Social Media Updates: Page 320

  • 5 Step Plan: Getting Started on Your Social Media Strategy

    I always say ... diving into social media for business is like baking sugar cookies without the sugar. Sure, it's possible, but does it taste good? I see you shaking your head no ...It's a big world out there in the social realm. Don't waste your time creating more noise - strategize.A social media strategy is a plan of action. It's your guide to achieving your goals. Get started with my five simple tips.

    By • March 19, 2015

  • Is the "Twizzler Challenge" the Heir to the ALS Ice Bucket Challenge Throne?

    The reigning king of viral content, the ALS Ice Bucket Challenge, swept the nation, and eventually the world, throughout the summer of 2014. Millions of people - celebrities, politicians, newscasters and civilians alike- took to social media to raise money and awareness for Lou Gehrig's disease (ALS). And while many have attempted to duplicate its success, there may be a new challenge waiting in the wings to take the crown- enters the Twizzler Challenge.

    By • March 19, 2015

  • The Art of Long Captioning on Instagram

    A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.

    By • March 18, 2015
  • SMT Expert

    8 Things I Hate About LinkedIn Ads

    LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue. Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.

    By • March 18, 2015

  • Proven YouTube Strategies to Attract Subscribers, Optimize SEO and Drive Conversions

    In all, utilizing YouTube strategies as a product review outlet, a brand awareness play or even as a means to give away some of your product before your customers purchase are all great ways to build SEO, drive traffic back to your site and ultimately earn new customers.

    By • March 17, 2015

  • What Happens When Brands Engage Socially?

    Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be - it expands reach as your audience becomes part of your brand's story. EAT24 is doing it and it's paying off, big!

    By • March 17, 2015

  • 7 Cringe Worthy Crimes Linkedin Users Make

    There are over 200 million users on LinkedIn. Everyday people are running wild joining groups, connecting with new contacts, commenting on their connections' status updates, and much more. And everyday, the social media obsessed marketer inside me cringes at all the Linkedin crimes users make. Before you take another action on LinkedIn, consider what to do and what not do.

    By • March 17, 2015

  • How to Qualify Prospects on LinkedIn

    In the same way analysts look at a set of data and draw conclusions, we need to develop skills to be able to review a person's LinkedIn profile, comments and updates and draw conclusions about whether that person is important to us or not, and what to do next. The best way to approach this is to look at how you might typically handle meeting someone new in an offline setting. When you meet someone in person, your brain is categorizing them even while you carry on a conversation.

    By • March 17, 2015

  • How to Build a 24/7 Social Media Customer Service Program When You're Not a Big Brand

    In today's on-demand world, consumers expect immediate and effective service when reaching out online. Brands like Zappos, XBox and Delta offer dedicated support channels to provide assistance 24/7. But, what if you're not a big brand with fat pockets?

    By • March 16, 2015

  • Why People Unfollow Brands On Facebook, Twitter, and LinkedIn [INFOGRAPHIC]

    The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled 'The Unfollow Algorithm,' illustrates what they found.

    By • March 16, 2015

  • 5 Tools to Manage Your Social Media Content

    Part of building your online presence, whether you're an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content. It's all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?

    By • March 14, 2015

  • Facebook Remove Inactive Accounts from Business Page Like Counts

    Facebook already removes pages that are deleted from the Page Like numbers. This new move will remove two groups of accounts from Page Like counts. The account types in question, memorialized accounts and deactivated accounts aren't technically deleted, but they will no longer be included a business page likes.

    By • March 13, 2015

  • Stock Photos Killed the Social Media Star

    Anybody who's ever worked in sales or digital marketing jobs will well be aware that the bowels of the internet contain a plethora of stock images. Some of these images are fantastic: cool, fresh and visually arresting photos that catch eyes and win clicks. Some are okay...they serve a purpose and show a useful concept, even if they aren't the most original images you've ever seen.

    By • March 13, 2015

  • 7 Steps for Increasing Event Fan Engagement Online

    1. Start on Time

    By • March 13, 2015

  • 5 Reasons Every Brand Should Embrace Social Media Employee and Channel Advocacy Programs

    Social media is a really great way to analyse what your competitors are doing. You can then determine how to stand right out from the crowd.

    By • March 13, 2015

  • New Science Behind Trust and Recommendations on Social Media [INFOGRAPHIC]

    What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation - about you? These are the questions that drove researchers to survey "more than 24,000 social media-connected consumers."

    By • March 12, 2015
  • SMT Expert

    Facebook DataSift Gives Select Marketers Access to Big Topic Data

    Facebook has access to a ton of user data and a new partnership is putting more of it to use for a select group of marketers. The new Topic Data offering gives marketers insight into trending events, brands, subjects and activities, based on aggregated and anonymized Facebook data.Facebook turned to industry leader DataSift, proprietors of the Privacy by Design privacy-safe data processing framework, to help develop and scale the massive amount of topic data at their disposal. As a result, the brands with first access to Topic Data are existing DataSift clients.

    By • March 12, 2015

  • Facebook Introduces Topic Data

    Facebook announced the rollout of a new tool for marketers. Topic Data will let advertisers see what their customers are saying about "events, brands, subjects, and activities" so that they can "make better decisions about how they market on Facebook and other channels."

    By • March 12, 2015

  • 5 Ways to Stay Original on Social Media

    Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don't go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.

    By • March 12, 2015

  • Is Your Social Media Content Shareworthy?

    Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, there is a good chance that it will fail in terms of gaining traction on social media networks. The good news is that there are some specific steps you can take to make certain that your social media content is shareworthy

    By • March 12, 2015

  • How to Use Meerkat to Build Community

    The biggest value to brands and people within Meerkat is to engage viewers through video. It's been proven that videos gain higher engagement on social media than photo or text copy. Uses for Meerkat can be around product launches (think Apple iWatch), to build awareness and relevance around a brand campaign by leveraging social media influencers and even news media shows or personalities to drive mobile viewers back to a TV set or website experience. Think Omni-channel marketing.

    By • March 11, 2015

  • How You Can Make Blog Marketing Work for You in 2015

    A lot of people are thinking about blog marketing the wrong way. The thing about online marketing is that it does not work in a straight line. Very few people are going to buy something from you the first time they visit. But they will remember what they read in your blog if you have great content.

    By • March 10, 2015

  • Top Twitter Marketing Techniques to Connect with Your Audience

    With just 140 characters to work with, it's somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy

    By • March 9, 2015

  • Facebook Ad Campaigns: Incessant Vigils and the Lessons Learned

    Market researchers have the tendency of complicating things but with Facebook, simple is the new smart. The colors and texts behind your dynamic ad campaigns are insignificant in the long run and one must be inclined towards targeting the audience base and throwing lead magnets for them to catch.

    By • March 8, 2015

  • Best Practices: Why and How to Use Hashtags on Social Media

    Twitter made hashtags popular and now Facebook and other social media sites have greatly added to their popularity. Knowing why and how to use hashtags in social media posts is still a mystery for some.

    By • March 8, 2015