Social Media Updates: Page 314

  • When Social Media Campaigns Flat-Out Work: What to Learn from Taco Bell, Newcastle, and Target

    Social media has brought new opportunities and new challenges for companies seeking to connect consumers with their brands. Platforms like Twitter and Instagram provide marketers with new ways to reach customers, but they also require companies to rethink their usual advertising strategies. The "hard sell" technique that has its legacy in television and print just doesn't play in the social media space.

    By • April 9, 2015

  • The French Presidency's "Fact-Checking" Experience

    It has been a very interesting couple of days in Paris, France. L'Elysée, "the official residence of the President of the French Republic since 1848," a term that ​also refers to the French Presidency, has decided to launch a brand new Twitter account:​ ​​@Elysee_Com

    By • April 9, 2015

  • Digital Ad Decisions: Native Content Advertising vs Paid Social Media

    By • April 8, 2015

  • 13 Ways to Use Facebook for Personal Branding

    "Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind."

    By • April 8, 2015

  • Meerkat: How to Use It for Your Brand

    Barely arrived and already on all the keyboards, Twitter's live video application has lots of followers! Here's how can you use it for your brand. Presented during SXSW, Twitter's live video application made quite an entrance, if the number of articles about it are anything to go by.

    By • April 8, 2015

  • Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

    Today's LinkedIn groups don't offer as much unique value as they could - or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations.

    By • April 8, 2015

  • Before You Publish on Social Media, Do These 7 Things

    We all have tweets we regret and posts we edit or delete after publishing when we can. Sometimes, we just make mistakes, but that doesn't have to be the case as often if we take the time to prepare before publishing.

    By • April 7, 2015

  • Review: eClincher, New Social Media Productivity Tool

    As a social media manager, your day is filled with posting content on multiple social media channels, interacting and responding to fans all the while hoping not to miss a beat. If you're looking for a better method and to take your social media productivity game to the next level than you need to try eClincher-the newest social media management tool on the market that's not just efficient, but 100% user-friendly. Of course, there are other social media management tools out there, but in my experience this is why eClincher is the ultimate social media productivity system.

    By • April 7, 2015

  • Do's and Don'ts of Post Event Monetization Over Social Networks

    Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.

    By • April 7, 2015

  • Should Marketers Care About Social Media Fan Counts?

    Most brands don't need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance.

    By • April 7, 2015

  • Social Pranksters: What You Talked About on April Fools'

    At Synthesio, we are big fans of April Fools' Day, so we decided to put our Social Intelligence platform to work to see the most buzzed-about topics from April 1. To do this, we analyzed data from March 30 - April 1, 2015, looking at all global online conversations surrounding the one day of the year when it is okay to pull pranks on, and lie to, everyone you know:

    By • April 7, 2015

  • 6 Reasons Why Images Increase Your Social Media Reach

    Social media is growing up, and "teenagers are more expensive than toddlers." It is harder than ever to reach your audience since social networks continue to adjust their algorithms to serve up "interesting content" to users. Check out this post to learn how to increase your Reach without increasing your budget.

    By • April 4, 2015

  • How Nonprofits Can Create Real-Time Marketing

    There's a reason marketers are starting to call real-time marketing "right-time marketing." Done right it's about getting the right message to the right audience at the right time. As a result, real-time marketing is at its best when preparation meets opportunity - hitting publish at the moment your message will resonate most.

    By • April 3, 2015

  • Does Boosting Facebook Posts Work?

    Boosting your posts on Facebook enables you to reach more of your fans, and you can perform some really interesting testing with a very little bit of money. Here's an example of a boost test I recently ran and its surprising results.

    By • April 3, 2015

  • F8: Facebook to Provide Socially Interfaced Mindset

    Last year, Brian Solis wrote that "Facebook evolves from social network to social ecosystem." The 2015 edition of F8 went a step forward, with a preview of the next generation of social networks, opening a new frontier between an intricate impact of our real-life relationships, and our private digital secrecies.

    By • April 3, 2015

  • Live Streaming Apps Are Going Mainstream

    First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year's SXSW conference in Austin, but just as quickly as the live streaming app took off its wings were clipped by Twitter's announcement that it had purchased Periscope, a similar live streaming app with more robust features including seamless integration with Twitter itself.

    By • April 2, 2015

  • Networking Your Way to Professional Success with #TwitterChats

    You should start networking. Before my manager offered that advice, my networking endeavors were non-existent both inside and outside my current employment. I set up a twitter account. Sent out a #myfirsttweet message, and then promptly forgot about it. At work I sat at my desk, talked with the co-workers who sat directly next to me, and didn't even bother to introduce myself to anyone.

    By • April 1, 2015

  • How to Effectively Engage With Your Connections on Social Media

    With social media, many expect results without doing any of the real leg work. Some users will happily use social media to promote their brand ... and well that's it really, wrongly believing that's all you need to do. If this is you, then you are missing out on so much potential. Here let me explain... What makes you think your target audience only wants to hear about you and your products? Stop being so self-centered and start thinking of others, and what they may be interested in. Try and treat connections on social media the same way you would if you met them in person.

    By • April 1, 2015

  • Top 5 Things to Consider While Adding Social Media Buttons to Your Website

    You just can't think of marketing your business without social media these days. And your business should have a proper social media presence as well. So, you should also redirect the visitors to your website to the social media platforms. This is likely to help drive conversation, which will come in handy for your business. For this, you will need to add social media buttons to your business website.

    By • April 1, 2015

  • Social Media Metrics That Really Matter

    The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that some marketers are much more concerned with vanity metrics and less so with providing value- the qualitative social media marketing metric that matters.

    By • April 1, 2015

  • Top 7 Ways to Use Social Media to Make Your Event Successful

    Planning to organize an event? It can be a really exciting affair. No matter what kind of event you are holding, it would make no sense if people don't come there. So, you need them to know about the event in the first place. And this is where marketing comes into play.

    By • April 1, 2015

  • F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

    Media coverage abounds related to last week's 2015 F8 Developer Conference - an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

    By • April 1, 2015
  • SMT Expert

    Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

    While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the odds for a retweet by 17 percent. This infographic will teach you key ways to optimize your Twitter stream and your Twitter profile (both for individuals and for brands), ways to increase engagement, and best practices for tweet structure.

    By • March 31, 2015

  • How to Make Your Brand Stand Out on Social Media

    Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.

    By • March 31, 2015

  • Pay Attention to These 7 Areas When Managing Your Social Networks

    Social media has the potential to help build brand name recognition and amplify word-of-mouth advertising for your business. Both important pieces that can help sales, especially in a local environment. However, reaching your target audience requires more than setting up your business profile on a few choice social networks.

    By • March 31, 2015