Snapchat into their social media marketing strategies, brands have been quick to adopt Periscope into their marketing communications and seem to have no problem using the social media app.

    By • Sept. 6, 2015

  • 11 Social Media Experts to Follow on Twitter

    If you want to learn more about social media marketing from some of the wisest folks on Twitter, here's a list of experts to follow. Most of them also share some of their best ideas on Social Media Today.

    By • Sept. 4, 2015

  • Harness the Tech Lightning for Your Next Live Event

    Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand's name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.

    By • Sept. 4, 2015

  • Why LinkedIn Has Yet Again Slashed Referral Traffic For Publishers

    LinkedIn has again slashed referral traffic for publishers. It isn't the first time and it won't be last as the network is pushing its own publishing platform.

    By • Sept. 4, 2015

  • 8 Social Media Updates Every Marketer Should Know Right Now

    It seems like there is a new social media feature to master every day. Pagemodo has put together a quick round-up of the most significant recent changes on the biggest platforms, so you're aware of the current features and can determine which you should adopt for your own social strategy.

    By • Sept. 3, 2015

  • 3 Types of Social Media Influencers Your Campaign Needs

    If you're like most marketers, you've talked (and tried) to go big and recruit celebrities to advocate for your cause or product. While it's true that the right celebrity can massively raise your campaign's visibility, if they don't already know you AND have shown past interest, you could waste valuable marketing resources with nothing to show for by going after the wrong influencers. The key is to identify the right types of influencers, who already know you and have substantial social reach on relevant topics.

    By • Sept. 3, 2015

  • Twitter, The CEO and The Takeover - Why Something Big is Brewing at Tweet Central

    Change is coming at Twitter. Rumors abound about a possible takeover amidst the ongoing search for a new CEO for the micro-blog giant.

    By • Sept. 2, 2015

  • Business Insider Makes Bold Publishing Move

    The social content model has long been the same: publish enticing snippets of your content on social platforms, lure people to click, and drive traffic back to your site, where the money is to be made. And for a long time, this content model has worked. But lately, we're seeing an evolution in the move towards "distributed publishing," and Business Insider is the latest high profile company to experiment with it.

    By • Sept. 2, 2015

  • My Mom Went Viral: A Protest Song Gets an Unexpected Bump

    A few months ago, my mother sent me a link to a YouTube video and told me to look for her among members of the choir. I watched the video. In it, folk singer Tony Turner sings a protest song against the Conservative government of Canadian Prime Minister Stephen Harper. The song is called "Harperman." It's a sendup of the misadventures of Stephen Harper and most of the choir members are from a Unitarian Church.

    By • Sept. 2, 2015

  • 8 Social Media Villains and How to Deal With Them [INFOGRAPHIC]

    Lately social networks like Twitter and Reddit have put restrictions in place to combat pernicious trolling on their sites. Still, some users are just, well, a little annoying, and not worthy of being banned. And, maybe one type of troll requires different action than another. You might be wondering, should you respond, ignore, or boot?

    By • Sept. 2, 2015

  • LinkedIn Improves On-Platform Messaging Functionality

    LinkedIn has unveiled a new and improved messaging interface for the platform, with a cleaner, more intuitive design and improved features.

    By • Sept. 2, 2015

  • Instagram Upgrades Direct Messaging Functionality with New Features

    Instagram has updated their messaging element, announcing a range of updates to Instagram Direct. The new functions will help users streamline the messaging and sharing process amongst friends and groups.

    By • Sept. 2, 2015

  • Google Has a New Logo - Its First Major Refresh in 16 Years

    For the first time in 16 years, Google is giving its iconic logo a refresh. Taking on a more rounded, simplistic look, the new logo looks similar in design to the font used in the recently unveiled logo for Google's new parent company Alphabet.

    By • Sept. 1, 2015

  • 12 Twitter Tools to Take Control of Your Online Reputation

    Twitter is an obvious choice if you're looking to get control of your search results - it ranks well on its own and can be a powerful resource for increasing the engagement of your original content. But there's a big difference between using Twitter like an average user and using Twitter like a pro to impact search results.

    By • Sept. 1, 2015

  • How to Advertise on Instagram

    Instagram ads are finally here and live for the majority of advertisers. We've had access for a couple of days so wanted to share how to create Instagram ads and share some things to look out for.

    By • Sept. 1, 2015

  • Why Do Some Infographic Designs Get More Shares On Pinterest? [Infographic]

    As the leading image curation site on the web, there's no doubt that Pinterest is a great platform to source a wide range of infographic templates and designs - but what makes an infographic design popular on Pinterest?

    By • Aug. 31, 2015

  • The Secret Economics That Rule Social Media Marketing

    Ever wonder why companies jump in to advertise on new social media platforms before it has been established that they are going to be viable? Do you worry (or hope) that TV advertising will be completely replaced by social media marketing?

    By • Aug. 31, 2015

  • Goodbye Google Hangouts, Hello Blab.IM!

    Brian Fanz discusses the pros and cons of Blab and why he finds it preferable to Google Hangouts: "When it comes down to it Google Hangouts were amazing but the technology didn't change and Google didn't care about the community, which means I have no allegiance or reason to advocate for the platform anymore now that I've found a better solution."

    By • Aug. 31, 2015

  • Australia's 'Operation Fortitude' Farce: How Social Media Sparked a Successful Protest in Melbourne

    M. W. Hunt / Shutterstock.com

    By • Aug. 31, 2015

  • I Tried a Blab and I Liked It

    For those who don't yet know, Blab.im (available as an iOS app or on Chrome desktop only) is the newest of the live-streaming apps, with the twist that up to four people can stream at the same time, in little boxes that are reminiscent of The Brady Bunch. Viewers can watch, comment, Tweet, and even jump in to the video feed if one of the speakers gives up their seat.

    By • Aug. 31, 2015