Social Media Updates: Page 314

  • 5 Incredibly Simple Yet Effective Tips to Grow Your Social Media Followers

    When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well. After all, the saying "where your customers are, is where you should also be" is valid on all points, right? While I can imagine all of us agreeing on that matter, there is a roadblock that most businesses encounter which prevents them from truly experiencing the benefits of having a social media profile for their businesses. And that is, their inability to grow their followers.

    By • May 28, 2015
  • SMT Expert

    Facebook Adds "Call Now" Click-to-Call Feature to Newsfeed Ads

    Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads - Larry Kim investigates the new option.

    By • May 28, 2015

  • New App Reveals Facebook Location Data to Anyone You Connect with via Messenger

    A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users.

    By • May 28, 2015

  • On Wednesdays We Share Snaps

    I know what you're going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn't mean we smaller brands can't learn a thing or two from recent innovations.

    By • May 27, 2015

  • Why Your Business Needs an Instagram Account in 2015

    With mobile usage surpassing desktop, you have to make sure that you have a mobile strategy in place. With Instagram being a mobile-only social media platform, this post will explain why you need to have an Instagram account in 2015.

    By • May 27, 2015

  • How to Become a Pinterest Warrior [Infographic]

    How to set up and optimize your account, create a Pinterest content strategy, and master B2B.

    By • May 27, 2015

  • Why Would Twitter Consider Buying-up Flipboard?

    Reports have suggested that micro-blogging giant Twitter is looking into purchasing digital magazine app Flipboard. The deal, initially, doesn't seem like a great fit - Flipboard is a content aggregation site that co-ordinates material from across the web into a magazine-style format based on subjects or personal preference. Twitter's focus, on the other hand, is on 140-character missives which wouldn't directly translate into Flipboard's format in a direct way. So why would Twitter be considering buying up Flipboard?

    By • May 27, 2015

  • Twitter Advances Crackdown on Trolling and Abuse - The Banning of Chuck Johnson

    Earlier this year, Twitter CEO Dick Costolo lamented the platform's poor handling of bullying and trolls on the site. "We suck at dealing with abuse and trolls on the platform, and we've sucked at it for years," came Costolo's blunt assessment. Now the platform seems to be taking the next step, banning controversial blogger Chuck Johnson from the platform, a well-known troll who'd made it his mission to "tell the stories the mainstream media won't".

    By • May 27, 2015

  • Facebook Faces Legal Battles in Europe

    American social media and software companies have had notorious difficulty with European courts, which tend to value privacy and antitrust laws more highly than American courts. Think Microsoft, Intel and Google. Now Facebook is facing significant legal battles in Europe. "Move over, Google. Facebook is the latest American tech giant that Europeans love to hate," writes Mark Scott of the New York Times.

    By • May 26, 2015

  • Two Months Later: Periscope vs. Meerkat [INFOGRAPHIC]

    Meerkat and Periscope debuted on the social network scene about two months ago to much fanfare, but now that the dust has had time to settle, it's worth looking at exactly how popular these apps are. Now that the novelty has worn off, are people actually using them?

    By • May 26, 2015

  • Snapchat and Advertisers: It's Complicated

    While boomers insist that disposable is exactly that -- disposable -- Snapchat thinks it knows what the younger set wants. However, its growth as a company largely depends on its relationships with advertisers, and given the ephemeral nature of the technology, some brands have questions about how to use the app for their benefit.

    By • May 26, 2015

  • Don Draper, Socially Integrated Platform Marketing Manager

    For those not working in, or intimately familiar with the social media industry, a lot of the lingo that goes into social marketing, big data, and all the other aspects of digital commerce can be a little daunting, and more than a little silly. You may know what a Social Media Platform Specialist is, but that doesn't mean everybody does.

    By • May 26, 2015

  • The First (and Best) Social Growth Hack

    There's no substitute for putting in hard work, quality content, and well thought-out plans. But there is one social growth hack that has been around for a few thousand years or more.

    By • May 26, 2015

  • Facebook Study Reveals Psychological Motivation Behind Status Updates

    A recent study has reinforced what many already suspected - people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical.

    By • May 23, 2015

  • How to Add Paragraph Spacing to Your Instagram Posts' Caption Copy

      Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one huge paragraph of unbroken text? Long caption copy - especially when it's not broken up - can be a major turn-off for someone who is leisurely scrolling through their Instagram feed of gorgeous images. After all, people are on Instagram to consume beautiful and/or entertaining content, not to read a story.

    By • May 23, 2015

  • Get the Edge in EdgeRank: 5 Facebook Marketing Tips

    Edgerank is the algorithm that Facebook applies to content to determine what's going to show up for users in their News Feed. Facebook continually tweaks this algorithm for one purpose, and that's to spur quality engagement from its community. Over the past few years, Facebook has made a lot of changes to this algorithm - with that in mind, here are 5 tips to keeping your 'edge'.

    By • May 23, 2015

  • 5 Periscope Celebrities to Watch (Literally)

    Whether mundane, wacky, or wild, Periscope and its other live-stream broadcast cousins are changing the way that content creators interact with their followers.

    By • May 22, 2015

  • How to Make the Most out of Your Google+ Account to Increase Blog Traffic

    The deafening silence about Google+ has already encouraged pundits to declare the service as unofficially dead. What was once deemed as the "Facebook Killer" has transformed into the Walking Dead. Yet, regardless of what people feel about Google+, it's still up and running, and doesn't appear to be in any signs of danger (so far). Below are tips on how you can leverage your Google+ profile to grow your blog or website traffic.

    By • May 22, 2015

  • The Secret to Increasing Your Social Traffic: Use Twitter Cards

    Recently, I started adding images to my Tweets and saw an impressive increase in engagement. Then a colleague emailed me and suggested that if I used Twitter Cards instead of images, I would see even greater numbers of retweets and my Tweets would travel faster and farther through the Twittersphere.

    By • May 20, 2015

  • Spotify and Snapchat Evolve and it's all About That Bass

    Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the next level. Consider the gauntlet thrown, Jay-Z and Tidal: these platforms aren't giving up the fight for mobile music-listeners any time soon.

    By • May 20, 2015

  • See Ya, Dave: The Internet Says Goodbye to Letterman

    Before viral was viral, the Late Show was creating moments to watch. Over the last few weeks, Dave and Co. have packed the last episodes with visits from favorite guests and friends.

    By • May 20, 2015

  • Should You Use the LinkedIn Publishing Platform?

    With more than 320 million users, you would think that publishing on the LinkedIn platform would build your reputation as a thought leader while generating a ton of views and engagement, right?

    By • May 20, 2015

  • "Should We Be on Snapchat?" Brands, Stick to the Platforms Your Voice Actually Needs

    Choosing which social platforms to invest time and energy into is less about what kind of company you are, and much, much more about knowing who your customers are and what they do on social media. The spaces where your customers actually seek information, dialogue and relationships...that's where you should be active.

    By • May 20, 2015

  • Facebook v. Publishing: Can they work together?

    Facebook's recent rollout of Instant Articles presents an opportunity for publishers to join hands with the social media giant vis-a-vis interactive articles hosted on Facebook itself. Yet it also points to the threat that Facebook poses to publishers who are now competing with social media's role as a one-stop shop for news.

    By • May 19, 2015

  • Is Bernie Sanders a Social Media Nerd?

    "I'm not some kind of tech nerd, I really am not," Bernie Sanders told the New York Times. "But I have always believed in communication, and not just photo ops and stuff, but educating people, and communicating with people about the real work that we're doing." Sanders, a senator from Vermont and 2016 presidential candidate, often appears up on the home page of Reddit and his Facebook posts receive tens of thousands of shares and likes.

    By • May 18, 2015