Social Media Updates: Page 321

  • Best Practices: Why and How to Use Hashtags on Social Media

    Twitter made hashtags popular and now Facebook and other social media sites have greatly added to their popularity. Knowing why and how to use hashtags in social media posts is still a mystery for some.

    By • March 8, 2015

  • Facebook Announces Changes to How It Counts Your Page Likes

    On March 5th, Facebook released a blog post titled "Making Page Likes More Meaningful," in which they outline how and why they will be removing certain inactive accounts next week from pages' like counts, a move that will likely result in page owners seeing a drop in likes.

    By • March 7, 2015

  • Use 'Smartcuts' to Build Your Business and Improve the World

    Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder?Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?Or why one athlete excels when others who seem equally talented do not?

    By • March 7, 2015
  • SMT Expert

    Goodbye, Google+: Social Network Broken Into Streams and Photos Products

    The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.

    By • March 7, 2015

  • Get Ahead With Your Brand's Visual Voice on Social Media [INFOGRAPHIC]

    In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.

    By • March 7, 2015

  • Facebook Creates Ad Manager App for iOS

    Facebook has become a powerful platform for business owners and marketers who want to spread the word about their products and services. Facebook has a wide variety of ad formats, targeting options and the ads are generally pretty effective. To help marketers better manage their Facebook ads on the go, the company has released an Ad Manager for iOS, with a version for Android planned for the future.

    By • March 6, 2015

  • How Often Should You Post to Twitter, Facebook, LinkedIn, Instagram? [INFOGRAPHIC]

    Your social media efforts can really take you places if you know when to put your foot on the gas. The folks at Buffer and Sumall have compiled a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, Google Plus, Facebook, LinkedIn, Instagram and blog) to get the most mileage out of them.

    By • March 6, 2015

  • Does Your Brand Need to Provide Social Customer Service Over the Weekend?

    If your brand is taking on social customer care, the hours your audience is most actively talking to your brand will have a big influence on the hours when you yourself need to be active. Typically, this is highly dependent on the industry you're in, so the first step in understanding this is by monitoring when your community is active. If you notice any peaks during the day, make sure you're providing customer service during these hours.

    By • March 5, 2015

  • Snapchat Discover: Is Bite-Sized News Just for Kids?

    Whether Discover will prove a recipe for a mainstream mobile news delivery has yet to be determined. So far, it seems to be doing well from an engagement standpoint: mobile data consumption on Snapchat has increased 3-4X since Discover launched, and session time is up too. But perhaps the biggest question of all is this: if the grownups like it, will the kids move on to something else?

    By • March 5, 2015

  • Case Study: How to Update Your Brand's Instagram Profile and Win Customers, Traffic & Leads

    The greatest challenges of Instagram is that you're only given one live link to work with -- it's in your account's bio section. For this reason, most brands resort to updating the URL in the bio periodically -- sometimes every day.

    By • March 4, 2015

  • Google+ Changes Reinforce Importance of Owned Media

    Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I'm not. The rumors started to fly as early as last April.

    By • March 4, 2015

  • How to Maintain an Online Conversation

    Brands and online communities tend to suffer from a lack of qualitative participation when it comes to forums, comments or online conversation in general. After a while, fatigue can arise. It's then important to find tricks and frameworks to keep the conversations alive and kicking.

    By • March 4, 2015

  • How to Determine if Pages Have Purchased Followers or Likes

    Do you ever come across a business profile or page and think 'what the...? How did they get 3,000 followers?' As with most things in life, if something seems fishy, there's a good likelihood that it probably is, and with the fake social media profile industry worth hundreds of millions of dollars per annum, it's not hugely surprising to find out many individuals and brands have taken this route.

    By • March 3, 2015

  • Freelancer Tips: How to Use Social Media to Attract New Clients

    It's true that employers are using social media not only to screen applicants, but also hunt for potential candidates. An active and professional social media presence can help enhance a freelancer's online image, particularly in respects to standing out with clients.

    By • March 3, 2015

  • 3 Tools to Rock Your Social Media Campaign

    Social media is one of the most powerful tools that people use to promote their business. You have the ability to promote your brand to your target audience in record time. With such grandiose opportunities, it can be difficult to know exactly how to start. Luckily, there are several tools to help you take your business to the next level.

    By • March 3, 2015

  • Facebook's Suicide Prevention Tool: The Risks of Missing the Point

    Facebook has just released a new set of services, in collaboration with Forefront, in order to try to tackle suicidal behaviors through the social network.

    By • March 3, 2015

  • How to Choose a Social Media Site

    Here are two key takeaways in Pew's Social Media Update 2014, which was released a few weeks ago.

    By • March 3, 2015

  • Social Media Grammar Police

    In social media, we'd all love to have flawless Facebook posts, Twitter feeds, blogs and emails, but that's rare. More importantly, it's really not the point. It's called "sharing" for a reason. Don't belittle the point that someone is trying to communicate their thoughts, emotions and opinions (unsolicited or otherwise) to you. And they should be able to express whatever they can as best as they can.

    By Frank Bocchino • March 2, 2015

  • Snapchat and Adult Entertainment

    Snapchat's Snapcash feature is allowing people to solicit private sex shows with strippers and porn stars on your family friendly picture sharing app. I say 'family friendly', but I'm sure you're well aware that Snapchat hasn't always proven to be the most 'PG13' app out there. In fact, durin...

    By • March 2, 2015

  • Optimize Your Social Media Profiles

    The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.

    By • March 2, 2015
  • SMT Expert

    7 Secrets to Rocking LinkedIn Showcase Pages

    In this article I'll give you seven secrets to creating compelling LinkedIn Showcase pages that speak to the audience you're trying to reach. Late last year LinkedIn announced the availability of showcase pages. Showcase pages were touted as way for brands with multiple products and services to show them off.

    By • March 1, 2015

  • Twitter Is All About Timing

    You've got the content side of things nailed and you're generating really compelling, interesting content.. but why aren't you receiving the CTR and engagement you deserve?Have you ever thought that maybe you're just not quite on top of your Twitter timings?Research has found that there are specific times of the day/week that are best to boost your social media airtime.Let's break it down..

    By • Feb. 28, 2015

  • Why February 26th Will Go Down in Social Media Internet History

    What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?

    By • Feb. 28, 2015

  • Be a Pinterest Pro

    Pinterest isn't all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.

    By • Feb. 27, 2015

  • Change Is Good: A Social Media Strategy

    It is tempting to share content on everything. Instead become a thought leader in a few chosen topics. I personally only share content on social media, email marketing and Channel Marketing.

    By • Feb. 27, 2015