TikTok Is Exploring a Partnership With Google to Drive Search Traffic

The new experiment has seen some users shown Google search panels within TikTok search results.

By Andrew Hutchinson • Sept. 21, 2023

TikTok Officially Launches New In-Stream Labels for AI Generated Content

The new labels will ensure users are aware when an image or video has been created or altered with AI.

By Andrew Hutchinson • Sept. 19, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

TikTok's adding more measurement solutions to better attribute campaign performance.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

TikTok says that the majority of conversions generated by TikTok campaigns are not attributed to the app.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Announces New Programming and Funding Opportunities for Latin Heritage Month 2023

TikTok is running several in-app initiatives to highlight Latin creators and businesses.

By Andrew Hutchinson • Sept. 14, 2023

TikTok Partners With Billboard on New Trending Track Listing

TikTok is now a key driver of music trends.

By Andrew Hutchinson • Sept. 14, 2023

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

By Andrew Hutchinson • Sept. 12, 2023

TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push

TikTok' is once again ramping up its push on in-stream shopping.

By Andrew Hutchinson • Sept. 12, 2023

TikTok Expands Its ‘Creativity Program’ Funding Initiative to More Regions

TikTok's giving more creators the chance to make money from their clips.

By Andrew Hutchinson • Sept. 8, 2023

TikTok Tests New In-Stream Shopping Push in the US

TikTok's determined to get users shopping in the app.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Partnership to Facilitate Multi-Touch Attribution

A new way to better measure the results of your TikTok campaigns.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Quarterly Safety Update, in Line With EU Requirements

The report will provide an overview of TikTok's safety initiatives over time.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Programming for Fashion Month

TikTok's hosting a range of dedicated programming for the various Fashion Month events. 

By Andrew Hutchinson • Sept. 6, 2023

TikTok Explores New In-App Messaging and Engagement Options

TikTok's looking to keep conversation around TikTok clips in-house.

By Andrew Hutchinson • Sept. 5, 2023

TikTok Provides an Update on Its EU Data Center Development and Independent Safety Verification

TikTok continues to establish more measures to reassure EU authorities.

By Andrew Hutchinson • Sept. 5, 2023

TikTok’s AR Effect House Comes Out of Beta Mode

TikTok's Effect House is a key link to the evolving opportunities of AR.

By Andrew Hutchinson • Aug. 30, 2023

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

By Andrew Hutchinson • Aug. 30, 2023

TikTok’s Top Tracks of the Summer Based on In-App Trends

TikTok now plays a key role in driving music trends.

By Andrew Hutchinson • Aug. 24, 2023

TikTok Pushes Retailers to Adopt Native Shopping Elements

The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.  

By Andrew Hutchinson • Aug. 23, 2023

TikTok Adds New Way for Advertisers to Display Ads in Search Queries

With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.

By Andrew Hutchinson • Aug. 22, 2023

TikTok Publishes 2023 Holiday Marketing Guide

Some handy notes to help maximize your TikTok outreach this holiday season.

By Andrew Hutchinson • Aug. 21, 2023

TikTok Looks to Provide More Performance Insight to Shopify Merchants

The updated TikTok/Shopify connection will provide more insight for your campaigns.

By Andrew Hutchinson • Aug. 21, 2023

TikTok Shares New Guide to Ad Campaign Fundamentals

Some pointers to help improve your TikTok marketing approach. 

By Andrew Hutchinson • Aug. 18, 2023

New TikTok Bans in the US Could Re-Ignite Fears of Broader Restrictions

The City of New York has moved to ban TikTok on all city-owned devices.

By Andrew Hutchinson • Aug. 16, 2023

TikTok Publishes New Playbook for Travel Marketers

A heap of new insights and tips for travel marketers.

By Andrew Hutchinson • Aug. 15, 2023